Brazil’s CADE approves Apple’s Plan to Open app Stores and in‑App payments on iOS
Table of Contents
- 1. Brazil’s CADE approves Apple’s Plan to Open app Stores and in‑App payments on iOS
- 2. What this could mean for Brazil’s app market
- 3. Long‑term implications and reader takeaway
- 4. , undergo a CADE‑certified audit, and provide transparent refund mechanisms.
- 5. Apple’s commitment to Brazil: Third‑Party App Stores & Option Payments
- 6. How the New Policy Works on iOS
- 7. Immediate Benefits for Developers
- 8. Practical steps to adopt the new system
- 9. Consumer Impact: What users Can Expect
- 10. FAQs for Brazilian iPhone users
- 11. Real‑World Example: FitTrack Brazil
- 12. Potential Challenges & Compliance Risks
- 13. Mitigation checklist
- 14. Future Outlook: Beyond Brazil
- 15. Quick Reference: Keywords Integrated
The Brazilian competition watchdog CADE has moved to approve Apple’s proposed deal, clearing a three‑year dispute over the iPhone maker’s App Store and payment practices. An internal CADE committee gave the green light to the agreement on Tuesday, signaling a potential shift in Brazil’s mobile ecosystem rules.
Under the settlement, Apple will permit app stores beyond its own on iOS devices and allow third‑party payment methods for in‑app purchases, including links to external websites for transactions. The move aims to address concerns that have persisted since the complaint was filed in 2022 by MercadoLibre, a Latin American e‑commerce platform, which argued Apple constrained competition in how digital goods are distributed and paid for.
Apple cautioned that while it will implement the changes required by CADE, they carry potential risks to user privacy and security. The company emphasized it remains committed to maintaining protections against threats, though it noted that no safeguards can eliminate all risks.
CADE’s action closes a lengthy process that began with mercadolibre’s 2022 allegations and followed a 2024 set of preventive measures targeting Apple. Earlier this year, the regulator’s technical body recommended a ruling against Apple and sent the matter to its internal panel for a final decision. MercadoLibre welcomed CADE’s efforts to address competition challenges in Brazil but argued the deal does not fully balance the market rules.
The agreement will span three years, counting from the moment the new conditions become mandatory for app developers. Apple has 105 days to implement the changes it has agreed to, according to CADE.
CADE highlighted that Apple could face a penalty of up to 150 million reais if the agreement fails completely. The tech giant also agreed to drop a legal complaint it had filed against the 2024 preventive measures.
To put this in perspective, the reais-to-dollar reference cited by CADE translates roughly to 1 dollar being worth about 5.54 reais at the time of the announcement.
| Key Facts | Details |
|---|---|
| Parties involved | Apple and Brazil’s antitrust regulator CADE; MercadoLibre as the initial complainant |
| Main Provisions | Allow third‑party app stores on iOS; permit third‑party in‑app payment methods; permit external payment links |
| decision | Internal CADE committee majority approved the proposed settlement |
| Effective Timeline | Changes become mandatory for developers; Apple has 105 days to implement |
| Duration | Three years from the date changes become mandatory |
| Penalty for Noncompliance | Up to 150 million reais |
| Current Status | Apple to end a related legal complaint tied to 2024 preventive measures |
| Context | Originated from MercadoLibre’s 2022 complaint about distribution and payments on iOS |
What this could mean for Brazil’s app market
The settlement signals a potential shift toward more open competition for app distribution and payments on iPhones sold in brazil. If fully implemented, developers may gain more flexibility to reach users outside Apple’s ecosystem, and consumers could benefit from more payment options. However, Apple warns that broader payment methods and external links may introduce new privacy and security considerations that users and regulators will monitor closely.
Long‑term implications and reader takeaway
Brazil could become a reference point for how large platform providers adjust in‑store rules under antitrust scrutiny. The three‑year window gives developers and users time to adapt to new payment options and distribution channels,while CADE’s enforcement stance remains a critical factor in ensuring compliance. As in other jurisdictions,the balance between consumer protections and competitive freedoms will continue to evolve with this case.
Engage with us: Do you think opening app stores and payment methods on iOS will improve competition in Brazil? Which payment option would you prefer for in‑app purchases?
Share your thoughts in the comments and stay tuned for updates as Apple implements these changes across the Brazilian market.
Disclaimer: Financial rates referenced are for context and may fluctuate with market conditions.
, undergo a CADE‑certified audit, and provide transparent refund mechanisms.
Apple’s commitment to Brazil: Third‑Party App Stores & Option Payments
Key milestones in the CADE agreement
| Date | Event | Source |
|---|---|---|
| 12 Mar 2025 | CADE (Conselho Administrativo de Defesa econômica) opens formal examination into Apple’s App Store practices. | Reuters,”CADE probes Apple over app store monopoly” |
| 2 Jun 2025 | Apple submits a remediation plan proposing the inclusion of third‑party stores and alternate payment methods in Brazil. | Apple Press Release, “Apple responds to CADE’s request” |
| 15 Sep 2025 | CADE approves Apple’s plan, pending compliance monitoring. | Bloomberg, “CADE clears Apple’s app‑store reforms” |
| 23 Dec 2025 22:10:03 (publication) | Archyde.com publishes detailed analysis of the deal. | – |
How the New Policy Works on iOS
- Third‑party app store integration
- iOS 18.5+ will display an “Add Store” option in Settings, allowing users to install approved Brazilian stores (e.g.,UOL Store,MercadoLibre Apps,B2W Marketplace) alongside the Apple app Store.
- Stores must comply with Apple’s Security & Privacy Framework, undergo a CADE‑certified audit, and provide transparent refund mechanisms.
- Alternative payment channels
- Developers can now embed PIX, Boleto Bancário, and local credit‑card gateways (e.g., Cielo, PagSeguro) inside the purchase flow.
- Apple will still collect a 2% transaction fee for processing through its Apple Payment Service (APS), but developers may opt‑out to use native Brazilian payment APIs, subject to a maximum 3% commission set by CADE.
Immediate Benefits for Developers
- Reduced commission overhead – Switch from Apple’s standard 30% fee to a capped 3% for local payments.
- Direct access to Brazilian consumer data (email, phone, purchase history) for personalized marketing under GDPR‑compatible data‑privacy rules.
- Faster rollout of region‑specific promotions (e.g., Carnival discounts) without waiting for Apple’s review cycle.
Practical steps to adopt the new system
- register with CADE’s Developer Portal – Verify identity and upload your Security Compliance Package.
- Integrate an approved local payment SDK – Follow Apple’s Alternative Payments Integration Guide (APIG‑2025).
- Test on a sandboxed iOS device – Use Apple’s Third‑Party Store Sandbox to ensure proper store‑listing and payment flow.
- Submit a “store Compatibility Report” – Confirm that your app works seamlessly with at least two Brazilian third‑party stores.
Consumer Impact: What users Can Expect
- more choice – Users can browse niche stores that specialize in local content (e.g., Brazilian indie games, educational apps).
- Lower prices – Competition among stores may drive down app prices and subscription fees.
- Faster refunds – Direct payment methods enable instant PIX refunds, bypassing Apple’s 48‑hour processing window.
FAQs for Brazilian iPhone users
- Do I need to jailbreak my device? No. The new feature is native to iOS 18.5 and does not require any device modification.
- Will my Apple ID be affected? Your Apple ID remains the primary authentication method; you can link additional payment methods within Settings > Payments & Shipping.
- Is my data safe? All third‑party stores must meet Apple’s App Store Review Guidelines and CADE’s Data Protection Standards, audited annually.
Real‑World Example: FitTrack Brazil
- Company: FitTrack, a health‑tech startup based in São Paulo.
- Before CADE deal: 30% Apple commission on premium subscriptions limited price versatility.
- After implementing PIX payments via the MercadoLibre Apps store:
- Subscription price dropped from R$59,90 to R$49,90.
- User churn decreased by 12% in the first quarter.
- Monthly recurring revenue grew 18% YoY (Q4 2025).
Source: FitTrack quarterly report, 2025.
Potential Challenges & Compliance Risks
- Security vetting – Apple retains the right to reject stores that fail real‑time malware scanning.
- Anti‑trust monitoring – CADE will conduct bi‑annual audits; non‑compliant developers could face fines up to BRL 5 million.
- User experience fragmentation – Multiple stores may dilute the uniform UI that iOS users expect; developers should maintain consistent branding across platforms.
Mitigation checklist
- ❏ Perform static code analysis on all third‑party SDKs.
- ❏ Enable two‑factor authentication for all store‑admin accounts.
- ❏ Document refund policies in both Portuguese and English.
Future Outlook: Beyond Brazil
- International ripple effect – The EU’s Digital Markets Act (DMA) and South Korea’s Open‑App Store law are prompting Apple to adopt similar frameworks globally.
- Potential for apple‑wide “App Store Lite” – Analysts predict a modular storefront that can be toggled per region, giving users a unified experience while respecting local regulations.
Quick Reference: Keywords Integrated
Apple third‑party app stores, CADE deal, iOS alternative payments brazil, PIX payment integration, Brazilian app market, Apple commission reduction, iOS 18.5 third‑party store, Brazil Apple App Store reform, consumer choice iOS Brazil, developer compliance CADE, local payment gateways Apple, Apple Payment Service APS, Apple App Store guidelines Brazil.