E& UAE Pioneers Google Apigee Hybrid for Accelerated Digital Services
Table of Contents
- 1. E& UAE Pioneers Google Apigee Hybrid for Accelerated Digital Services
- 2. Reshaping Innovation and Monetization
- 3. A Secure and Flexible Foundation
- 4. Leading the Charge in API Monetization
- 5. Understanding API Management: A primer
- 6. What specific data residency or low-latency requirements drove e&’s decision to adopt a hybrid API management solution like Apigee Hybrid?
- 7. UAE’s e& Adopts Google Apigee Hybrid Technology for Enhanced API Management
- 8. Understanding the Shift to Hybrid API Management
- 9. Why Apigee Hybrid? Key Features & Capabilities
- 10. Benefits for e& and its Customers
- 11. Real-World Applications: Telecoms & Beyond
- 12. Technical Considerations: Deployment & Integration
- 13. The Future of API Management: Trends to Watch
Dubai, UAE – October 26, 2025 – E& UAE has announced the prosperous completion of its migration to the Google Apigee API Management Platform. This marks a pivotal moment for the telecommunications giant as it solidifies its position as a leader in digital transformation within the United Arab Emirates.
The company is now the first telecommunications provider in the UAE to implement Google Apigee Hybrid technology. this strategic move was completed without any interruption of services to customers and partners, showcasing a seamless transition on a large scale.
Reshaping Innovation and Monetization
The adoption of Apigee Hybrid is expected to fundamentally change how E& UAE innovates and generates revenue from its growing portfolio of digital resources and services. The platform allows for increased agility and speed in bringing new offerings to market.
Marwan Bin Shakar, Acting Chief Technology and Data Officer at E& UAE, emphasized the importance of speed in the current digital landscape.”Speed and agility are non-negotiable as we continue to scale our digital services across the UAE,” he stated. “The successful adoption of Apigee hybrid is a powerful step in our journey of building the future of connectivity.”
A Secure and Flexible Foundation
Apigee Hybrid is designed to enable organizations to build and manage Application Programming Interfaces,or APIs,across a flexible hybrid infrastructure. this means E& UAE can seamlessly integrate existing on-premise systems with cloud-based solutions, bolstering security and ensuring compliance with relevant regulations.
according to a recent report by Gartner, API management is critical for digital scalability, with 75% of organizations expected to adopt a hybrid or multi-cloud API management approach by 2027.
Ziad Jammal, general Manager for google Cloud in the UAE, Levant, and North Africa, highlighted E& UAE’s leadership. “E&’s adoption of Google Apigee Hybrid truly sets a benchmark for innovation in the telecommunications sector,” he noted. “Their commitment to leveraging cutting-edge cloud technologies will empower them to unlock new digital possibilities.”
Leading the Charge in API Monetization
E& UAE is emerging as a frontrunner in the area of API monetization, having already certified three APIs on the Apigee platform that adhere to global CAMARA standards. This demonstrates the company’s commitment to playing a key role in the evolving digital ecosystem.
Here’s a quick overview of the benefits E& UAE is poised to gain:
| Benefit | Description |
|---|---|
| Faster Time-to-Market | Accelerated growth and deployment of new digital services. |
| Enhanced Security | Robust protection of data and APIs through Google Cloud‘s security infrastructure. |
| Increased Agility | Greater flexibility to adapt to changing market demands. |
| Monetization Opportunities | new avenues for generating revenue through API-based services. |
Did You No? The global API management market is projected to reach $8.8 billion by 2028, driven by the increasing need for digital transformation and interconnected systems.
Pro Tip: When considering API management solutions, prioritize platforms that offer robust security features, scalability, and comprehensive analytics.
What strategies do you think will be most vital for telecom companies looking to maximize the benefits of API management? How will this move by E& UAE influence other players in the regional telecommunications market?
Understanding API Management: A primer
API management is the process of controlling and securing access to application Programming Interfaces (APIs). APIs allow different software systems to communicate with each other, enabling seamless data exchange and functionality. Effective API management is essential for businesses looking to build connected ecosystems, innovate rapidly, and monetize their digital assets.
Hybrid API management, like the solution adopted by E& UAE, offers the best of both worlds-the control and security of on-premise infrastructure combined with the scalability and flexibility of the cloud.This approach enables organizations to modernize their IT environments without disrupting existing operations.
Share your thoughts on this exciting development in the comments below. What impact do you foresee this having on the future of digital services in the UAE?
What specific data residency or low-latency requirements drove e&’s decision to adopt a hybrid API management solution like Apigee Hybrid?
UAE’s e& Adopts Google Apigee Hybrid Technology for Enhanced API Management
Understanding the Shift to Hybrid API Management
e&, formerly Etisalat, a leading technology group in the UAE, has strategically adopted Google Cloud’s Apigee hybrid API management platform. This move signifies a growing trend within the telecommunications sector and beyond – the need for flexible, scalable, and secure API management solutions. Traditional, monolithic API gateways are increasingly being replaced by hybrid approaches that offer the best of both worlds: the control of on-premises infrastructure and the agility of the cloud. This adoption directly addresses the increasing demand for digital change and the rapid development of new digital services.
Why Apigee Hybrid? Key Features & Capabilities
Apigee Hybrid isn’t just another API gateway; it’s a comprehensive platform designed to manage APIs across multiple environments. Here’s a breakdown of its core functionalities:
* Hybrid deployment: The key differentiator. Apigee Hybrid allows e& to deploy the Apigee runtime – the core API proxy engine – where they need it: on-premises, in Google Cloud, or even in other public clouds. This is crucial for data residency requirements, low-latency needs, and existing infrastructure investments.
* Centralized Management: Despite the distributed deployment, Apigee Hybrid provides a single pane of glass for managing all APIs. this includes policy enforcement, analytics, and developer onboarding.
* Advanced Security: robust security features are paramount. Apigee Hybrid offers features like OAuth 2.0, OpenID Connect, API key validation, and threat protection to safeguard APIs from unauthorized access and attacks. API security is a major driver for this type of investment.
* Traffic Management: Control and optimize API traffic with features like rate limiting, quotas, and caching. This ensures API availability and performance, even during peak loads.
* Developer Portal: A self-service portal empowers developers to discover, learn about, and consume e&’s APIs, accelerating innovation and fostering an API economy.
* observability & Analytics: Gain deep insights into API performance, usage patterns, and potential issues with comprehensive analytics and monitoring tools. This data is vital for continuous betterment and API optimization.
Benefits for e& and its Customers
the implementation of Apigee Hybrid delivers a multitude of benefits for e&, impacting both internal operations and customer-facing services:
* Accelerated Digital Innovation: faster API development and deployment cycles enable e& to bring new digital services to market more quickly.
* Enhanced Security Posture: strengthened API security protects sensitive data and ensures compliance with industry regulations. This is particularly crucial in the telecoms industry.
* Improved Scalability & Reliability: The hybrid architecture allows e& to scale API infrastructure on demand, ensuring high availability and performance.
* Reduced Costs: Optimized API management can lead to cost savings through efficient resource utilization and reduced operational overhead.
* Better Developer Experience: A streamlined developer portal and comprehensive documentation make it easier for partners and internal teams to integrate with e&’s APIs.
* Monetization Opportunities: Effective API monetization strategies can unlock new revenue streams by exposing valuable data and services through APIs.
Real-World Applications: Telecoms & Beyond
While e& is a telecommunications leader,the use cases for Apigee Hybrid extend far beyond this sector. Consider these examples:
* financial Services: Banks and financial institutions can use Apigee Hybrid to securely expose banking APIs for mobile apps, online banking platforms, and third-party integrations (FinTech partnerships).
* Retail: Retailers can leverage APIs to connect their e-commerce platforms with inventory management systems, payment gateways, and logistics providers.
* Healthcare: Healthcare organizations can use APIs to share patient data securely with authorized providers, enabling better care coordination.
* Smart Cities: APIs are fundamental to connecting various smart city initiatives, such as traffic management, energy grids, and public safety systems.
Technical Considerations: Deployment & Integration
Deploying apigee Hybrid requires careful planning and execution. Key technical considerations include:
- Infrastructure Assessment: Evaluate existing on-premises infrastructure and cloud environments to determine the optimal deployment strategy.
- Networking Configuration: Ensure proper network connectivity between on-premises and cloud components.
- Security Configuration: Implement robust security policies and access controls.
- API Design & Development: Follow best practices for API design and development to ensure usability and maintainability. Consider using RAML or Swagger/OpenAPI specifications.
- Monitoring & Logging: Set up comprehensive monitoring and logging to track API performance and identify potential issues.
- Integration with CI/CD Pipelines: Automate API deployment and updates through integration with continuous integration and continuous delivery (CI/CD) pipelines.
The Future of API Management: Trends to Watch
The API management landscape is constantly evolving. Here are some key trends to watch:
* Serverless API Management: Leveraging serverless computing to further reduce operational overhead and improve