The Zenbook S 16 at $1,000: A Sign of Shifting Laptop Priorities
For months, the Asus Zenbook S 16 stubbornly held its premium price, even as competitors offered similar specs for less. Now, with a $500 price cut bringing it down to $1,000 at Best Buy, this sleek Windows laptop is finally accessible to a wider audience – and its price drop signals a broader shift in the laptop market. It’s a move that acknowledges the increasing pressure from Apple’s MacBooks and the impending arrival of updated models, but also highlights a strategic bet on the enduring appeal of a fully-featured, high-end Windows experience.
Why the Zenbook S 16’s Price Drop Matters
The Zenbook S 16 isn’t just another laptop; it’s been a favorite among tech journalists, often spotted accompanying them on assignments. This isn’t accidental. Its combination of a striking design, impressive battery life rivaling MacBooks, and a generous configuration – 24GB of RAM and a 1TB SSD – made it a compelling, if expensive, option. The previous $1,500 price tag, however, was a significant barrier to entry. This new price point fundamentally changes the equation.
Beyond the Specs: The Importance of Ports
Even as powerful processors and ample memory are crucial, the Zenbook S 16 distinguishes itself with its port selection. In an era of dongles and adapters, the inclusion of HDMI, USB-A, and a full-size SD card slot is a refreshing and practical feature. This commitment to connectivity caters to professionals and creatives who rely on legacy devices and workflows, a segment often overlooked by ultra-thin laptop designs. This is a key differentiator, especially when considering the limitations of some competing devices.
The Looming Threat (and Opportunity) of New Intel Chips
Asus is already preparing an update for 2026, focusing on the 14-inch model with the latest Intel chips. While these new CPUs promise significant performance gains, particularly in graphics, the company is likely to maintain a higher price point for these updated models. This suggests a strategic decision to position the current Zenbook S 16 as the value proposition, capitalizing on the price drop to clear inventory and attract budget-conscious buyers. The recent memory shortages further support this strategy, potentially limiting supply and maintaining prices on newer models.
The Zephyrus G14: A Gaming Alternative
For those prioritizing gaming performance, the Asus Zephyrus G14, also currently $500 off, presents a compelling alternative. Equipped with a powerful RTX 5070 Ti graphics card, it’s a top contender in the gaming laptop space. This demonstrates Asus’s broader strategy of offering a diverse range of laptops to cater to different needs and budgets, maximizing its market reach.
The Future of Premium Windows Laptops
The Zenbook S 16’s price adjustment isn’t an isolated event. It reflects a growing trend of manufacturers responding to consumer demand for value and the increasing competition from Apple. The focus on features like port selection and battery life, combined with powerful performance, suggests that Windows laptop makers are doubling down on the strengths of the platform. The availability of powerful, well-equipped laptops like the Zenbook S 16 at more accessible price points will be crucial for maintaining Windows’ relevance in the face of Apple’s continued success.
What are your thoughts on the current state of the laptop market? Share your predictions in the comments below!