Hyundai Boosts Presence with New Models and After-sales Initiatives
Table of Contents
- 1. Hyundai Boosts Presence with New Models and After-sales Initiatives
- 2. The All-new Santa Fe XRT Arrives
- 3. Anticipation Builds for the 2027 Santa Fe
- 4. Hyundai’s Commitment to Customer Care
- 5. Key Features of myHyundaiCare
- 6. Sales Targets Set for 2026
- 7. Expanding Hyundai’s Reach
- 8. What are the key features of the Hyundai Santa Fe XRT?
- 9. hyundai Santa Fe XRT Unveiled – Priced at IDR 932.4 Million
- 10. what Sets the santa Fe XRT Apart?
- 11. Powertrain and Performance
- 12. Interior Features and Technology
- 13. Pricing and Availability
- 14. Comparing the Santa Fe XRT to Competitors
- 15. Real-World Considerations for Indonesian Drivers
- 16. hyundai’s Expansion in Indonesia
Jakarta, Indonesia – Hyundai Motor is aggressively expanding its footprint in the Indonesian automotive market, unveiling new vehicle options and bolstering its customer support network. The company’s recent moves signal a commitment to long-term growth in Southeast Asia’s largest economy.
The All-new Santa Fe XRT Arrives
Hyundai recently launched the Santa Fe XRT, a ruggedly styled variant of its popular Sport Utility Vehicle. Priced at IDR 932.4 million, the Santa Fe XRT is designed to appeal to consumers seeking a vehicle with enhanced off-road capability and a distinctive aesthetic. This pricing places the Santa Fe XRT competitively within its segment, targeting families and adventure enthusiasts alike.
Anticipation Builds for the 2027 Santa Fe
Automotive enthusiasts are buzzing over leaked images of the 2027 Hyundai Santa Fe. Early reports suggest a more commanding design, drawing inspiration from the flagship palisade model. The redesigned Santa Fe is expected to debut in late 2026 or early 2027, representing a significant evolution in Hyundai’s design language. Industry analysts predict the new model will strengthen Hyundai’s position in the competitive mid-size SUV market.
Hyundai’s Commitment to Customer Care
Beyond new vehicle launches, Hyundai is focused on enhancing the ownership experience. The introduction of ‘myHyundaiCare’ at the Indonesia International Motor Show (IIMS) 2026 demonstrates this commitment. This comprehensive after-sales ecosystem aims to provide customers with seamless access to maintenance, repair services, and genuine parts.
Key Features of myHyundaiCare
| Feature | Description |
|---|---|
| Service Scheduling | Online platform for easy appointment booking. |
| Roadside Assistance | 24/7 support for emergency situations. |
| Genuine Parts | Guaranteed quality and compatibility. |
| Digital Service History | Accessible record of all maintenance performed. |
Sales Targets Set for 2026
With a reinvigorated product lineup and improved customer support, Hyundai has set ambitious sales goals for 2026. The company is targeting sales of 2,000 units at the IIMS 2026, showcasing its entire range of vehicles. This push underscores Hyundai’s confidence in the Indonesian market and its dedication to meeting the evolving needs of local consumers. According to Statista, automotive sales in Indonesia are projected to reach 1.2 million units in 2026, demonstrating significant growth potential. Statista
Expanding Hyundai’s Reach
Hyundai’s strategy in Indonesia reflects a broader trend among automakers to prioritize emerging markets. These regions offer substantial growth opportunities as disposable incomes rise and demand for personal transportation increases. The introduction of innovative after-sales services like myHyundaiCare also positions Hyundai for long-term brand loyalty.
Will Hyundai’s expanded presence and enhanced customer support resonate with Indonesian consumers? And how will the redesigned 2027 Santa Fe impact the competitive landscape of the SUV market?
Share your thoughts in the comments below!
What are the key features of the Hyundai Santa Fe XRT?
hyundai Santa Fe XRT Unveiled – Priced at IDR 932.4 Million
The all-new Hyundai Santa Fe XRT has officially launched in Indonesia, boasting a rugged aesthetic and a price tag of IDR 932.4 Million (approximately $58,700 USD as of February 10, 2026). This variant builds upon the already popular Santa Fe platform, offering a more adventurous look and enhanced capability for those seeking a versatile SUV. Let’s dive into the details of what makes the Santa Fe XRT stand out.
what Sets the santa Fe XRT Apart?
the XRT isn’t a completely new generation santa Fe, but a distinct trim level focused on outdoor appeal. Key differences from the standard Santa Fe include:
* Exterior Styling: The XRT features a bolder front grille, unique front and rear bumpers, and cladding around the wheel arches and side sills. These additions contribute to a more robust and off-road-ready appearance. Expect matte black accents and a more aggressive stance.
* Increased Ground clearance: A slight lift in ride height provides improved approach and departure angles, making it more capable on uneven terrain. While not a dedicated off-roader, the XRT handles gravel roads and light trails with greater confidence.
* All-Wheel Drive (AWD) Standard: Unlike some santa Fe trims, the XRT comes standard with Hyundai’s HTRAC All-Wheel Drive system. this provides enhanced traction and stability in various driving conditions, particularly beneficial during the rainy season common in Indonesia.
* Roof Rails & Accessory Options: Standard roof rails are included, opening up possibilities for carrying extra gear like kayaks, bikes, or cargo boxes. Hyundai also offers a range of XRT-specific accessories, further customizing the vehicle for adventure.
Powertrain and Performance
Under the hood,the Santa Fe XRT utilizes a 2.5-liter naturally aspirated four-cylinder engine, producing 180 horsepower and 232 Nm of torque. This engine is paired with an 8-speed automatic transmission. While not the most powerful engine in the SUV segment, it provides a good balance of fuel efficiency and adequate performance for everyday driving and light off-road excursions.
Fuel economy figures are estimated at around 12 km/L in city driving and 15 km/L on the highway, making it relatively economical for its class.
Interior Features and Technology
The interior of the Santa Fe XRT largely mirrors that of the standard Santa Fe, offering a pleasant and well-equipped cabin. Key features include:
* 10.25-inch Touchscreen Infotainment System: Compatible with Apple CarPlay and Android Auto, providing seamless smartphone integration.
* Digital Instrument Cluster: A fully digital instrument cluster displays key vehicle information in a clear and customizable format.
* Premium Sound System: A high-quality sound system enhances the in-car audio experience.
* Advanced Driver-assistance Systems (ADAS): Hyundai’s smartsense suite of safety features is standard, including:
* Forward Collision-Avoidance Assist
* Lane Keeping Assist
* Blind-Spot Collision-Avoidance Assist
* Rear Cross-Traffic Collision-Avoidance Assist
* Smart Cruise Control with stop & Go
Pricing and Availability
The Hyundai Santa Fe XRT is priced at IDR 932.4 Million. Deliveries are expected to begin in late February 2026. Potential buyers can place orders through Hyundai’s authorized dealerships across Indonesia.
Comparing the Santa Fe XRT to Competitors
The Santa fe XRT competes with other mid-size SUVs in Indonesia, including:
* Toyota Fortuner: Known for its ruggedness and off-road capability.
* Mitsubishi Pajero Sport: A popular choice with a strong reputation for reliability.
* Kia Sorento: Offers a similar blend of comfort,features,and value.
* Nissan Terra: A capable SUV with a focus on practicality.
The Santa Fe XRT differentiates itself with its unique styling, standard AWD, and thorough suite of safety features.
Real-World Considerations for Indonesian Drivers
Indonesia’s diverse terrain and traffic conditions present unique challenges for SUV buyers. The Santa Fe XRT’s AWD system is particularly valuable for navigating flooded roads during the monsoon season.The increased ground clearance also helps overcome potholes and uneven surfaces common in many areas. The availability of roof rails is a practical benefit for families who frequently travel with luggage or outdoor equipment.
hyundai’s Expansion in Indonesia
The launch of the Santa Fe XRT is part of Hyundai’s broader strategy to expand its presence in the Indonesian automotive market. Hyundai has invested substantially in a new manufacturing facility in Indonesia, demonstrating its long-term commitment to the region. The company aims to become a leading player in the Indonesian SUV segment, offering a range of vehicles to meet the diverse needs of local consumers.











