Paradise Advertising & Marketing Appoints Mark Jaronski as New CEO

Paradise Advertising & Marketing, Inc., a US-based agency specializing in marketing and communications for the travel and tourism sector, has announced the appointment of Mark Jaronski as its new Chief Executive Officer, effective August 15, 2025. With over 30 years of experience in global organizations like The Walt Disney Company, Visit Orlando, and the State of georgia, Jaronski is a recognized leader in the industry. His mandate will be to steer the agency’s innovation,international growth,and positioning.

Jaronski’s impressive track record includes his recent role as Chief marketing Officer and Deputy Commissioner of Tourism for Georgia. In this capacity, he revitalized the state’s tourism sector, elevating it to fifth place for tourist arrivals in the united States and contributing to over $5 billion in annual economic impact. Previously, he held strategic positions at Select Registry, Visit Orlando, and disney, where he managed global communications for its theme park business.

This leadership transition is accompanied by a strategic internal reorganization.Barbara Karasek, the current CEO, will move into the role of Chief Marketing Officer. Tony Karasek, co-owner of the agency, will assume the position of chief Growth Officer. Both will continue to contribute to the agency’s progress, including its recently founded entity, AiOpti Media LLC, which focuses on data, AI, and media intelligence.

“Mark embodies the ideal blend of vision, international experience, and value-driven leadership,” stated Barbara Karasek. “He is the perfect individual to guide Paradise through its next phase of growth.”

In his new role, Jaronski will collaborate with Rudy Webb, the current president of Paradise, who brings 17 years of experience within the agency. Their collective focus will be on enhancing the agency’s creative and strategic offerings, expanding its national and global presence, and driving innovative projects with a tangible impact on the tourism sector and its clients.

How might Mark Jaronski’s focus on sustainable tourism impact Paradise’s brand reputation adn appeal to environmentally conscious travelers?

Paradise Appoints Mark Jaronski CEO to Drive Tourism agency Growth

A New Era for Paradise Tourism

Paradise, a leading name in global travel and tourism, has announced the appointment of Mark Jaronski as its new Chief Executive Officer, effective immediately. This strategic move signals a commitment to accelerated growth and innovation within the increasingly competitive tourism industry. Jaronski brings a wealth of experience in tourism management, hospitality leadership, and destination marketing to the role.

Jaronski’s Background & Expertise

Mark Jaronski’s career spans over two decades, demonstrating consistent success in scaling tourism businesses.Prior to joining Paradise,he held key leadership positions at several prominent travel organizations,including:

Executive Vice President at Global Destinations Inc.: Where he spearheaded a 30% increase in international bookings within two years.

Director of Strategic Planning at Wanderlust adventures: Focused on developing and implementing sustainable tourism initiatives.

Consultant for various tourism boards: Providing expertise in tourism development and market analysis.

Increased Competition: Expect intensified competition in key markets, notably in luxury travel and adventure tourism.

Innovation in Travel Tech: Paradise is likely to invest heavily in new technologies, potentially setting a new standard for the industry.

Focus on Niche Markets: Jaronski’s background suggests a potential focus on developing specialized travel packages catering to specific interests, such as wellness tourism, culinary tourism, and cultural immersion.

Benefits of Jaronski’s Leadership

the benefits of this leadership change are multifaceted:

Stronger Brand Reputation: Jaronski’s commitment to sustainable tourism will enhance Paradise’s brand image and appeal to environmentally conscious travelers.

Increased Market Share: His expertise in digital marketing and revenue growth is expected to drive increased bookings and market share.

Improved Employee Engagement: A strong leader can foster a positive work environment and attract top talent within the tourism workforce.

Greater Investment in Technology: Modernizing infrastructure and adopting new technologies will improve efficiency and customer satisfaction.

The Future of Paradise: A Focus on Growth & Innovation

Mark jaronski’s appointment represents a pivotal moment for Paradise.His strategic vision, combined with his extensive experience, positions the agency for continued success in the dynamic world of travel. The emphasis on digital transformation, sustainable tourism, and customer-centricity will be crucial in navigating the challenges and opportunities that lie ahead. Industry analysts predict a meaningful positive impact on Paradise’s performance in the coming years, solidifying its position as a leader in the global tourism market.