A groundbreaking Functional Hair Care Brand, Gravity, originating from the laboratories of KAIST researchers, is making its debut in the North American market thru Amazon. The brand,under Polyphenol Factory,is introducing its celebrated K-Hair loss Shampoo,Graffiti,to U.S. consumers.
Gravity Shampoo’s Rapid Growth and Expansion
Polyphenol Factory announced on October 27th that Graffiti, which achieved sales of 1.65 million bottles within the first 18 months of its launch in Japan, is now poised to address the growing demand for hair loss solutions in the United States. Amazon will initially launch four variations of the ‘Gravity g0.0 Hair Lifting shampoo’, with plans to extend distribution to tiktok stores later this year and select offline retailers, including ulta Beauty.
The Science Behind Gravity Shampoo: LiftMax 308™
Gravity Shampoo’s formulation centers around LiftMax 308™, a patented ingredient developed by KAIST. This compound is designed to fortify the hair surface, shielding it from environmental damage and promoting overall scalp health. Rigorous testing, including reports submitted to the U.S. Food and Drug Management (FDA) and extensive clinical trials, have demonstrated the shampoo’s efficacy.
Initial Trial results revealed that a single use of the shampoo resulted in a 6.27% enhancement in hair thickness and a marked 140% increase in hair volume. Further studies indicate a 70% reduction in hair loss after two weeks of consistent use, with an SCI-level publication citing a 90% hair loss reduction based on its research.
Commitment to Sustainability and Ethical Formulation
Gravity prioritizes both effectiveness and environmental responsibility. The shampoo utilizes ingredients that have earned a ‘green’ rating from the Environmental Working Group (EWG), a U.S. non-profit dedicated to environmental and human health, along with a 100% vegan formula. the product also received an ‘excellent’ rating from Germany’s independent Dermatest institute. Packaging is eco-conscious, featuring recyclable containers and refill pouches.
Key Features at a Glance
| Feature | Details |
|---|---|
| Patented Ingredient | LiftMax 308™ (KAIST) |
| Hair Thickness Improvement (single use) | 6.27% |
| hair Volume Increase (single Use) | 140% |
| Hair Loss Reduction (2 weeks use) | 70% |
| EWG Rating | Green (All Ingredients) |
Global Expansion Plans
North America serves as a crucial springboard for Gravity’s broader global ambitions. polyphenol Factory is partnering with Silicon Two, a leading K-beauty export firm, to expedite international distribution. Planned expansions include flagship stores in prominent European locations such as Galeries Lafayette Haussmann in France, finali in Italy, and Boots in Indonesia, slated for January of next year.
Lee Hae-shin, CEO of Polyphenol Factory, stated that increasing global desire for scientifically backed hair care solutions, and Gravity aims to offer a potent solution for North American consumers grappling with thinning and weakened hair.
Understanding Hair Loss Trends
According to the American Academy of Dermatology Association, hair loss affects over 80% of men and women at some point in their lives. Factors contributing to hair loss include genetics, hormonal changes, medical conditions, and stress.The global hair care market is estimated to reach $103.64 billion by 2032, reflecting a significant demand for effective treatments and preventative measures.American Academy of Dermatology Association
Frequently Asked Questions about Gravity Shampoo
- What is the key ingredient in Gravity Shampoo? The primary active ingredient is LiftMax 308™, a patented compound developed by researchers at KAIST.
- Has Gravity Shampoo been clinically tested? Yes, Gravity Shampoo has undergone extensive clinical trials, including FDA reporting, demonstrating significant improvements in hair thickness and volume.
- Is Gravity Shampoo vegan and cruelty-free? Yes, Gravity Shampoo is formulated with 100% vegan ingredients and is not tested on animals.
- What are the sustainability practices of Gravity? Gravity uses recyclable containers and offers refill pouches to minimize environmental impact.
- Where can I purchase gravity Shampoo in the US? Gravity Shampoo is launching initially on Amazon, with plans to expand to TikTok stores and Ulta Beauty.
What are your thoughts on the increasing demand for science-backed beauty solutions? Will you be trying Gravity Shampoo? Share your opinion in the comments below!
