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IPhone 17 Pro Pricing Unveiled; MacBook Lands at $599; Apple Phases Out Hard Drives

by Sophie Lin - Technology Editor
written by Sophie Lin - Technology Editor

Apple’s Next Moves: iPhone 17 Pricing, Material Shifts, and a Budget MacBook Emerge

Archyde tech Desk | August 15, 2025







Leaked details suggest significant shifts for Apple in the coming year, including a price hike for the iPhone 17 Pro, a return to aluminum for its premium models, and the potential for a more affordable MacBook powered by an iPhone chip. These developments point to a dynamic strategy aimed at evolving the product lineup.

The tech giant appears poised to alter its premium iPhone material strategy, with the upcoming iPhone 17 Pro potentially seeing a return to aluminum frames. This move follows a recent emphasis on titanium for the iPhone 15 Pro series.Adopting aluminum coudl lead to lighter devices, a broader range of color options, and improved thermal management, crucial for sustained performance.

Historically,aluminum has been featured in Apple’s more accessible models like the iPhone SE and iPhone 16.The Pro tier previously utilized stainless steel before the transition to titanium. This potential shift back to aluminum for the iPhone 17 Pro lineup marks a notable divergence from its recent premium material focus.

iPhone 17 Pro Price Adjustment on the Horizon

In addition to material changes, a notable price increase is anticipated for the iPhone 17 Pro. For eight consecutive years, Apple has maintained a $999 starting price for its entry-level Pro models. However, reports suggest a $50 increase for the upcoming iteration, with the smaller 6.3-inch iPhone 17 Pro potentially starting at $1,049 with 256GB of storage, compared to the iPhone 16 Pro’s $999 for 128GB.

iPhone Pro Pricing Evolution (Estimated)
Model Starting Price (USD) Starting storage
iPhone 16 Pro $999 128GB
iPhone 17 Pro (Projected) $1,049 256GB

This adjustment would break an eight-year streak of consistent entry-level Pro pricing in the United States, a trend that began with the iPhone X’s release in 2017.

iPhone 17 Air: Performance Compromises for Slimness

The forthcoming iPhone 17 Air is reportedly designed for ultimate thinness, but this focus may lead to performance compromises. Leaks indicate that the device’s A19 Pro chip might feature a reduced GPU core count.This could be a result of using binned chips due to manufacturing yields or a strategy to manage thermals in its slimmer chassis. However, for everyday users, these differences might be negligible in typical usage scenarios.

M5 MacBook Pro Faces a Delay

The highly anticipated M5 chip for MacBooks and iPad Pros is expected to debut with the standard M5 chipset in consumer-focused models. However, the more powerful M5 Pro variant is reportedly delayed, with its release possibly pushed to late 2026. This suggests that the M5 MacBook Air could launch in early 2026, while the M5 MacBook pro, which typically features higher-end processor variants, will receive its update later.

A Budget-Friendly MacBook on the Horizon?

In a move that could broaden Apple’s laptop market appeal, a more affordable MacBook model is rumored to be in progress.This new MacBook could feature a starting price between $599 and $699. Powering this potentially lightweight device might be an iPhone A18 chipset, possibly the A18 Pro chip previously seen in the iPhone 16 Pro. This would mark the first time a mac utilizes an A-series chip from an iPhone.

This strategy could position Apple to compete more aggressively in the entry-level laptop market, offering a familiar ecosystem experience at a lower price point.

The quest for an All-Glass iPhone continues

Apple’s pursuit of innovative design continues, with a recent patent filing shedding light on the long-held “all-glass” iPhone concept. The patent describes an enclosure that offers a seamless visual and tactile experience, appearing as if it’s constructed from a single piece of glass.While possibly composed of multiple joined pieces, the aesthetic aims for an unbroken surface.

Did You Know? apple’s commitment to design innovation has often been showcased through its patent filings, many of which explore radical new form factors and material applications, even if they don’t immediately reach mass production.

Farewell to the Hard Drive Icon

In a subtler, yet significant, change within macOS beta builds, the iconic Macintosh HD hard drive icon has been retired. The familiar spinning hard drive representation has been replaced with an icon clearly designed to resemble a solid-state drive (SSD). This update reflects the industry-wide shift from traditional hard drives to faster and more reliable SSD storage.

Pro Tip: As technology evolves, user interface elements frequently enough change to reflect underlying hardware shifts. Recognizing these changes can offer insights into a platform’s technological direction.

Looking Ahead: Strategic Evolution

These developments-from material choices and pricing strategies for iPhones to the integration of mobile chips in MacBooks and the phasing out of legacy icons-illustrate Apple’s continuous effort to adapt and innovate. the company seems focused on balancing premium features with broader market accessibility and pushing the boundaries of device design.

What are your thoughts on Apple’s potential return to aluminum for the iPhone 17 Pro? And how do you feel about the possibility of a more affordable MacBook powered by an iPhone chip?

Evergreen Insights on Apple’s Strategy

Apple’s product roadmap often reveals a pattern of material innovation, design iteration, and strategic pricing adjustments.The company consistently balances its premium offerings with efforts to reach new market segments. Material science plays a crucial role in device aesthetics, durability, and performance, influencing everything from weight to heat dissipation. Similarly, internal component evolution, such as chip advancements and storage solutions, directly impacts user experience and device capabilities.

The introduction of tiered product lines (e.g., Pro vs. standard models) allows apple to cater to different consumer needs and price sensitivities. Moreover, the company’s deep integration of hardware, software, and services creates a cohesive ecosystem that fosters brand loyalty and encourages users to remain within its product family.

Frequently Asked Questions About apple’s future Products

When will the iPhone 17 Pro be released?
While specific release dates are not yet confirmed, Apple typically announces new iPhone models in September.
What are the expected changes in the iPhone 17 Pro design?
Reports suggest a potential return to aluminum frames for the iPhone 17 Pro,offering lighter weight and better thermal performance.
will the iPhone 17 Pro be more expensive?
Current rumors indicate a potential $50 price increase for the entry-level iPhone 17 Pro model, starting at approximately $1,049.
What new MacBook models are anticipated?
An M5 MacBook Air is expected in early 2026, while the M5 MacBook Pro may be delayed untill later that year. A budget-friendly MacBook, possibly using an iPhone chip, is also rumored.
What is the significance of the new Macintosh HD icon?
The change from a spinning hard drive icon to an SSD-like icon signifies the industry-wide transition to solid-state storage technology.



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Technology

IPhone 17 Pro Release Date & Apple’s AI Advancements

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Apple Eyes Perplexity AI Acquisition Amidst iPadOS 26 Multitasking Rollout

Table of Contents

Cupertino, California – In a move that could reshape the artificial intelligence landscape, Apple is reportedly in talks to acquire perplexity AI for a staggering $14 billion. This development, coupled with the unveiling of iPadOS 26 and speculation surrounding the iPhone 17 launch, has dominated headlines in the Apple sphere. June 22, 2025, marks a pivotal moment as Apple navigates the evolving tech landscape.

Apple Considers $14 Billion Acquisition of Perplexity AI

Facing increasing pressure to compete in the generative AI arena, Apple is reportedly considering acquiring Perplexity AI. This acquisition, if finalized, would provide Apple with immediate access to consumer-ready search and conversational AI tools, addressing the current shortcomings of Apple Intelligence.

Mark gurman of Bloomberg’s “Power On” newsletter highlighted Eddy Cue’s prior interest in Perplexity AI during the Google antitrust trial earlier this year, signaling Apple’s long-standing interest in the startup. According to Cue,Perplexity sometimes delivers better results than traditional search engines,thus boosting Apple’s interest in the purchase.

iPadOS 26: Bridging the Gap Between Tablet and Laptop

Apple’s iPad has long straddled the line between tablet and laptop, and iPadOS 26 aims to refine this balancing act. The latest iteration focuses on enhancing multitasking capabilities while avoiding direct competition with the MacBook line. This focus attempts to satisfy both casual tablet users and those seeking more traditional computing power.

Craig Federighi, in an interview, noted Apple’s decade-long journey to understand its iPad user base. The company realized that some users desire classic functionalities like windowing, a file manager, and a traditional menu bar. These features work seamlessly with touch or indirect manipulation.

iPhone 17 Launch Date: September Speculation

The tech world is abuzz with predictions for the iPhone 17 family launch date. Analyst David Phelan suggests three potential windows in September: the 2nd/3rd, 9th/10th, or 16th/17th.Phelan dismisses the first due to its clash with the IFA consumer electronics show in Berlin.A late-September launch is possible but unlikely due to delays.

Phelan believes September 9th or 10th is the most probable timeframe. He leans toward Tuesday, September 9th, at 10 a.m. Pacific, at Apple’s Cupertino headquarters.

WWDC 2025: Delivering on Promises

This year’s Worldwide Developer Conference (WWDC) stood in stark contrast to previous events. Apple emphasized deliverable features over enterprising promises. John Gruber pointed out that every major feature showcased at the WWDC 2025 keynote was demonstrable and available in developer beta seeds.

apple executives have explicitly stated that all features shown at WWDC 2025 are slated for release this fall. This commitment to tangible results marks a shift towards realistic product timelines.

Apple’s AI Stance: Questioning the “Reasoning” of AI

Amidst the generative AI boom, Apple is taking a cautious approach. The company’s research paper questions the claims of AI models’ “reasoning” abilities. Apple researchers argue that the supposed reasoning capabilities of advanced models might be an “illusion of thinking”.

This critical perspective underscores Apple’s commitment to rigorous evaluation before embracing generative AI technologies. Other companies like OpenAI continue to push the envelope on what AI can do.

Apple’s Key Tech Initiatives – June 2025
Initiative Details Potential Impact
Perplexity AI Acquisition Apple considering a $14 billion deal. Boost Apple’s AI capabilities, enhance search, and conversational AI tools.
iPadOS 26 Enhanced multitasking, classic windowing. Bridge the gap between tablet and laptop, catering to diverse user needs.
iPhone 17 Launch Likely in early to mid-september 2025. Major revenue driver and tech showcase for Apple.
WWDC 2025 Emphasis on deliverable features. Greater consumer trust and satisfaction.
AI research Questioning AI “reasoning” claims. Cautious and thoughtful innovation.

The Long-Term View: Apple’s Strategic moves

Apple’s potential acquisition of Perplexity AI signals a meaningful shift in its AI strategy. rather than solely relying on in-house development, Apple recognizes the need to acquire existing expertise and market-ready solutions. This approach aligns with Apple’s history of strategically acquiring companies to enhance its product offerings.

For example, Apple’s acquisition of Siri in 2010 laid the groundwork for its voice assistant technology. A similar move with Perplexity AI could rapidly accelerate Apple’s AI capabilities and allow it to compete more effectively with tech giants like Google and Microsoft.

Pro Tip: Keep an eye on how Apple integrates Perplexity AI’s technology into its existing ecosystem. The key will be a seamless user experience that enhances Siri and other AI-driven features.

The developments around iPadOS 26 reflect Apple’s ongoing effort to refine the iPad’s identity. By incorporating classic computing features,Apple aims to attract users who seek a more versatile device capable of handling both casual and professional tasks.

Did You Know? Apple has been granted over 150 patents related to multitasking and window management on iPad devices since 2010.

Frequently Asked Questions

Why Is apple Considering Acquiring Perplexity AI?
Apple Is Exploring The Acquisition Of perplexity AI To Bolster its Artificial Intelligence Capabilities, Particularly In Search And Conversational AI, Areas Where It Has Been Lagging Behind Competitors Like OpenAI And anthropic.
What Are The Key Changes In IPadOS 26 Regarding Multitasking?
IPadOS 26 aims To Bridge The Gap Between Tablet And Traditional Computing By Introducing More Classic Windowing Features, A File Manager, And A Menu Bar That Works With Both Touch and Indirect Manipulation, Catering To Users Who Want More Traditional Computing Functionalities On Their IPads.
When Is The Expected Launch Date For The IPhone 17?
Industry Analysts Predict That Apple Will Likely Launch The IPhone 17 In early To Mid-September 2025, With September 9th Or 10th Being The Most Probable Dates, Barring Any Production Delays.
What Does Apple’s Research Paper Suggest About AI Reasoning?
Apple’s Research Paper Challenges The Claims Made By Companies Like OpenAI, Suggesting that Their advanced AI Models’ Ability To “Reason” might Be an Illusion Rather Than Genuine Cognitive Capability.
How Does IPadOS 26 Balance Tablet And Traditional Computing Features?
IPadOS 26 Attempts To Cater To Different User Preferences By Offering Both Traditional Tablet Functionalities And More Robust Computing Features Like Classic Windowing, Allowing Users To Choose The Experience That Best Suits Their Needs.

What are your thoughts on Apple potentially acquiring Perplexity AI? How do you feel about the changes in iPadOS 26? Share your opinions in the comments below!

iPhone 17 Pro Release Date & Apple’s AI Revolution

iPhone 17 Pro Release Date & Apple’s AI Revolution

The anticipation for the iPhone 17 Pro is building, with tech enthusiasts eager to see the next generation of Apple’s flagship device. Beyond the expected hardware upgrades, the iPhone 17 Pro is poised to showcase meaningful advancements in Artificial Intelligence (AI), promising a more clever and intuitive user experience. This article delves into the expected iPhone 17 Pro release date, anticipated features, and the exciting potential of Apple’s AI integration.

Projected Release Date and availability

While Apple maintains strict secrecy regarding its product launch schedules, historical data suggests a consistent pattern. Typically, new iPhone models are unveiled in September.Therefore, based on past release cycles, it is highly probable that the iPhone 17 Pro will be launched in September 2025. This timeline is subject to change, of course, but it gives us a reasonable expectation.Pre-orders often begin shortly after the declaration, with the device becoming available for purchase a week or two later.

Key Dates to Watch For:

  • September 2025: Official iPhone 17 pro announcement expected.
  • Late September/Early October 2025: Device availability and release.

Apple’s AI Advancements: What to Expect

The future of the iPhone lies firmly in the realm of Artificial Intelligence. Apple’s commitment to AI is evident in its continuous investments in machine learning, neural engines, and advanced algorithms.The iPhone 17 Pro is expected to be a showcase of these advancements, with significant upgrades across several key areas.

Enhanced Camera Capabilities

one of the most exciting areas for AI integration is the iPhone’s camera system. Expect significant improvements in image processing, computational photography, and video recording.

  • Improved Scene Recognition: AI algorithms will likely enhance scene and object detection for better photos and videos.
  • Advanced Image stabilization: AI-powered stabilization techniques will refine shaky video footage.
  • Enhanced Low-Light Performance: Intelligent algorithms will minimize noise and optimize brightness in low-light environments.

Smarter Siri and User Experience

AI will also revolutionize the way users interact with their iPhones. Siri is expected to become more intelligent, responsive, and contextually aware.

  • Contextual Suggestions: Siri will increasingly offer proactive and context-aware suggestions based on the user’s habits and location.
  • Natural Language Processing: Improved Natural Language Processing (NLP) will make conversations with Siri smoother and more intuitive and hopefully have more natural flows.
  • Personalized Recommendations: AI-driven recommendations will enhance Apple services, such as Apple Music and Apple TV+.

Potential New Features and Technologies

Aside from core AI features, Apple continually innovates. Here are some potential features coming to the iPhone 17 Pro.

Display Technology

Expect a refined display, potentially with an enhanced Dynamic island and possibly even an under-display camera. These features have created a trend in the industry and Apple is likely to take advantage of these.

Processing Power

A new, more powerful A-series chip is a given. The improved processing power will be crucial for running complex AI tasks and ensuring seamless performance. This is essential for on-device AI processing.

Battery Life Improvements

Enhanced battery life is always a priority. apple will focus on efficiency and power management to ensure users can get the most out of their devices.

The benefits Of AI Integration

The integration of AI in the iPhone 17 Pro aims to provide numerous benefits to its users and enhance everyday experiences

  • Improved Efficiency: Streamlining tasks and automating processes saves time and reduces manual effort.
  • Enhanced Creativity: AI powered tools can elevate creativity, such as AI enhancing photo capabilities.
  • Proactive assistance: Offers contextual suggestions and proactively manage device settings.

iPhone 17 Pro: Key Takeaways

The iPhone 17 Pro is shaping up to be a pivotal device in Apple’s evolution. By focusing on key areas like AI, performance advancements, and potentially new design aspects, Apple continues to reshape the mobile landscape by enhancing user experience.

Comparison Table: iPhone 16 Pro vs. iPhone 17 Pro (expected Features)

Feature iPhone 16 Pro (Expected) iPhone 17 Pro (expected)
Processor A20 Bionic A21 Bionic (or later)
Camera System Improved, but still using standard technologies Advanced AI Integration, Potentially Periscope Lens
Display Likely improvements on dynamic island Enhanced display technology, possibly under-screen camera
AI Capabilities Incremental improvements Significantly enhanced: Scene recognition, Siri, User Experience
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Technology

IPhone 16 Series & iPhone 16e: TKDN Certification Signals Instant Sales in Indonesia

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

iPhone 16 Series Nears Indonesian Launch After TKDN Approval

Table of Contents

The highly anticipated iPhone 16 series is one step closer to hitting the Indonesian market. Recent certification listings indicate that Apple is preparing to officially sell its latest smartphones in the country. This development follows the appearance of several iPhone models on the Domestic Component Level Certification (TKDN) list from the Ministry of Industry (Kemenperin), a crucial step for products to be legally sold in Indonesia.

TKDN Certification Signals imminent Release

Several iPhone models, identified by their alphanumeric codes, have been registered:

  • iPhone A3287
  • iPhone A3290
  • iPhone A3293
  • iPhone A3296

These model numbers are widely believed to correspond to the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro max, respectively. This suggests that Apple intends to release the full range of its flagship devices in Indonesia.

adding to the excitement, the TKDN site also revealed the existence of another Apple phone with the model number iPhone A3409, speculated to be the “iPhone 16e.” This budget-friendly option could broaden Apple’s reach in the Indonesian market.

Compliance and Next Steps

The iPhone 16 series has met the TKDN requirement of achieving a domestic component level of up to 40 percent. This means Apple has incorporated a notable amount of locally sourced components into the manufacturing or assembly process of these devices for the Indonesian market.

However, the journey isn’t over yet.The iPhone 16 series and the iPhone 16e are still awaiting verification from the Ministry of Communication and Digital (Kominfo), which is the final regulatory hurdle before the phones can be officially sold in Indonesia. According to industry analysts, this postal certification usually follows the TKDN approval within a few weeks.

If the timeline observed with previous iPhone launches holds true, Apple could announce the availability of the iPhone 16 series in Indonesia in the very near future. As one industry insider noted, “If you look at the previous pattern, it does not rule out the possibility of postal certification usually appears a few weeks after TKDN so Apple could promptly announce the availability of this product in the near future.”

Consumer Considerations and the iPhone 17

with the launch of the iPhone 16 series drawing near, Indonesian consumers are faced with a choice: upgrade now or wait for the future. The prompt arrival of the iPhone 16 series in Indonesia presents early adopters with an opportunity to experience cutting-edge technology sooner rather than later.

The decision depends on individual needs and priorities. For users with older iPhones or those seeking the latest advancements in camera technology, processing power, and display quality, the iPhone 16 series might potentially be a worthwhile upgrade. However, those who are less concerned with having the newest features or are on a tighter budget may consider waiting for the iPhone 17, which is “predicted to bring significant changes.”
Reports suggest that the iPhone 17 could introduce a completely redesigned form factor, enhanced augmented reality (AR) capabilities, and even more powerful processors, making it a compelling option for consumers willing to wait.

Impact on the Indonesian Smartphone Market

The official launch of the iPhone 16 series in Indonesia is expected to have a significant impact on the local smartphone market. Apple’s presence in Indonesia has been growing steadily over the years, and the availability of the latest iPhones will likely further solidify its position.The arrival of the “iPhone 16e” could especially disrupt the mid-range market, offering consumers a more affordable entry point into the Apple ecosystem. Analysts predict that the launch will also stimulate competition among other smartphone manufacturers, pushing them to innovate and offer more competitive products to maintain their market share.

Key Takeaways

  • The iPhone 16 series, including the potential iPhone 16e, has secured TKDN certification in Indonesia.
  • This certification indicates an imminent launch of the new iPhones in the Indonesian market.
  • Consumers should consider their individual needs and budget before deciding whether to upgrade to the iPhone 16 series or wait for the iPhone 17.
  • The launch is expected to further intensify competition in the Indonesian smartphone market.

Are you ready to upgrade to the iPhone 16 series? Share your thoughts in the comments below and let us no which features you’re most excited about!

How might the rumored “iPhone 16e” impact the price and market share of Android smartphones in Indonesia?

iPhone 16 Series Indonesian Launch Imminent: Expert Insights

The buzz around the iPhone 16 series is reaching a fever pitch, especially with the recent TKDN certification signaling an impending launch in Indonesia. Here at Archyde, we decided to get an expert’s take on what this means for consumers and the Indonesian smartphone market. we sat down with Anya Sharma, a senior Market Analyst at TechForward Insights, to delve into the details.

TKDN Approval: What Does it Really Mean for Indonesian Consumers?

Archyde: Anya,thanks for joining us. The TKDN certification is a crucial step. Can you break down for our readers what this really means for the timeline of the iPhone 16’s arrival in Indonesia?

Anya Sharma: thanks for having me. The TKDN certification is a notable hurdle cleared. it confirms that Apple’s iPhone 16 series – and perhaps, the rumored iPhone 16e – have met the minimum requirement for domestic component usage. Historically,this is a strong indicator that Apple is gearing up for an official launch in Indonesia. We typically see the final postal certification from Kominfo appear within a few weeks of TKDN approval,so a launch announcement could be just around the corner.

The iPhone 16e: A Game Changer in the Indonesian Market?

Archyde: The rumored “iPhone 16e” is generating a lot of interest. Do you think a more budget-friendly iPhone could significantly impact Apple’s market share in Indonesia, notably against Android rivals?

Anya sharma: Absolutely. Indonesia is a price-sensitive market. Introducing a more affordable “iPhone 16e” could be a strategic masterstroke for Apple. it would lower the barrier to entry into the Apple ecosystem, attracting a wider range of consumers who might have previously been priced out. This directly challenges Android manufacturers, particularly in the mid-range segment, forcing them to innovate and potentially adjust their pricing strategies to remain competitive.

Upgrade now or Wait for the iPhone 17?

Archyde: A major question for consumers: Is it worth upgrading to the iPhone 16 series now, or should they wait for the potentially game-changing iPhone 17?

anya Sharma: That really depends on individual priorities. The iPhone 16 series will undoubtedly offer improvements in camera technology, processing power, and display quality. For users with older iPhones seeking those upgrades, it’s a viable option. Though, if your less concerned about having the absolute latest features and are willing to wait, rumors suggest the iPhone 17 could offer a substantial redesign and potentially significant AR capabilities. It’s a classic case of “newest now” versus “potentially better later.”

Impact on the Indonesian Smartphone Market

Archyde: what’s your overall prediction for the impact of the iPhone 16 series on the Indonesian smartphone market?

Anya Sharma: I expect a significant boost for Apple in Indonesia.The arrival of the iPhone 16 series, especially if the iPhone 16e materializes, will intensify competition.Other manufacturers will need to respond with compelling products and strategies to retain their market share. We could see a wave of innovation and competitive pricing as an inevitable result. It’s certainly going to be an exciting time for consumers in Indonesia seeking a new smartphone.

Your Thoughts?

Archyde: Anya, thank you so much for your insights. Now, we want to hear from our readers. are you planning to upgrade to the iPhone 16 series, or are you holding out for the iPhone 17? What features are most critically important to you? Share your thoughts in the comments below!

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