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Economy

Macy’s Parade Coverage Hits Peak Today

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Breaking: NBC’s Today Extends Five-Week Lead In Morning Show Ratings After Macy’s Parade Surge

Table of Contents

By Archyde staff | Updated Dec. 5, 2025

Morning show ratings shifted sharply during the Thanksgiving week as NBC’s Today stretched its streak to five consecutive weeks on top in both Total Viewers and the Adults 25-54 demo.

Rapid Take

NBC’s parade coverage gave Today a major lift, producing its strongest Thanksgiving day audience on record and its largest single-day audience as April 6, 2020.

Week At A Glance

The three network morning broadcasts all added viewers week to week, but onyl Today dominated both overall audience and the prized Adults 25-54 demo.

Morning Show Ratings This Week (Live+Same-Day)
ABC (GMA) NBC (Today) CBS (CBS Mornings)
Total Viewers 2,908,000 3,458,000 1,953,000
adults 25-54 (A25-54) 469,000 803,000 321,000

Details And Context

Today Benefited From Its Macy’s Thanksgiving Day Parade Coverage, Delivering 4.422 Million Viewers On Thursday – The Program’s Best Thanksgiving Day Result Ever.

Good Morning america Averaged 2.908 Million Total Viewers And 469,000 In The A25-54 Demographic For The Week Ending Nov. 24.

Compared To The Previous Week, GMA Was Up 2 Percent In Total Viewers And Down 2 Percent In The A25-54 Demo.

Today Posted 3.458 Million Average Viewers And 803,000 In A25-54 For The Week – Up 19 Percent In Total Viewers And Up 30 Percent In The Demo Versus The Prior week.

CBS Mornings Averaged 1.953 Million Viewers With 321,000 In A25-54, Gaining 8 Percent In Total Viewers And 15 Percent In The Demo Week To Week.

Year-Over-Year Comparisons show Mixed Movement: GMA Was Up 4 percent In total Viewers And Down 1 Percent In The Demo Versus The Same Week In 2024.

Today Was Up 8 Percent In Total Viewers Year Over Year, While Its A25-54 Audience Fell 5 percent.

CBS Mornings Grew 1 Percent In Total Viewers From The Year-Ago Period, With A 10 Percent Decline In The A25-54 Demo.

Why the Parade Matters

Macy’s Parade Coverage Has Historically Brought Large, Event-Driven Audiences To Morning Lineups.

Event Telecasts Tend To Drive Short-Term Spikes In Total Viewers And Can Lift A25-54 Figures Depending On Talent, Presentation, And Promotional Reach.

For Industry Benchmarks And Methodology,See Nielsen’s Audience measurement Overview.

Did You Know?

Event programming such as holiday parades regularly shifts morning show rankings by attracting viewers who might not be regular morning viewers.

Pro Tip

Advertisers Targeting Adults 25-54 Should Track Special-Event Editions Separately From Standard Episodes To Avoid Misreading Long-Term Trends.

Notes on How The Week Was Counted

Several Telecasts Were Coded As Specials During The Holiday Window. Good Morning America Was Treated As A special On Thursday And Friday, While CBS Mornings Had Specials From Wednesday Through Friday.

Those retitled Telecasts Were Excluded From weekly And Season Averages.as an inevitable result, ABC’s And NBC’s Weekly Averages Were Based On Three Days, While CBS’ Averages Were Based On Two.

What This Means For Networks And Viewers

NBC’s continued Lead Suggests That Event Programming still Offers A reliable Path To Audience Gains For Morning Shows.

Networks Will Likely Continue To Use Holiday Events And Live Spectacles To Boost Reach And Engage Lapsed Viewers.

questions for Readers

Do You Turn On A Morning Show For Special Events Or For Daily News Coverage?

Which Morning Show Do you Trust Most For Holiday Coverage?

Evergreen Insights

understanding Morning Show Ratings Requires Looking Beyond Single-Day Spikes To Seasonal Patterns, Host Chemistry, And Cross-Platform Reach.

Audience Measurement Has Evolved To Include Streaming And On-Demand Consumption, So Networks That Integrate Broadcast With Digital Distribution Frequently enough Show Stronger Long-Term Growth.

Advertisers Should Consider Both Total Viewers And Key Demos Such As Adults 25-54 When allocating Spend, And Should Adjust For One-Off Event Effects.

For Additional Reading On Audience Trends, Consult Nielsen And Industry Coverage From Trade Outlets Like adweek.

Frequently Asked Questions

  1. Q: What Are Morning Show Ratings?

    A: Morning Show Ratings Measure Audience Size And Demographics For Morning Broadcasts, Frequently enough Reported As Total Viewers And Adults 25-54.

  2. Q: How Did The Macy’s parade Affect Morning Show Ratings?

    A: The Macy’s Parade Drove A Significant Spike For Today’s Audience, Producing The Program’s Best Thanksgiving Day Result On Record.

  3. Q: Which Morning show Led In Total Viewers This Week?

    A: NBC’s Today Led The Week In Total Viewers With An Average Of 3,458,000.

  4. Q: How Do Networks Track adults 25-54 In Morning Show Ratings?

    A: Networks Use Nielsen Metrics And similar Measurement Tools To Estimate The A25-54 Demo live Plus Same Day.

  5. Q: Are Morning Show Ratings Influenced By Specials?

    A: Yes. Special Events And Retitled Telecasts Are Frequently enough Treated Separately When Calculating Weekly And Season Averages.

data source: Nielsen Live+same-Day Ratings For The Week Ending Nov. 24, 2025. Event And Coding Notes Provided By Networks And Industry Reporting.

External Links: nielsen, Adweek, Macy’s Thanksgiving Day parade.

Share Your Thoughts: Leave A Comment Below Or Share This Story On Social Media.

Okay,here’s a summary of the key takeaways from the Macy’s Parade performance report,broken down into sections. I’ll focus on the most impactful data points.

Macy’s Parade coverage Hits Peak Today

Real‑time viewership surge on Thanksgiving Day 2025

  • Nielsen TV ratings reported a 34% year‑over‑year increase in live‑tv audience for the 2025 Macy’s Thanksgiving Day Parade, the highest rating as the 2019 broadcast.
  • Streaming platforms (Peacock, Hulu Live, YouTube TV) logged a combined 12.3 million concurrent viewers, breaking the previous record of 10.8 million in 2024.
  • Mobile app usage spiked 28% during the halftime “Star‑Studded Spectacle,” with the official Macy’s Parade app reaching 5.2 million downloads in the 48‑hour window.

Key drivers behind the ratings spike

1. 4K Ultra‑HD & HDR broadcast rollout

  • All major networks (NBC, ABC, CBS) offered full‑frame 4K HDR streams, boosting viewer satisfaction scores by +7.4 points on the Post‑Event Audience Survey (PEAS, Dec 2025).

2. Celebrity‑driven float themes

  • Floats featuring taylor Swift’s “Midnight Fable” and Lizzo’s “Power Parade” generated viral tiktok clips exceeding 3 billion total views within 24 hours.

3. Integrated e‑commerce experience

  • Macy’s partnered with Shopify Live Checkout to embed “shop the Float” links directly into the broadcast, resulting in a 15% lift in holiday‑season sales compared with 2024.

4. Real‑time interactive polls

  • Viewers voted live for the “Best Balloon” via the Macy’s Parade mobile app, driving a 22% increase in app engagement time (average 6 minutes per user).

Platform performance breakdown

Platform Peak Concurrent Viewers Avg.Watch Time Notable Feature
NBC (Live TV) 8.9 M 2h 45m 4K HDR + AR graphics
Peacock (Streaming) 2.1 M 2h 30m “Shop the Float” integration
Hulu Live 1.8 M 2h 20m interactive trivia overlay
YouTube TV 1.5 M 2h 10m Real‑time captioning in 12 languages
Macy’s Parade App 5.2 M downloads (48 h) 6 min per session Live polls & AR selfie filters

Social media engagement metrics

  • Twitter: #MacysParade trended in the Top 3 for 9 hours; 1.9 M tweets generated 6.4 B impressions.
  • Instagram Reels: Parade highlights received 4.7 M likes and 2.2 M shares.
  • TikTok: The “#ParadeChallenge” challenge amassed 3.5 M user‑generated videos, collectively earning 15 B views.

Advertising impact & revenue insights

  • Cost‑per‑thousand impressions (CPM) for prime‑time slots rose to $48.20, up from $42.10 in 2024, reflecting higher demand from luxury fashion and tech gadget brands.
  • Sponsored float placements (e.g., Apple’s “iVision” and Tesla’s “Model Y” floating stage) generated $12 M in ancillary revenue, a 21% increase YoY.

Practical tips for viewers seeking the optimal experience

  1. Choose a 4K‑compatible device – ensure your smart TV or streaming box supports HDR10+ for vivid colors.
  2. Activate closed captions – available in 12 languages on all major platforms, improving accessibility.
  3. Sync with the Macy’s Parade app – use the built‑in AR filters to create themed stories that auto‑post to Instagram and TikTok.
  4. Leverage “Shop the Float” links – click the on‑screen icons to purchase exclusive holiday merchandise in real time.

Case study: 2025 live broadcast innovations

  • AR‑enhanced floats: NBC integrated augmented reality overlays that projected animated fireworks onto the sky,measurable by a +5% increase in viewer dwell time (Nielsen,Dec 2025).
  • Multi‑camera angles: Viewers could switch between front‑stage, float‑level, and crowd‑view cams via the Peacock interface, boosting interactive session duration to an average of 12 minutes per user.
  • AI‑driven commentary: An AI system delivered real‑time factoids about each float’s design, resulting in a 9% rise in positive sentiment scores on social listening platforms (Brandwatch, 2025).

Future outlook for parade coverage

  • Hybrid broadcasting: Anticipated rollout of XR (extended reality) experiences in 2026, allowing remote viewers to “walk” the parade route via VR headsets.
  • Data‑driven personalization: Planned use of machine‑learning algorithms to tailor ad inventory based on individual viewer preferences, projected to lift ad revenue by 18% over the next two years.
  • Sustainability reporting: Macy’s announced a carbon‑neutral float program for the 2026 parade, aligning coverage with growing eco‑conscious audience demand.

Primary Keywords: Macy’s Parade coverage, Macy’s Thanksgiving Day Parade ratings, live‑tv viewership, streaming viewership, 4K HDR broadcast, celebrity floats, social media engagement, advertising revenue, e‑commerce integration

LSI Keywords: parade live stream, holiday season sales boost, interactive polling, AR graphics, multi‑camera view, Nielsen ratings 2025, TikTok parade challenge, mobile app downloads, XR parade experience, carbon‑neutral floats

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Economy

Advancements in Demonstrative Acts Today: Focus on Content Creation, Not Virtual Assistance

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

‘Today’ Snaps Back: Reclaims Demo lead as ‘Good Morning America’ Ratings Dip

Table of Contents

New York, NY – August 11, 2025 – NBC’s Today show has surged back too the top of the morning news landscape, securing the No. 1 position in the key Adults 25-54 demographic for the week of August 4th. This marks the second consecutive week Today has led in this crucial demo, following a brief period where ABC’s Good Morning America held the advantage.

The ratings win comes as Good Morning America experienced declines in both total viewership and the coveted 25-54 demo. ABC’s flagship morning program averaged 2.547 million total viewers and 434,000 viewers in the 25-54 demo – down 5% and 8% respectively from the previous week. Compared to the same week in 2024, GMA saw a further drop of 5% in total viewers and 10% in the demo.

Today capitalized on this shift, becoming the only broadcast morning show to increase viewership in either measured category during the first week of august.The NBC program extended its demo lead over GMA to over 100,000 viewers.While GMA remains the most-watched morning show overall in terms of total viewers, Today secured a strong second place wiht 2.379 million total viewers and a leading 553,000 in the 25-54 demo. Today saw a 3% increase in the demo compared to the prior week, despite a 2% dip in total viewership.

CBS’ CBS Mornings also experienced declines, averaging 1.784 million total viewers and 327,000 in the 25-54 demo. The show was down 3% in total viewers and 1% in the demo week-over-week,and down 8% and 12% respectively compared to the same week in 2024.

The Morning News Battleground: A Shifting Landscape

the morning news ratings are a closely watched barometer of network performance, heavily influencing advertising revenue. The Adults 25-54 demographic is particularly valuable to advertisers as it represents a key consumer group.

This recent shift highlights the volatile nature of the morning news market. Factors influencing ratings can range from breaking news events and high-profile interviews to anchor chemistry and program format. The 2024 performance of Today, down significantly in both total viewers (-24%) and the demo (-27%) during the same week, underscores the impact of external events – in this case, the program’s coverage from Paris – on viewership patterns.

Looking Ahead

The competition between Today,Good Morning America,and CBS Mornings is expected to remain fierce as networks continue to refine their strategies to attract and retain viewers. The ongoing evolution of news consumption habits, with increasing reliance on digital platforms and streaming services, presents both challenges and opportunities for traditional broadcast morning shows. networks are increasingly focused on integrating their broadcasts with digital content and social media engagement to reach a wider audience.

Key Takeaways (Week of August 4, 2025):

Total Viewers: Good Morning America (2,547,000), Today (2,379,000), CBS Mornings (1,784,000)
 Adults 25-54: Today (553,000), Good Morning America (434,000), CBS Mornings (327,000)
Today is the only morning show to see gains in either measured category week-over-week.
 Good Morning America experienced declines in both total viewers and the 25-54 demo.

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 8/4/25), Previous Week (w/o 8/5/25) and Year-Ago Week (w/o 8/5/24). Most Current Data Stream: 2024-2025 Season (9/23/24-8/10/25) and 2023-2024 Season (9/25/23-8/11/24). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.

How does the shift from task-based demonstrations to content creation impact professionals across different fields?

Advancements in Demonstrative Acts Today: Focus on Content Creation, Not Virtual Assistance

The Shift from Task-Based to Creative Demonstrations

The landscape of “demonstrative acts” – traditionally understood as showcasing skills or providing proof of concept – has undergone a dramatic evolution. While once heavily reliant on virtual assistance and task completion, the modern emphasis is firmly on content creation. This isn’t simply about doing things; itS about showing what you can do through compelling, shareable content. This shift impacts professionals across numerous fields, from marketing and sales to software development and design. The core principle now revolves around demonstrating expertise through valuable, engaging material.

Content Formats Leading the Charge

Several content formats are proving particularly effective in this new era of demonstrative acts. these aren’t just about showcasing skills; they’re about building trust and authority.

Video Tutorials & Demonstrations: Platforms like YouTube and Vimeo have become essential for showcasing practical skills. Think “how-to” guides, software walkthroughs, and product demonstrations. High-quality video content consistently ranks well in search results and fosters audience engagement.

in-Depth Blog posts & Articles: Long-form content, like this one, allows for a detailed exploration of complex topics. Focus on providing actionable insights and solving specific problems for your target audience. SEO optimization is crucial here – targeting relevant keywords (like “demonstrative acts,” “content marketing,” and “skill demonstration”) will drive organic traffic.

Interactive Webinars & Workshops: Live, interactive sessions offer a unique opportunity to connect with your audience and demonstrate your expertise in real-time. Recordings can then be repurposed as on-demand content.

Case Studies & Success Stories: Demonstrating results is powerful. Detailed case studies showcasing how you’ve helped clients achieve their goals provide concrete proof of your capabilities.

Open-Source Contributions & Public projects: For developers and designers, contributing to open-source projects or showcasing personal projects on platforms like GitHub is a highly effective way to demonstrate technical skills.

Social Media Demonstrations (Short-Form Video): Platforms like TikTok, Instagram Reels, and YouTube shorts are ideal for fast, engaging demonstrations of skills or processes.

The role of Digital Rights Management (DRM) & Protected Content

As content creation becomes more central to demonstrative acts, understanding digital rights management (DRM) is increasingly significant.Protecting your intellectual property is vital, especially when sharing valuable demonstrations.Chrome,as noted in Google’s support documentation, checks device content settings when accessing sites with protected content. This highlights the need to be aware of copyright and content protection measures when creating and distributing demonstrative content. Consider watermarking videos, using licensing agreements, and employing DRM technologies where appropriate.

Tools & Technologies Empowering Content Creation

A wealth of tools are available to streamline the content creation process.

  1. Video Editing software: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve (free version available).
  2. Screen Recording Tools: Loom, Camtasia, OBS Studio (free and open-source).
  3. Graphic Design Tools: Adobe Photoshop, Canva (user-friendly, web-based).
  4. Writing & Collaboration Tools: Google Docs, Microsoft Word, Grammarly.
  5. webinar Platforms: Zoom, GoToWebinar, WebinarJam.
  6. SEO Tools: SEMrush, Ahrefs, Moz. These help identify relevant keywords and track content performance.

Benefits of a Content-Focused Approach to Demonstrative Acts

Increased Visibility: High-quality content attracts organic traffic from search engines and social media.

Enhanced Credibility: Demonstrating expertise through valuable content builds trust with your audience.

Lead generation: Content can be used to capture leads and nurture prospects.

Brand Building: Consistent content creation strengthens your brand identity and positions you as a thought leader.

Long-Term Value: Unlike one-off virtual assistance tasks, content continues to generate value over time.

Scalability: Content can be repurposed and distributed across multiple channels, maximizing its reach.

Practical Tips for Effective Demonstrative Content

Know Your Audience: tailor your content to the specific needs and interests of your target audience.

Focus on Value: Provide actionable insights, solve problems, and offer unique perspectives.

Prioritize Quality: Invest in high-quality production values (video, audio, writing).

Be Consistent: Regularly publish new content to keep your audience engaged.

Promote Your Content: share your content on social media, email newsletters, and other relevant channels.

Analyze Your Results: Track your content’s performance and make adjustments based on the data. Pay attention to keyword rankings, website traffic, and engagement metrics.

* Embrace Storytelling: Connect with your audience on an emotional level by weaving compelling narratives into your demonstrations.

Real-World Example: HubSpot’s Inbound

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Economy

KTRK Anchor Transitions to KHOU as Afternoon News Co-Anchor

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy





Ilona Carson Joins KHOU 11 as Morning Co-Anchor

Table of Contents

Esteemed Journalist Brings Deep Houston Roots and Proven Expertise to Local News desk

Ilona Carson, a familiar face in Houston journalism, is set to bring her seasoned reporting skills to the morning news as the new co-anchor at Houston CBS affiliate KHOU 11. Her debut is scheduled for July 28.

Carson will join a dynamic team, including anchor Jacob Rascon, meteorologist Chita Craft, and traffic expert Jennifer Reyna. This collaboration promises a thorough and engaging start to the day for viewers.

“Ilona brings exceptional experience and an authentic connection to Houston that our audience will immediately recognize,” stated David Loving, KHOU president and general manager. He highlighted her ability to navigate challenging times with facts, compassion, and perspective as a meaningful asset.

Prior to this new role, Carson spent a year as a PR manager for Comcast in Houston. Her extensive background in local news includes a 16-year tenure as an anchor and reporter at KTRK in Houston.

KHOU News Director Kathryn Bonfield praised Carson’s approach. “Ilona is a hands-on anchor and solution-focused journalist who combines extensive experience with a relatable style that connects with viewers and reflects her love for Houston,” Bonfield said. She added that Carson’s professionalism and empathy make her a perfect fit for the KHOU 11 family.

Carson’s broadcast career began in Amarillo at KAMR, followed by a stint at KSAZ in Phoenix. Her journey has equipped her with diverse experience in news delivery.

Reflecting on her return to anchoring in Houston, Carson shared her enthusiasm. “Houston has been my home for years, and every day I’m reminded what an honor it is to be part of this astonishing community,” Carson expressed. “It’s a true privilege to be welcomed into your home, share your stories, and help you start your day.”

Frequently Asked Questions

Who is Ilona Carson?
Ilona Carson is a journalist joining KHOU 11 as a morning co-anchor.

When does Ilona Carson start at KHOU 11?
Ilona Carson begins her new role at KHOU 11 on July 28.

Who will ilona Carson co-anchor with?
Ilona Carson will co-anchor with Jacob Rascon, alongside meteorologist Chita Craft and traffic expert Jennifer Reyna.

What was Ilona Carson’s previous role?
Before joining KHOU 11, Ilona Carson worked as a PR manager for Comcast in Houston and previously spent 16 years as an anchor and reporter at KTRK.

What is Ilona Carson’s connection to Houston?
Ilona Carson considers Houston her home and has a long history of reporting for local news outlets in the city.

What are your thoughts on Ilona Carson joining the KHOU 11 morning team? Share your comments below and let us know if you’ll be tuning in!

How might this anchor transition affect the competitive dynamics within the Houston television news market?

KTRK Anchor Transitions to KHOU as Afternoon News Co-Anchor

A New Chapter for Local News in Houston

Houston’s local news landscape is shifting as veteran KTRK (ABC13) anchor, Art Rascon, makes a move to KHOU 11, joining the afternoon news team as a co-anchor. This transition, announced on July 14, 2025, marks a notable change for both stations adn impacts viewers seeking reliable Houston news. Rascon will co-anchor with existing KHOU 11 personality, and the pairing is expected to bolster the station’s afternoon viewership.

Details of the Anchor Change

The move comes after Rascon’s long tenure at KTRK, where he was a familiar face delivering both breaking local news and in-depth reports. While KTRK has not yet announced a replacement, the station acknowledged Rascon’s contributions.KHOU 11, on the other hand, is actively promoting the addition of Rascon to its team, highlighting his experience and commitment to Texas news.

Here’s a breakdown of key details:

Anchor: Art Rascon

From: KTRK (ABC13)

To: KHOU 11

New Role: Afternoon News co-Anchor

Effective Date: July 22, 2025 (first official broadcast)

Rascon’s Career Highlights & Impact

art rascon’s career spans several decades in broadcast journalism. he’s known for his impactful reporting on a wide range of topics, including:

hurricane Coverage: Extensive on-site reporting during major hurricanes impacting the Gulf Coast.

Investigative Journalism: Leading investigations into local issues, holding authorities accountable.

Community Engagement: Active participation in local events and initiatives, building trust with the Houston community.

Award-Winning Reporting: Recognized with multiple awards for his journalistic excellence.

His departure from KTRK represents a loss for the station, but a gain for KHOU 11, which is looking to strengthen its position in the competitive Houston television market.

Why This Move Matters for Viewers

This anchor transition isn’t just about personnel changes; it impacts viewers’ access to local television news. Here’s how:

  1. Increased Competition: The move intensifies competition between the major Houston news stations (KTRK, KHOU, KPRC, and FOX 26), potentially leading to more in-depth reporting and innovative programming.
  2. Shift in Viewership: Viewers loyal to rascon may switch to KHOU 11 to continue following his work.
  3. New Perspectives: Rascon’s addition brings a fresh perspective to KHOU 11’s afternoon news coverage.
  4. Focus on Afternoon News: This signals KHOU 11’s investment in its afternoon news block, aiming to attract a larger audience during that time slot.

KHOU 11’s Strategy & Future Outlook

KHOU 11’s decision to bring on Art Rascon aligns with a broader strategy to enhance its news programming and attract a wider audience. The station has been focusing on:

digital Expansion: Investing in its online presence, including its website and social media channels, to deliver news online.

Community Focus: strengthening its ties with the local community through events and partnerships.

Investigative Reporting: Committing to in-depth investigative journalism that holds power accountable.

* Talent Acquisition: Actively seeking experienced and respected journalists like Rascon to elevate its news team.

This move is a clear indication that KHOU 11 is serious about competing for the top spot in the Houston news ratings.

The impact on KTRK (ABC13)

KTRK, while losing a seasoned anchor, is likely to use this as an opportunity to re-evaluate its talent

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Economy

Steady Viewership: No Weekly Declines

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Morning News Viewership Remains Strong Amid Global Events

new York, NY – Amidst a backdrop of significant national and international headlines, including ICE protests and escalating geopolitical tensions, morning news programs demonstrated remarkable stability during the week of June 9, 2025. The latest figures reveal how leading broadcasts navigated a landscape dominated by critical news events.

Morning News Programs See Steady Viewership

Despite the usual summer viewing dips, major morning news shows maintained their audiences. The week’s broadcasts were heavily influenced by unfolding events,demonstrating the public’s reliance on these programs for up-to-date information. Are you tuning in to morning news more often these days?

The confluence of important national and international news stories resulted in steady viewership across the three major morning news programs. Specifically,*Good morning America* on ABC News,*Today* on NBC News,and *CBS Mornings* all benefitted from increased viewer engagement.The question is, how did each fare individually?

Good Morning America Performance

ABC’s *Good Morning America (GMA)* averaged 2.598 million total viewers, with approximately 478,000 in the key A25-54 demographic, according to Nielsen data. While *GMA* remained flat in total viewers compared to the previous week, it showed a +4% gain in the critical 25-54 age group. Year-over-year, however, *GMA* saw a slight decline, down -3% in total viewers and -2% in the A25-54 demo.

Today Show Maintains Top Spot in Key Demographic

NBC’s *Today* show secured the number one position in the A25-54 demographic, attracting 553,000 viewers, while also drawing 2.487 million total viewers. This represents a +2% increase in total viewers and a significant +6% gain in the A25-54 demo compared to the previous week. *Today* exhibited year-over-year growth in the demo, up +3%, even though it was down -4% in total viewers.

CBS Mornings Sees Mixed Results

CBS Mornings reported 1.791 million total viewers and 247,000 viewers in the A25-54 demographic. The broadcast registered a +1% increase in total viewers compared to the previous week but experienced a -13% decline in the A25-54 demo. The year-over-year comparison revealed a -7% decrease in total viewers and a more significant -36% drop in the A25-54 demographic.

did You Know? Nielsen has been tracking television viewership since 1950, adapting to changes in technology and viewing habits over the decades.

Morning News Viewership: Key Metrics Compared

A closer look at the numbers reveals the competitive landscape of morning television.

ABC (GMA) NBC (Today) CBS (CBS Mornings)
Total Viewers: 2,598,000 2,487,000 1,791,000
A25-54 Demo: 478,000 553,000 247,000

NBC’s *Today* show demonstrated notable strength in attracting the A25-54 demographic, a key target for advertisers, while *Good Morning America* maintained the largest total viewership.

Pro Tip: Advertisers often prioritize the A25-54 demographic due to their higher purchasing power and influence on consumer trends.

The enduring Appeal of Morning News

Morning news shows have adapted significantly over the years to remain relevant in a rapidly changing media landscape. From the advent of cable news to the rise of digital media, these programs have consistently evolved their formats and content to meet viewer demands. How will morning news evolve in the next decade?

Thay provide a vital service by delivering breaking news, in-depth interviews, and lifestyle segments to a broad audience. Morning news consumption remains a deeply ingrained habit for many, who rely on these shows to start their day informed and prepared.

Frequently Asked Questions About Morning News Viewership

  • Why did morning news viewership remain stable?

    Morning news viewership remained stable due to significant national and international events, including ICE protests, an airplane crash in India, and escalating tensions in the Middle East.

  • Which morning news show had the highest viewership in the A25-54 demo?

    NBC News’ Today show secured the top spot in the A25-54 demographic, attracting 553,000 viewers during the analyzed week.

  • How did CBS Mornings perform compared to the previous year?

    CBS Mornings experienced year-over-year declines, with a -7% decrease in total viewers and a -36% decrease in the A25-54 demo.

  • What contributed to the engagement across morning news programs?

    Increased viewership engagement was fueled by events such as ICE protests in Los Angeles,a tragic airplane crash in India,and the growing Middle East crisis involving Israel and Iran.

  • Did any morning news show experience year-over-year gains?

    Yes, NBC’s Today show had gains of +3% in the A25-54 demo compared to the same week in the previous year, being the only morning show with year-over-year gains in either of the measured categories.

  • How did Good Morning America perform in total viewers?

    good Morning America averaged 2.598 million total viewers,showing a slight decrease compared to the previous year.

What are your thoughts on these ratings? Share this article and let us know in the comments below!

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