eToro Extends partnership with Everton FC, Championing Inclusivity in Finance and Football

Liverpool, UK – eToro, a leading social investing platform, has announced an extended collaboration with Everton football Club. This deepened partnership underscores eToro’s commitment to broadening its reach and fostering greater inclusivity within both the financial and sporting sectors.

The agreement sees eToro continue its support for both the everton Men’s and Women’s squads. This initiative aligns with eToro’s broader “Loud Investing” campaign, which aims to demystify investing and encourage broader participation, mirroring the club’s aspirations.

Mark Rollings, Chief Partnerships Officer at Everton, expressed pride in the renewed relationship, stating, “We are proud to be extending our relationship with eToro – a progressive, globally recognised brand that shares our belief in the power of sport to create meaningful impact. This renewal is not just about continuing a successful commercial partnership; it’s a clear signal of our shared ambition and commitment to community, education and inclusion.” He further highlighted how eToro’s focus on financial confidence and representation complements the club’s vision, anticipating impactful initiatives that will benefit supporters and the wider football community.

stephanie Wilks-Wiffen, director of Marketing at eToro, commented on the deepened partnership, saying, “We’re excited to deepen our partnership with Everton this season, backing both the Men’s and Women’s squads as part of our commitment to inclusion. Through our Loud Investing campaign, eToro is busting myths, boosting confidence and proving that investing, like football, should be open to everyone, not just a privileged few. Together we hope to spark conversations that make both finance and sport more accessible.”

This extension with Everton is part of eToro’s wider strategy to support football across the UK. The platform has previously partnered with other prominent clubs such as Arsenal, West Ham United, and Aston Villa, reinforcing its dedication to promoting gender equity in both finance and sports.

With a global user base exceeding 40 million across more than 75 countries, eToro continues to be a leader in social investing. The platform offers diverse ways for individuals to manage their portfolios, including direct trading, following other investors, and utilizing Smart Portfolios.

Everton Men are preparing for the 2025-26 Premier League season under manager David Moyes, following their 13th-place finish last season. Everton Women are also experiencing growth within the Barclays Women’s Super League, benefiting from increased investment and a stronger emphasis on player development and fan experiences.

How does the extended partnership between eToro and Everton Women exemplify the growing trend of financial institutions investing in women’s sports?

EToro and Everton Forge Extended Partnership to Champion Women’s Football

A Renewed Commitment to the Toffees Women

Global investment platform eToro and Premier League football club Everton have announced an extension to their existing partnership, considerably bolstering their commitment to the growth of women’s football. The multi-year deal, revealed on July 23, 2025, will see eToro continue as the official global partner of Everton Women, expanding on a relationship initially established in 2023.This partnership signifies a growing trend of financial institutions recognizing the potential and importance of investing in the women’s game.

expanding Partnership Details: What’s new?

The extended agreement builds upon the foundation laid by the initial collaboration, with several key enhancements:

Increased Investment: eToro has increased its financial contribution to Everton Women, allowing for greater investment in player advancement, coaching staff, and facilities.

Enhanced Visibility: The eToro branding will be more prominently featured across Everton Women’s kits, training grounds, and matchday advertising. This increased visibility aims to attract a wider audience to the team and the league.

Fan engagement Initiatives: A core focus of the renewed partnership is to create engaging experiences for everton Women fans. this includes exclusive content, competitions, and opportunities to meet players.

Financial Literacy Programs: eToro will continue to deliver financial education programs to Everton Women players and the wider community, empowering them with the knowledge to make informed investment decisions. This aligns with eToro’s mission to democratize access to financial markets.

Digital Content Collaboration: Joint creation of digital content showcasing the players’ stories, training regimes, and match highlights, distributed across both Everton and eToro’s platforms.

Rising Viewership: Attendance and television viewership for women’s football matches are consistently growing, attracting a broader demographic.The Women’s Super League (WSL) in England, such as, has seen notable increases in broadcast deals and fan engagement.

Increased Media Coverage: Greater media coverage is raising the profile of women’s football,making it more attractive to sponsors.

Professionalization of the Game: The increasing professionalization of women’s leagues, with improved player contracts and facilities, is attracting higher-quality players and enhancing the overall product.

Social Impact: Brands are increasingly recognizing the positive social impact of supporting women’s football, aligning with their corporate social responsibility goals. Women’s sports sponsorships are becoming a key component of brand strategies.

Demographic Reach: Everton Women’s fanbase overlaps significantly with eToro’s target demographic of young, tech-savvy individuals interested in investing.

Brand Values: Both eToro and Everton share a commitment to innovation, empowerment, and community engagement.

Global Expansion: The partnership provides eToro with a platform to expand its brand awareness globally,especially in key markets where Everton has a strong following.

Sport and Finance Synergy: The collaboration highlights the growing intersection between sports and finance,demonstrating how financial literacy can empower athletes and fans alike. Fintech and football are increasingly intertwined.

Financial Stability: Increased financial investment will contribute to the long-term sustainability of the club.

Enhanced Player Development: Resources will be allocated to improving player training and development programs.

Increased Visibility: Greater brand exposure will help attract new fans and sponsors.

Professional Development: Financial literacy programs will empower players to manage their finances effectively.

Improved Facilities: Investment in facilities will create a more professional environment for players and staff.

Looking Ahead: The Future of Women’s Football Partnerships

The eToro-Everton partnership serves as a model for other brands looking to invest in women’s football. As the women’s game continues to grow in popularity and professionalism, we can expect to see more innovative and impactful partnerships emerge. The focus will likely be on creating authentic connections with fans, empowering players, and driving positive social change. Investing in women’s football is no longer a niche strategy, but a mainstream prospect.