Home » free market
Tag:

free market

Economy

Mercado Pago and Franco Colapinto launched a credit card signed by the Argentine pilot

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

#TeSoyFranco: Limited Edition Credit Card with Racing Star Franco Colapinto Drives Demand – Breaking News!

Buenos Aires, Argentina – November 14, 2025 – Social media is buzzing with the hashtag #TeSoyFranco as Mercado Pago, the digital payment platform affiliated with Mercado Libre, has launched a limited-edition credit card featuring the signature of Argentine racing sensation Franco Colapinto. The unexpected collaboration has ignited a frenzy among fans and fintech enthusiasts alike, creating a viral moment that’s quickly becoming a case study in influencer marketing and customer engagement. This is a breaking news story with significant SEO implications for the financial technology sector.

The Colapinto-Mercado Pago Partnership: A Winning Combination

The campaign, which began gaining traction yesterday, centers around a limited run of 50,000 credit cards personally “signed” by Colapinto. Mercado Pago announced the initiative on their official Twitter account (@mercadopago), showcasing images of the signed cards and prompting users to request theirs through the Mercado Pago app. The speed with which the hashtag #TeSoyFranco exploded demonstrates the power of Colapinto’s fanbase and the strategic brilliance of aligning with a popular figure in Argentine motorsport.

“We had him signing cards for three days, and you’re not going to ask for yours?” Mercado Pago tweeted, fueling the demand. The offer isn’t just about collectibility; the card boasts attractive features including being free of hidden costs and offering the ability to pay in three installments without interest on both Mercado Libre and at businesses accepting QR payments via Mercado Pago.

Beyond the Hype: Understanding the Benefits & the Fintech Landscape

While the signed card is a limited-edition collectible, the underlying product – the Mercado Pago Credit Card – represents a significant move in the evolving landscape of digital finance in Latin America. Mercado Pago has been aggressively expanding its financial services offerings, challenging traditional banking institutions with its user-friendly platform and innovative solutions. Offering interest-free installments is a key differentiator, particularly in a region where credit card debt can be a significant burden.

The success of this campaign highlights a growing trend: the integration of lifestyle and entertainment into financial products. Consumers, especially younger demographics, are increasingly drawn to brands that align with their passions and offer more than just transactional benefits. Colapinto’s appeal extends beyond racing; he’s a popular figure on social media, known for his engaging personality and connection with fans. This makes him an ideal ambassador for a platform aiming to broaden its reach.

How to Get Your Signed Franco Colapinto Credit Card

The limited-edition card is being rolled out gradually through the Mercado Pago app. Users need to check their app for the offer and, if available, confirm their request. Cards will then be shipped directly to their homes. Given the limited quantity, demand is expected to remain high, so users are encouraged to check the app frequently. It’s important to note that availability is not guaranteed, and the offer is subject to Mercado Pago’s terms and conditions.

This isn’t just a credit card launch; it’s a masterclass in leveraging social media, influencer marketing, and a compelling product offering. The #TeSoyFranco campaign is a testament to the power of connecting with consumers on a personal level and creating a sense of exclusivity. As Mercado Pago continues to innovate and expand its services, expect to see more creative collaborations that blur the lines between finance and lifestyle. For those interested in staying ahead of the curve in the fintech world, keeping an eye on Mercado Pago’s strategies is crucial. Stay tuned to archyde.com for further updates on this developing story and in-depth analysis of the digital finance revolution.

0 comments
0 FacebookTwitterPinterestEmail
Economy

Amazon and Mercado Libre Establish Content Creation Barriers: Enhancing Independence and Quality Control in Content Development Note: The title provided meets the criteria specified, focusing on clarity and relevance without additional commentary

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy


Amazon, mercado Libre Face <a href="https://swim.de/aktuell/szene/hinter-den-medaillen-die-bewegende-reise-von-franziska-van-almsick/" title="Hinter den Medaillen: Die bewegende Reise von Franziska van Almsick">Antitrust</a> Scrutiny in Mexico – No Immediate Action

Mexico City – A recent ruling by teh country’s Federal Economic competition Commission (Cofece) has found that leading eCommerce giants amazon and Mercado Libre are creating obstacles for sellers attempting to compete on their platforms. Despite these findings, the watchdog agency has decided against mandating any corrective actions, sparking debate over the future of online competition in Mexico.

Dominant Market Share Fuels Concerns

Table of Contents

The investigation,completed on friday,revealed that both Amazon and Mercado Libre-collectively controlling approximately 85% of Mexico’s eCommerce sales-are not adequately obvious wiht sellers regarding product visibility algorithms. Additionally, the report indicates that sellers who utilize the platforms’ in-house logistics services receive preferential placement, potentially disadvantaging those who opt for self-reliant fulfillment.

This isn’t the first time concerns have been raised.A preliminary report from Cofece in February 2024 already signaled the need for government intervention to ensure a level playing field.However, the agency has now resolute that mandating changes might not necessarily benefit consumers or small businesses, leading to the surprising decision not to impose sanctions.

Company Responses and Economic Impact

Amazon Mexico’s Deputy General Counsel and Director of Legal Affairs, Fernanda Ramo, expressed satisfaction with the ruling, emphasizing the competitiveness of the Mexican retail sector. She stated that the decision “underscores the competitiveness of the retail sector in Mexico and the absence of barriers to competition.”

Mercado Libre highlighted its significant contribution to the Mexican economy in a press release issued on Wednesday. The company asserted that its eCommerce and financial ecosystem contributed roughly 0.81% of Mexico’s Gross Domestic Product (GDP) in 2024, with the economic activity of SMBs on its platform exceeding $15 billion.David Geisen, General manager of Mercado Libre Mexico, stressed the company’s focus on providing local solutions for businesses, including logistics, payments, and credit access.

Key Facts: Amazon & Mercado Libre in mexico

Metric amazon Mercado Libre
Market Share (Combined) 85%
Impact on Mexico’s GDP (2024) ~0.81%
SMB Economic Activity on Platform (2024) $15 Billion+

Did You No? Mexico’s eCommerce market is one of the fastest-growing in latin America, with projections indicating continued expansion in the coming years.

Pro Tip: For small businesses considering selling online, diversifying sales channels beyond dominant platforms like Amazon and Mercado libre can help mitigate risks associated with algorithmic biases and potential fee structures.

The decision by Cofece raises questions about the appropriate level of regulation for large tech platforms and their impact on smaller businesses. will this lack of intervention stifle competition, or will the market forces themselves create a more equitable surroundings? What steps can Mexican entrepreneurs take to thrive in the face of this dominance?

The Global Trend of Big Tech Antitrust Scrutiny

The situation in Mexico reflects a broader global trend of increased scrutiny towards Big Tech companies. Regulators worldwide are examining the practices of these platforms to ensure fair competition and protect consumers.Similar investigations are underway in the United States, the European Union, and other countries, focusing on issues such as data privacy, anti-competitive behavior, and market dominance.

The challenge for regulators lies in balancing the benefits of innovation and economies of scale with the need to prevent monopolies and protect the interests of smaller businesses and consumers. Finding the right approach will be crucial for fostering a healthy and competitive digital economy.

Frequently Asked Questions About Amazon & Mercado Libre in Mexico

  • What is Cofece’s role in the Mexican eCommerce market? Cofece is Mexico’s Federal Economic Competition Commission, responsible for ensuring fair competition and preventing monopolies.
  • why did Cofece not impose sanctions on Amazon and Mercado Libre? The agency stated it was uncertain whether corrective measures would ultimately benefit consumers and small businesses.
  • What specific issues did Cofece identify regarding Amazon and mercado libre? Cofece found that the companies lack transparency in their product visibility algorithms and favor sellers using their logistics services.
  • How much of Mexico’s GDP is influenced by Mercado Libre’s ecosystem? Approximately 0.81% of Mexico’s GDP was attributed to Mercado Libre’s eCommerce and financial ecosystem in 2024.
  • What is Amazon’s response to the Cofece ruling? Amazon expressed satisfaction, arguing that the decision affirms the competitiveness of the Mexican retail sector.
  • What challenges do small businesses face when selling on Amazon and Mercado Libre? Small businesses can encounter challenges related to algorithmic bias, competition with subsidized sellers, and higher fees.
  • What alternatives do Mexican entrepreneurs have to selling on these platforms? Diversifying sales channels, building their own eCommerce websites, and leveraging social media marketing are potential alternatives.

What are your thoughts on Cofece’s decision? Share your comments below and let us know how this impacts your online shopping or business.

What are the key changes in Amazon and Mercado Libre’s content creation policies and how do they impact sellers?

amazon and Mercado Libre Establish Content Creation Barriers: Enhancing Independence and Quality Control in Content Growth

The Shift Towards Controlled Content Ecosystems

Both Amazon and Mercado Libre, leading e-commerce giants, are increasingly implementing stricter content creation barriers for product listings.this isn’t about stifling sellers, but a strategic move towards bolstering platform integrity, improving customer experience, and ultimately, driving sales. The changes reflect a broader industry trend – a move away from open-ended content contribution towards curated, high-quality product details. This impacts sellers,content creators,and consumers alike. Key terms driving this shift include product content optimization, e-commerce content strategy, and marketplace content guidelines.

Amazon’s Content Creation Policies: A Deep Dive

Amazon has long been refining its content requirements, but recent updates are notably noteworthy. These focus on several key areas:

* Enhanced Brand Content (EBC) / A+ Content: While previously available to brand registered sellers, Amazon is now emphasizing the quality of this content. Generic templates and low-effort designs are being scrutinized. High-resolution images, compelling copy, and detailed product comparisons are now essential for ranking.

* Image Requirements: Strict adherence to image guidelines is paramount. This includes background requirements (pure white), size specifications, and the prohibition of promotional text overlaid on images. Product photography is now a critical investment for sellers.

* Listing Quality Score: Amazon’s algorithm now assigns a “Listing quality Score” based on completeness, accuracy, and adherence to guidelines.Low scores can considerably impact search visibility.

* Prohibited Content Claims: Amazon is aggressively policing unsubstantiated claims and misleading information. This includes health claims, performance guarantees, and comparative statements without verifiable evidence. compliance is a major concern.

* AI-Driven Content Checks: Amazon is leveraging AI to automatically detect violations of content policies, leading to faster removal of non-compliant listings.

Mercado Libre’s Approach to Content Control

Mercado Libre, dominant in Latin America, is mirroring Amazon’s trend, albeit with regional nuances. Thier focus is on:

* Product Attributes: Mercado Libre is pushing for complete and accurate product attribute data. This allows for more precise search filtering and improved product revelation.Data enrichment is crucial.

* official Product Listings: Similar to Amazon’s Brand Registry, Mercado Libre is prioritizing listings from official brand representatives. This helps combat counterfeiting and ensures accurate product information.

* Content Moderation: increased investment in content moderation teams to review listings for policy violations, particularly regarding prohibited items and misleading descriptions.

* Seller Reputation & Content Quality: A seller’s reputation is increasingly tied to the quality of their product listings.Consistent violations can lead to penalties, including listing suppression.

* Localized Content: Mercado Libre emphasizes the importance of content tailored to specific regional markets, including language and cultural considerations. Multilingual content creation is a growing need.

Benefits of Increased Content Control

These stricter policies, while perhaps challenging for sellers, offer notable benefits:

* Improved Customer Trust: Accurate and reliable product information builds trust with consumers, leading to increased purchase confidence.

* Reduced Returns: Detailed and accurate descriptions minimize the likelihood of customers receiving products that don’t meet their expectations.

* Enhanced Search Relevance: High-quality content improves search ranking, driving more organic traffic to listings. SEO for e-commerce becomes more effective.

* Brand Protection: Official brand listings help protect against counterfeiting and unauthorized sellers.

* level Playing Field: Stricter guidelines create a more level playing field for sellers who invest in quality content.

Practical Tips for sellers

Navigating these evolving content landscapes requires a proactive approach:

  1. Thoroughly Review Platform Guidelines: Regularly check Amazon and mercado Libre’s official documentation for the latest content policies.
  2. Invest in Professional Product Photography: High-quality images are non-negotiable.
  3. Craft Compelling and Accurate Product Descriptions: Focus on benefits, features, and specifications. Avoid hyperbole and unsubstantiated claims.
  4. Utilize Enhanced Content Features: Leverage EBC/A+ content and Mercado Libre’s equivalent features to showcase your products effectively.
  5. Monitor Listing Quality Scores: Pay attention to any warnings or penalties related to listing quality.
  6. Consider Content Creation Services: If you lack the resources or expertise, outsource content creation to professionals specializing in e-commerce content writing.
  7. Stay Updated on Algorithm Changes: Follow industry blogs and news sources to stay informed about algorithm updates that may impact content visibility.

Real

0 comments
0 FacebookTwitterPinterestEmail
Technology

Xiaomi Note 14: 26% Discount Now Available

by Sophie Lin - Technology Editor
written by Sophie Lin - Technology Editor

Xiaomi Redmi Note 14 Lands with Extraordinary Specs and a Sweet Deal

Table of Contents

Breaking News: Xiaomi has launched its latest contender in the mid-range smartphone market, the Redmi note 14, boasting a robust feature set that aims to deliver extraordinary value.This new device is set to shake up the competition with its powerful performance, long-lasting battery, and advanced security features.

The Redmi Note 14 is powered by the Snapdragon 695 5G processor, promising smooth multitasking and efficient performance for everyday use. complementing this is a generous 8GB of RAM,ensuring that switching between apps is seamless. Storage is ample, with a 256GB internal capacity providing plenty of space for photos, videos, and applications.

Keeping users connected and entertained is a high-capacity 5,500mAh battery, supported by 33W fast charging technology. This combination is designed to provide extended hours of usage on a single charge, minimizing downtime.

Security is a key focus, with the Redmi Note 14 featuring an in-display fingerprint reader for swift and secure unlocking, alongside facial recognition capabilities. Audiophiles will appreciate the stereo sound system, enhanced with Dolby Atmos support, and the inclusion of a standard 3.5mm headphone jack for wired audio experiences.

connectivity is comprehensive, offering Wi-Fi 5 Dual Band, bluetooth 5.3, Infrared capabilities, a USB-C port, and Dual SIM support, ensuring users stay connected in various ways. The device runs on MIUI 14, based on Android 13, providing a modern and fluid user interface.Evergreen Insight: The mid-range smartphone market is fiercely competitive, with manufacturers constantly striving to offer the best balance of features and affordability. Xiaomi has historically excelled in this segment by packing popular technologies into accessible devices. The Redmi Note series, in particular, has built a reputation for delivering strong performance, reliable battery life, and essential modern features. This strategy has resonated with consumers looking for a capable smartphone without the premium price tag, making it a cornerstone of Xiaomi’s global strategy. As technology evolves, the demand for devices that offer a solid user experience at a competitive price point remains constant, ensuring the continued relevance of product lines like the Redmi Note.

What are the key improvements of the Xiaomi Note 14 compared to previous Note series devices?

Xiaomi Note 14: 26% Discount – A Deal You Can’t Miss!

Understanding the Xiaomi Note 14 – Key Features & Specs

The Xiaomi Note 14 has quickly become a popular choice for smartphone users seeking a balance of performance, features, and affordability.This latest iteration builds upon the success of previous Note series devices, offering meaningful upgrades in several key areas. Here’s a breakdown of what makes the Note 14 stand out:

Display: Typically features a 6.67-inch AMOLED display with a 120Hz refresh rate, providing vibrant colors and smooth scrolling – ideal for gaming and video streaming. expect a resolution around 2400 x 1080 pixels (FHD+).

Processor: Powered by a Snapdragon processor (often a Snapdragon 7 series or equivalent MediaTek Dimensity chip),ensuring efficient performance for everyday tasks and demanding applications.

Camera: Boasts a versatile camera system, usually including a 50MP main sensor, an 8MP ultrawide lens, and a 2MP macro lens. expect excellent image quality in various lighting conditions. Front camera is typically around 16MP-20MP.

Battery: equipped with a large 5000mAh battery, offering all-day battery life. Supports fast charging (67W or higher) for quick power-ups.

Storage & RAM: Available in multiple configurations, including 6GB/8GB/12GB RAM options and 128GB/256GB/512GB storage.

Software: Runs on Xiaomi’s MIUI, based on Android, offering a customizable and feature-rich user experience.

Why the Xiaomi Note 14 is a Smart Choice

Beyond the core specifications, the Xiaomi Note 14 offers several advantages that make it a compelling option in the mid-range smartphone market.

Value for Money: The Note series is renowned for delivering premium features at competitive prices.

Fast Charging: The rapid charging capabilities minimize downtime, keeping you connected when you need it most.

Excellent Camera Performance: Capture stunning photos and videos with the versatile camera system.

Smooth User Experience: The high refresh rate display and powerful processor ensure a fluid and responsive user experience.

MIUI Customization: Personalize your device with MIUI’s extensive customization options.

The 26% Discount – Details & How to Claim

Currently, Archyde.com is offering a ample 26% discount on the Xiaomi Note 14! This limited-time offer makes an already excellent phone even more accessible.

Here’s how to take advantage of the deal:

  1. Visit Archyde.com: Navigate to the Xiaomi Note 14 product page on our website.
  2. Select Your Configuration: choose your preferred RAM and storage option.
  3. Add to Cart: Add the device to your shopping cart.
  4. Apply Discount Code: Enter the discount code NOTE14DEAL at checkout.
  5. Complete Your Purchase: Follow the on-screen instructions to finalize your order.

Important notes:

The discount code is valid for a limited time only.

Stock is limited, so don’t miss out!

this offer cannot be combined with other promotions.

Xiaomi Note 14 vs. Competitors: A Quick Comparison

| Feature | Xiaomi Note 14 | Samsung Galaxy A54 | Google Pixel 7a |

|——————-|—————–|———————|—————–|

| Price (approx.) | $250 – $350 | $350 – $450 | $350 – $500 |

| processor | Snapdragon/dimensity | Exynos 1380 | Google Tensor G2|

| camera | 50MP Main | 50MP Main | 64MP Main |

| Battery | 5000mAh | 5000mAh | 4385mAh |

| Display | 120Hz AMOLED | 120Hz Super AMOLED | 90Hz OLED |

As you can see, the Xiaomi Note 14 frequently enough provides comparable features at a more competitive price point, especially with the current 26% discount.Consider Xiaomi Redmi note 14 as a strong alternative to other mid-range phones.

Tips for Maximizing Your Xiaomi Note 14 Experience

Optimize Battery Life: Enable battery saver mode when needed and adjust screen brightness.

Customize MIUI: Explore MIUI’s settings to personalize your device to your preferences.

Utilize Camera Features: Experiment with different camera modes and settings to capture the best possible photos.

Keep Software Updated: Regularly update your device to ensure optimal performance and security.

* Protect Your Investment: Invest in a quality screen protector and phone case to safeguard your device.

Real-World User Feedback

Early adopters of the Xiaomi Note 14 have praised its performance, camera quality, and battery life. Many users have highlighted the value for money as a key factor in their purchasing

0 comments
0 FacebookTwitterPinterestEmail
Economy

Payment Market: Digital Bank Bid in Argentina 🇦🇷

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Mercado Pago’s Banking Ambitions: Reshaping Latin America’s Fintech Landscape

Imagine a future where your online marketplace seamlessly integrates banking services, offering credit, loans, and investment options alongside your everyday purchases. This isn’t a distant dream; it’s the vision driving Mercado Pago, the financial arm of Latin American e-commerce giant Mercado Libre. After registering “Banco Market” in Argentina last year, the company is now actively pursuing a full banking license, signaling a dramatic shift in the region’s financial ecosystem and potentially redefining how millions access financial services.

The Rise of the Digital Bank in Latin America

Mercado Pago’s move to become a fully-fledged digital bank isn’t isolated. Across Latin America, a surge in digital banking is underway, fueled by high rates of smartphone penetration, a large unbanked population, and a growing appetite for convenient, accessible financial solutions. According to a recent report by Statista, fintech adoption in Latin America is growing at twice the global average, creating a fertile ground for innovation.

The company’s President for Argentina, Juan Martín Serna, boldly stated they are “building the largest digital bank in Latin America.” This ambition is backed by a proven track record. Mercado Pago already boasts a significant presence in several countries, including Chile, where it offers digital accounts, prepaid cards, and QR code payment solutions since 2017. This existing infrastructure provides a strong foundation for expansion.

Argentina: A Strategic First Step

Argentina presents a particularly compelling opportunity. The country’s volatile economic climate and historically low trust in traditional banks have created a demand for alternative financial services. Mercado Pago’s existing user base and established payment platform give it a significant advantage in capturing this market. Securing a banking license will allow them to offer a wider range of products, including loans and credit lines, directly to consumers and merchants.

“Requesting a license from the Central Bank of Argentina is a natural step to offer more products and continue developing the user experience,” explained Alejandro Melhem, Senior Vice President of Mercado Pago for Latin America (excluding Brazil). This isn’t simply about adding features; it’s about creating a “simple financial ecosystem and mutually beneficial” relationship with users.

Beyond Argentina: A Regional Strategy

Argentina is not the end goal; it’s a key component of a broader regional strategy. Mercado Pago is simultaneously advancing its banking ambitions in Mexico and Brazil, two of Latin America’s largest economies. This coordinated approach allows the company to leverage its resources and expertise across multiple markets, accelerating growth and maximizing impact.

Neobanks, like Mercado Pago, are gaining traction by focusing on user experience and offering tailored financial products. In Chile, companies like TapP, Mach, Dale, and I have are already competing in the prepaid card market, with I have also pursuing a neobank license. This competitive landscape demonstrates the growing demand for digital financial services and the potential for disruption.

Key Takeaway: Mercado Pago’s push into digital banking represents a significant shift in Latin America’s financial landscape, driven by high fintech adoption rates and a demand for accessible, convenient financial solutions.

The Implications for Traditional Banks

The rise of Mercado Pago and other neobanks poses a significant challenge to traditional banks in Latin America. These established institutions often struggle with legacy systems, bureaucratic processes, and a lack of agility. To remain competitive, they will need to invest heavily in technology, improve their customer experience, and adapt to the changing needs of consumers.

Did you know? Latin America has one of the highest rates of financial exclusion in the world, with approximately 30% of the population unbanked. Digital banks like Mercado Pago have the potential to reach these underserved populations and bring them into the formal financial system.

The Future of Financial Inclusion

Mercado Pago’s strategy extends beyond simply offering banking services. The company is also focused on financial inclusion, providing access to credit and financial tools to individuals and small businesses that have traditionally been excluded from the formal financial system. This focus on inclusivity could have a profound impact on economic development in the region.

Expert Insight:

“The success of Mercado Pago will depend on its ability to build trust with consumers and demonstrate a commitment to responsible lending practices. Financial inclusion is not just about providing access to credit; it’s about empowering individuals and helping them build a secure financial future.” – Dr. Elena Ramirez, Fintech Analyst at Global Finance Insights.

Navigating the Regulatory Landscape

Securing a banking license is a complex process, requiring compliance with stringent regulatory requirements. Mercado Pago will need to demonstrate its financial stability, risk management capabilities, and commitment to consumer protection. The regulatory landscape in Argentina, Mexico, and Brazil varies, adding to the complexity of the undertaking.

Pro Tip: Stay informed about regulatory changes in the fintech space. Regulations are constantly evolving, and it’s crucial to understand the implications for your business or investment strategy.

Frequently Asked Questions

What is a neobank?

A neobank is a digital bank that operates without physical branches, relying entirely on technology to deliver financial services. They typically offer lower fees, more convenient access, and innovative features compared to traditional banks.

How will Mercado Pago’s banking license impact consumers?

Consumers can expect access to a wider range of financial products, including loans, credit lines, and investment options, all integrated within the Mercado Pago platform. This could lead to lower fees, more competitive interest rates, and a more seamless financial experience.

What are the risks associated with digital banking?

While digital banking offers many benefits, it also comes with risks, such as cybersecurity threats and the potential for fraud. It’s important to choose a reputable provider and take steps to protect your financial information.

The future of finance in Latin America is being rewritten, and Mercado Pago is poised to be a key player in this transformation. As the company expands its banking ambitions, it will be crucial to watch how it navigates the regulatory landscape, addresses the needs of underserved populations, and competes with both traditional banks and other emerging fintechs. What impact will this have on the broader financial ecosystem? Only time will tell, but the potential for disruption is undeniable.

Explore more insights on fintech trends in Latin America in our comprehensive report.


0 comments
0 FacebookTwitterPinterestEmail
@2025 - All Right Reserved.

Hosted by ByoHosting - Most Recommendeed Webhhosting. For complains, abuse, advertising contact:
[email protected]

Adblock Detected

Please support us by disabling your AdBlocker extension from your browsers for our website.