The comfort of hotel-style slippers just got a whole lot cuter. Brunch, the footwear brand known for its plush designs, has partnered with Sanrio’s iconic Hello Kitty for a new collection launching this week. The collaboration, announced Monday, brings the beloved character to a range of cozy items, from slippers and pajamas to robes, offering fans a dose of playful nostalgia.
The collection centers around the Hello Kitty Essential slipper, available in pink and navy blue, embroidered with the character’s image and name. Priced at $108, these slippers feature a 100 percent recycled terry upper and a partially recycled EVA outsole, aligning with a growing consumer demand for sustainable options. But the cuteness doesn’t stop there. The lineup also includes the platform Essential XXL slippers, designed to resemble Hello Kitty herself, complete with 3D ears and a bow, retailing for $125.
Beyond footwear, the Brunch x Hello Kitty collaboration extends to loungewear. Cotton pajama sets, available in solid pink and an allover Hello Kitty print, are priced at $170. A plush robe, offered in pink and white, rounds out the collection at $210. The entire range is now available for purchase at brunch.us.
The campaign for the collaboration features Makayla, showcased in a Japanese-inspired home setting, enjoying simple morning rituals like making matcha and reading. This imagery emphasizes the shared ethos of Brunch and Hello Kitty – finding joy in life’s cozy, simple activities.
This isn’t Hello Kitty’s first foray into fashion collaborations this year. Fans had a chance to snag Hello Kitty-themed footwear earlier with a collection from HeyDude released over the summer, according to WWD.
Brunch has been actively expanding its collaborative efforts. Prior to Hello Kitty, the brand teamed up with Parke for a Valentine’s Day collection, following a partnership with Prince Tennis around the U.S. Open. They’ve also tapped into their hotel-inspired aesthetic with collections featuring “The White Lotus” and The Beverly Hills Hotel, demonstrating a knack for aligning with popular culture and lifestyle trends.
The Brunch x Hello Kitty collection offers a playful and comfortable addition to the growing market of character-driven lifestyle products. With its focus on cozy essentials and sustainable materials, the collaboration appeals to a broad audience seeking both style and comfort.
As Brunch continues to expand its partnerships and Hello Kitty maintains its enduring appeal, it will be fascinating to see how these collaborations evolve and what other brands the iconic character will team up with in the future.
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