Elysia Biro Signs with Universal Music Canada & Deutsche Grammophon – A New Voice in Jazz-Pop
LOS ANGELES, CA – September 12, 2024 – In a significant development for the music world, Universal Music Canada and the esteemed Deutsche Grammophon have jointly announced the signing of Canadian singer-songwriter and pianist Elysia Biro. This breaking news signals a major step forward for the 25-year-old artist, coinciding with the release of her first single on a major label, “Just Wait a Minute,” available now on all streaming platforms. This is a story about talent, dedication, and the evolving landscape of music discovery in the digital age – a story archyde.com is proud to bring you.
From Vancouver Island to Global Stages: Biro’s Musical Journey
Elysia Biro’s musical foundation is deeply rooted in classical training, beginning piano lessons at the tender age of four on Vancouver Island. However, her artistic vision quickly expanded, embracing the improvisational freedom of jazz at 13. This fusion of disciplines is at the heart of her distinctive sound, a captivating blend of Jazz-Pop that’s already drawing comparisons to contemporary artists like Laufey, Olivia Dean, and Lizzy McAlpine. Biro isn’t simply mimicking these artists; she’s building on their success, carving out her own niche with a sound that feels both familiar and refreshingly new.
Her musical education is impressive, boasting several music diplomas. But Biro’s learning didn’t stop in the classroom. She’s a self-taught producer and songwriter, currently based in Los Angeles, where she independently writes, records, and produces her music. This level of creative control is increasingly common among emerging artists, and it allows for a level of authenticity that resonates deeply with audiences.
Transcription Tuesday & The Power of Online Music Communities
Before the major label deal, Biro cultivated a dedicated online following, demonstrating the power of direct artist-to-fan engagement. Her “Transcription Tuesday” series, where she reimagines complex pieces at the piano, garnered significant attention, showcasing her virtuosity and musical intelligence. This series wasn’t just about showcasing skill; it was about building a community, connecting with listeners on a deeper level, and proving her ability to deconstruct and rebuild musical ideas – a skill highly valued in both jazz and pop.
Biro’s influences are a testament to her broad musical palate, citing jazz legends Oscar Peterson and Ella Fitzgerald alongside contemporary artists like Norah Jones and Joni Mitchell. Her reinterpretations of Peterson’s solos, in particular, have become a hallmark of her online presence, demonstrating a profound respect for the jazz tradition while simultaneously forging her own path.
Industry Acclaim & International Support
The enthusiasm surrounding Biro’s signing is palpable within the industry. Julie Adam, President and CEO of Universal Music Canada, described Biro as “one of the most exciting artists I have ever heard,” praising her voice, songwriting, and musical sensibility. Dr. Clemens Trautmann, president of Deutsche Grammophon and Global Classics New Business Strategy, echoed this sentiment, highlighting Biro’s “extraordinary talent” and “artistic depth.”
This isn’t just a Canadian story. Biro’s career is already gaining international traction, with support from Verve (United States), DECCA (United Kingdom), and DECCA (France) alongside Universal Music Canada and Deutsche Grammophon. This widespread support underscores the universal appeal of her music and the potential for a truly global career.
“I experienced an incredible creative course,” Biro shared. “I am delighted to work with such talented and passionate teams at Universal Music Canada and Deutsche Grammophon. Creating music that brings together so many sounds and influences that have shaped me was a deeply enriching experience. This music counts a lot for me, and I can’t wait to share it!”
The signing of Elysia Biro represents more than just a new artist deal; it’s a signal of the evolving music industry, where artists can build dedicated fanbases online, hone their craft independently, and then partner with established labels to reach a wider audience. It’s a model that’s likely to become increasingly common in the years to come, and Biro is poised to be a leading example of its success.
Stay tuned to archyde.com for continued coverage of Elysia Biro’s career and the latest developments in the music industry. Don’t forget to check out “Just Wait a Minute” and explore her captivating online presence – you won’t be disappointed.