Infobip & Oracle Supercharge Customer Service with AI-Powered WhatsApp & SMS Integration
Vodnjan, Croatia – September 23, 2025 – In a move poised to redefine customer interaction, global cloud communication platform Infobip has announced a direct integration of WhatsApp and SMS messaging into Oracle Fusion Cloud Service. This breaking news delivers a powerful boost to businesses seeking to elevate customer satisfaction and streamline operations through the power of Artificial Intelligence. The integration, now available on the Oracle Cloud Marketplace, promises more engaging and personalized customer experiences.
AI Takes Center Stage in Customer Communication
The demand for instant, personalized communication is no longer a trend – it’s an expectation. This integration directly addresses that need, expanding Oracle Cloud Service’s capabilities beyond native live chat to include the ubiquitous WhatsApp and SMS channels. Imagine a world where customer inquiries are handled swiftly and accurately, freeing up human agents to tackle more complex issues. That’s the promise of this partnership.
“By embedding WhatsApp and SMS channels into Oracle Fusion Cloud’s AI-based functions, we’re simplifying and improving the way companies connect with their customers,” explains Brett Weigl, Vice President, Product Management, Service Cloud & Field Service Cloud, Oracle. “Our AI assistant can now intelligently respond to messages on these popular platforms, leading to happier customers and more focused support teams.”
How the Integration Works: Efficiency Through Automation
The core of this advancement lies in the intelligent automation built into Oracle Cloud Service. A sophisticated chatbot, powered by AI, efficiently handles a high volume of customer requests, drastically reducing response times and easing the burden on customer service personnel. When a situation requires a human touch, seamless escalation ensures customers receive the detailed attention they deserve. This isn’t about replacing agents; it’s about empowering them.
But what does this mean for businesses beyond faster response times? It means a significant reduction in operational costs, improved agent productivity, and, crucially, a more positive brand perception. In today’s competitive landscape, customer experience is often the deciding factor.
A Long-Term Partnership Built on Innovation
This integration isn’t a one-off event; it’s the latest milestone in a long-standing collaboration between Infobip and Oracle. Both companies have consistently focused on developing integrated communication solutions designed to help businesses build stronger customer relationships. “With this integration, InfoBIP once again demonstrates how much the support of undertaking is important to us in the digital age,” says Miguel Turnbull, Senior Director, Global Partnerships at InfoBIP. “Thanks to the partnership with Oracle, we can enable our customers to build stable relationships with their end customers, which leads to satisfaction and loyalty.”
The Future of Customer Engagement: Beyond the Buzzwords
The integration of AI and popular messaging platforms isn’t just about adopting the latest technology; it’s about fundamentally changing how businesses interact with their customers. It’s about moving from reactive support to proactive engagement, from generic responses to personalized solutions. This shift requires a strategic approach, focusing on understanding customer needs and leveraging technology to deliver exceptional experiences.
As businesses navigate the evolving digital landscape, partnerships like the one between Infobip and Oracle will become increasingly vital. The ability to seamlessly integrate communication channels, leverage the power of AI, and prioritize customer satisfaction will be the key to unlocking sustainable growth and building lasting brand loyalty. Stay tuned to Archyde for continued coverage of this evolving story and the latest insights into the world of customer engagement.