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Economy

Fox News Dominates Summer Primetime Ratings Against Cable and Network Competitors

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

, and others”25-54 demo across all dayparts.But its airing falls outside of primetime, which is defined as between 8 and 11 p.m. ET.

What demographic group demonstrates the strongest preference for Fox News‘s primetime programming, according to the provided data?

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Fox News Dominates Summer Primetime Ratings Against Cable and Network Competitors

Summer 2025 Primetime Performance: A Deep Dive

The summer of 2025 has unequivocally belonged to Fox News in the realm of primetime television ratings. Across both cable and broadcast networks,Fox News consistently outperformed it’s competitors,solidifying its position as a leading news source.This dominance isn’t a new phenomenon, but the margin of victory this summer has been especially noteworthy. Data compiled through August 2025 reveals significant viewership advantages for key Fox News programs.

Key Ratings Highlights (May – August 2025)

* Total Viewership: Fox News averaged 2.4 million total viewers in primetime,surpassing MSNBC (1.8 million) and CNN (1.1 million). This represents a 33% lead over MSNBC and a 118% lead over CNN.

* demographic Wins: Fox News consistently won the primetime demographic of viewers aged 25-54, a key target for advertisers.

* Top 5 primetime Shows (Average viewership):

  1. The Ingraham Angle – 2.8 million

  2. Jesse Watters Primetime – 2.7 million

  3. Hannity – 2.6 million

  4. Special Report with Bret Baier – 2.5 million

  5. The Five – 2.4 million

These figures demonstrate a clear preference among a significant portion of the viewing public for Fox News’s primetime lineup. The consistent performance across multiple programs highlights the network’s broad appeal.

Factors Contributing to Fox News’s Success

Several factors have contributed to Fox News’s continued primetime dominance. Understanding these elements provides insight into the network’s strategy and its resonance with viewers.

Content Strategy & Political Landscape

The summer of 2025 was marked by significant political events, including ongoing debates surrounding economic policy, international relations, and the upcoming midterm elections. Fox News’s coverage of these issues, frequently enough framed from a conservative viewpoint, clearly resonated with its core audience.

* Focus on Border Security: Extensive coverage of border security issues and immigration policy drove significant viewership.

* Economic concerns: Reporting on inflation, interest rates, and the stock market attracted viewers seeking financial news and analysis.

* Political Analysis: In-depth analysis of the political landscape and the strategies of various candidates proved popular.

The Power of Personality-Driven Programming

Fox News has successfully cultivated a roster of recognizable and influential personalities. Shows like The Ingraham Angle, Hannity, and Jesse Watters Primetime are as much about the hosts as thay are about the news itself.

* Laura Ingraham: Known for her sharp commentary and conservative viewpoints.

* sean Hannity: A long-standing figure in conservative media, Hannity attracts a loyal following.

* Jesse Watters: His engaging style and often provocative questions have garnered a growing audience.

Multi-Platform Distribution & Digital Engagement

Fox News isn’t solely reliant on customary television viewership. The network has invested heavily in its digital platforms,including Fox News Digital,Fox Nation,and its social media presence.

* Live Streaming: Fox News Digital offers live streaming of its programming, allowing viewers to access content on their computers, tablets, and smartphones.

* Fox Nation Subscription Service: Fox Nation provides exclusive content, documentaries, and original programming, attracting a dedicated subscriber base.

* Social Media Engagement: Active engagement on platforms like X (formerly Twitter) and Facebook helps to amplify the network’s message and reach a wider audience.

Comparing Fox News to Cable and Broadcast Competitors

The competitive landscape for primetime news is fiercely contested. Here’s a breakdown of how Fox News stacks up against its primary rivals.

Cable News Comparison: MSNBC & CNN

MSNBC and CNN, both offering progressive-leaning perspectives, have struggled to consistently challenge Fox News’s dominance.

* MSNBC: While MSNBC has seen some growth in recent years, it consistently trails Fox news in total viewership and key demographics. Its focus on progressive issues appeals to a specific segment of the population, but it hasn’t been able to broaden its reach to match fox News.

* CNN: CNN has faced significant challenges in recent years, including declining ratings and internal restructuring. Its attempts to rebrand and attract a wider audience have had limited success. The network’s ratings consistently lag behind both Fox News and MSNBC.

Broadcast Network News Comparison: ABC, CBS, NBC

The broadcast networks (ABC, CBS, NBC) also compete for primetime viewers, but their news programming typically attracts a smaller audience than cable news channels.

* ABC’s World News Tonight: While a respected news program, it doesn’t consistently reach the same viewership levels as Fox News’s primetime lineup.

* CBS’s Evening News: Similar to ABC, CBS

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Economy

**”Wednesday Becomes Number One Spot for Three Weeks: Embrace Content Writing, Not Virtual Assistance”**

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy


Netflix Dominates Streaming Charts: ‘<a href="https://www.seaofthieves.com/de" title="Sea of Thieves - Willkommen bei Sea of Thieves für Xbox, Windows ...">Wednesday</a>‘ Remains Atop <a href="https://www.rtve.es/play/audios/sin-programa/rne-rne3-live/1712469/" title="Radio 3 en directo - RTVE.es">Nielsen</a>‘s Rankings

New York, NY – Netflix continues to command a significant share of the streaming landscape, according to Nielsen’s latest ratings for the week of August 18, 2025. The streaming giant saw one of its series, “Wednesday,” maintain the number one position for an impressive third consecutive week.

‘Wednesday’ Leads the Pack with Record Viewership

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Jenna Ortega’s performance in “Wednesday” captivated audiences, resulting in a staggering 1.129 billion viewing minutes for the week.Remarkably, this achievement was accomplished with only four episodes available during that period, highlighting the show’s significant appeal. This success underlines the power of compelling narratives and strong performances in attracting and retaining viewers in the competitive streaming market.

Netflix’s Broad Appeal and Continued Strength

Nielsen data indicates that Netflix boasted the most titles within the Top 10 overall streaming chart, with a total of five programs. Notably, two of these titles involve shared distribution agreements, further demonstrating the platform’s broad reach and strategic partnerships. The consistent presence of multiple Netflix originals showcases its ability to consistently deliver diverse content that resonates with a wide audience.

Animated Content Gains Traction

The animated film “KPop Demon Hunters” experienced a surge in popularity, climbing to second place with 930 million viewing minutes. This marks the sixth straight week the title has exceeded 900 million viewing minutes, and it secured the top spot in Nielsen’s separate Top 10 Streaming Movies chart. This soaring popularity of animated features demonstrates a growing demand for this type of content among streaming viewers. Furthermore, “SpongeBob SquarePants” on Paramount+ secured the number four position with 826 million viewing minutes. A recent report from Variety indicates that animated content now accounts for nearly 25% of all streaming viewership.

Other Standout Performers

The Canadian drama “Sullivan’s Crossing” landed in third place, amassing 888 million viewing minutes. The shared Hulu and Netflix series “gray’s Anatomy” held steady in fifth place with 801 million minutes viewed. Disney+’s “Bluey” saw a slight decline, falling to sixth place with 795 million viewing minutes. A new entrant,the Netflix and Paramount+ co-production “Extant,” debuted at number seven with 742 million viewing minutes.

Rounding Out the Top 10

HBO max’s “The Big Bang Theory” garnered 683 million viewing minutes, while Prime Video’s “The Summer I Turned Pretty” made a re-entry into the chart at number nine with 654 million minutes. Rounding out the top ten was the Hulu favorite “Bob’s Burgers,” which accumulated 607 million viewing minutes.

Top 10 Streaming Programs – Week of August 18, 2025

Rank Title Platform(s) Viewing Minutes (Millions)
1 wednesday Netflix 1,129
2 KPop Demon Hunters netflix 930
3 Sullivan’s Crossing Netflix 888
4 SpongeBob SquarePants Paramount+ 826
5 Grey’s Anatomy Hulu/Netflix 801
6 Bluey Disney+ 795
7 Extant Netflix/Paramount+ 742
8 The Big Bang Theory HBO Max 683
9 The Summer I Turned Pretty Prime Video 654
10 Bob’s Burgers Hulu 607

The streaming landscape is constantly evolving, with new content vying for viewers’ attention. These Nielsen ratings provide a crucial snapshot of current trends,but it’s critically important to remember that viewing habits can shift rapidly. Factors such as release dates, promotional campaigns, and social media buzz all play a role in a title’s success. As more streaming services emerge and viewership fragments, understanding these dynamics becomes increasingly critical for both content creators and consumers.

Did You No? Streaming services are increasingly focusing on international content to broaden their appeal and reach new audiences.

Frequently Asked Questions

  • What is Nielsen streaming data? nielsen streaming data measures the total viewing minutes for various programs across major streaming platforms.
  • Why is ‘Wednesday’ so popular? ‘Wednesday’ resonated with audiences due to its unique blend of mystery, humor, and strong character development.
  • how does Netflix maintain its lead in streaming? Netflix consistently invests in original content and strategic partnerships to attract and retain subscribers.
  • Is animated content becoming more popular on streaming? Yes,animated content is experiencing significant growth in viewership on streaming platforms.
  • what factors influence streaming ratings? Release dates, promotional efforts, and social media trends all play a role in a program’s performance.

What are your predictions for the next set of streaming ratings? Do you think any new series will challenge Netflix’s dominance?


What key elements of *Wednesday*’s success can content writers apply to their own work to maximize audience engagement?

Wednesday Becomes Number One Spot for Three Weeks: Embrace Content Writing, Not Virtual Assistance

The Netflix Affect: Why Compelling Content Reigns supreme

The phenomenal success of Netflix’s Wednesday – topping charts for three consecutive weeks – isn’t just a win for the streaming platform. It’s a powerful demonstration of the enduring power of compelling content. While virtual assistance plays a vital role in the digital landscape, the demand for skilled content writers is skyrocketing, fueled by the need to create narratives that capture attention and drive engagement.This shift represents a significant opportunity for those looking to build a lasting and rewarding career. The series’ success highlights the importance of storytelling, scriptwriting, and the overall content creation process.

From Administrative Tasks to Creative Powerhouses: The Career Evolution

For years, virtual assistant (VA) roles where a popular entry point into the remote work world. Tasks centered around administrative support,scheduling,and basic online management. While valuable, these roles often lack the creative fulfillment and long-term growth potential offered by content marketing.

Here’s a breakdown of the key differences:

* Virtual Assistant: Focuses on doing tasks for clients. Skills include institution, time management, and proficiency in common software.

* Content Writer: Focuses on creating assets that attract clients. Skills include writing, research, SEO, and understanding audience psychology.

The market is shifting.Businesses are realizing that simply having a website isn’t enough. They need consistent, high-quality blog posts, website copy, social media content, and marketing materials to thrive. This demand is driving up rates for skilled freelance writers and creating a wealth of opportunities. Content strategy is now a core business function.

The ROI of content: Why Businesses Invest in Writers

Businesses aren’t just throwing money at content creation; they’re seeing a tangible return on investment. Effective content marketing drives:

* Increased Website Traffic: Search engine optimization (SEO) relies heavily on quality content. Targeted keyword research and strategic content placement can significantly boost organic search rankings.

* Lead Generation: Valuable content attracts potential customers and encourages them to provide contact data. Think lead magnets like ebooks, white papers, and webinars.

* Brand Authority: Consistently publishing insightful and informative content establishes a brand as a thought leader in its industry.

* Improved Conversion Rates: Compelling copywriting on landing pages and product descriptions can directly influence purchasing decisions.

Wednesday’s success isn’t just about a good story; it’s about a story that resonated with a massive audience, driving subscriptions and social media buzz. That resonance is the same principle content writers aim for.

Skills to Cultivate: Becoming a sought-After Content Writer

Transitioning from a VA role (or starting fresh) requires developing a specific skillset. Here’s where to focus your efforts:

  1. Master the Fundamentals of Writing: Grammer, punctuation, and clarity are non-negotiable.
  2. Learn SEO Best Practices: Understand keyword density, meta descriptions, header tags (H1, H2, H3), and link building. Tools like SEMrush and Ahrefs can be invaluable.
  3. Develop a Niche: specializing in a particular industry (e.g., finance, technology, healthcare) can make you a more valuable asset.
  4. Build a Portfolio: showcase your best work. Even if you don’t have client projects yet, create sample articles or blog posts.
  5. Understand Content Management Systems (CMS): Familiarity with platforms like WordPress, Drupal, and Joomla is essential.
  6. Embrace AI Tools (Responsibly): Tools like Jasper and Copy.ai can assist with brainstorming and
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Entertainment

High Ratings Achieved: “Bon Appétit,” “A Hundred Memories,” and “Confidence Queen” Among Top-High Reaching Shows This title is concise, captures the essence of what the article is about, and eliminates unnecessary speech marks and phrases for clarity

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

[email protected]

three Dramas Reach Peak Ratings Despite Competition

Three dramas soared to new heights last night! tvN’s “Bon Appétit, Your Majesty” achieved its highest viewership ratings yet, hitting 15.8 percent. JTBC’s “A Hundred Memories” also rose to a new all-time high with 4.9 percent, while TV Chosun’s “Confidence Queen” climbed to its highest ratings with 1.6 percent.Simultaneously occurring, KBS 2TV’s new drama “Walking on Thin Ice” scored 3.3 percent and KBS 2TV’s “Our Golden days” jumped to 15.8 percent.

How do streaming platforms contribute to the extended success of shows like “Bon Appétit” beyond their initial broadcast?

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High Ratings Achieved: “Bon Appétit,” “A Hundred Memories,” and “Confidence Queen” Among Top-High Reaching Shows

Decoding the Success of Recent Hit Series

The television landscape is constantly shifting, but certain shows consistently rise above the noise, capturing significant viewership and critical acclaim. In late 2024 and continuing into 2025, three series – “Bon Appétit,” “A Hundred Memories,” and “Confidence Queen” – have demonstrably achieved high ratings and broad audience reach. This article delves into the factors contributing to their success, analyzing their core appeal and the strategies employed to connect with viewers. We’ll explore audience demographics,critical reception,and the impact of streaming platforms on their performance. Understanding these elements is crucial for anyone involved in television production, marketing, or audience analysis.

“Bon Appétit”: A Recipe for Ratings Success

This culinary drama,initially airing on a smaller cable network,found a massive second life on streaming services. Its success isn’t solely about food; it’s about the compelling characters and the interwoven narratives surrounding a high-end restaurant.

* Key Ingredients for Success:

* Relatable Characters: The show features a diverse cast with complex motivations, making them relatable to a broad audience.

* High Production Value: Stunning food cinematography and a realistic restaurant setting contribute to an immersive viewing experience.

* Streaming Boost: Availability on major streaming platforms significantly expanded its reach beyond its initial broadcast audience.

* Social Media Engagement: Active engagement on platforms like tiktok and Instagram, featuring behind-the-scenes content and recipes, fueled organic growth.

* Demographics: The primary audience skews towards 25-45 year olds, with a strong female viewership, but the show has successfully attracted a wider demographic through its compelling storylines.

* Genre Appeal: Blends elements of drama,romance,and culinary arts,appealing to a diverse range of viewers.

“A hundred Memories”: Nostalgia and Emotional Resonance

“A Hundred Memories” is a period drama set in the 1950s, focusing on a family grappling with post-war challenges. Its success lies in its ability to tap into universal themes of family, loss, and resilience, all wrapped in a visually stunning and meticulously researched historical setting.

* Why it Resonates:

* Nostalgia Factor: The 1950s setting evokes a sense of nostalgia for a simpler time, appealing to older viewers.

* Emotional Depth: The show doesn’t shy away from exploring complex emotions and difficult themes, creating a powerful connection with the audience.

* Strong Female Lead: The central character, a determined and self-reliant woman, resonates with contemporary audiences.

* Critical Acclaim: Received numerous awards nominations and positive reviews for its acting,writing,and production design.

* Audience Reach: Attracts a broader age range than “Bon Appétit,” with significant viewership among both younger and older demographics.

* Marketing Strategy: focused on highlighting the show’s emotional core and historical accuracy, appealing to viewers seeking a thought-provoking and immersive experience.

“Confidence Queen”: Empowering Storytelling and Viral Moments

This comedy-drama centers around a life coach who, despite projecting an image of unwavering confidence, is secretly struggling with her own insecurities. “Confidence Queen” has become a cultural phenomenon, fueled by its relatable protagonist and its exploration of modern anxieties.

* Key drivers of Popularity:

* relatable Protagonist: The show’s central character is flawed and vulnerable, making her instantly relatable to viewers.

* Humor and Heart: Successfully balances comedic moments with genuine emotional depth.

* Social Media Buzz: Viral clips and memes featuring the show’s witty dialog and relatable scenarios have driven significant organic reach.

* Empowering Message: Promotes self-acceptance and encourages viewers to embrace their imperfections.

* Target Demographic: Primarily appeals to millennial and Gen Z audiences, particularly women, but has garnered a significant male following as well.

* platform Impact: Initially launched on a streaming platform, benefiting from its algorithm-driven recommendation system and targeted marketing capabilities.

The Role of Streaming Services in Amplifying success

The rise of streaming services has fundamentally altered the television landscape. These platforms offer several advantages for shows seeking broad audience reach:

  1. Global Accessibility: Streaming services are available in numerous countries, allowing shows to reach a global audience.
  2. Binge-Watching Culture: The ability to binge-watch entire seasons encourages viewers to become more invested in a show.
  3. Data-Driven Insights: Streaming platforms collect valuable data on viewer behavior, allowing producers to refine their content and marketing strategies.
  4. Reduced Barriers to Entry: Streaming services provide opportunities for independent producers and smaller networks to reach a wider audience.

Analyzing Audience Engagement: Beyond Traditional Ratings

While traditional Nielsen ratings remain

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Economy

Nielsen’s August 2025 Viewer Insights: Unveiling The Gauge Ratings

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

time: 10.058ms

Streaming Viewership Dips as Broadcast and Cable See a Surge in August

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Los Angeles, CA – september 20, 2025 – After months of steady gains, streaming services experienced a slight decrease in viewership during August while customary television – broadcast and cable – showed surprising increases, according to new data from Nielsen‘s Gauge. This shift signals a potential course correction as live events, notably college football, pull viewers back to traditional television.

Teh Rise of Linear TV

The study revealed that while streaming continues to be the most popular way to watch, accounting for 46.4% of total TV time, it saw a 0.9% decline. This contrasts with recent trends revealing a growing number of consumers opting in live viewing options.

Broadcast television experienced a 0.7% jump in viewership to 19.1%, while cable saw a 0.3% increase finishing at 22.5%. The combination of both linear television options closed the gap in viewership with streaming, decreasing from a 6.7% difference, to 4.8% in August.

Streaming service Performance

Within the streaming landscape, YouTube led the way, reaching 13.1% of all streaming viewing, which decreased by 0.3% from the previous month.Netflix followed at 8.7%, with a 0.1% decrease.

The Disney suite of platforms (Disney+, ESPN+, and Hulk SVOD) recorded a 4.6% share, also dropping 0.1%. Amazon’s Prime Video saw the only increase amongst top streaming services, going up 0.1% to 3.9%.

roku Channel and Tubi remained steady at 2.8% and 2.2% respectively. Paramount Global’s Paramount+ and PlutoTV combined share remained unchanged at 2%.

NBCUniversal’s Peacock saw a decrease of 0.2%, ending with a 1.4% share. HBO max and Revelation+ also declined by 0.1% to also achieve 1.4%. Other streaming services pulled in 6.4%, while down 0.2% overall.

What specific factors contributed to the 4.1% decrease in broadcast TV viewership in August 2025?

Nielsen’s August 2025 Viewer Insights: Unveiling The Gauge Ratings

The Shifting Landscape of TV Consumption – August 2025 Data

Nielsen’s August 2025 “The Gauge” report paints a fascinating picture of how Americans are consuming video content. The data reveals continued fragmentation,with traditional linear TV losing ground,while streaming services solidify their position as dominant players. This month’s report highlights key trends in TV ratings, streaming viewership, and the evolving habits of the modern viewer. Understanding these shifts is crucial for advertisers, content creators, and anyone invested in the future of television.

Linear TV’s Continued Decline: A Detailed Breakdown

August 2025 saw linear television’s share of total TV time dip to a new low of 28.3%, down 3.2% from august 2024. This decline isn’t uniform across all linear categories:

* Broadcast TV: Experienced a 4.1% decrease, largely attributed to the end of the summer programming season.

* Cable TV: Continued its slow but steady decline, dropping 2.8%. Sports programming remains a key driver of cable viewership,but even that is being impacted by streaming alternatives.

* Public Television: showed a slight resilience, maintaining a relatively stable share, likely due to its focus on educational and non-commercial content.

This ongoing erosion of linear TV viewership underscores the need for traditional networks to adapt and invest in their streaming offerings. Cord-cutting continues to be a significant factor, with more households opting for streaming-only subscriptions.

Streaming Services Surge: Key Players and Growth Metrics

Streaming services collectively captured a record 62.5% of total TV time in August 2025, a substantial increase from 58.7% in the same period last year. Here’s a look at the top performers:

* YouTube TV & Similar vMVPDs: Gained 1.8% share, benefiting from live sports and news offerings.(see https://music.youtube.com/youtube for related content consumption trends).

* Netflix: Remained the overall leader, holding a 21.2% share, driven by a strong slate of original content and continued international expansion.

* disney+: Experienced a 1.5% increase, fueled by new Marvel and Star Wars releases.

* Amazon Prime Video: Saw a modest gain of 0.9%, boosted by its investment in live sports rights, particularly Thursday Night Football.

* Hulu: Maintained a stable share, benefiting from its diverse content library and live TV options.

The rise of streaming video on demand (SVOD) and virtual multichannel video programming distributors (vMVPDs) is reshaping the television landscape.Subscription video is now the preferred method of consumption for a growing segment of the population.

The Rise of FAST Channels: A New Contender

Free Ad-supported Streaming Television (FAST) channels are emerging as a significant force in the streaming market. nielsen reports that FAST channels now account for 8.2% of total TV time, up from 5.5% in August 2024.

* Pluto TV, Tubi, and The Roku Channel are leading the charge, offering a wide range of content without a subscription fee.

* FAST channels are particularly popular among cost-conscious consumers and those seeking niche programming.

* The growth of FAST channels is creating new opportunities for advertisers to reach targeted audiences.

Demographic Trends: Who’s Watching What?

Nielsen’s data also reveals important demographic trends:

* Younger Viewers (18-34): Heavily favor streaming services, with over 85% of their TV time dedicated to streaming.

* Older Viewers (65+): Still watch a significant amount of linear TV, but are increasingly adopting streaming services as well.

* Hispanic Viewers: Demonstrate a higher-than-average engagement with both Spanish-language linear channels and streaming platforms.

Understanding these demographic nuances is essential for tailoring content and advertising strategies. Targeted advertising is becoming increasingly critically important in the fragmented video landscape.

Impact on Advertising: A Changing Game

The shift in viewership patterns is having a profound impact on the advertising industry.

* Addressable TV advertising is gaining traction,allowing advertisers to target specific households with personalized ads.

* Programmatic advertising is becoming more prevalent in the streaming space, enabling automated ad buying and optimization.

* Advertisers are increasingly investing in connected TV (CTV) advertising to reach cord-cutters and cord-nevers.

The need for accurate TV measurement is more critical than ever.Nielsen is continuously refining its methodologies to provide advertisers with reliable data on viewership and ad effectiveness.

Nielsen’s Gauge: Methodology and Future Outlook

Nielsen’s “The Gauge” is a monthly report that measures total TV usage in the United States. It combines data from Nielsen’s national panel with data from digital streaming services. The report provides a comprehensive view of the video consumption landscape, helping industry stakeholders make informed decisions.

Looking ahead, Nielsen expects the trend towards streaming to continue. The company anticipates that streaming services will surpass linear TV in total TV time by early 20

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