The Atlanta Braves are taking a significant step towards controlling their media future with the launch of BravesVision, a latest multimedia platform set to become the team’s local television home beginning with the 2026 Major League Baseball season. This move comes after the Braves terminated their agreement with Main Street Sports Group, leaving fans uncertain about how to access games. BravesVision will produce over 140 regular season games, alongside pre- and post-game programming, offering fans multiple viewing options across a six-state territory.
The decision to launch BravesVision reflects a growing trend among MLB teams seeking greater control over their broadcasts, particularly as regional sports networks (RSNs) face financial challenges due to cord-cutting. While eight other teams are handing broadcast rights back to MLB, the Braves are forging their own path, aiming to deliver a more tailored experience for their fanbase. This shift in strategy underscores the evolving landscape of sports broadcasting and the increasing importance of direct-to-consumer options.
BravesVision will be accessible through a variety of channels. Fans will be able to watch via cable and satellite providers, as the Braves function directly with distributors to secure carriage agreements. The network will also be available on MLB’s streaming platform, providing blackout-free access to all regular-season, non-national exclusive games. Select games will be broadcast over-the-air through a continued partnership with Gray Media, extending reach across Atlanta and the Southeast.
Taking Back Control of the Broadcast
According to Braves President and CEO Derek Schiller, the launch of BravesVision is about reclaiming a vital connection with the team’s supporters. “This endeavor will bring the most vital link to our fanbase – our television broadcast – back under the control of our organization,” Schiller said in a statement. “Generations of Braves fans were raised watching games on a network that shared ownership with the baseball team. With BravesVision, we believe that People can present Braves baseball in new and innovative ways allowing us to expand and elevate our storytelling capabilities across all of our platforms.”
The Braves’ move follows the collapse of Main Street Sports Group, which operated regional sports networks and failed to make scheduled rights payments. This led to uncertainty surrounding the broadcast of Braves games, prompting the team to explore alternative solutions. The launch of BravesVision represents a proactive response to these challenges, ensuring fans have continued access to live games and team-related content.
A Growing Trend in MLB
The Atlanta Braves aren’t alone in establishing their own media ventures. The Texas Rangers, Chicago White Sox, and Houston Astros have also recently launched their own networks, signaling a broader shift within MLB. The Houston Astros, in partnership with the Houston Rockets, have seen early success with Space City Home Network (SCHN) and its streaming platform, SCHN+, which has recorded over 500,000 streams since its December launch. This demonstrates the potential of direct-to-consumer models in the evolving sports media landscape.
SCHN+ is available online, on Apple TV, Amazon Fire TV, and Roku, offering fans flexible viewing options. The success of SCHN highlights the growing demand for alternative ways to consume live sports content, particularly as traditional cable subscriptions decline. The Braves are hoping to replicate this success with BravesVision, leveraging their strong fanbase and brand recognition.
What’s Next for BravesVision
The Braves are currently finalizing distribution agreements with cable, satellite, and streaming services to expand BravesVision’s reach. Fans can also expect to witness Braves games continue to air on national broadcasts through Fox, ESPN, TBS, NBC, and Apple as part of MLB’s broader broadcast agreements. The team is focused on delivering a high-quality viewing experience and expanding its storytelling capabilities across all platforms.
As MLB teams navigate the changing media landscape, BravesVision represents a bold step towards greater control and innovation. The success of this venture will likely influence future strategies within the league, as teams seek to connect directly with their fans and secure the long-term viability of their broadcasts.
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