The updated SEAT Arona is officially on sale, with the first vehicles arriving at SEAT dealerships and official pricing now public. The starting price for the new SEAT Arona is €21,900.
The new SEAT Arona marks a new stage in the urban SUV segment, combining a robust design, modernized interior, and excellent value for money. The model will be available for purchase in 2026.
Since its debut in 2017, the SEAT Arona has grow one of the brand’s most successful models, with more than 750,000 vehicles sold worldwide. The new generation raises the bar even higher, offering three key improvements: a refreshed exterior, a higher-quality interior, and an even more attractive price-to-value ratio, according to SEAT.
“The SEAT Arona is a cornerstone of our model range and one of the main drivers of our success. The updated design, improved technology, and even greater value craft this model even more appealing,” commented Markus Haupt, SEAT CEO.
A new hexagonal-shaped front grille and full LED headlights with a refined light signature give the car a more expressive look on the road. A redesigned front bumper, lower-positioned fog lights, and black protective elements further emphasize the SUV character. New 16- to 18-inch alloy wheels and three new body colors – Liminal, Oniric, and Hypnotic – are complemented by contrasting roof tones in Midnight Black and Manhattan Grey.
The interior features new textured textile materials, a perforated leather steering wheel, and sporty seats in the FR trim level. Digital upgrades include 8.25” or 9.2” infotainment system screens, SEAT CONNECT, wireless Android Auto and Apple CarPlay, and 15W wireless charging with a cooling function. A new SEAT Sound System with six speakers, a subwoofer, and a 300W amplifier delivers a high-quality sound experience.
Three TSI gasoline engines – 95 hp, 115 hp, and 150 hp – are available with either a manual or DSG transmission. Several driving modes – Eco, Normal, Sport, and Individual – allow drivers to adapt the car’s dynamics to different driving conditions. An improved suspension and increased seating position provide better visibility and greater control over the vehicle.
The new Travel Assist system combines ACC (Adaptive Cruise Control) and Lane Assist functions, providing partial autonomous driving. Full LED headlights provide up to 1510 lumens of light output – three times more than the previous EcoLED system. Blind Spot Detection (Side Assist), Traffic Sign Recognition, and High Beam Assist systems enhance safety and driving comfort.
The new SEAT Arona is designed and manufactured in Martorell, Barcelona.