SuperSport Extends Broadcast Partnership with LIV Golf League
Table of Contents
- 1. SuperSport Extends Broadcast Partnership with LIV Golf League
- 2. Expanding Global Reach for LIV Golf
- 3. South African Golfers Take Center Stage
- 4. Canal+’s Investment in Sports Broadcasting
- 5. Strategic Importance of the African Market
- 6. Recent Broadcast Agreements
- 7. 2026 LIV Golf Season Highlights
- 8. What impact will SuperSport’s 2026 LIV Golf broadcast rights have on golf fans in South Africa?
- 9. SuperSport Secures 2026 LIV Golf Broadcast Rights Ahead of South Africa’s First Event
- 10. What This Means for South African Golf Fans
- 11. The Expanding Reach of LIV Golf
- 12. SuperSport’s Role in Growing Golf in Africa
- 13. the Impact on the PGA Tour & DP World Tour
- 14. Viewing Details & Schedule Information
- 15. Potential Economic benefits for South Africa
- 16. Looking Ahead: The Future of Golf Broadcasting
supersport, a leading pay-television provider in Africa, has renewed its broadcast agreement for the LIV Golf League extending coverage into the 2026 season. The continuation of this partnership arrives ahead of LIV golfs inaugural event on the African continent,scheduled to take place from March 19th to the 22nd at the Club at Steyn City in Johannesburg,South Africa.

Expanding Global Reach for LIV Golf
SuperSport began broadcasting LIV Golf events when the league launched in 2022,playing a crucial role in introducing the competition to African audiences. This extended agreement underscores the growing global footprint of LIV Golf, which has been steadily securing broadcast deals in key international markets. The league has demonstrated significant expansion in its broadcast network, broadcasting to more than 60 countries and territories worldwide, according to a recent report by Nielsen Sports.
South African Golfers Take Center Stage
The upcoming event in Johannesburg is expected to draw considerable interest from local viewers, with several prominent South African golfers participating on the LIV Golf circuit. Louis Oosthuizen, Dean Burmester, Branden Grace, and Charl Schwartzel all compete as members of the south Africa-based Southern Guards GC team. SuperSport has already produced and aired a five-part documentary series profiling Southern Guards GC, available through its DStv CatchUp service, further enhancing viewer engagement.
Canal+’s Investment in Sports Broadcasting
The renewal of this partnership coincides with Canal+’s expanding portfolio of sports rights. Following its acquisition of SuperSport’s parent company, MultiChoice, in 2025, canal+ has added rights to major sporting events such as basketball’s NBA and the Africa Cup of Nations soccer tournament. Canal+ views sports broadcasting as a key driver for subscriber growth and brand recognition in the African market.
Strategic Importance of the African Market
Rendani Ramovha, Director for Sport and Content in English and Portuguese-speaking Africa for SuperSport owner Canal+, highlighted the importance of the partnership. He stated the deal showcases SuperSport’s broadcasting capabilities and celebrates South African golf. Canal+ intends to utilize its production facilities to broadcast the south African event globally, intending to bolster the sport’s development across Africa. In 2024,sports media revenue in Africa was estimated at $4.3 billion, demonstrating the considerable market potential, as reported by Statista.
Recent Broadcast Agreements
LIV Golf has recently secured several key broadcasting agreements including deals with TNT sports (UK and Ireland),Sky Deutschland (Germany,Austria,and Switzerland),and Viaplay (Nordic countries). In the United States, a multi-year agreement with Fox Sports has established a strong broadcasting presence. Additional agreements are in place with Coupang Play (South Korea),Movistar Plus+ (Spain) and DAZN (international).
| Region | Broadcaster |
|---|---|
| United Kingdom & Ireland | TNT Sports |
| Germany,Austria,Switzerland | Sky Deutschland |
| Nordics | Viaplay |
| United States | Fox Sports |
| south Korea | Coupang Play |
| spain | Movistar Plus+ |
2026 LIV Golf Season Highlights
The 2026 LIV Golf Season will comprise 14 events across 10 countries and five continents. The season began in Riyadh, Saudi Arabia, and will include stops in locations such as Adelaide, Hong Kong, Singapore, Mexico, the USA, and the UK. The league features 57 players, including prominent golfers such as Bryson DeChambeau, Jon rahm, Joaquín Niemann, Tyrrell hatton, along with Masters champions Sergio García, Dustin Johnson, Patrick Reed, and Phil Mickelson, competing across 13 teams, alongside five Wild Card entrants.
What impact will the increased visibility of LIV Golf have on the growth of golf in Africa? How will the addition of new broadcast partners shape the future of the League?
What impact will SuperSport’s 2026 LIV Golf broadcast rights have on golf fans in South Africa?
SuperSport Secures 2026 LIV Golf Broadcast Rights Ahead of South Africa’s First Event
SuperSport has officially landed the broadcasting rights for the 2026 LIV Golf League season, culminating in coverage of the highly anticipated inaugural event in South Africa.This landmark deal ensures comprehensive coverage for golf fans across Sub-Saharan Africa, marking a meaningful expansion for the controversial but increasingly popular league. The announcement, made earlier today, confirms that SuperSport will broadcast all LIV Golf tournaments live, with dedicated programming and analysis.
What This Means for South African Golf Fans
For South African golf enthusiasts,this is a game-changer. Previously reliant on international streams or limited coverage, fans will now have access to high-quality, locally broadcast LIV Golf action. The South African event,scheduled for [Insert Date & Location if available – otherwise state ‘details to be announced’],is expected to draw significant crowds and generate substantial economic impact.
Here’s what viewers can expect:
* Live Tournament Coverage: Every round of every LIV Golf event will be broadcast live on SuperSport channels.
* Dedicated Programming: Expect pre- and post-game analysis, player interviews, and highlights packages.
* Digital Access: Streaming options via SuperSport’s digital platforms will likely be available, offering flexibility for viewers.
* Enhanced Viewing Experience: SuperSport’s production quality promises an immersive viewing experience, including advanced graphics and commentary.
The Expanding Reach of LIV Golf
This partnership with SuperSport is part of a broader strategy by LIV Golf to increase its global footprint. Despite initial resistance from established golf organizations like the PGA Tour, LIV Golf has steadily gained traction, attracting high-profile players with lucrative contracts and a unique team-based format.
The league’s appeal lies in several factors:
- Star Power: Players like Cameron Smith, Dustin Johnson, and Brooks Koepka have defected to LIV Golf, drawing significant viewership.
- Innovative Format: The 54-hole, no-cut format offers a faster-paced and more exciting tournament experience.
- Team Competition: The team element adds a new layer of strategy and rivalry to the game.
- global Expansion: LIV Golf is actively seeking to establish events in new markets,like South Africa,broadening its reach.
SuperSport’s Role in Growing Golf in Africa
SuperSport has a long and established history of supporting golf in Africa. They’ve consistently invested in broadcasting major tournaments,sponsoring local players,and developing grassroots programs. This latest deal with LIV Golf builds on that commitment.
SuperSport’s coverage extends beyond just the professional game. They actively promote:
* Developmental Golf: supporting junior golf programs and emerging talent.
* Local Tournaments: Broadcasting events from the Sunshine Tour and other regional circuits.
* Golf Education: Providing instructional content and analysis to help viewers improve their game.
the Impact on the PGA Tour & DP World Tour
The rise of LIV Golf has undeniably disrupted the customary golf landscape. The PGA Tour and DP World Tour have responded by implementing changes to their own formats and increasing prize money in an attempt to retain players. The ongoing competition between the tours is highly likely to continue, perhaps leading to further innovation and benefits for golf fans. Negotiations between the PGA Tour,DP World Tour,and PIF (Public Investment Fund of Saudi Arabia,the financial backer of LIV Golf) are ongoing,with the aim of unifying professional golf,though the outcome remains uncertain.
Viewing Details & Schedule Information
Specific channel listings and broadcast times for the South African LIV Golf event will be announced closer to the tournament date. Fans are encouraged to check the SuperSport website (https://www.supersport.com/) and social media channels for the latest updates. The full 2026 LIV Golf schedule is available on the official LIV Golf website (https://www.livgolf.com/).
Potential Economic benefits for South Africa
Hosting a LIV Golf event is expected to provide a significant boost to the South African economy. This includes:
* Tourism Revenue: International players, officials, and fans will contribute to local businesses.
* Job Creation: The event will require temporary staff for various roles, including hospitality, security, and logistics.
* Infrastructure Advancement: Investment in golf courses and related facilities.
* Increased Visibility: Showcasing South Africa as a premier golf destination.
Looking Ahead: The Future of Golf Broadcasting
The SuperSport-LIV Golf deal signals a shift in the way golf is consumed. With the increasing demand for live sports content and the rise of streaming services, broadcasters are constantly seeking new ways to engage audiences. Expect to see further innovation in golf broadcasting, including:
* Virtual Reality Experiences: Immersive VR coverage that allows viewers to feel like they’re on the course.
* Data Analytics: Real-time statistics and insights to enhance the viewing experience.
* Personalized Content: Customized broadcasts based on individual viewer preferences.
* Interactive Features: Opportunities for viewers to participate in polls, quizzes, and social media discussions.