Panettone Showdown: Coop Takes the Crown in New Altroconsumo Ranking
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Milan, Italy – December 15, 2025 – Navigating the crowded panettone aisle this holiday season just got a little easier. Consumer advocacy group Altroconsumo has released its highly anticipated ranking of the 12 most popular supermarket panettoni, and the results are in! While all tested brands achieved a passing grade, none reached “excellent” status, averaging a three-star rating overall.
Though, one brand stood out: coop’s Classic Panettone has been declared the “Best Buy” of the season, boasting a score of 65 and a “good quality” rating – all at an incredibly competitive price of €6.09/kg. This makes it the clear winner for consumers seeking both quality and value.
Here’s a breakdown of the Altroconsumo ranking:
GOOD QUALITY (Scores 62-65):
* coop Classic Panettone: (Best in test & Best Buy) – 65/100, €6.09/kg
* Giovanni Cova & C Classic Panettone: – 64/100, €13.57/kg
* Le Grazie (Esselunga) Low Panettone Classic Recipe: – 63/100, €5.79/kg
* Maina The Great Hazelnut: – 62/100, €9.01/kg
MEDIUM QUALITY (Scores 56-58):
* Bauli Classic Panettone: – 58/100, €7.74/kg
* Balocco Il Mandorlato: – 58/100, €8.87/kg
* Il Viaggiator Goloso Panettone: – 57/100, €10.90/kg
* Fiasconaro Traditional Panettone: – 56/100, €23.40/kg
* Motta Traditional Panettone Bruno Barbieri: – 56/100, €13.01/kg
* Tre Marie Panettone Milanese: – 56/100, €14.67/kg
Key Takeaways for Consumers:
* Quality Varies: Despite all brands passing, meaningful differences in quality exist.
* Price Doesn’t Always Equal Quality: The Coop panettone proves that a delicious, high-quality panettone doesn’t have to break the bank.
* Consider Your Budget: Altroconsumo’s ranking provides a valuable guide for shoppers to make informed decisions based on their priorities.
This report from Altroconsumo is a crucial resource for Italian families preparing for their holiday celebrations, offering a data-driven approach to choosing the perfect panettone.
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Altroconsumo 2024 Supermarket Panettoni Ranking
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