A new song from the upcoming pan-Indian film “Peddi,” starring Telugu superstar Ram Charan, has shattered viewership records, amassing over 46 million views within 24 hours of its release. The track, titled “Raa Raa Ra Ra,” has quickly become a sensation, captivating audiences across five languages and setting a new benchmark in South Indian entertainment. The song has also garnered over 800,000 likes, further solidifying its popularity.
The impressive numbers highlight the anticipation surrounding “Peddi,” a highly-anticipated project directed by national award-winning filmmaker Buchi Babu Sana. The film is slated for a global theatrical release on April 30, 2026 and features Janhvi Kapoor as the female lead. The success of “Raa Raa Ra Ra” suggests a strong opening for the film, building on the momentum generated by its initial teasers and promotional material.
Record-Breaking Debut for “Raa Raa Ra Ra”
The song’s rapid ascent to popularity surpasses the previous record held by the film’s first single, “Chikri Chikri,” which garnered 29.1 million views in its first 24 hours. “Raa Raa Ra Ra” achieved 29.21 million views in Telugu alone, demonstrating its widespread appeal. The song’s success is attributed to Ram Charan’s energetic dance performance, combined with the captivating melody composed by A.R. Rahman.
A.R. Rahman not only composed the music but also lent his voice to the Telugu version of the song, with lyrics penned by Ananth Sriram. A Malayalam version, titled “Va Va Veera,” features lyrics by Siju Thuravoor and vocals by Jithin Raj. This multi-language approach has clearly broadened the song’s reach and contributed to its record-breaking viewership.
Behind the Scenes of the Viral Hit
The choreography for “Raa Raa Ra Ra” was crafted by Jani Master, and features Ram Charan’s dynamic dance moves that have quickly gone viral on social media. Buchi Babu Sana’s signature filmmaking style and visually stunning cinematography further enhance the song’s appeal. The song is described as a mass number, showcasing Ram Charan’s screen presence, and energy.
Filming for the song involved a massive production, with over 1,000 dancers participating in the choreography, which took place in Mysore. This large-scale production underscores the ambition and scale of “Peddi,” positioning it as a major cinematic event.
Expanding the “Peddi” Universe
Adding to the film’s star power, Kannada superstar Shiva Rajkumar will appear in a pivotal role, marking the first collaboration between Ram Charan and Shiva Rajkumar. Divyendu Sharma and Jagapathi Babu also feature in key supporting roles. The film is produced by Venkata Satish Kilari under the Vridhi Cinemas banner, with presentation by Mythri Movie Makers and Sukumar Writings.
The production team includes cinematographer Rathnavelu, editor Naveen Nooli, and production designer Avinash Koll. Marketing is handled by First Present, and public relations are managed by Sabari.
The film’s first glance and title glimpse previously generated significant buzz on social media, indicating a strong level of audience engagement even before the release of the songs.
As “Peddi” approaches its release date, all eyes are on how this ambitious project will perform at the box office. The success of “Raa Raa Ra Ra” has undoubtedly heightened expectations, and the film is poised to be a major contender in the pan-Indian film market. The combination of a popular star, a renowned director, and a captivating soundtrack suggests a promising future for “Peddi.”
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