The TikTok Battlefield: Why U.S. Foreign Policy Can’t Afford to Stay Silent
170 million Americans scroll through TikTok every month. That’s more than watch the nightly news, read a major newspaper, or even consistently vote. For the U.S. foreign policy establishment, increasingly disconnected from public opinion since 2016, this isn’t just a demographic shift – it’s an existential crisis. Traditional outreach methods have failed, and a critical communication channel remains stubbornly ignored.
The Generational Divide and the Rise of TikTok as a News Source
For decades, think tanks and policymakers have relied on op-eds, policy papers, and television appearances to shape the national conversation on foreign affairs. But these avenues primarily reach those already engaged. A 2025 Carnegie Endowment for International Peace study reveals a stark reality: 74% of Gen Z gets their foreign policy news from social media, a figure dwarfing the 41% who turn to online journalism and the mere 7% who still read print newspapers. TikTok, in particular, has become a dominant force, with 59% of adults under 30 regularly consuming news on the platform. This isn’t about frivolous entertainment; it’s where a significant portion of the future electorate is forming their understanding of the world.
Security Concerns vs. Communication Vacuum
Legitimate concerns about TikTok’s Chinese ownership and data privacy – recently highlighted by Congressional legislation requiring a sale or ban – have understandably fueled reluctance within the foreign policy community. The potential for algorithmic manipulation and the spread of disinformation are real threats. However, avoiding the platform entirely isn’t a solution; it’s a strategic abdication. As the debate over TikTok’s future continues, with potential sales to U.S.-led consortiums being discussed, the platform’s influence isn’t diminishing. Ignoring this reality allows others to fill the void, often with narratives that are misinformed, simplistic, or even actively hostile to U.S. interests.
The Influence of Unqualified Voices
Currently, the loudest voices on TikTok discussing foreign policy aren’t seasoned diplomats or policy analysts. Right-wing influencers, some reportedly funded by opaque sources, are gaining traction, often with little to no expertise. Even the creators themselves acknowledge their lack of qualification, as exemplified by the Full Send Podcast host’s admission during an interview with Benjamin Netanyahu. Alongside these voices, progressive and nonpartisan creators are also engaging, but the overall landscape lacks the nuanced, informed commentary crucial for a healthy public discourse. This creates a dangerous opportunity for misinformation and polarization.
Bridging the Gap: A New Approach to Foreign Policy Communication
The solution isn’t to dismiss TikTok as unserious, but to adapt and engage. This requires a fundamental shift in how the foreign policy community approaches communication. The traditional methods of lengthy reports and academic jargon simply won’t resonate on a platform built on 60-second videos and visual storytelling. Organizations like the Council on Foreign Relations and the Quincy Institute are early adopters, but a broader, more concerted effort is needed.
Practical Steps for Engagement
Successfully navigating TikTok requires several key adjustments:
- Embrace New Messengers: Empower younger staff and analysts who understand the platform’s culture and can translate complex issues into relatable content.
- Prioritize Accessibility: Strip out jargon, lead with human impact, and answer the “Why should I care?” question within the first five seconds of any video. Instead of discussing “energy security,” explain how geopolitical events impact the price of gas at the pump.
- Experiment with Formats: Utilize TikTok’s native features – short explainers, commentary on breaking news, myth-busting, duets, and collaborations with mainstream influencers.
- Mitigate Security Risks: Implement basic security measures like dedicated devices, limited app permissions, and two-factor authentication.
The Future of Foreign Policy is on TikTok
The foreign policy community has a choice: continue to talk amongst themselves, or actively participate in the conversations shaping the worldview of the next generation. Staying on the sidelines isn’t neutrality; it’s surrender. As the Carnegie Endowment for International Peace argues, engaging with TikTok is not simply about reaching a younger audience, but about safeguarding the future of informed public debate. The battlefield for hearts and minds has moved, and U.S. foreign policy must adapt or risk becoming irrelevant.
What strategies do you think are most crucial for the foreign policy community to effectively engage on TikTok? Share your thoughts in the comments below!