Breaking News: Jeep & Universal Pictures Unveil Epic ‘Jurassic World Rebirth’ Campaign
Mexico City, June 18, 2025 – In a thrilling collaboration that’s set to captivate audiences worldwide, the JEEP® brand has once again partnered with Universal Pictures and Amblin Entertainment to launch a groundbreaking advertising campaign for the upcoming film “Jurassic World Rebirth.” This exciting collaboration marks a new chapter in the beloved Jurassic franchise, promising an action-packed cinematic experience that hits theaters on July 2.
Three Decades of Cinematic History
The Jurassic World films have been a global phenomenon, amassing over $6 billion in revenue and capturing the hearts of fans across the globe. With “Jurassic World Rebirth,” the franchise is set to continue its legacy of thrilling adventure and scientific wonder.
An Epic Advertising Campaign
The campaign, which includes a long-term advertisement, will be prominently featured on Jeep’s social media platforms. A 30-second version of the ad will be aired on major broadcast networks, accompanied by special behind-the-scenes footage and exclusive content tailored for dealerships and external promotions.
The world press tour kicked off in Mexico City at the CCXP event, showcasing a 4xe Jeep Wrangler on stage. The iconic SUV will also make an appearance at the red carpet premiere in New York on June 23, further emphasizing its role in the Jurassic universe.
Jeep Wrangler: Jurassic Trail Rated
“Our long collaboration with Universal Pictures unites two legendary brands known for adventure, emotion, and possibilities,” said Olivier Francois, Global Marketing Director of Stellantis. “The inspiration for our film was to enhance the Jeep Trail Rated criteria with a fun touch, making the Jeep Wrangler Jurassic Trail Rated—equipped to navigate the Jurassic world.”
Bob Broderdorf, Jeep Executive Director, added, “When dinosaurs are loose and adventure calls, you need serious capability. No vehicle faces fierce borders like a 4×4 Jeep, as it’s the only vehicle with Jurassic classification.”
A Wild Adventure Unleashed
The advertisement features a daring adventure with a driver controlling various dinosaur species, including a Velociraptor, Tyrannosaurus, Spinosaurus, Compsognathus, Titanosaurus, Quetzalcoatlus, and Aquilops. This marks the most extensive dinosaur showcase in a Jeep-branded advertisement, created by Industrial Light & Magic (ILM), the same company behind the film’s dinosaurs.
A History of Collaboration
Jeep and the Jurassic franchise have a rich history together. In 2018, Jeep paid tribute to the iconic “Jurassic Park” scene with a 60-second ad featuring the Jeep Wrangler during the Super Bowl. The two brands rejoined forces in 2022 for “Jurassic World Dominion.”
Expert Insights and Future Implications
Expert marketing analysts predict that this collaboration will not only boost the Jeep brand’s visibility but also capitalize on the enduring popularity of the Jurassic franchise. As the film industry continues to evolve, partnerships like these are increasingly important for maintaining relevance and engaging audiences.
For Jeep enthusiasts and Jurassic fans alike, this campaign promises an unforgettable experience that merges the thrill of high-octane adventure with the awe-inspiring world of dinosaurs.
Stay Tuned for More
As the countdown to “Jurassic World Rebirth” continues, keep an eye out for more exciting updates and promotions from Jeep and Universal Pictures. Whether you’re a dinosaur enthusiast or a Jeep aficionado, this collaboration is sure to deliver an experience that’s both epic and unforgettable.
