Nogizaka46’s Shiori Kubo Says Goodbye with a Sweet Taste of Home: Miyagi/Sendai Tourism Campaign Launches
Sendai, Japan – November 20, 2024 – As beloved idol Shiori Kubo prepares to graduate from Nogizaka46, she’s not saying farewell without giving back to the place that shaped her. A heartwarming memorial project, in collaboration with Sendai’s famed confectionery maker Kasho Sanzen Co., Ltd. (creators of “Hagi no Tsuki”), is set to launch alongside her graduation concert on November 26th and 27th, 2025. This isn’t just a celebrity endorsement; it’s a deeply personal celebration of Kubo’s roots and a boost for Miyagi/Sendai tourism. This is breaking news for fans and travel enthusiasts alike, and a prime example of how pop culture can drive regional economic development.
Limited-Edition “Hagi no Tsuki” Package & Yokohama Arena Availability
Fans attending Kubo’s graduation concert at Yokohama Arena will have the exclusive opportunity to purchase the “Nogizaka46 Shiori Kubo’s Miyagi/Sendai Travel Bookmark” Hagi no Tsuki Memorial Package. Priced at 2,000 yen (including tax), each package contains five pieces of the iconic “Hagi no Tsuki” confection and a special message card penned by Shiori Kubo herself. The packaging is beautifully designed, featuring images from Kubo’s “Miyagi/Sendai Travel Guide” series, offering a visual journey through the region’s scenic beauty. Supplies are strictly limited, so early arrival at the venue is highly recommended. This limited-edition offering is a collector’s item and a delicious way to support Kubo’s hometown.
Spreading the Word: JR Shin-Yokohama Station Advertisement & New Commercial
The campaign extends beyond the concert venue. From November 21st to November 27th, eye-catching advertisements featuring images from the “Miyagi/Sendai Travel Guide” will adorn JR Shin-Yokohama Station, captivating commuters and raising awareness of the region’s attractions. Adding to the excitement, a new memorial commercial set to Kubo’s solo song, “Yume no Oi” (from her 40th single “Biriyani”), will premiere tomorrow, November 20th, on the official “Miyagi/Sendai Travel Bookmark” YouTube channel (https://youtube.com/@miyagisendai-tabishiori?si=gy87lddAgjfKz6C1) and will also air on local television stations in the Miyagi area. This strategic media placement is a key component of the SEO strategy, aiming to increase online visibility and drive traffic to the campaign’s related websites.
A Five-Year Journey: The “Miyagi/Sendai Travel Guide” Legacy
This initiative isn’t a sudden impulse. Since 2017, Shiori Kubo has been passionately showcasing the charms of Miyagi Prefecture through the “Miyagi/Sendai Travel Guidebook” project. She’s immersed herself in the local culture, exploring the region’s natural wonders, interacting with residents, and sharing her experiences with a growing audience. The project has become a powerful platform for promoting Miyagi/Sendai as a desirable travel destination. The guide’s success demonstrates the increasing influence of celebrity endorsements in the tourism sector, particularly when coupled with genuine personal connection. For those planning a trip to Japan, Miyagi/Sendai offers a unique blend of historical sites, stunning landscapes, and delicious cuisine – a far cry from the bustling metropolis of Tokyo.
Behind the Scenes: The Creative Team
The project is a collaborative effort, bringing together a talented team of professionals. Key figures include Toru Iijima (JR East Planning) as Planning/Creative Director, and a dedicated production crew encompassing directors, cameramen, photographers, and web developers. The full list of contributors is available for those interested in the creative process. This level of detail highlights the commitment to quality and the collaborative spirit driving the campaign.
For more information, visit the official websites: Special Website, Official Instagram, and Official Facebook.
Shiori Kubo’s graduation marks the end of an era for Nogizaka46 fans, but her dedication to Miyagi/Sendai ensures that her legacy will continue to shine, inspiring others to discover the beauty and warmth of her beloved hometown. This campaign is a testament to the power of personal connection and the enduring appeal of regional tourism, offering a compelling narrative that resonates with audiences both domestically and internationally. As Kubo embarks on her next chapter, she leaves behind a lasting gift – a renewed spotlight on the hidden gems of Miyagi/Sendai, ready to welcome visitors with open arms.
