Breaking: The ‘Beverly Hills’ of Catalonia Celebrates a Century of Luxury and Fame
Costa Brava, Spain—In the heart of Catalonia’s spectacular coastal region, S’Agaró, an urbanization that has often been called the “Beverly Hills” of Catalonia, is celebrating a major milestone. This district, known for its glamor and bespoke luxury houses, marks 100 years since its inception by the visionary Josep Ensa.
From Vision to Reality: The Birth of S Národí Mechanizace
In 1922, Josep Ensa, the great-grandfather of the current family owners, saw the potential in transforming a virgin coastal strip between Sant Pol and Sa Conca into a sophisticated destination. He started with his family home, Senya Blanca, which still stands as a symbol of opulence a century later.
Architectural Genius and Urban Planning
With the help of renowned architect Rafael Masó, S’Agaró was carefully planned as a high-end urbanization. Strict aesthetic norms were imposed, ensuring a harmonious blend of architecture, landscape, and ecology. The area enforced sustainable norms and brought in basic amenities like water and electricity from Sant Feliu de Guíxols.
Even the roads and access trails to the sea were meticulously respected, a design so valued that S’Agaró received cultural heritage designation in 1955.
The Legendary Hotel de la Gavina
The jewel of S’Agaró’s crown is undoubtedly the Hotel de la Gavina, designed by Masó in 1932. With nine luxury stars, it is the only five-star resort in Catalonia where Hollywood stars like Elizabeth Taylor, Orson Welles, Ava Gardner, and Sean Connery have stayed.
Celebrity Encounters and Memorable Incidents
The hotel’s hallowed halls bear witness to legendary stories, including a highly publicized incident involving Ava Gardner and Frank Sinatra, and another where Elizabeth Taylor angered staff by wetting a silk quilt during the filming of “Suddenly, Last Summer” (1959).
Preserving a Legacy of Luxury
Today, members of the Ensa family are dedicated to maintaining the essence and heritage of S’Agaró. Virginia Ensa, president of the Urban Entity of Conservation, and her family members, including Julia, Carina, and Josep, ensure that the stories and luxury of this unique space continue to be nurtured.
The Attractions of S’Agaró
Beyond its rich history and celebrity associated charm, S’Agaró is a haven for beach lovers. Highlighting the stunning beaches of Platja Gran and Cala Pedrosa, which offer pristine waters and a bucolic setting, make it an idyllic destination for both locals and tourists alike.
Looking Ahead
As S’Agaró continues to celebrate a century of luxury and glamor, it sets the stage for new generations to experience its timeless elegance. Its remarkable legacy and careful urban planning ensure that this gem of the Costa Brava remains a symbol of sophistication.
Don’t miss the chance to explore the heart of the Costa Brava and immerse yourself in the softer side of luxury. S’Agaró beckons with its storied past and opulent charm, welcoming both the curious traveler and the discerning luxury seeker.
Cripple Creek‘s Casino Boom: Can Luxury Revitalize a Historic Town?
A newly opened Las Vegas-style hotel and casino complex, dubbed the Chamonix, is leaving its imprint on Cripple Creek, Colorado, a historic gold mining town looking to reinvent itself. The Chamonix, boasting 300 luxury rooms, upscale amenities, and a high-end steakhouse, is not only attracting more gamblers but also driving a surge in investment throughout the town.
A Wave of Investment
Since the Chamonix opened in phases starting late last year, casino revenue in Cripple Creek has jumped by over 10%, while neighboring towns like Black Hawk have seen more modest growth.
This success is prompting other casino operators in Cripple Creek to follow suit, investing in renovations and expansions.
For instance, Full House Resorts, the company behind the Chamonix, anticipates its new hotel-casino complex will generate an annual profit of $50 million within a few years. The company is betting on a larger target audience, hoping to ease the usual weekday slump in casino traffic.
“We are attracting customers from Denver, especially on the south side such as Parker and Centennial, because we are equidistant from them as they are to Black Hawk,” said CEO Dan Lee. “The hotel is really just opening, over the summer it was a matter of telling people we were here.”
Beyond Full House Resorts, the Golden Nugget Cripple Creek Hotel & Casino, under the Fertitta Entertainment umbrella, recently completed a series of upgrades, though larger-scale renovations are reportedly in the works.
Rocky Mountain Gaming CC, a new owner consortium, is also investing in Cripple Creek by acquiring andrevitalizing existing casinos, while Century Casinos is putting millions into a grand entrance upgrade for their flagship casino.
Even the Double Eagle Hotel and Casino is riding the wave, recently concluding a major renovation of its hotel rooms and preparing to introduce a sports betting area in partnership with Fanatics Sportsbook.
A New Vision for a Historic Town
The influx of investment signals a shift in Cripple Creek. While its appeal as a historic gold mining town remains, casino operators are aiming to attract a broader range of visitors seeking luxury amenities and modern entertainment options alongside the history.
Lee, the CEO of Full House Resorts, envisions Cripple Creek becoming a western version of Colonial Williamsburg, blending its historical charm with modern attractions.
Its charming, Wild West vibe, coupled with its proximity to Denver and Colorado Springs, positions it well to capitalize on this trend, promising both a nostalgic escape and a taste of modern luxury.
This transformation is yet to be fully realized, but the early signs point to a promising future. While the outcome remains to be seen, the Chamonix’s success is undeniably a catalyst for change in Cripple Creek, paving the way for a new era.
What specific types of tourists does the guest believe Cripple Creek is now attracting with its focus on luxury?
## Can Luxury Revitalize Cripple Creek? A Guest’s Perspective
**(Reporter):** Cripple Creek is experiencing a surge in casino activity, largely fueled by the opening of the Chamonix, a new luxury hotel and casino complex. We’re here today with a guest, [Guest Name], who recently visited Cripple Creek. [Guest Name], thanks for joining us. Can you tell us about your experience?
**(Guest):** It was fantastic! We were really impressed with the Chamonix. It’s beautiful, with such a luxurious feel. The rooms were comfortable and spacious, and we especially enjoyed the high-end steakhouse. [[1](https://www.cnty.com/cripple-creek/)]
**(Reporter):** You mentioned the Chamonix. There’s been talk of this new complex revitalizing the town. What are your thoughts on that?
**(Guest):** I definitely think so. Cripple Creek has a charming historic feel, but it’s clear they’re trying to modernize and attract a wider audience. The Chamonix is setting a new standard, and it seems to be working. The town feels busier, more vibrant.
**(Reporter):** Do you think the focus on luxury will appeal to a bigger crowd?
**(Guest):** Absolutely. Cripple Creek always drew a certain type of visitor, but now it feels like they’re attracting a new demographic – people interested in a more upscale experience.
**(Reporter):** What about the impact on local businesses?
**(Guest):** It’s hard to say for sure, but we saw a lot of new shops and restaurants popping up. If the Chamonix is bringing in more tourists, that can only benefit the local economy.
**(Reporter):** Thank you for sharing your thoughts, [Guest Name].
**(Guest):** My pleasure.
Glendale, Arizona, stands as the sixth largest city in the state, boasting a vibrant population exceeding 200,000 residents, making it a significant urban center. Known for its diverse entertainment and sports facilities, the city has emerged as a premier destination for both locals and visitors seeking various recreational activities.
The highly anticipated Desert Diamond Casino White Tanks is currently under construction at Loop 303 and Northern Parkway, representing a massive investment of $450 million. Set to officially open its doors on December 18, this casino promises to enhance the leisure landscape near Glendale.
Mike Bean, CEO of the Tohono O’odham Gaming Enterprise, emphasized the casino’s strategic location, stating, “Desert Diamond Casino White Tanks is ideally positioned to serve as an economic engine for the fast-growing West Valley.” He expressed excitement about the venue’s potential, noting, “This is the Nation’s fifth facility, and the iconic Desert Diamond Casino brand is synonymous with unmatched entertainment experiences and outstanding guest service.” He further articulated the casino’s role in fostering positive economic opportunities for the Tohono O’odham Nation and the broader West Valley region of Arizona.
The casino’s impressive offerings will feature 900 slot machines, a dedicated poker room, a retail sportsbook, and several table games, ensuring a wide array of gambling experiences for patrons.
Food enthusiasts will have plenty to choose from, as the casino will host multiple dining options, including Morton’s The Steakhouse and a lively pub-style restaurant. A five-venue food hall will also be available, offering diverse culinary delights such as rotisserie chicken, tacos, burgers, and sandwiches, coupled with a bar for refreshing beverages. Notably, a Starbucks will round out the culinary offerings.
In terms of employment, the Desert Diamond Casino White Tanks is expected to generate approximately 1,000 permanent jobs, providing a significant boost to the local economy.
The upcoming December opening marks just the initial phase of a more extensive development plan, which includes the future addition of a luxurious 350-room hotel and an impressive 2,500-seat entertainment venue, enhancing the region’s appeal.
This new casino becomes the fifth operated by the Tohono O’odham Nation, which has a rich portfolio that includes three establishments in southern Arizona and another location in the metro Phoenix area near Westgate.
Reach the reporter at [email protected]. Follow her on X, formerly Twitter @CorinaVanek.
**Interview with Mike Bean, CEO of Tohono O’odham Gaming Enterprise**
**Editor:** Thank you for joining us today, Mike! The Desert Diamond Casino White Tanks is generating a lot of excitement. Can you tell us why this location in Glendale was chosen?
**Mike Bean:** Absolutely! Glendale is the sixth largest city in Arizona, and its vibrant population of over 200,000 residents makes it an ideal spot for a new entertainment venue. The strategic location at Loop 303 and Northern Parkway will not only cater to the local community but also attract visitors from outside the region, turning it into a significant economic driver for the area.
**Editor:** It sounds like the casino will have a substantial economic impact. Can you elaborate on how you expect it to serve as an “economic engine”?
**Mike Bean:** Certainly! By creating jobs, attracting tourism, and supporting local businesses, Desert Diamond Casino White Tanks will stimulate the local economy. We anticipate that the influx of visitors will benefit surrounding hotels, restaurants, and retail establishments. This will foster growth in the West Valley, which is experiencing rapid development.
**Editor:** The investment of $450 million is quite notable. How does this reflect the Tohono O’odham Nation’s commitment to the community?
**Mike Bean:** Our investment reflects our deep commitment to the community and our vision for long-term development. This casino is the fifth in our portfolio and will offer a wide range of gaming and entertainment options. We believe it will elevate the leisure landscape in the area and provide a hub for social activity and events.
**Editor:** With the official opening slated for December 18, what can future visitors expect from the Desert Diamond Casino White Tanks?
**Mike Bean:** Guests can look forward to a state-of-the-art facility featuring a variety of gaming options, restaurants, and entertainment experiences. We aim to create a welcoming environment where both locals and visitors can enjoy themselves. Plus, we encourage everyone to share their jackpot photos and stories with us on our Instagram page, @diamondcasinos, as we want to celebrate every winner.
**Editor:** It sounds like a fantastic addition to Glendale’s offerings. Thank you for sharing these insights, Mike, and we look forward to the grand opening!
**Mike Bean:** Thank you for having me! We can’t wait to welcome everyone to Desert Diamond Casino White Tanks!