La DoubleJ’s “Star Quarters” in Milan: A Bold New Vision for Workplace Wellbeing – Breaking News
Milan, Italy – October 7, 2025 – In a striking departure from traditional office design, La DoubleJ, the Italian fashion and accessories brand known for its exuberant prints and vibrant aesthetic, has unveiled its new headquarters in Milan’s Via Vigevano 18. More than just a workspace, the building – affectionately dubbed “Star Quarters” by founder Jennifer Jane Martin (JJ) – is a sanctuary designed to foster creativity, balance, and holistic wellbeing, setting a new precedent for the future of work. This is breaking news for the fashion and wellness industries, and a significant signal for SEO strategies focused on workplace culture.
From Fashion Editor to Wellbeing Pioneer: The La DoubleJ Story
Jennifer Jane Martin’s journey is as colorful as the brand she’s built. Starting as a fashion writer for publications like Wallpaper* and Harper’s Bazaar (and initially on an “unknown blog” championed by Suzy Menkes), JJ transitioned from observing trends to creating them. Her passion for vintage fabrics, initially a personal obsession, blossomed into La DoubleJ, a brand that now boasts flagship stores in Milan, Palm Beach, Taormina, and soon, Dallas and New York, with a global team of over 100 employees. But this rapid growth hasn’t come without its challenges. Recognizing the potential for burnout and stress, JJ proactively sought a solution – a workspace that actively supports employee wellbeing.
Beyond the Office: A Space for Recharging and “Raising Vibrations”
Forget sterile cubicles and monotonous gray walls. La DoubleJ’s “Star Quarters” are a riot of color and pattern, reflecting JJ’s signature style. But the design goes far beyond aesthetics. The headquarters features dedicated meditation spaces, a unique “Gong Temple” for sound healing, and a rooftop terrace with kinetic sculptures that dance in the breeze. These elements aren’t simply decorative; they’re integral to JJ’s philosophy of “raising vibrations” – a concept rooted in personal healing and spiritual growth.
“More than head quarters I like to call him Star Quarters because I prefer the light of the stars to the rationality of the head,” JJ explains. This sentiment underscores a growing trend in workplace design: prioritizing emotional and mental health alongside productivity. The inclusion of practices like yoga, meditation, and breathwork isn’t a perk, but a core component of the company culture.
The Sisterhood & The Healer Book: Extending Wellbeing Beyond the Workplace
La DoubleJ’s commitment to wellbeing extends beyond its physical space. JJ has created “The Sisterhood,” a community for both women and men focused on spiritual and emotional development. This initiative includes a calendar of free online practices, and “The Healer Book,” a curated resource guide featuring everything from osteopaths and beauticians to stress-reduction techniques. This holistic approach positions La DoubleJ not just as a fashion brand, but as a lifestyle advocate.
A Model for the Future of Work: SEO & Google News Implications
The unveiling of La DoubleJ’s “Star Quarters” is a significant moment for several reasons. From an SEO perspective, it highlights the increasing importance of keywords related to “workplace wellbeing,” “employee experience,” and “positive work environments.” Brands that prioritize these concepts are likely to see increased organic traffic and brand recognition. For Google News, this story represents a shift in how we define success in the workplace – moving beyond purely financial metrics to encompass employee health and happiness. The emphasis on mental health and spiritual practices is also a trending topic, making this story highly shareable and engaging.
La DoubleJ’s innovative approach isn’t just about creating a beautiful workspace; it’s about building a thriving community and fostering a culture where creativity and wellbeing flourish. It’s a reminder that investing in employees isn’t just good for morale, it’s good for business – and a powerful signal for the future of work, globally.
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