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Economy

Rafa Rizuto Appointed CCO of Droga5 Americas: A Strategic Content Leadership Move

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Rafael Rizuto Named Chief Creative Officer at Droga5 Following Ogilvy Departure

Table of Contents

New York, NY – October 26, 2024 – In a swift move within the advertising industry, Rafael Rizuto has accepted the position of Chief Creative Officer of New York and the americas at Droga5. This appointment follows his proclamation of leaving Ogilvy just one day prior.

A New Chapter Begins at Droga5

Rizuto will assume leadership of creative efforts from Droga5’s New York hub and concurrently oversee teams spanning North and Latin America, with his tenure officially beginning in January. His arrival is viewed as a significant win for Droga5, as the agency continues to evolve under the umbrella of Accenture Song.

previous Accomplishments at Ogilvy

During his 18 months as Chief Creative Officer for North America at Ogilvy, the Brazilian-born creative directed campaigns for major brands including Dove, Coca-Cola, and Unilever. He was instrumental in the agency’s success at the Cannes Lions International Festival of Creativity, contributing to the Gold Lion win for Dove’s impactful “Get Unready” campaign, an out-of-home initiative focused on post-party skincare.

Industry Reaction and Leadership Perspective

Mark Green, Global CEO of Droga5, expressed his enthusiasm regarding Rizuto’s appointment, citing his “boundless energy” and “world-class experience” as key assets. Green emphasized Rizuto’s role in revitalizing Droga5’s New York operations and integrating the strengths of the Brazilian team into a broader Americas strategy. According to Statista, global advertising spending is projected to reach $986.10 billion in 2024, making impactful creative leadership more critical than ever.

Droga5’s Recent Transformations

this leadership change occurs amidst significant developments at Droga5. Earlier this year, Patience Oteh was named Global CEO as David Droga transitioned to the role of Executive Chairman. Droga5 has also been actively expanding its global footprint through strategic mergers with The Monkeys in Australia and SOKO in Brazil, alongside the acquisition of high-profile clients like Xbox, Tourism Australia, and Bosch.

Agency Executive Role Start Date
Droga5 Rafael Rizuto Chief Creative Officer,NY & Americas January 2025
Droga5 Patience oteh global CEO 2024
Ogilvy Guillermo Vega North America CCO 2024

Did You Know? The advertising industry is increasingly focused on data-driven creativity,blending artistic vision with analytics for maximum impact.

Pro Tip: Staying abreast of industry trends and award-winning campaigns like those recognized at Cannes Lions can provide valuable insights for creative professionals.

Rizuto’s Extensive Background and Vision

Rizuto brings a wealth of experience to Droga5, having previously held creative leadership positions at BBH USA, Dentsu Creative, 180LA, and Pereira O’Dell. He is also the founder of the independent agency TBD in San Francisco.Throughout his career, he has garnered numerous accolades, including Cannes Lions Grand Prix wins for Boost Mobile’s “Boost Your Voice” and UNICEF’s “Unfairy Tales” campaigns, both crafted while at 180LA.

“I grew up in this business worshiping Droga5,” Rizuto stated. “No other agency shaped me more as a creative.” He further emphasized the pivotal moment the industry is experiencing, with the role of creativity continually being challenged. Rizuto believes that Droga5’s creative prowess, enhanced by Accenture Song’s technological expertise, will be a key differentiator.

What are your thoughts on the changing landscape of creative leadership in the advertising world? How will the integration of technology impact future campaigns?

The Evolving Role of Chief Creative Officers

The position of Chief Creative Officer has evolved significantly in recent years. Historically, the role focused primarily on artistic direction. Now, CCOs are expected to be strategic thinkers, data analysts, and technology innovators. They must navigate complex brand challenges and leverage emerging technologies to create impactful, measurable campaigns. The rise of programmatic advertising, artificial intelligence, and immersive experiences requires CCOs to possess a broader skill set than ever before.

Frequently Asked Questions About Rafael Rizuto and Droga5

  • What is Rafael Rizuto’s new role at Droga5? He is the Chief Creative Officer of New York and the Americas.
  • Where was Rafael Rizuto previously employed? He was the Chief Creative Officer for North America at Ogilvy.
  • What is Droga5’s relationship with Accenture song? Droga5 is part of Accenture Song,a global powerhouse in marketing and technology.
  • What brands did Rizuto oversee at Ogilvy? He oversaw campaigns for Dove, Coca-Cola, and Unilever.
  • What is the meaning of the “Get Unready” campaign? The “Get Unready” campaign for Dove won a Gold Lion at Cannes and celebrated post-party skincare routines.
  • How is Droga5 expanding globally? Through mergers with agencies like The Monkeys in Australia and SOKO in Brazil.
  • What skills are expected of a modern Chief Creative Officer? A blend of artistic vision,strategic thinking,data analysis,and technological innovation.

share your perspectives and join the conversation below!


How will Rafa Rizuto’s experience with brands like Nike and Old Spice translate to Droga5 Americas’ diverse client base?

Rafa Rizuto Appointed CCO of Droga5 Americas: A Strategic Content Leadership Move

The Meaning of Rizuto’s Appointment

The advertising world is buzzing with the news of Rafa Rizuto’s appointment as Chief Creative Officer (CCO) of Droga5 Americas. This isn’t just a personnel shift; it’s a calculated move signaling Droga5’s commitment to bolstering its content creation capabilities and solidifying its position as a leading creative agency. Rizuto’s track record speaks for itself,and understanding why this appointment matters requires a look at his previous successes and the evolving landscape of advertising. Key areas of focus for Rizuto will undoubtedly include integrated marketing campaigns,brand storytelling,and innovative content strategies.

Rizuto’s Career Trajectory: A Foundation for Success

Rafa rizuto brings a wealth of experience to Droga5 Americas. Previously, he served as Executive Creative Director at Wieden+Kennedy Portland, where he spearheaded award-winning campaigns for major brands like Nike and Old Spice.His work consistently demonstrates a knack for culturally relevant, emotionally resonant storytelling.

Hear’s a breakdown of key highlights from his career:

* Nike: Led creative development for several globally recognized Nike campaigns, focusing on athlete empowerment and innovative product launches.

* Old Spice: Contributed significantly to the iconic “The Man Your Man Could Smell Like” campaign, demonstrating a mastery of viral marketing and brand reinvention.

* Wieden+Kennedy: A long-standing tenure at a highly respected agency known for its creative excellence.

* Industry Recognition: Numerous accolades,including cannes Lions,D&AD Pencils,and Effie Awards,validating his creative leadership.

This experience positions him perfectly to navigate the complexities of the modern advertising ecosystem, where content is king and creative differentiation is paramount. the appointment highlights the importance of creative leadership in today’s marketing environment.

Droga5 Americas: A Strategic Context

Droga5 has long been celebrated for its disruptive and innovative approach to advertising. Founded by David Droga,the agency has consistently pushed creative boundaries and delivered impactful campaigns for a diverse roster of clients. The agency’s focus on “purposeful creativity” aligns well with rizuto’s own values.

The Americas region represents a significant growth opportunity for Droga5, and Rizuto’s leadership is expected to be instrumental in capitalizing on this potential. This expansion necessitates a strong creative vision and the ability to deliver consistently high-quality work across multiple markets. Droga5’s client portfolio includes prominent brands like Chase, Amazon, and The New York Times, demanding a CCO capable of handling complex and high-profile projects.

The Evolving Role of the CCO in the Content Era

The role of the Chief Creative Officer has undergone a dramatic conversion in recent years. Traditionally focused on television and print advertising, the CCO now oversees a much broader range of content formats, including:

* Digital Video: Short-form and long-form video content for platforms like YouTube, TikTok, and Instagram.

* Social Media: Engaging content tailored to specific social media platforms.

* Experiential Marketing: Immersive brand experiences that connect with consumers on a deeper level.

* Influencer Marketing: Collaborations with influencers to reach target audiences.

* Data-Driven Creativity: Utilizing data analytics to inform creative decisions and optimize campaign performance.

Rizuto’s experience at Wieden+Kennedy, known for its digitally-savvy campaigns, suggests he’s well-equipped to embrace this expanded role. He’ll be expected to foster a culture of experimentation and innovation, encouraging his team to explore new technologies and content formats.

Benefits of Strong Content Leadership

A strong CCO like Rizuto brings several key benefits to an agency:

* Enhanced Creative Output: A clear creative vision and strong leadership can elevate the quality and impact of all creative work.

* Improved Brand Consistency: Ensuring a consistent brand voice and aesthetic across all channels.

* Increased Client Satisfaction: Delivering results that meet and exceed client expectations.

* Attracting and Retaining Talent: A reputation for creative excellence attracts top talent.

* Competitive Advantage: Differentiating the agency from competitors in a crowded marketplace.

Real-World Examples: The Power of Creative Leadership

Consider the impact of Susan Credle at FCB. Her leadership has been credited with a significant turnaround for the agency,resulting in award-winning campaigns and increased client wins. Similarly,Debbi Vandeven’s tenure as CCO of Deutsch LA saw the agency produce some of its most memorable and effective work. Thes examples demonstrate the tangible benefits of strong creative leadership.

Looking Ahead: What to Expect from Rizuto at Droga5 Americas

Industry observers anticipate that Rizuto will prioritize several key areas in his new role:

* Investing in Emerging Technologies: Exploring the potential of AI, VR/AR, and other emerging technologies to create innovative content experiences.

* Fostering a Diverse and Inclusive Creative Team: Building a team that reflects the diversity of the audiences they serve.

* Strengthening Droga5’s Content Strategy: Developing a cohesive content strategy that aligns with the agency’s overall business objectives.

* Driving Innovation in Brand Storytelling: Creating compelling narratives that resonate with consumers and build brand loyalty.

The appointment of Rafa Rizuto as CCO of Droga5 Americas is a significant development in the

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Economy

Guillermo Vega Appointed North America Chief Creative Officer at Ogilvy Following Rafa Rizuto’s Exit This title captures the essential information and presents it clearly and concisely, reflecting the key changes in leadership and the context of the Ogil

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Guillermo Vega Named Chief Creative Officer at Ogilvy North america

Table of Contents

New York, NY – October 21, 2025 – Ogilvy today announced the appointment of Guillermo Vega as its Chief Creative Officer for North America. The agency confirmed the leadership change, positioning Vega to steer creative strategy across all its North American operations and clients.

A Seasoned Leader Takes the Reins

Vega assumes the role following the departure of Rafa rizuto, who is pursuing another possibility, as confirmed by Liz Taylor, Ogilvy’s Global Chief Creative Officer. Taylor expressed gratitude for Rizuto’s contributions during his 18-month tenure,acknowledging his talent and impact on the organization. Vega previously led creative efforts for The Coca-Cola Company through the WPP Open X network since 2022, demonstrating a proven track record of success.

Strategic Focus on Innovation and AI

As Chief Creative officer, Vega will be responsible for the creative vision and output for all of Ogilvy’s services.He will continue to oversee the Ogilvy Group’s global creative network lead for WPP Open X, which is specifically dedicated to The Coca-Cola Company’s business. A key aspect of his new role involves leading a newly established creative studio focused on integrating artificial intelligence into the concepting and production processes. This initiative reflects the growing importance of AI in contemporary advertising and marketing.

According to a recent report by Gartner, generative AI is expected to significantly impact marketing productivity, with an estimated 25% increase in efficiency by 2027.

Notable Brand Associations and Past Experience

Vega’s portfolio includes successful campaigns for globally recognized brands like The Coca-cola Company – named Cannes Lions Creative Brand of the Year in 2024 – Unilever, and Mastercard.His work with coca-Cola includes the “It’s Magic When the World Comes Together” campaign for the 2024 Paris Olympics and the “The Athlete’s Code” initiative for Powerade, which prioritized athlete mental health. Prior to joining Ogilvy, Vega held leadership positions at Saatchi & saatchi London, 72andSunny New York, and Wieden+Kennedy São Paulo.

Here’s a quick look at Vega’s career trajectory:

Year(s) Position Company
2022 – Present Creative Lead, The Coca-Cola Company WPP Open X
Prior to 2022 Various Senior Roles Saatchi & Saatchi London, 72andSunny New York, Wieden+Kennedy São Paulo
2025 chief Creative Officer, North America Ogilvy

“Creating brand impact today is about unleashing creativity at the intersections-of culture, technology and categories,” Vega stated. “I’ve seen it firsthand in the work we do for Coca-Cola, and I’m beyond inspired to bring those insights and approaches to all our clients here in North America.”

Did You Know? the Cannes Lions International Festival of Creativity is widely regarded as the most prestigious awards show in the advertising and marketing industry.

Pro Tip: Integrating AI into creative workflows can streamline production, personalize content, and unlock new levels of innovation.

Taylor emphasized Vega’s abilities, stating he is “a singular talent-a leader who embodies kindness and candor, champions brave ideas, and inspires teams to never stop learning.”

The Evolving role of the Chief creative Officer

The role of the Chief creative Officer has evolved significantly in recent years, moving beyond conventional advertising to encompass a broader range of brand experiences. Today’s CCOs must be adept at navigating digital conversion, leveraging data analytics, and fostering a culture of innovation. They are increasingly responsible for ensuring brand consistency across all touchpoints, including social media, mobile apps, and emerging platforms. The integration of AI is further reshaping the role, demanding CCOs to embrace new technologies and explore their creative potential.

Frequently Asked Questions About Ogilvy’s New CCO

  • What is Guillermo Vega’s primary responsibility as CCO? He will lead the creative vision and output for all of Ogilvy’s North American clients and capabilities.
  • Who did Guillermo Vega succeed as CCO? He replaced Rafa Rizuto, who departed to pursue another opportunity.
  • What is the WPP Open X network? It is a bespoke agency team dedicated to serving The Coca-Cola Company.
  • What role will AI play under Vega’s leadership? Ogilvy is launching a new creative studio to accelerate the integration of AI into concepting and production.
  • What brands will Vega oversee? He will lead campaigns for The Coca-Cola Company, Unilever, and Mastercard, among others.
  • How has Vega’s previous experience prepared him for this role? His extensive experience at leading agencies and with globally recognized brands has honed his creative leadership skills.
  • What is the significance of Coca-Cola being named Cannes Lions Creative Brand of the Year? It demonstrates the high caliber of creative work Vega has overseen and sets a benchmark for future campaigns.

What are your thoughts on the growing influence of AI in advertising? Share your insights in the comments below!

how might Guillermo vega’s data-driven approach to creativity impact Ogilvy’s future campaigns?

Guillermo Vega Appointed North america Chief Creative Officer at Ogilvy Following Rafa rizuto’s Exit

The Leadership Shift at Ogilvy North America

The advertising landscape shifted today with the proclamation that Guillermo Vega has been appointed North America Chief Creative Officer at Ogilvy. this move follows the departure of Rafa Rizuto, who previously held the position. The change signals a new chapter for Ogilvy, one of the world’s leading advertising, marketing, and public relations agencies, and a recalibration of its creative direction in the North American market. This appointment is a notable development in the agency world, impacting creative leadership, advertising strategy, and marketing innovation.

Guillermo vega’s Background and Experience

Vega brings a wealth of experience to Ogilvy, having previously served as Global Chief Creative Officer at Saatchi & Saatchi. His career is marked by a consistent track record of award-winning campaigns and a reputation for fostering creative excellence.

* Key Highlights of Vega’s Career:

* Led creative teams responsible for globally recognized campaigns for major brands.

* Known for a data-driven approach to creativity, blending artistic vision with analytical insights.

* Experienced in diverse industries, including automotive, consumer packaged goods, and technology.

* A strong advocate for diversity and inclusion within creative teams.

His expertise in brand building,integrated marketing,and digital advertising will be crucial as Ogilvy navigates the evolving media landscape. Vega’s focus on creative storytelling and consumer engagement aligns with current industry trends.

Rafa Rizuto’s Departure and Ogilvy’s Response

Rafa Rizuto’s exit from Ogilvy was announced earlier this month. While the reasons for his departure remain largely undisclosed, the agency has expressed gratitude for his contributions during his tenure. Rizuto was instrumental in several key campaigns and helped to elevate Ogilvy’s creative profile.

Ogilvy’s swift appointment of Vega demonstrates the agency’s commitment to maintaining a strong creative leadership team.The transition is being managed to ensure minimal disruption to ongoing client projects and campaigns. This change highlights the importance of succession planning within large advertising agencies.

What Vega’s Appointment Means for Ogilvy’s Creative Future

Vega’s leadership is expected to bring a renewed focus on innovation and creativity to Ogilvy North America. He is known for his ability to inspire teams and push creative boundaries.

* Potential Areas of Focus:

* Enhanced Digital Capabilities: Strengthening Ogilvy’s digital advertising and social media marketing offerings.

* Data-Driven Creativity: leveraging data analytics to inform creative strategy and optimize campaign performance.

* Brand Purpose: Developing campaigns that align with brand values and resonate with consumers on an emotional level.

* Cross-Disciplinary Collaboration: Fostering collaboration between creative, media, and technology teams.

This shift could lead to a greater emphasis on experiential marketing, content creation, and influencer marketing within Ogilvy’s portfolio. The agency will likely seek to capitalize on Vega’s expertise in marketing technology (MarTech) and artificial intelligence (AI) to deliver more personalized and effective advertising solutions.

Industry Reactions and Expert Analysis

Industry analysts have largely praised Ogilvy’s decision to appoint Vega. Many believe he is a strong leader with the vision and experience to drive creative excellence.

“Guillermo Vega is a highly respected figure in the advertising world,” says marketing consultant Sarah Chen. “His appointment signals that Ogilvy is serious about maintaining its position as a creative powerhouse.”

The appointment is also seen as a positive sign for the advertising industry as a whole, demonstrating a continued investment in creative talent. The focus on creative transformation and agency innovation is expected to intensify as agencies compete for market share.

Ogilvy’s Recent Campaigns & Performance

Ogilvy has consistently delivered impactful campaigns for a diverse range of clients. Recent notable work includes:

* IBM – “SkillsBuild”: A campaign focused on reskilling and workforce development.

* Dove – “Real Beauty”: Continuing the long-running campaign promoting body positivity and self-esteem.

* Motorola – “Defy the Ordinary”: A campaign highlighting the durability and innovation of Motorola smartphones.

These campaigns demonstrate Ogilvy’s ability to connect with consumers on a meaningful level and drive positive brand outcomes.The agency’s performance has been consistently strong, with numerous awards and accolades recognizing its creative achievements. Advertising effectiveness and return on investment (ROI) remain key metrics for Ogilvy’s success.

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Economy

Veterans Empower the Next Generation in AI: Spearheading Zeus Jones into the Future

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy


Zeus Jones Names New Co-CEOs, Bets on ‘Living <a href="https://workspace.google.com/intl/fr/gmail/" title="Gm...l : une messagerie sans fr...s, privée et sécurisée | Google Workspace">Brands</a>‘ Fueled by AI

Minneapolis, MN – Independent advertising agency Zeus Jones announced today a meaningful leadership shift, appointing Design Leader Brad Surcey and former Fallon CEO Rocky Novak as Co-Chief Executive Officers. The appointments,which took effect in July,were publicly revealed today,marking a pivotal moment for the growing agency.

Surcey, a founding member of Zeus Jones since 2007, has been instrumental in shaping the agency’s creative vision and nurturing key client relationships with major brands including Chipotle, Hilton, and Fidelity. Novak brings over two decades of experience from Fallon, where he progressed from a Media Supervisor to Chief Executive officer, spearheading advancements in digital strategy and analytics for clients like Arby’s, Walmart, Disney, and H&R Block.

A Return to Collaborative Roots

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The pairing of Surcey and Novak isn’t entirely new. The two leaders previously collaborated at Fallon in the early 2000s, and now reunite at Zeus Jones to chart its future course. Surcey emphasized the agency’s longstanding philosophy: “At Zeus Jones, we’ve always believed in blurring the lines between creative and strategic thinking to achieve sharper, more impactful results.”

Novak explained his motivation for joining the smaller, more agile firm. “I was seeking a challenging environment where I could contribute to building something special,” he stated. “Zeus Jones offered that entrepreneurial spark and the opportunity to help write the next chapter of a thriving agency.”

Embracing Artificial Intelligence for Brand Evolution

A key focus for the new leadership duo is the integration of artificial intelligence (AI) into the agency’s core strategy. However,they are not viewing AI as simply a tool for efficiency gains. Rather, they envision it as a catalyst for creating “living brands” – brands capable of dynamically evolving with cultural shifts and consumer behavior. According to recent reports from Forrester, 63% of marketers plan to increase their AI investments in the next year.

Novak elaborated, “We’re at a seismic moment in the industry.AI is reshaping how work gets done and how people live. Our approach is to build brands that can truly come alive,and that requires skilled brand marketers more than ever.” Surcey added, “We’re developing modular brand elements that are constantly updated with cultural insights, allowing brands to remain relevant and responsive.”

Agency Structure and Size

Zeus Jones currently operates with a team of just under 40 professionals,supplemented by freelance talent as needed. This lean structure, according to both Surcey and Novak, contributes to the agency’s responsiveness and adaptability when serving its diverse portfolio of blue-chip clients. The agency doesn’t adhere to traditional account management roles, with all team members contributing to client relationship planning.

Leader Title Prior Experience
Brad Surcey Co-CEO Founding Member, Zeus Jones (since 2007)
Rocky novak Co-CEO Former CEO, Fallon (22 years)

Did You Know? The global advertising market is projected to reach $1 trillion by 2027, with digital advertising continuing to drive growth (Source: statista).

The Evolving Role of Advertising Agencies

The appointment of surcey and Novak reflects a broader trend within the advertising industry: a move towards integrated,data-driven,and technologically advanced marketing solutions. Agencies are no longer solely focused on creating campaigns; they are increasingly tasked with building and maintaining brand ecosystems that span multiple channels and adapt to real-time market changes.This requires a new breed of leaders who can bridge the gap between creativity, technology, and data analytics.

Frequently Asked Questions About Zeus Jones’ Leadership Change


What impact do you think AI will have on the future of advertising? And how critically important is agility for agencies in today’s rapidly changing market? Share your thoughts in the comments below!

How is Zeus Jones specifically translating military skills into demonstrable competencies for AI roles?

Veterans Empower the Next Generation in AI: Spearheading Zeus Jones into the Future

The unique Skillset Veterans Bring to Artificial Intelligence

The intersection of military experience and the burgeoning field of Artificial Intelligence (AI) is proving to be a powerful force. At Zeus Jones, we’re seeing firsthand how veterans are not just adapting to, but leading the charge in AI growth, machine learning, and data science. This isn’t accidental. The core competencies honed in service – strategic thinking,problem-solving under pressure,analytical rigor,and a commitment to mission success – translate remarkably well to the challenges of building and deploying intelligent systems.

Many assume AI is purely a technical domain. While technical expertise is crucial, triumphant AI implementation requires a broader skillset. Veterans often possess this, having routinely managed complex projects, analyzed vast amounts of information, and made critical decisions with incomplete data – all hallmarks of effective AI solutions.

Zeus Jones: A Veteran-Focused Pathway to AI Careers

Zeus Jones has intentionally cultivated a culture that welcomes and supports veterans transitioning into tech careers, specifically within the AI industry. We recognize the untapped potential within this community and have built programs designed to bridge the gap between military experience and the demands of AI roles.

Here’s how we’re doing it:

* Targeted Recruitment: We actively partner with veteran organizations and attend career fairs specifically geared towards transitioning service members.

* Skills Translation Workshops: These workshops help veterans articulate how their military skills align with AI job descriptions. For example, intelligence analysis directly correlates to data analysis and pattern recognition – key skills in machine learning.

* Customized Training Programs: We offer tailored training in Python, TensorFlow, cloud computing (AWS, Azure, GCP), and other essential AI technologies.These programs are designed to build upon existing analytical foundations.

* Mentorship Programs: Pairing veteran employees with experienced AI professionals provides invaluable guidance and support.

Specific AI Roles Veterans excel In

Veterans aren’t just filling any role at Zeus Jones; they’re thriving in specific areas where their skills are particularly valuable.

* AI Ethicist: The military’s emphasis on rules of engagement and ethical decision-making makes veterans uniquely suited to navigate the complex ethical considerations surrounding AI development and deployment.

* AI Project Manager: Years of leading teams and managing complex operations translate seamlessly to AI project management, ensuring projects stay on track and within budget.

* Data Scientist: The ability to analyze large datasets, identify trends, and draw actionable insights is a core skill for both intelligence analysts and data scientists.

* Cybersecurity Specialist (AI-Focused): Protecting AI systems from cyber threats requires a deep understanding of security protocols and threat detection – areas where veterans frequently enough have extensive experience.

* Machine Learning Engineer: Veterans with a technical background frequently enough quickly grasp the principles of machine learning and contribute to building and deploying AI models.

The Benefits of a Veteran-Inclusive AI Workforce

Building a diverse workforce, including veterans, isn’t just the right thing to do; it’s a strategic advantage.

* Enhanced Problem-Solving: Diverse teams are more innovative and better equipped to tackle complex challenges.

* Improved Decision-Making: Different perspectives lead to more informed and well-rounded decisions.

* Stronger Company Culture: Veterans frequently enough bring a strong work ethic, a commitment to teamwork, and a sense of purpose.

* Increased Innovation: The unique experiences of veterans can spark new ideas and approaches to AI development.

Real-World Impact: Veteran-Led AI Projects at Zeus Jones

We’ve seen the impact of veteran leadership on several key projects.One notable example involves developing an AI-powered predictive maintenance system for a large manufacturing client. A former Army logistics officer, now a Project Manager at Zeus Jones, leveraged his experience in supply chain optimization to streamline the AI model’s integration into the client’s existing infrastructure. His understanding of operational efficiency proved invaluable, resulting in a faster deployment and a meaningful return on investment for the client.

Another project, focused on AI-driven fraud detection for a financial institution, benefited from the analytical skills of a former Navy intelligence analyst. Her ability to identify subtle patterns and anomalies in data led to the development of a more accurate

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Economy

**Hires and Exits at Seen, Michelin, and Other Companies: Navigating the Trend Toward Content Writers Over Virtual Assistants**

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

led after like the original web dev stuff and without the notes or requests.

Hear’s your requested article, ready for publication.

Marketing Leadership Shifts: Movers and Shakers in September

The marketing landscape saw a rotation of appointments and departures in the week ending September 12. Several major companies revamped their teams, signaling strategic shifts and a focus on future growth.

Luxury haircare brand Seen announced the appointment of Sacred Peters as its new Chief Marketing Officer. This follows the brand’s nationwide rollout in ulta Beauty,indicating an aggressive expansion strategy. Peters brings a wealth of experience from senior roles at Walgreens, Best Buy, and target.

Nike is also navigating a period of change. Jaycee Pribulsky, Chief Sustainability Officer, is leaving the company to pursue another opportunity, after less than two years in the role. This departure occurs after a year of challenges for Nike, including a recent update to its iconic “Just Do It” slogan to better resonate with Generation Z.

In the world of soccer, Tottenham Hotspur has brought on Adam Gardiner as their new CMO. Gardiner joins the team from Arsenal, where he spent this past five years, with the goal of deepening fan engagement.

Energy drink brand Celsius Holdings announced multiple promotions. Rishi Daing has been appointed CMO,while Kyle Watson and jobeth Fink have stepped into the newly created roles of chief brand officer and chief creative officer,respectively.

the Estée Lauder Companies has recruited René Lammers from PepsiCo as its new Chief Research and Innovation Officer.

Michelin appointed Cedric Binoit as Managing Director and VP of Marketing and Sales for the Middle East and North Africa (MENA) region. Binoit, a 25-year veteran of the company, will be based in Dubai.

These moves indicate a period of recalibration and strategic positioning within these leading brands.

What strategic factors are driving companies like Seen and Michelin to prioritize content writers over virtual assistants?

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Hires and Exits at Seen, Michelin, and Other Companies: Navigating the Trend Toward Content Writers Over Virtual Assistants

The Shifting Landscape of Digital Support

Recent months have seen a noticeable shift in hiring patterns across various industries, from marketing agencies like Seen to global giants like Michelin. While virtual assistants (VAs) have long been a staple for administrative and logistical support,a growing number of companies are prioritizing dedicated content writers and content marketing specialists. This isn’t simply a replacement; it’s a strategic realignment reflecting the evolving demands of the digital age. The focus is moving from doing tasks to creating value through compelling content.

Case Studies: Seen, Michelin, and Beyond

Several high-profile examples illustrate this trend. Seen, a prominent influencer marketing agency, recently restructured its teams, increasing its investment in copywriting and long-form content creation. This move directly addresses the need for sophisticated storytelling and brand narrative growth – areas where a VA’s skillset often falls short.

Michelin, traditionally known for its tire manufacturing and restaurant guides, has dramatically expanded its content marketing efforts. They’re now producing in-depth articles, videos, and interactive experiences centered around travel, food, and automotive culture. This requires writers with specialized knowledge and the ability to create engaging, SEO-optimized content – a demand exceeding the typical scope of virtual assistant duties.

Other companies following suit include:

* HubSpot: Increased demand for content strategists and SEO writers.

* Salesforce: Expanding content teams to support their extensive marketing cloud.

* Adobe: Investing heavily in content creation for their creative suite and digital experience platforms.

These aren’t isolated incidents. They represent a broader industry-wide recognition of content’s power in driving brand awareness, lead generation, and customer engagement.

Why the Shift? The Value of Specialized Content

The core reason for this transition lies in the increasing complexity of digital marketing. Simply managing schedules and responding to emails – conventional VA tasks – isn’t enough to cut through the noise online. Businesses need:

* SEO-Driven Content: Content optimized for search engines to attract organic traffic. This requires keyword research, on-page optimization, and a deep understanding of search algorithms. Keywords: SEO content, keyword research, organic traffic, search engine optimization.

* Brand Storytelling: Compelling narratives that resonate with target audiences and build brand loyalty. vas can assist with distribution, but crafting the story itself requires a skilled writer. Keywords: brand storytelling, content strategy, brand narrative.

* Thought Leadership: Establishing a company as an authority in its industry through insightful and informative content. This demands expertise and the ability to articulate complex ideas clearly.Keywords: thought leadership,industry expertise,content marketing.

* Content Variety: Producing diverse content formats – blog posts, articles, ebooks, white papers, videos, infographics – to cater to different audience preferences. Keywords: content formats, video marketing, infographic design.

content writers bring these specialized skills to the table, delivering a higher return on investment than general administrative support.

The Evolving Role of the Virtual Assistant

This doesn’t mean the virtual assistant role is becoming obsolete. Instead, it’s evolving. The most triumphant VAs are upskilling and specializing in areas that complement content creation, such as:

* Content Distribution: Managing social media channels, email marketing campaigns, and content syndication.

* Content Formatting & Publishing: Ensuring content is properly formatted for different platforms and published according to a content calendar.

* Content Research: Assisting writers with research tasks, gathering data, and identifying relevant sources.

* Basic Content Editing: Proofreading and editing content for grammar and clarity (though not substantive editing).

The key is to position themselves as content support specialists rather than general administrative assistants. Keywords: virtual assistant skills, content support, content calendar, content distribution.

Benefits of Prioritizing Content Writers

Investing in dedicated content writers offers several key benefits:

* Improved SEO Rankings: Higher-quality, SEO-optimized content leads to better search engine rankings and increased organic traffic.

* Increased Brand Awareness: Compelling content helps build brand awareness and establish a strong online presence.

* Enhanced Lead Generation: Valuable content attracts potential customers and generates qualified leads.

* stronger Customer Engagement: Engaging content fosters customer loyalty and encourages repeat business.

* Higher ROI on Marketing Efforts: Content marketing consistently delivers a higher ROI than many other marketing channels.

Practical Tips for Businesses

For businesses considering this shift, hear are some practical tips:

  1. Assess Your Content Needs: Identify the types of content you need to achieve your business goals.
  2. Define Clear Roles & Responsibilities: Clearly define the roles and responsibilities of content writers and virtual assistants.
  3. Invest in Training & Development: Provide training and development opportunities for both content writers and VAs to enhance their skills.
  4. Focus on Quality Over Quantity: Prioritize creating high-quality, valuable content over simply churning out a large volume of content.
  5. Track Your Results: Monitor your content marketing performance and make adjustments as needed. *Keywords: content marketing strategy,content performance,marketing
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