Indonesia’s automotive market experienced a downturn in 2025, with wholesale car sales reaching 803,687 units – a 7.2 percent decrease compared to the 865,723 units sold in 2024, according to data from the Indonesian Automotive Industry Association (Gaikindo).
Despite falling short of the previous year’s performance, the 2025 figures surpassed Gaikindo’s revised target of 780,000 units. The association had initially set a more ambitious goal, but adjusted it downwards due to emerging challenges in the domestic market.
The decline in sales reflects a broader trend of cautious consumer spending, according to Josua Pardede, Chief Economist at Permata Bank. “If previously people bought cars to show pride, now people are looking at the security of their finances,” Pardede stated. He noted that prospective buyers are now carefully considering factors beyond the initial purchase price, including financing options, maintenance costs, and fuel efficiency.
Pardede highlighted a growing sensitivity to price and affordability among Indonesian consumers, particularly within the middle class. He observed that income growth within this segment has not kept pace with rising vehicle prices, leading many to postpone or forgo purchases. “Around 70-80 percent of the Indonesian automotive market is concentrated in price ranges up to Rp 300 million,” Pardede said, suggesting that this segment remains the most active.
December saw a surge in both wholesale and retail sales, with wholesale figures reaching 94,100 units – a 26.9 percent increase from November’s 74,131 units. Retail sales also rose, climbing 18.3 percent from November to 93,833 units. However, these gains were not enough to offset the overall decline throughout the year.
Toyota, Daihatsu, and Mitsubishi Motors led the market in wholesale sales, with Toyota selling 250,431 units, Daihatsu 130,677 units, and Mitsubishi Motors 71,781 units. In retail sales, Toyota also topped the list with 258,923 units, followed by Daihatsu (137,835 units) and Honda (71,233 units). Chinese automaker BYD recorded the highest wholesale sales among brands originating from China, selling 46,711 units.
Gaikindo Chairman Jongkie Sugiarto confirmed the 2025 wholesale sales figure of 803,687 units and the retail sales figure of 833,692 units on January 9, 2026.