Brandenburg Trade Fair Reports Record Sales, Strong International Collaboration

Berlin – Brandenburg’s annual agricultural trade fair, known as Green Week, concluded on January 25th, 2026, with exhibitors reporting significantly increased sales compared to the previous year, according to state Agriculture Minister Hanka Mittelstädt. Several product lines were entirely sold out during the ten-day event, indicating a robust demand for regional products and a positive outlook for the state’s agricultural sector. This success comes despite ongoing economic uncertainties, highlighting the enduring appeal of Brandenburg’s offerings.

Brandenburg Hall: A Hub for Small and Medium Enterprises

The “Brandenburg Hall,” designed to support smaller businesses, was a focal point of the fair, providing accessible exhibition space for 71 companies, associations, and municipalities. This initiative aims to level the playing field, allowing smaller producers to connect with a wider audience and foster economic growth within the region.This mirrors a broader European trend of supporting local and regional economies, as highlighted in a recent report by the European Commission on regional growth (European Commission).

Political Engagement and International Partnerships

The fair wasn’t just about commerce; it also provided a key platform for

What were the record sales figures for Brandenburg exhibitors at the 90th Green Week?

Brandenburg Agriculture Minister Celebrates Record Sales and Growing Interest at 90th Green Week

Berlin,Germany – January 25,2026 – Brandenburg’s Minister for Agriculture,Environment,and Climate Protection,Dr. Antje Titzschke, today hailed the 90th International Green Week Berlin as a resounding success for the state’s agricultural sector. Record sales figures and a surge in public interest demonstrate the growing thankfulness for Brandenburg’s high-quality food products and sustainable farming practices.

Record-Breaking Sales Figures Signal Strong Demand

Preliminary data indicates that Brandenburg-based exhibitors at Green Week reported a significant increase in sales compared to previous years. While final numbers are still being tallied, initial estimates suggest a 15% rise in direct sales, with particularly strong performance in organic produce, regional specialties, and locally sourced meat products.

“This is a phenomenal result,” stated Minister Titzschke during a press conference at the exhibition grounds. “It clearly shows that consumers are increasingly prioritizing regionality, quality, and sustainability when making their purchasing decisions. Brandenburg’s farmers are leading the way in meeting this demand.”

The success isn’t limited to direct sales. Many producers reported a substantial increase in inquiries from potential retail partners and distributors, suggesting a long-term positive impact on Brandenburg’s agricultural economy. The Green week platform continues to be invaluable for forging new business connections.

Increased Public Engagement Highlights Shifting Consumer Preferences

Beyond the financial gains, the 90th Green Week witnessed a remarkable increase in public engagement with Brandenburg’s agricultural offerings. The state’s pavilion consistently drew large crowds, eager to sample local delicacies, learn about innovative farming techniques, and meet the producers themselves.

* Organic Farming on Display: A dedicated section within the Brandenburg pavilion showcased the state’s thriving organic farming sector,highlighting the benefits of pesticide-free agriculture and biodiversity conservation.

* Interactive Demonstrations: Live demonstrations of traditional crafts,such as cheese-making and bread baking,proved particularly popular,offering visitors a hands-on experience of Brandenburg’s culinary heritage.

* Focus on Sustainable Practices: Exhibitors actively engaged with the public, explaining their commitment to environmentally friendly farming methods, including water conservation, soil health management, and renewable energy utilization.

This heightened public interest reflects a broader trend towards conscious consumerism, with individuals increasingly seeking transparency and traceability in their food supply chains.

Brandenburg’s Agricultural Strengths: A Regional Overview

Brandenburg’s agricultural landscape is diverse,encompassing a wide range of products and farming systems. Key strengths include:

1. Extensive Arable Land: The state boasts vast areas of fertile arable land, ideal for cultivating cereals, rapeseed, and other field crops.
2. Growing Organic Sector: Brandenburg is a leading region in Germany for organic farming, with a significant percentage of agricultural land dedicated to organic production.
3. Specialty Crops: The region is renowned for it’s high-quality fruits, vegetables, and potatoes, often grown in specialized microclimates.
4. Livestock Farming: Brandenburg’s livestock farmers produce a variety of meat, dairy, and egg products, with a growing emphasis on animal welfare and sustainable grazing practices.
5. Innovative AgTech: Several Brandenburg-based companies are at the forefront of agricultural technology, developing innovative solutions for precision farming, crop monitoring, and resource management.

Supporting Brandenburg’s Farmers: Government Initiatives

The Brandenburg state government is committed to supporting its agricultural sector through a range of initiatives, including:

* Financial assistance: Providing grants and subsidies to farmers investing in sustainable practices and innovative technologies.

* Research and Development: Funding research projects aimed at improving crop yields, enhancing soil health, and reducing environmental impact.

* Marketing and Promotion: Supporting the marketing and promotion of Brandenburg’s agricultural products, both domestically and internationally.

* Rural Development Programs: investing in rural infrastructure and services to enhance the quality of life for farmers and rural communities.

* Advisory Services: Offering expert advice and guidance to farmers on a wide range of agricultural issues.

The Future of Brandenburg agriculture: Challenges and Opportunities

While the success at Green Week is encouraging,Brandenburg’s agricultural sector faces ongoing challenges,including climate change,labor shortages,and increasing competition from global markets. Though, these challenges also present opportunities for innovation and growth.

Minister Titzschke emphasized the importance of embracing new technologies, fostering collaboration between farmers and researchers, and strengthening regional food systems to ensure the long-term sustainability of Brandenburg’s agriculture. The state government is actively working to address these challenges and create a supportive environment for farmers to thrive. The focus on Brandenburg’s unique regional identity and commitment to quality will be crucial in navigating the evolving agricultural landscape.

Case Study: Spreewald Gherkins – A Regional Success Story

the Spreewald region, a UNESCO Biosphere Reserve in Brandenburg, is famous for its traditional gherkin cultivation. Spreewald gherkins are a protected geographical indication (PGI) product, meaning they can only be produced in this specific region using traditional methods.

The success of Spreewald gherkins demonstrates the value of preserving regional culinary traditions and promoting high-quality, locally sourced products. The PGI status helps to protect the product’s reputation and ensures that consumers are getting an authentic, premium product. This model serves as an inspiration for other Brandenburg producers seeking to differentiate their products and capitalize on the growing demand for regional specialties.