Samsung Electronics unveiled its latest flagship smartphone series, the Galaxy S26, at Galaxy Unpacked 2026 in San Francisco on February 25, 2026. While marking the third generation of Samsung’s Galaxy AI phone, the S26 series focuses on refinement and integration of artificial intelligence, rather than radical redesigns, according to announcements made during the event. The launch, slightly delayed compared to previous years, introduces three models – the Galaxy S26, S26+, and S26 Ultra – each boasting enhanced performance and a suite of AI-powered features.
The new lineup represents a continuation of Samsung’s commitment to innovation in the mobile space, building upon the foundations laid by the Galaxy S25 series. The Galaxy S26 series combines the most powerful performance in Galaxy S series history with the most intuitive AI experience to date, Samsung stated in a press release. The company is heavily marketing the AI capabilities integrated throughout the phone’s functionality, but a key differentiator for the premium S26 Ultra model is a new “Privacy Display” designed to prevent visual eavesdropping.
The Galaxy S26 series features a refined aesthetic with rounded curvatures and a cohesive color palette, available in Cobalt Violet, Black, Sky Blue, and White. Samsung emphasized a slimmer, lighter build across the range, with the S26 Ultra being 0.3mm thinner and weighing 214 grams. This focus on portability aims to enhance user comfort without compromising on durability. The devices also incorporate upgraded chips and brighter cameras, though specific details regarding these components were not immediately available.
Privacy Display: A New Level of Security
Perhaps the most notable innovation in the S26 series is the Privacy Display, debuting exclusively on the Galaxy S26 Ultra. Developed over more than five years, this feature limits side-angle viewing without requiring a separate screen protector. The display remains clear when viewed directly, but restricts visibility from the sides, protecting sensitive on-screen content from prying eyes, particularly in public spaces like crowded transportation or elevators. Users can also assign the Privacy Display to the side button’s double-press function for quick activation.
This feature addresses growing concerns about visual privacy in public settings, offering a hardware-based solution to a common security vulnerability. The technology behind the Privacy Display remains proprietary, but Samsung highlighted the extensive research and development invested in its creation.
Price Increases and Market Positioning
The Galaxy S26 series comes with a price increase across all models, with the entry-level S26 starting at nearly 1,000 euros. All phones in the range now start at 256GB of storage. This price adjustment reflects the inclusion of advanced features and the ongoing investment in AI technology, according to Samsung. The S26, S26+, and S26 Ultra are positioned as premium devices targeting consumers seeking cutting-edge technology and a seamless user experience.
Despite the lack of groundbreaking changes compared to its predecessors, the Galaxy S26 range is expected to appeal to users upgrading from older devices, such as the Samsung Galaxy S23 or earlier models. Samsung’s commitment to seven years of software updates further enhances the value proposition for potential buyers.
▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26
What to Expect Next
Following the unveiling, the Galaxy S26 series is expected to become available for purchase in key markets starting in the coming weeks. The Mobile World Congress (MWC) 2026, taking place shortly after the launch, will provide an opportunity for hands-on demonstrations and further analysis of the new devices. Industry analysts will be closely watching consumer response to the Privacy Display and the overall impact of the AI-powered features on the competitive smartphone landscape. The success of the S26 series will likely shape Samsung’s future product development strategy and its continued investment in artificial intelligence.
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