Home » marketing » Page 19
Tag:

marketing

Entertainment

Argentine App Revolutionizes Online Entertainment

by
written by

“`html


Vyco Set To Transform Latin American Short-Form Video Market

Table of Contents

Buenos Aires, July 3, 2025 – A New Argentinian app, Vyco, is poised to disrupt the Latin American short-form video market.Capitalizing on the explosive growth of platforms like Tiktok, Reels, and Youtube Shorts, Vyco offers a unique spin: microfiction and micronovelas designed for smartphone viewing.

Vyco: Revolutionizing the Latin American Market With Short-Form Video

Launched in response to the dominance of brief content-where over 80% of screen time is dedicated to videos under five minutes-Vyco is the first platform in the region exclusively dedicated to vertical microfiction and micronovelas.

Vyco employs a hybrid model, combining professional curation, original content, and direct monetization, specifically tailored for Spanish-speaking creators and audiences.

The app is backed by We Latam, the production house behind viral hits like Sara, The Detective (over 7 million subscribers) and Diego Behind The Wheel (nearly 6 million subscribers).

Did You Know? The global short-form video market is projected to reach $30 billion by 2027, according to a recent report by Statista.

Key Features Of Vyco

  • Microfiction and micronovelas in vertical format, with episodes capped at one minute.
  • Creator tools, including statistics, income management, and professional visibility.
  • A freemium model,providing limited free access and a premium subscription for full access.

Vyco launches with over 700 hours of content and more than 20,000 videos, featuring well-known actors such as Claribel Medina, Pablo Alarcón, and adriana Aguirre.

The Rise of Short Content

The surge in popularity of short-form video is undeniable, fueled by social networks and their pivotal role in content creation. Vyco aims to professionalize this space, offering filmmakers, students, and influencers a curated platform with a strong regional identity.

Pro Tip: To maximize engagement on short-form video platforms, focus on high-quality visuals, compelling storytelling, and consistent posting schedules.

One of Vyco’s core missions is to bolster the digital economy in Argentina and the broader Latin american region. It plans to achieve this through revenue

How dose Entretener’s interactive features impact user engagement and retention, compared to traditional streaming platforms?

Argentine App Revolutionizes Online Entertainment: A Closer Look

The online entertainment industry is constantly evolving. At the forefront, an innovative Argentine app is making waves, offering a fresh outlook on how we consume and interact with digital content. This article delves into the specifics of this platform, exploring its key features, benefits, and the impact it’s having on the landscape. We’ll explore related search terms: online streaming, interactive content, digital entertainment trends, and Argentine tech innovation.

Key Features of the Revolutionary App

This groundbreaking Argentine app, let’s call it “Entretener,” is not just another streaming service. Its power lies in its unique features and user-centric design.Focus on the user experience (UX).

Interactive Streaming and User Engagement

Entretener prioritizes interactivity. Unlike traditional streaming platforms, it incorporates features such as:

  • Live Q&A sessions with content creators.
  • Interactive polls and surveys integrated directly into the streaming experience.
  • Real-time chat functions allowing viewers to connect and share thier thoughts.

Content Variety and Customization

The app offers a diverse range of content catering to varied interests, from Argentine films and television shows to international programming. The app allows for strong content customization.

Users can personalize their experience through:

  • Curated playlists based on viewing history and preferences.
  • Customizable recommendations driven by clever algorithms.
  • Offline viewing capabilities for accessing content anytime, anywhere.

Benefits for Users and Content Creators

Entretener provides unique benefits for both users and content creators, fostering a vibrant ecosystem of digital entertainment.

Advantages for Users

Users gain access to a plethora of content and a richer, more engaging experience. With strong focus on digital content consumption habits

key benefits include:

  • Enhanced entertainment value through interactive elements.
  • Personalized content discovery tailored to individual tastes.
  • Community building tools fostering connection and shared experiences.

Advantages for Content Creators

The app is designed to empower content creators.

Creators receive:

  • Direct monetization options, including subscription models and in-app purchases.
  • Advanced analytics tools for understanding audience engagement.
  • Increased visibility through promotion and featured content.

Real-World Examples and Case Studies

Several content creators have already seen strong results using the app. These are real-world examples of the app’s success.

Case Study: “Cine Argentino” Film Festival

The “cine Argentino” film festival utilized Entretener to stream its films. The results were notable:

Metric Before App After App
Viewership 1,000 online viewers 15,000 online viewers
Audience Engagement Low High (Interactive Q&A sessions)
Revenue $0 Significant Increase (Subscription model)

Case Study: Live Music Artists

Numerous Argentine music artists have used the platform for live performances. The app’s features helped the artist to connect with their fan base.

Notable success included:

  • Increased fan interactions during live streams.
  • accomplished integration of merchandise sales.

Looking Ahead: Future Trends and Predictions

The Argentine app is already changing the game. The future of online entertainment is tied to these trends.The platform will likely:

  • Expand its content library, including more international programming and exclusive content.
  • Develop new interactive features to further enhance user engagement.
  • Integrate with other platforms to provide an even more connected experience.

Practical Tips for Maximizing Your Experience

To fully enjoy the benefits of this app, consider these tips:

  • Explore Interactive Features: Take advantage of the live Q&As, polls, and chats.
  • Customize Your Profile: Fine-tune your preferences to receive personalized recommendations.
  • Connect with the Community: Engage with other users in the chat rooms and forums.
  • Follow Your Favorite Creators: Stay updated on new content and live events.
0 comments
0 FacebookTwitterPinterestEmail
world

Dopper, the gourd that wants to change consumption modes

by Omar El Sayed - World Editor
written by Omar El Sayed - World Editor

Breaking News: Dopper’s Mission to End Single-Use Plastic in the Event Industry

In a groundbreaking move, Dopper, the reusable bottle brand established 15 years ago to challenge the consumption of bottled water, is spearheading a campaign to eliminate single-use plastic in the event industry. This initiative, which has already seen significant success, is part of Dopper’s broader mission to promote sustainable behavior and reduce environmental pollution.

The Birth of Dopper: A Movement Against Bottled Water

Founded by Virginia Yanchlevich, Dopper was born out of a desire to question the environmental impact of bottled water. With the availability of high-quality tap water in regions like Europe, there was no reason to continue consuming polluting bottled water. Dopper started as a movement to raise awareness and encourage sustainable behavior before launching its reusable bottles a year later.

The Unique Selling Points of Dopper Bottles

Today, the market for reusable bottles is highly competitive. What sets Dopper apart is their commitment to sustainability. The original Dopper bottle is made from 70% plant waste and 15% recycled plastic, produced using 100% renewable energy, and is fully recyclable. Additionally, Dopper offers stainless steel models made from 90% recycled materials, guaranteed for five years, and free from harmful substances like BPA and phthalates. They also provide a recycling program for old bottles.

The Biggest Challenges Faced by Dopper

The primary challenge, according to Virginia Yanchlevich, is changing consumer behavior. Despite 99% of the French population having access to quality drinking water, many continue to buy bottled water due to perception and convenience. Dopper continues to educate and provide practical solutions to encourage the adoption of reusable bottles.

The “Bring Your Bottle” Campaign: A Cultural Shift in Nightlife

Dopper launched the “Bring Your Bottle” campaign to promote the use of reusable bottles in clubs and festivals. This strategic initiative aims to make bringing your own bottle normal, stylish, and practical. The campaign has been highly successful, with 24 French clubs participating in October 2024, preventing the use of 323,000 plastic bottles and saving 4.86 tonnes of plastic and 20 tonnes of CO2. Some clubs have even stopped selling sodas in plastic bottles, producing their own and saving time, space, and money.

Upcoming Changes for a More Sustainable Event Industry

Virginia Yanchlevich emphasizes the need for courageous leaders to drive change in the event industry. Concrete examples, such as the We Love Green festival, which distributed free tap water to 120,000 festival-goers, demonstrate the feasibility of such initiatives. Dopper has also created a five-step guide to help clubs and festivals transition to more sustainable practices. The ultimate goal remains the elimination of single-use plastic and the promotion of free tap water everywhere.

Dopper’s mission is a beacon of hope for a more sustainable future. By continuing to educate, innovate, and collaborate, Dopper is paving the way for a cultural shift that benefits both people and the planet. As the fight against single-use plastic gains momentum, Dopper stands at the forefront, inspiring change and setting a new standard for sustainability in the event industry.

Stay tuned to archyde.com for more breaking news and in-depth analyses on sustainability and environmental initiatives.

0 comments
0 FacebookTwitterPinterestEmail
Economy

Ludovic Poli-Carrière (Easy Cash): “make the second life of products desirable”

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Breaking: Easy Cash Unveils Groundbreaking CSR Commitments for a Sustainable Future

In a move that promises to reshape the business landscape, Easy Cash has unveiled its Corporate Social Responsibility (CSR) commitments as it transitions into a mission-driven enterprise. Effective this June, the company’s new aims are centered on creating a more human and ecological society by valuing the “second life” of products.

Reimagining Sustainability and Exchange

Founded in June 2024, Easy Cash has proudly etched its mission into its statutes: “Let us share our desires to undertake for a more human and ecological society by making the second life desirable to all.” This commitment is backed up by three foundational pledges: creating meaningful places of exchange, promoting the reuse of essential items for sustainability, and fostering personal and professional growth for employees, customers, and partners.

Strategic Pillars of Their CSR Framework

Easy Cash’s CSR strategy is structured around four core pillars: cherishing customers, loving their teams, preserving the planet, and contributing to local economies. These pillars ensure that every aspect of the business is aligned with their sustainability goals.

Marketing the Mission

The role of marketing in this transformation cannot be overstated. The new marketing director, having previously worked with sustainability leaders like Leroy Merlin and Geev, has implemented plans to highlight the local consumption aspect. Through enhanced digital transparency and in-store signage, customers can now track the carbon impact of their transactions, making every purchase a statement of environmental responsibility.

The Relevance of CSR Campaigns

Easy Cash is preparing a white paper that will quantify the CO2 emissions avoided by product category to showcase the real environmental impact of their circular economy practices. This transparent approach ensures that customers are not just making eco-friendly choices but are also educated about their impact. Their loyalty program is set to be adapted, rewarding commitment to eco-friendly practices with outcomes like reforestation.

An Integrated Approach to Sustainability

The integration of CSR into every customer interaction, whether digital or physical, underscores a holistic approach to sustainability. This aligns with the company’s mission to make sustainability not just a marketing buzzword but a tangible reality that empowers customers to contribute positively to the environment.

Looking Ahead

As Easy Cash continues to mold its CSR initiatives, their mission to foster a sustainable future is driven by more than just words. With a focus on transparency, education, and empowerment, Easy Cash is setting a new standard for businesses aiming to make a difference. Stay tuned to archyde.com for more updates on the transformative journey of Easy Cash and how it embodies the future of the circular economy.

0 comments
0 FacebookTwitterPinterestEmail
News

B2B Trust: Strategies for 2025

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

“`html

@2025 - All Right Reserved.

Hosted by ByoHosting - Most Recommendeed Webhhosting. For complains, abuse, advertising contact:
[email protected]

Adblock Detected

Please support us by disabling your AdBlocker extension from your browsers for our website.