The Patna Pirates, a dominant force in the Pro Kabaddi League, have forged a new partnership with Mankind Pharma’s Nimulid Strong, a specialized pain relief brand. This collaboration positions Nimulid Strong as the official pain relief partner for the Pirates during the highly anticipated Season 12 of the PKL.
Addressing the Physical Rigors of Kabaddi
Table of Contents
- 1. Addressing the Physical Rigors of Kabaddi
- 2. Fast-Acting Relief for Peak Performance
- 3. The Growing Market for Sports Injury solutions
- 4. Frequently Asked Questions
- 5. How does the sponsorship deal between Patna Pirates and Nimulid Strong differ from traditional sports sponsorships?
- 6. Patna Pirates Secure Sponsorship Deal with Nimulid Strong for Enhanced Content Writing initiatives
- 7. Strengthening the Team: A New Partnership for Pro Kabaddi
- 8. The Core of the Deal: Content Creation & Strategy
- 9. Why Nimulid Strong? The Synergy Explained
- 10. Benefits for the Patna pirates: Beyond Financial Gain
- 11. The rise of Content-Driven Sports Sponsorships
- 12. Practical Tips for Sports Teams Leveraging Content
- 13. Looking Ahead: The
This strategic alliance seeks to provide immediate relief to Kabaddi players who endure meaningful physical strain. Kabaddi is a contact sport characterized by intense raids, tackles, and rapid movements, placing substantial stress on the players’ bodies, notably the neck and torso. According to a recent report by the Asian Kabaddi Federation, neck injuries account for approximately 25% of all injuries sustained during professional matches.
Nimulid Strong distinguishes itself within the topical pain relief market with its 2X Diclofenac concentration – 2.32% – compared to the typical 1.16% found in most over-the-counter products. Joy Chatterjee, Vice President of Sales and Marketing at Mankind Pharma, emphasized the brand’s commitment to supporting indigenous Indian sports. “Nimulid Strong proudly supports the games that are truly our own,” he stated. “Kabaddi is a part of our heritage, and it’s our duty to stand behind it with ‘Dugna Dum.'”
Chatterjee further highlighted the synergy between the brand and the team, noting that the Patna Pirates embody the resilience and fighting spirit represented by Nimulid Strong. He added, “Just as Kabaddi heroes rise after every fall, our brand salutes the everyday warriors who push through pain.”
Fast-Acting Relief for Peak Performance
A key advantage of Nimulid Strong is its rapid action formula, designed to deliver relief within two minutes. this swift response time is crucial for athletes needing immediate pain management to maintain peak performance during competitions.
The brand’s initial success in the market is noteworthy, with IQVIA Market Study data indicating approximately 2 million gel units and 1 million spray units sold within its frist year. Mankind pharma offers Nimulid Strong in both gel and spray formats, tailored to address neck pain, stiffness, and inflammation directly. The company also plans to expand its topical pain management line with balms, roll-ons, and tablets in the near future.
Along with the partnership with Nimulid strong, the Patna Pirates have also secured GNC as their official nutrition partner for Season 12.
The pro Kabaddi League Season 12 will commence on August 29, 2025, with the Patna Pirates set to face the UP Yoddhas on September 1.
| Key partnership Details | |
|---|---|
| Teams Involved | Patna Pirates (Pro Kabaddi league), Mankind Pharma (Nimulid Strong) |
| Product | Nimulid Strong (Topical Pain Relief) |
| PKL Season | Season 12 (Starting August 29, 2025) |
| Key Feature | 2X Diclofenac concentration for faster pain relief |
The Growing Market for Sports Injury solutions
The demand for effective sports injury solutions is steadily increasing worldwide, fueled by growing participation in athletics and heightened awareness of injury prevention and management. The global sports medicine market was valued at USD 9.6 billion in 2023 and is projected to reach USD 14.2 billion by 2032, according to a report by grand View Research. This growth is driven by factors such as technological advancements in treatment methods, increased investment in research and development, and a rising number of sports-related injuries.
Did you Know? Kabaddi, originating in ancient India, has a rich history and is gaining international recognition. The Kabaddi World Cup,first held in 2007,showcases the sport’s growing global appeal.
Pro Tip: Athletes should prioritize proper warm-up and cool-down routines, along with strength and conditioning exercises, to minimize the risk of injuries and enhance performance.
Frequently Asked Questions
- What is Nimulid Strong? Nimulid Strong is a topical pain relief brand by Mankind Pharma, formulated with a 2X Diclofenac concentration for faster and more effective relief.
- Why are the Patna Pirates partnering with Nimulid strong? The partnership aims to address the intense physical demands of Kabaddi and provide players with a quick and reliable solution for pain management.
- What makes Kabaddi physically demanding? Kabaddi involves rapid movements, tackles, and collisions that put significant stress on players’ muscles and joints, particularly in the neck and torso.
- How quickly does Nimulid Strong work? Nimulid Strong’s formula is designed to deliver relief in as little as two minutes.
- What other partnerships has the Patna Pirates secured for Season 12? The Patna pirates have also partnered with GNC as their official nutrition partner.
What are your predictions for the Patna Pirates in Season 12? Do you think strategic partnerships like these can considerably impact a team’s performance?
How does the sponsorship deal between Patna Pirates and Nimulid Strong differ from traditional sports sponsorships?
Patna Pirates Secure Sponsorship Deal with Nimulid Strong for Enhanced Content Writing initiatives
Strengthening the Team: A New Partnership for Pro Kabaddi
The Patna Pirates,a powerhouse in the Pro Kabaddi League (PKL),have announced a significant sponsorship deal with Nimulid Strong,a leading pain relief brand.this isn’t just a typical sports sponsorship; the collaboration is uniquely focused on bolstering the team’s content writing initiatives and digital presence. This strategic move highlights a growing trend in sports marketing – investing in storytelling and direct fan engagement through high-quality content. The partnership, effective immediately, aims to elevate the Patna Pirates’ brand narrative and connect with their fanbase on a deeper level.
The Core of the Deal: Content Creation & Strategy
Nimulid Strong’s investment isn’t going towards player acquisitions or stadium upgrades (though those are always welcome!). Instead, the sponsorship funds will be directly allocated to:
Dedicated Content Team Expansion: The Pirates are expanding their in-house content creation team, hiring skilled writers, videographers, and graphic designers. This will allow for a consistent flow of engaging content.
Enhanced Video Production: Expect more behind-the-scenes footage, player interviews, match analysis, and highlight reels. High-quality video content is crucial for attracting and retaining fans in the digital age.
Improved Blogging & Article Output: the team will be publishing more in-depth articles on their website and partner platforms, covering player profiles, tactical breakdowns, and team news. Pro Kabaddi news will be readily available.
Social Media Strategy Overhaul: A revamped social media strategy will focus on interactive content, live Q&A sessions, and targeted advertising to reach a wider audience.
Data Analytics & Content optimization: Utilizing data analytics to understand audience preferences and optimize content performance.This ensures the right content reaches the right fans at the right time.
Why Nimulid Strong? The Synergy Explained
The partnership between a Kabaddi team and a pain relief brand might seem unusual at first glance. However, the connection is surprisingly logical. Kabaddi is a physically demanding sport,and players frequently experience muscle soreness and minor injuries. Nimulid Strong’s association with the Patna Pirates positions them as a brand that understands and supports the physical challenges faced by athletes.
Furthermore, both entities share a commitment to strength, resilience, and peak performance – values that resonate with fans and consumers alike. This brand alignment is a key factor in the success of the sponsorship.
Benefits for the Patna pirates: Beyond Financial Gain
while the financial injection is undoubtedly importent, the Nimulid Strong sponsorship offers several other benefits to the Patna pirates:
Increased Brand Visibility: Enhanced content will drive more traffic to the team’s website and social media channels, increasing brand awareness.
Stronger Fan engagement: High-quality, engaging content fosters a stronger connection with fans, leading to increased loyalty and support.
New Revenue Streams: A robust digital presence opens up opportunities for new revenue streams, such as sponsored content and merchandise sales.
Improved Team Image: Investing in content creation demonstrates a commitment to professionalism and innovation, enhancing the team’s overall image.
Attracting Top Talent: A strong brand and a dedicated content team can attract top players and coaching staff.
The rise of Content-Driven Sports Sponsorships
The Patna Pirates-nimulid Strong deal is part of a broader trend in sports marketing.Increasingly, brands are recognizing the value of investing in content creation as a way to connect with fans and build brand loyalty.
Here are some examples of similar partnerships:
Manchester City & SAP: SAP provides data analytics and content creation tools to enhance the fan experience.
los Angeles Lakers & Verizon: Verizon sponsors behind-the-scenes content and interactive fan experiences.
Formula 1 & Amazon Web Services: AWS provides data analytics and cloud computing services to improve race coverage and fan engagement.
these partnerships demonstrate that sports sponsorships are evolving beyond traditional advertising and are becoming more focused on creating valuable content for fans.
Practical Tips for Sports Teams Leveraging Content
For other sports teams looking to replicate the Patna Pirates’ success, here are a few practical tips:
- Define Your Target Audience: understand who your fans are and what kind of content they want to see.
- Develop a Content Calendar: Plan your content in advance to ensure a consistent flow of engaging material.
- Invest in Quality: Don’t skimp on production value. High-quality content is more likely to capture attention and resonate with fans.
- Embrace Storytelling: Focus on telling compelling stories about your players, coaches, and team history.
- Utilize Data Analytics: Track your content performance and use data to optimize your strategy.
- Be Authentic: Fans can spot inauthenticity a mile away. Be genuine and transparent in your content. Kabaddi content* should be relatable.