Bitpanda, the Austrian cryptocurrency platform, entered the British market with a plan to make Britain one of three key markets for two years.
The expansion includes a mobile application for retail investors and the corporate direction of Bitpanda Technology Solutions, which allows banks and financial companies to offer cryptocurrency services through White-label solutions. The platform provides access to more than 600 digital assets.
Lucas Ensocerforford Conderman, co-founder of Bitpanda, announced plans to “quickly expand the retail presence”, while cooperating with British financial institutions for launching cryptopr products. The company will face competition by Binance UK, Coinbase, Kraken, Crypto.com and Gemini, which have already been entrenched in the local market.
As part of the launch, Bitpanda has concluded a long -term partnership with the Arsenal football club, becoming his “official cryptocurrency trading partner”. The agreement includes branding in stadiums and in digital channels, as well as educational campaigns for more than 100 million club fans around the world.
Before going to Britain, Bitpanda worked under licenses in Austria, Germany, France, Italy and Spain. In February, the company received the approval of FCA and spent several months on adaptation of the product before launch.
Crypto -regulation delays in Britain
Britain lags behind other jurisdictions in the development of cryptocurrency regulation. Analysts note that the country risks losing the position of a leading financial center due to slow progress in this area.
“Cryptocurrency Roadmap” FCA, published in November 2024, provides for the phased introduction of rules on market abuses, admission, prudent requirements and stablecoin. However, the final rules can appear only by the end of 2026.
Despite the regulatory uncertainty, crypto companies continue to invest in the British market. Coinbase, Kraken and Etoro strengthened the presence through existing registration systems to counteract money laundering.
Other jurisdictions are moving faster
Unlike Britain, the EU is already valid in the Mica regulations, which establishes uniform rules for tokens and service providers. In the United States on July 18, President Donald Trump signed the Genius Law on the regulation of stablecoins.
The UAE and Hong Kong are also developing the regulation of digital assets. In June 2024, the UAE introduced the rules for maintenance of payment tokens, and Hong Kong launched a new system of licensing of stablecoins.
“Regulatory clarity strengthens confidence,” said Endersorford Conderman. “Britain has all the resources for leadership in responsible crypto -information, but clear regulation is necessary.”
