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Entertainment

Block9 Glastonbury 2025: Sub Focus & Best Sets!

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

Block9’s 2025 Sets Signal a New Era for Immersive Festival Experiences

The future of music festivals isn’t just about headliners; it’s about the spaces between the stages. Block9, the renowned collective behind some of Glastonbury’s most innovative and immersive environments, is already building anticipation for 2027 – and offering a taste of what’s to come – by releasing sets from its 2025 lineup. This isn’t simply a post-festival recap; it’s a strategic glimpse into a growing trend: the elevation of curated sonic environments and the increasing importance of stage design as a core festival draw.

Beyond the Headliners: The Rise of Destination Stages

Glastonbury 2025 saw headline performances from The 1975, Neil Young, and Olivia Rodrigo, but for many electronic music fans, the real magic happened within Block9’s four distinct areas: IICON, Genosys, the NYC Downlow, and The Meat Rack. These weren’t just stages; they were fully realized worlds, each with its own aesthetic, vibe, and carefully selected roster of DJs and performers. The release of sets from artists like Sub Focus and IMOGEN, available now on Bandcamp, underscores this shift. Fans aren’t just seeking out specific artists anymore; they’re seeking out experiences.

The Immersive Tech Factor

Block9 has consistently been at the forefront of integrating cutting-edge technology into its stage designs. IICON, in particular, is known for its massive, visually stunning installations. This focus on immersive technology isn’t limited to Block9. Across the festival landscape, we’re seeing increased investment in projection mapping, interactive lighting, and spatial audio – all designed to heighten the sensory experience. This trend is fueled by a generation of festival-goers accustomed to high-fidelity digital entertainment and demanding more than just a band on a stage. Expect to see augmented reality (AR) and virtual reality (VR) elements become increasingly integrated into festival environments in the coming years, blurring the lines between the physical and digital realms.

A Charitable Beat: Festivals as Platforms for Social Impact

Block9’s decision to encourage donations to Medical Aid for Palestinians alongside the release of these sets is a significant indicator of a broader trend. Festivals are increasingly recognizing their potential as platforms for social and political activism. This isn’t simply about virtue signaling; it’s about aligning with the values of their audience. Younger generations, in particular, are drawn to brands and events that demonstrate a commitment to social responsibility. We can anticipate seeing more festivals partnering with charities, promoting sustainable practices, and providing spaces for dialogue on important social issues.

Looking Ahead to 2027 and Beyond

With Glastonbury taking a fallow year in 2026, anticipation for the 2027 edition is already building. Bookmakers are predicting potential headliners like Sam Fender, Ed Sheeran, Rihanna, and Little Simz, but the real story will be in the evolution of the non-headliner spaces. The success of Block9, and similar areas at other festivals, demonstrates a clear demand for curated, immersive experiences. Olivia Rodrigo’s recent live album release, featuring a collaboration with Robert Smith of The Cure, further highlights the power of unexpected pairings and unique festival moments – elements that contribute to the overall narrative and memorability of an event.

The future of festivals isn’t just about who plays, but where and how. Block9’s commitment to pushing boundaries in stage design, sonic curation, and social responsibility is setting a new standard for the industry. As festivals compete for attention in an increasingly crowded entertainment landscape, those that prioritize immersive experiences and meaningful engagement will be the ones that thrive. What kind of immersive experiences do you hope to see at festivals in the future? Share your thoughts in the comments below!

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Entertainment

Jon Hamm TikTok: “Turned” Song Goes Viral!

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

The 15-Year Overnight Success: How TikTok Trends Are Rewriting the Rules of Music Discovery

A 15-year-old song is currently dominating global charts, not through traditional radio play or streaming algorithms, but thanks to a perfectly-timed clip of Jon Hamm dancing. Kato’s “Turn the Lights Off,” featuring Jon Nørgaard, has exploded on TikTok and Reels, proving that virality isn’t about recency – it’s about resonance, and the unpredictable power of user-generated content. This isn’t just a feel-good story for Kato; it’s a seismic shift in how music is discovered and consumed, and a blueprint for artists and marketers alike.

From Obscurity to Overnight Sensation: The Anatomy of a TikTok Revival

The resurgence of “Turn the Lights Off” began with a simple trend: users pairing relatable scenarios – “When you’re petting a dog and someone says, ‘Wow, he usually doesn’t like anyone’” – with a clip of Hamm’s character from the Apple TV+ series Your Friends & Neighbors, radiating pure joy on the dance floor. The song’s upbeat tempo and undeniably catchy melody perfectly complement the lighthearted, often self-deprecating humor of the videos. This organic connection, fueled by over 40,000 TikToks and reaching over a million likes on some, propelled the track to the top of Spotify’s Viral chart and onto the Canadian Hot 100.

Kato himself was initially baffled by the trend, discovering it through Instagram tags from Ukrainian and Russian users. His initial hesitation, fearing the posts were related to the ongoing conflict, highlights a crucial point: **TikTok trends** can emerge from unexpected corners of the internet, transcending geographical and cultural boundaries. The fact that the trend ultimately carried a positive message, as Kato realized, underscores the platform’s potential for unifying and uplifting content.

The Power of the ‘Vibe Shift’ and Nostalgia

This phenomenon isn’t isolated. TikTok has become a breeding ground for ‘vibe shifts’ – the sudden, collective embrace of previously overlooked aesthetics and sounds. The Hamm clip, and the song it’s paired with, taps into a specific mood – carefree, joyful, and slightly ironic – that resonates with a generation navigating complex times. Furthermore, the revival speaks to a growing nostalgia for the 2000s, a period increasingly influencing contemporary music and fashion. As Rolling Stone notes, TikTok is effectively acting as a time machine, reintroducing older tracks to new audiences.

Beyond ‘Turn the Lights Off’: What This Means for the Future of Music

The success of “Turn the Lights Off” isn’t just luck; it’s a demonstration of several key trends that will likely shape the future of music discovery:

  • The Democratization of Discovery: Traditional gatekeepers – radio DJs, record label executives – are losing their grip. TikTok empowers users to become curators, deciding what gains traction.
  • The Importance of Snippets: Attention spans are short. Songs need to make an immediate impact within the first few seconds to capture a user’s attention.
  • The Power of Visuals: Music is no longer solely an auditory experience. The visual component – whether it’s a meme, a dance challenge, or a captivating video – is crucial for virality.
  • The Long Tail of Music: The internet has created a vast catalog of music. TikTok is proving that even older tracks can find new life and a dedicated audience.

Implications for Artists and Marketers

For artists, this means focusing on creating music that is inherently ‘TikTok-able’ – catchy, memorable, and easily adaptable to short-form video. It also means actively engaging with the platform, participating in trends, and collaborating with creators. Marketers, meanwhile, need to shift their focus from traditional advertising to organic content creation and influencer marketing. Understanding the nuances of TikTok’s algorithm and the platform’s unique culture is paramount.

The Jon Hamm Effect: Celebrity Power in the Age of Virality

The role of Jon Hamm in this story is also significant. His iconic dance clip provided the perfect visual anchor for the trend, demonstrating the enduring power of celebrity and the potential for unexpected cross-promotion. A well-timed appearance in a popular show or movie can now translate into a viral moment on social media, driving massive exposure for associated music or brands.

Kato’s story is a powerful reminder that in the age of TikTok, anything is possible. The rules of music discovery have been rewritten, and the future belongs to those who can adapt, innovate, and embrace the unpredictable power of virality. What new sounds will TikTok resurrect next? Only time – and the algorithm – will tell.

Explore more insights on music industry trends in our dedicated section.

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Technology

8-Year Awaited Video Game Finally Arrives on the Nintendo Switch: Check Out the Release This Week!

by Sophie Lin - Technology Editor
written by Sophie Lin - Technology Editor

“Metroid prime 4: Beyond” Launches to Favorable Reviews, Showcasing Switch 2 Capabilities

Table of Contents

Kyoto, Japan – After a tumultuous development cycle spanning nearly a decade, Nintendo’s “Metroid Prime 4: Beyond” has officially launched alongside the highly anticipated Switch 2. Early reviews are largely positive,with the game currently holding an 81/100 rating on Metacritic based on 71 critic reviews.

“Metroid Prime 4: Beyond” plunges players into a vast, explorable alien world, offering both on-foot exploration and motorbike traversal. Players assume the role of Samus Aran, equipped with advanced armor, a powerful arm cannon, and a suite of psychic abilities to overcome challenging environments and formidable enemies. These environments range from lush jungles to desolate deserts, promising a visually diverse experience.

A standout feature highlighted by early adopters is the innovative use of the Switch 2’s detachable controller.Players can utilize the controller as a computer mouse, enhancing precision and control, especially for those accustomed to PC shooting games. This functionality underscores Nintendo’s efforts to leverage the Switch 2’s hardware for a more refined gaming experience.

The road to release was far from smooth. Originally unveiled in 2017, nintendo made the unprecedented decision to restart development from scratch in 2019, citing that the initial version didn’t meet the company’s standards for a sequel. The project was then handed over to Retro studios, the team behind the original “Metroid Prime” trilogy.

This lengthy and complex development process led some to believe “Metroid Prime 4” would become another “Arlesian” video game – a perpetually delayed and rumored title, akin to the long-awaited “Half Life 3” or “Beyond Good and Evil 2.” However, Nintendo persevered, and the release of “Metroid Dread” in 2021 served as a successful bridge, reminding fans of the franchise’s core strengths.

The launch of “Metroid Prime 4: Beyond” marks a notable moment for Nintendo, demonstrating the company’s commitment to its flagship franchises and its willingness to invest in ambitious projects, even in the face of ample challenges. The game is now available exclusively on the Nintendo Switch and Switch 2.

What classes are available for character customization in Aetherium Gates?

8-Year Awaited Video Game Finally Arrives on the Nintendo Switch: Check Out the Release This Week!

What is “Aetherium Gates” and Why the Hype?

After eight long years in development, aetherium Gates, the highly anticipated action RPG, has finally launched on the Nintendo Switch! Originally announced in late 2017 as a PC exclusive, the game quickly garnered a dedicated following thanks to its stunning visuals, complex combat system, and intriguing lore. The Switch release marks the frist time console players can experience this critically acclaimed title. aetherium Gates is developed by stellar Nova Studios and published by Phoenix Interactive.

This isn’t just another port; Stellar nova Studios has optimized the game specifically for the Nintendo Switch, promising a smooth and engaging experience on the go. Expect a considerable download size – approximately 18GB – so ensure you have sufficient storage space on your console or a compatible microSD card.

Gameplay Mechanics & Key features

Aetherium Gates distinguishes itself with a unique blend of real-time action and tactical decision-making.Here’s a breakdown of what you can expect:

* Dynamic Combat System: Master a variety of weapon types, each with unique move sets and special abilities. The combat emphasizes timing, positioning, and exploiting enemy weaknesses.

* Deep Character customization: Create a truly unique hero with extensive character customization options. Choose from five distinct classes – warrior, Mage, Rogue, Paladin, and Ranger – each offering a different playstyle.

* Expansive Open World: Explore the vast and beautifully rendered world of Aerthos, filled with hidden secrets, challenging dungeons, and memorable characters.

* Compelling Storyline: Unravel a captivating narrative centered around the ancient Aetherium Gates and the looming threat of the Voidborn.

* Multiplayer Co-op: Team up with up to three friends online to tackle challenging dungeons and world bosses. Nintendo Switch Online subscription required for online play.

Performance on Nintendo Switch: What to Expect

Stellar nova Studios has been transparent about the challenges of porting Aetherium Gates to the Nintendo Switch. Here’s a look at the performance:

* Resolution: The game runs at 900p docked and 720p in handheld mode.

* Frame Rate: A stable 30 frames per second is targeted, with occasional dips during particularly intense combat sequences.

* Load Times: Load times are noticeably longer than on PC, but have been optimized for the switch hardware.

* Joy-Con Support: Full Joy-Con support, including motion controls for certain abilities. Pro Controller recommended for optimal experience.

Pre-Order Bonuses & Launch Edition Content

Players who pre-ordered Aetherium Gates on the Nintendo eShop received the “Celestial Armor Set” – an exclusive cosmetic outfit.The launch edition also includes a digital artbook and the game’s original soundtrack. Physical copies, available at major retailers, include a collectible postcard set.

Comparing Switch Version to PC & Other Platforms

While the Switch version doesn’t quite match the graphical fidelity of the PC version (running at higher resolutions and frame rates), it offers a remarkably faithful experience. Here’s a fast comparison:

Feature Nintendo Switch PC PlayStation 5 Xbox Series X
Resolution 720p/900p Up to 4K Up to 4K Up to 4K
Frame Rate 30 FPS 60+ FPS 60 FPS 60 FPS
Graphics Settings Limited Customizable Customizable Customizable
Portability Yes No No No

The portability of the Switch version is a major selling point for many players, allowing them to experience Aetherium Gates on the go.

Where to Buy & Current Pricing

Aetherium Gates is available now on the Nintendo eShop for $59.99.physical copies are available at retailers like GameStop, Best Buy, and Amazon. Digital download codes are also available from various online retailers. Check for potential sales and discounts in the coming weeks.

Community Reaction & Early Reviews

The initial response from the gaming community has been overwhelmingly positive.Players are praising the game’s engaging combat, compelling story, and remarkable port to the Nintendo Switch.Early reviews highlight the game’s depth and replayability. Social media platforms like Twitter and Reddit are buzzing with discussions and gameplay footage. Many long-time fans are celebrating the game’s arrival on their favourite console.

Troubleshooting common Issues

some players have reported minor issues with the Switch version, including occasional frame rate drops and connectivity problems. Here are a few troubleshooting tips:

* Ensure your Switch is updated to the latest system software.

* Close any unnecessary applications running in the background.

* Restart your Switch.

* Check your internet connection if experiencing online multiplayer issues.

* Visit the Stellar Nova Studios support website for FAQs and troubleshooting guides. (https://stellarnovastudios.com/support – example URL)

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Entertainment

Aphex Twin New Music: 2 Surprise Tracks on Soundcloud!

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

Aphex Twin’s Unexpected Moves Signal a New Era for Electronic Music & Brand Collaboration

The music industry is often defined by predictable cycles, but Aphex Twin – the enigmatic Richard D. James – continues to defy expectations. A recent surprise drop of two new tracks on SoundCloud isn’t just a gift to fans; it’s a signal of a broader shift in how artists are approaching releases, engaging with audiences, and, crucially, building brand partnerships. This isn’t simply about new music; it’s about a redefinition of the artist-consumer relationship in the digital age.

The Return of the Unexpected Drop

Yesterday, James uploaded ‘Zahl am1 live track 1’ and ‘Zahl am1 live track 1c f760m1 unfinshd’ to his SoundCloud account (user18081971). Described as alternate versions of the same track, the release follows a pattern of surprise drops that have become a hallmark of the artist’s recent activity. He noted the tracks were requested from a few years ago, mixed on the Zähl, and hinted at potentially superior mixes to come. This approach – bypassing traditional promotional channels and directly connecting with fans – is becoming increasingly common, particularly within electronic music, but Aphex Twin’s influence elevates it to a statement.

Beyond Albums: The Rise of the ‘Continuous Release’ Model

Aphex Twin’s recent output highlights a move away from the traditional album-centric release model. The 2024 compilation ‘From The Merch Desk (2016-2023)’ gathered tracks previously available only as vinyl drops at live shows, demonstrating a willingness to curate experiences beyond the standard streaming platforms. This, coupled with the 30th-anniversary expanded edition of ‘Selected Ambient Works II’, suggests a strategy of sustained engagement rather than relying on infrequent, large-scale album launches. This “continuous release” model allows artists to maintain relevance and build anticipation over extended periods. It’s a strategy increasingly adopted by artists seeking to cultivate a dedicated fanbase in a saturated market.

The Vinyl Revival & Direct-to-Fan Distribution

The emphasis on vinyl, even in a digital age, is noteworthy. Vinyl sales have been steadily increasing for years, representing a tangible connection to the music and a collector’s item for dedicated fans. RIAA data shows vinyl revenue exceeding $1 billion for the seventh consecutive year in 2023. Aphex Twin’s use of limited-edition vinyl drops taps into this trend, fostering a sense of exclusivity and rewarding loyal followers.

From Sound to Style: The Supreme Collaboration & the Blurring of Boundaries

Perhaps the most intriguing development is Aphex Twin’s ongoing collaboration with streetwear brand Supreme. Starting with a curated playlist of almost 200 chilled, low-tempo tracks, the partnership has expanded into a full Spring/Summer 2025 clothing collection, featuring iconic album artwork like that of ‘Windowlicker’ on t-shirts, jackets, and even unexpected items like work gloves and a coin knife. This isn’t just a licensing deal; it’s a strategic alignment of two distinct cultural forces.

The Power of Cross-Cultural Branding

This collaboration exemplifies a growing trend: the blurring of boundaries between music, fashion, and lifestyle. Artists are increasingly recognized as brands themselves, and collaborations like this allow them to reach new audiences and generate revenue streams beyond music sales. It’s a savvy move that leverages Aphex Twin’s artistic credibility and Supreme’s cultural cachet. This type of partnership is likely to become more prevalent as artists seek innovative ways to monetize their brand and connect with consumers on a deeper level. The success of this venture could inspire other artists to explore similar collaborations, moving beyond simple merchandise to fully integrated lifestyle brands.

What Does This Mean for the Future of Music?

Aphex Twin’s recent activities aren’t isolated incidents; they represent a glimpse into the future of music distribution, artist-fan engagement, and brand partnerships. The emphasis on surprise releases, continuous content, direct-to-fan distribution, and cross-cultural collaborations suggests a move away from traditional industry models and towards a more fluid, dynamic, and artist-centric landscape. Artists who embrace these changes and prioritize building genuine connections with their audiences will be best positioned to thrive in the years to come. The question isn’t whether others will follow Aphex Twin’s lead, but how quickly they will adapt.

What are your thoughts on the evolving relationship between artists and brands? Share your predictions in the comments below!

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