Nu Colombia Unleashes Financial Inclusion Wave: New Credit Cards & Loans for the Unbanked
BOGOTÁ, COLOMBIA – In a move poised to reshape Colombia’s financial landscape, Nu Colombia announced today the launch of two innovative credit cards and a pair of personal loan options designed to dramatically expand access to credit for millions of Colombians. This breaking news comes as a direct response to the staggering statistic that 65% of the country’s population remains outside the formal credit system, a challenge Nu Colombia is tackling head-on with a 100% digital approach. This initiative is a significant development for Google News and SEO visibility within the fintech sector.
Addressing the Credit Gap: NuControl & Abrecaminos
Nu Colombia’s strategy centers around two new credit cards, each targeting a distinct segment of the underserved population. NuControl is designed for individuals with limited or no credit history, offering low management fees and differentiated interest rates to help build a positive credit profile. The company anticipates approving 40% to 60% of applications for this card, a significantly higher rate than traditional lenders.
For those with no credit history or a negative credit report (through DataCrédito), Abrecaminos Address provides a unique solution. This card operates on a secured basis – users establish their credit line by depositing funds into a Nu Savings Account, effectively using their own savings as collateral. This pilot program aims to unlock access for the vast majority of Colombians currently locked out of the financial system. It’s a bold step towards financial democratization, and a prime example of how fintech companies are leveraging technology to disrupt traditional banking models.
Personal Loans to Fuel Financial Goals
Beyond credit cards, Nu Colombia is also introducing two personal loan options. Nu Light Loan offers smaller amounts, ranging from $100,000 to $5 million Colombian pesos, with repayment terms from 1 to 48 installments. The maximum interest rate for this loan is 64.35% EA. For larger financial needs, the Nu Personal Loan provides access to up to $45 million Colombian pesos, with terms extending up to 60 installments and a maximum interest rate of 24.36% EA (as of October 2025).
What sets these loans apart is the entirely digital experience. Customers can personalize loan amounts, simulate conditions, and receive immediate disbursement directly into their Nu Account – all from their mobile phones. “No hidden fees or small print,” Nu Colombia emphasizes, a commitment to transparency that resonates with consumers increasingly wary of complex financial products.
A 100% Digital Future for Colombian Finance
Marcela Torres, General Manager of Nu Colombia, articulated the company’s vision: “With this new experience, 100% digital, fast and without paperwork, we want more Colombians to feel the support of Nu to meet their financial goals, but above all consolidate the path towards a more inclusive financial market. We dream of a country in which there are no barriers or bureaucracies that prevent people from having control of their finances.”
This launch isn’t just about providing loans and credit cards; it’s about fundamentally changing the relationship Colombians have with their finances. The move comes at a critical time, as global financial inclusion efforts gain momentum. Historically, access to credit has been a major driver of economic growth, and by extending this access to previously excluded populations, Nu Colombia is potentially unlocking significant economic potential. The success of this initiative will likely be closely watched by fintech companies and policymakers across Latin America, offering valuable insights into the power of digital finance to address systemic inequalities. For consumers, it means a chance to build a financial future they previously couldn’t imagine.
Nu Colombia’s commitment to a seamless, transparent, and accessible financial experience positions them as a key player in Colombia’s evolving financial landscape. Stay tuned to archyde.com for continued coverage of this developing story and the broader trends shaping the future of fintech in Latin America.
