Krown Produce Drives Deeper into Formula One with Aston Martin Partnership – A Canadian Story on the Global Stage
SILVERSTONE, England – October 14, 2025 – In a significant boost for Canadian brands and a testament to the growing intersection of sports and healthy living, Krown Produce and the Aston Martin Aramco Formula One Team have announced an expanded, multi-year partnership. This isn’t just a logo on a car; it’s a strategic alignment of values, showcasing Canadian innovation and quality to a worldwide audience. This is breaking news for fans of both Formula One and those interested in the evolving landscape of sports sponsorships.
From Supporting a Driver to Fueling the Team: A Partnership Evolves
The relationship between Krown Produce and Aston Martin F1 began in 2024 with support for Canadian driver Lance Stroll. Now, Krown is stepping up to become the Official Produce Partner starting in 2026. The immediate impact will be visible at the 2025 Formula 1 MSC Cruises United States Grand Prix, where the Krown logo will prominently feature beneath the halo of both Aston Martin cars. This isn’t a subtle placement; it’s a deliberate move to amplify brand visibility and demonstrate a serious commitment to the sport.
Beyond the halo, the Krown logo will also adorn the trade plates of both Stroll and teammate Fernando Alonso’s cars from the 2026 season, building on its existing presence on Stroll’s helmet. This multi-faceted branding strategy underscores Krown’s ambition to become a recognizable name within the Formula One community.
More Than Just a Logo: Shared Values and a Focus on Wellness
Krown Produce, a leading Canadian importer and distributor of fresh produce, isn’t simply buying advertising space. The company emphasizes a core belief that fresh, healthy food is as vital to a balanced lifestyle as the dedication and athleticism required in Formula One. This alignment is a key driver behind the partnership. “Like Formula 1, we’re driven by precision, performance, passion and a commitment to excellence,” says L. David Dubé C.M., President and CEO of Krown Produce.
This partnership reflects a broader trend in sports sponsorships: a move towards aligning with brands that promote health, wellness, and sustainability. Fans are increasingly drawn to teams and athletes who represent values beyond just winning, and Krown Produce is capitalizing on that shift.
Lance Stroll: A Proud Canadian Ambassador
For Lance Stroll, the partnership carries a particularly personal significance. “It’s always been an honour to represent Krown Produce,” Stroll stated. “It’s great news that they will now be partnering with the team through an elevated relationship. We both share immense pride in our Canadian roots, so it’s super exciting they’ll be seen across the world on both cars from next season.” Stroll’s role as a Canadian ambassador for both the team and Krown adds another layer of authenticity to the collaboration.
Aston Martin’s Continued Investment in Performance and Sustainability
This partnership arrives as Aston Martin Aramco Formula One Team continues to invest heavily in its infrastructure and sustainability initiatives. The team’s AMR Technology Campus in Silverstone, boasting a cutting-edge wind tunnel operational since 2025, demonstrates a commitment to technological advancement. Furthermore, Aston Martin’s involvement in the F1 Academy and its ESG program, “Make A Mark,” highlight a dedication to inclusivity, accessibility, and environmental responsibility. This holistic approach makes the team an attractive partner for brands like Krown that prioritize long-term value and positive impact.
The synergy between Krown’s commitment to providing fresh, quality produce and Aston Martin’s dedication to performance and sustainability positions this partnership for lasting success. It’s a compelling narrative that resonates with fans, consumers, and the broader business community. As Formula One continues to grow in popularity, expect to see more brands recognizing the power of aligning with teams that embody innovation, excellence, and a commitment to a healthier future. Stay tuned to archyde.com for ongoing coverage of Formula One and the latest developments in sports sponsorships and business news.