Fresh Delhi – Prime Minister Narendra Modi has reached a significant milestone in his digital engagement, becoming the first world leader to surpass 100 million followers on Instagram. The achievement, confirmed on Thursday, February 26, 2026, underscores Modi’s prominent presence on the Meta-owned platform and his ability to connect with a global audience. This milestone highlights the increasing importance of social media as a tool for political communication and public diplomacy.
Modi’s Instagram account, established in 2014, has evolved into a highly engaging digital space, consistently sharing updates on his activities, government initiatives, and interactions with citizens. The rapid growth in followers demonstrates a strong interest in his leadership and policies, particularly when compared to other global figures. The prime minister now boasts a follower count more than double that of US President Donald Trump, currently at 43.2 million, solidifying his position as the most followed politician on the platform.
The surge in popularity isn’t isolated to a comparison with the US President. According to data, Modi’s follower base exceeds the combined total of the next five most-followed world leaders on Instagram: Indonesian President Prabowo Subianto (15 million), Brazilian President Luiz Inacio Lula da Silva (14.4 million), Turkish President Recep Tayyip Erdogan (11.6 million), Argentine President Javier Milei (6.4 million). This demonstrates a substantial lead in digital outreach and influence.
Within India, the gap between Modi and other prominent political figures on Instagram is also considerable. Uttar Pradesh Chief Minister Yogi Adityanath has 16.1 million followers, while Congress MP and Leader of the Opposition in the Lok Sabha, Rahul Gandhi, has approximately 12.6 million. This domestic disparity further emphasizes Modi’s widespread appeal on the platform.
Global Approval Ratings Reflect Digital Popularity
Modi’s success on Instagram appears to correlate with high global approval ratings. Data from Statista, as of December 2025, showed Modi holding a 70 percent approval rating, placing him at the top among selected world leaders. Japanese Prime Minister Sanae Takaichi followed with 63 percent, and Argentine President Javier Milei with 60 percent. Trump ranked 11th with a 43 percent approval rating.
More recent data released by Morning Consult, based on surveys conducted between February 2 and February 8, 2026, further reinforces this trend. Modi again ranked first with a 67 percent approval rating, followed by Czech Republic’s Andrej Babis (59 percent) and Sanae Takaichi (56 percent). Trump’s approval rating in the same survey was 40 percent, placing him 11th. Morning Consult’s 2025 data also showed Modi leading with a 75 percent score, with Trump ranking eighth with an approval rating under 45 percent.
The Rise of Digital Diplomacy
The Prime Minister’s success on Instagram isn’t merely a matter of follower count; it reflects a broader trend of digital diplomacy. Leaders are increasingly utilizing social media platforms to bypass traditional media channels and communicate directly with citizens, both domestically and internationally. This allows for greater control over messaging and the ability to shape public perception.
The utilize of Instagram, in particular, allows for a visually-driven narrative, showcasing events, initiatives, and personal interactions in a way that resonates with a younger, digitally-native audience. Modi’s account frequently features high-quality photographs and videos, contributing to its high engagement rate.
As social media continues to evolve, it’s likely that we’ll observe other world leaders prioritize their online presence and invest in strategies to build and maintain a strong digital following. The case of Prime Minister Modi demonstrates the potential benefits of a well-executed social media strategy in the realm of international politics and public image.
Looking ahead, it will be intriguing to observe how Modi leverages his substantial Instagram following to further his political and diplomatic objectives. The platform will likely remain a key component of his communication strategy as he continues to engage with both Indian citizens and the global community. What are your thoughts on the role of social media in modern politics? Share your comments below.