Brunello Cucinelli’s Life Story Unveiled: Tornatore’s ‘Polite Visionary’ Set for December 2025 Release – Exclusive Trailer Now Available!
Rome, Italy – In a stunning intersection of fashion, film, and philosophy, Oscar-winning director Giuseppe Tornatore (“Nuovo Cinema Paradiso”) has completed a groundbreaking docu-film chronicling the life of Brunello Cucinelli, the Italian entrepreneur renowned for his cashmere empire and pioneering approach to ‘humanistic capitalism.’ The film, titled “Brunello, the Polite Visionary,” is set for a special event release in Italian cinemas on December 9th, 10th, and 11th, 2025, and the official trailer is available now, offering a captivating glimpse into Cucinelli’s extraordinary journey.
From Rural Roots to Global Icon: A Life Less Ordinary
This isn’t a typical corporate biography or posthumous tribute. Cucinelli, actively involved in the film’s creation, explicitly desired a “testimony, not a self-celebration.” Tornatore has responded with a unique narrative structure, blending documentary footage, fictionalized sequences starring Saul Nanni as young Brunello, intimate interviews with family and colleagues, and a wealth of archival material. The film unfolds like a hand of cards, each revealing a pivotal chapter in Cucinelli’s life – from his humble childhood in the Umbrian countryside to the birth of his globally recognized brand.
At the heart of Cucinelli’s philosophy lies a deeply personal experience: witnessing his father’s humiliation returning from the factory. This formative moment ignited a lifelong commitment to creating a business that prioritizes the dignity of work and the well-being of its employees. It’s a principle that has shaped not only his company but also the transformation of the medieval village of Solomeo, which Cucinelli has painstakingly restored and reimagined as a living embodiment of his humanistic ideals.
Solomeo: A Blueprint for a New Kind of Capitalism
Solomeo, a picturesque village on the outskirts of Perugia, isn’t merely the headquarters of the Brunello Cucinelli brand; it’s a radical experiment in sustainable and ethical business practices. The film showcases how Cucinelli has revitalized the village, replacing warehouses with vineyards and parks, and integrating workshops with theaters and libraries. This isn’t just about aesthetics; it’s about creating a harmonious environment where production and beauty coexist, reflecting Cucinelli’s belief that profit and purpose are not mutually exclusive.
Cucinelli’s concept of “humanistic capitalism” – a model that balances profit with the protection of the environment, cultural growth, and the well-being of individuals – has garnered international attention, even earning him an invitation to the G20 in Rome to share his vision. The film delves into these ideas, exploring how they translate into tangible actions and a unique corporate culture.
A Cinematic Masterpiece: Tornatore & Piovani Unite
The project’s prestige is further amplified by the involvement of Oscar-winning composer Nicola Piovani (“Life is Beautiful”), whose evocative score underscores the film’s emotional depth and poetic rhythm. Tornatore describes the collaboration as a dialogue between a “director-poet” and an “entrepreneur-poet,” resulting in a film that is both intellectually stimulating and deeply moving.
The world premiere, held at Cinecittà’s newly inaugurated Theater 22 on December 4th, 2025, was a glittering affair attended by prominent figures from the worlds of fashion, politics, and cinema, including Prime Minister Giorgia Meloni and former Prime Minister Mario Draghi. The event underscored the significance of Cucinelli’s story as a uniquely Italian success story with global resonance.
Beyond Luxury: A Story for Everyone
While the film undoubtedly appeals to those familiar with the Brunello Cucinelli brand, its themes resonate far beyond the realm of luxury fashion. “Brunello, the Polite Visionary” offers a compelling portrait of Italy’s evolution over recent decades, exploring the challenges and opportunities of globalization, the importance of preserving cultural heritage, and the potential for businesses to be forces for positive change. It’s a film that invites viewers to question their own values and consider a more humane and sustainable approach to work and life.
Don’t miss the exclusive trailer: Watch Now!
This docu-film isn’t just about a brand; it’s about a vision – a vision of a future where economic success is measured not only by profits but also by the well-being of people and the planet. It’s a story that deserves to be seen, discussed, and debated, and it’s arriving in cinemas just in time for a new year filled with possibilities.