Nov. 27, 2025 – Abercrombie & Fitch released its 2025 winter holiday collection, pairing a relaxed, retro American vibe with a refreshed mood dubbed “Festival is now.” The campaign again features Li Xian, underscoring a Getaway Spirit that makes festive dressing feel effortless in everyday life.

The season introduces a lineup that fuses classic denim with vintage-inspired knits, cozy sweats, and modern outerwear. The aim is too channel warmth and ease at gatherings while ensuring outfits feel atmospheric and wearable across moments, not just on a single holiday occasion.

Design cues emphasize a contemporary retro sensibility. By marrying American heritage elements with current detailing, the collection crafts distinct moods for looks that work for dinners, dates, and celebrations alike.

Standout references include a burgundy jacquard-knit sweater seen in campaign visuals, a red dress elevated with refined fabrics, layered off-white tones, a minimalist halter silhouette, and a faux fur jacket that serves as a polished finish for holiday ensembles.

Cozyfit And New Vintage: A Fresh Layering Narrative

The brand describes its Cozyfit approach as a balance of relaxed silhouettes and polished details. Layering velvet with clean lines elevates casual pieces, creating a relaxed yet refined aesthetic suitable for social gatherings.

Even everyday sweatshirts can feel premium when paired with oversized outerwear and tailored bases, offering versatile silhouettes for varied social settings while preserving comfort.

Fragrances And Fashion: Expanding the Brand’s Scented palette

Alongside apparel, Abercrombie & Fitch is preparing an overlapping fragrance line that blends woody, fresh, floral, and citrus notes. the new concept allows mixing scents to tailor a personal fragrance for different moods and occasions.

Multi-Channel Rollout And In-Store Engagement

The holiday line is rolling out through online and offline channels, including the brand’s Tmall flagship store and WeChat mini program. December will feature a 24-day countdown calendar blind box on WeChat, plus a holiday dressing salon event at Shanghai’s Raffles City store on december 14, inviting shoppers to experience the season’s atmosphere in person.

Evergreen Viewpoint: Trends That Endure

Industry observers see the “Festival is Now” idea as part of a broader shift toward wearable festive energy that carries into everyday life.The neo-retro American aesthetic-combining denim, knits, velvet, and contemporary tailoring-signals a move toward functional luxury in casual wear. The emphasis on texture and layering demonstrates how simple pieces can gain impact when styled thoughtfully for ongoing social moments.

The brand’s multi-channel approach-blending social campaigns with in-store experiences-reinforces how mood translates into memory. The fragrance expansion illustrates a growing trend of extending fashion into scent, giving consumers another avenue for personal expression.

which piece would you choose first from this collection-velvet outerwear, a knit dress, or a denim staple? How would you fuse the new retro pieces with yoru existing wardrobe to create a modern holiday look?

Join the conversation: share your preferred look and tag us with your holiday styling ideas.

Disclaimer: This coverage focuses on fashion and brand campaigns and should not be construed as financial or health advice.