first Alpina case in 100% recycled steel

The most recycled material in the world, steel is an essential pillar of a sustainable society. Fully recyclable, without altering its properties, it can be produced cleanly, but also recycled without loss: one tonne of recycled steel saves 70% of its weight in energy and 1.5 times its weight in CO2! This new Alpina uses … Read more

eco-responsible alligator straps

The trend is towards eco-responsibility in all areas of activity. And luxury is no exception. And neither does watchmaking. Moreover, more and more brands are proudly announcing that they no longer use certain leathers, and in particular alligator or crocodile. However, we must not hide our face: behind this highly commendable positioning, brands are making … Read more

Sascha Moeri, the CEO leaves the company to other professional horizons

« We deeply regret Sascha Moeri’s decision. For more than ten years, he has had a profound impact on the positive development of our Carl F. Bucherer brand. explains for the occasion Guido Zumbühl, CEO of the Bucherer group. And to add: Sascha Moeri was a passionate brand ambassador for our manufacture and his enthusiasm … Read more

Michael Collins’ yellow gold Omega Speedmaster sold for $765,000

To celebrate the success of the Apollo 11 mission and the first watch worn on the Moon, Omega produced a limited series of solid gold Speedmaster watches (reference BA145.022-69), the first thirty of which were given as gifts to those that made the moon landing possible. A very special and certainly historic special edition. Remember … Read more

unprecedented partnership around the caliber 135-O with Voutilainen and Phillips

The 10 movements chosen for this very limited edition belong to the years of “serial victories” between 1950 and 1954, when the 135-O won the competition five years in a row – an unprecedented and unequaled feat. They have been prepared for competitions and perfected throughout the year by Zenith’s Chronometry Laboratory. These 10 movements … Read more