Morocco’s Digital Pulse: Social Media Use Hits Record 59.1% – A Breaking News Update
Rabat, Morocco – November 21, 2025 – A newly released report, “Digital 2026, Morocco,” reveals a dramatic surge in social media adoption across the nation. Nearly 59.1% of the Moroccan population now actively engages with social networks, signaling a profound shift in how Moroccans connect, consume information, and interact with the world. This is a breaking news development for marketers, businesses, and anyone interested in understanding the evolving digital landscape of North Africa. For those focused on SEO and digital strategy, these numbers are critical.
Facebook & YouTube Still Reign Supreme, But the Landscape is Shifting
While Facebook remains the most popular platform with 22.8 million users (64% of Moroccan internet users), and YouTube boasts 21.6 million, the report highlights a dynamic shift in user preferences. Facebook’s strength lies particularly with adults, with 84.5% of those over 18 actively using the platform. YouTube’s appeal is remarkably balanced across genders, attracting a broad demographic. However, the real story lies in the explosive growth of platforms like TikTok and LinkedIn.
TikTok’s Meteoric Rise: Challenging the Status Quo
TikTok is experiencing a “meteoric rise,” according to the report, now reaching 16.7 million adult users – surpassing Instagram. This represents a 19.1% increase in users over the past year. The platform’s focus on short-form video content is clearly resonating with Moroccan audiences, particularly those seeking entertainment and the latest digital trends. This rapid growth presents a significant opportunity for brands looking to connect with a younger, highly engaged audience. Understanding TikTok’s algorithm is now crucial for any Google News-worthy marketing campaign in Morocco.
LinkedIn’s Professional Network Gains Momentum
LinkedIn is also experiencing impressive growth, adding 1.2 million users in the last year – a 21.1% increase. With 6.9 million members, the platform is solidifying its position as the go-to professional network in Morocco. The predominantly male audience (64.2%) suggests a strong focus on career advancement and business networking. This growth underscores the increasing importance of professional development and online networking in the Moroccan economy.
Instagram: A Visual Powerhouse for Brands & Creators
Instagram continues to be a vital platform, attracting 15.1 million users (42.5% of internet users) and experiencing a 20.8% growth rate. Its visual focus makes it a prime space for brands and creators to showcase their products and build their online presence. The near gender balance (52.3% men, 47% women) indicates broad appeal. For businesses, a strong Instagram strategy is no longer optional – it’s essential for reaching a significant portion of the Moroccan market.
X (Formerly Twitter) & Messenger: Navigating Changing Trends
While X (formerly Twitter) is experiencing a slight decline (-6.8% annually), it still maintains a presence with 1.08 million users. Messenger, despite a small decrease (-2.7%), remains a popular communication tool. These platforms demonstrate that even established networks are facing challenges in a rapidly evolving digital landscape. Snapchat, however, is bucking the trend with consistent growth, attracting 7.64 million users, particularly among young women.
Reddit’s Niche Appeal & Threads’ Emerging Role
Reddit is experiencing spectacular growth (+143% year-over-year), albeit from a smaller base of 801,000 users. This highlights the growing demand for niche online communities and specialized discussions. Threads, the complementary network to Instagram, is also gaining traction, reaching 1.10 million users and offering a space for social discussions.
The Moroccan digital landscape is undeniably vibrant and dynamic. These figures aren’t just numbers; they represent a fundamental shift in how Moroccans live, work, and connect. Staying ahead of these trends is crucial for businesses, marketers, and anyone seeking to understand the future of digital engagement in this rapidly evolving market. For more in-depth analysis of digital trends and SEO strategies, explore the resources available on archyde.com and stay informed about the latest breaking news in the digital world.