Slasher Revival “I Know What You Did Last Summer” Debuts Fifth as Box Office Gears Up for Summer Blockbusters

The slasher genre gets a jolt as the revival of “I Know What You Did Last Summer” makes its debut on the box office charts, snagging the fifth spot with an opening weekend of $1.2 million. This strong performance signals continued audience appetite for nostalgic horror, a trend that has seen several revived franchises capture important market share.Meanwhile, Universal’s animated hit “How To Train Your Dragon” continues its extraordinary theatrical run, holding firm in sixth place with an additional $910,894. The film’s cumulative gross now stands at a robust $27.5 million, underscoring the enduring appeal of family-friendly animated adventures. Hot on its heels, Sony’s “28 Years Later” secured the seventh position, adding $591,070 to bring its total to $19 million.

Disney’s animated offerings also saw notable performances. “Elio” landed in eighth place, earning $413,876 for a total of $5.4 million, while the beloved “Lilo & Stitch” maintained its presence in ninth, grossing $264,436 adn pushing its impressive total to $49 million. Rounding out the top ten was Yash raj Films’ “Saiyaara,” which made its debut with $261,388.

Looking Ahead: A Packed Summer Release Schedule

The box office is poised for a significant shake-up with a wave of highly anticipated releases on the horizon. Marvel’s “The Fantastic Four: First Steps” is set to make its grand entrance on Thursday, July 24th. This superhero reboot, directed by Matt Shakman and featuring a star-studded cast including Pedro Pascal, Vanessa Kirby, Joseph Quinn, and Ebon Moss-Bachrach, will launch in over 300 locations, distributed by Disney.

following closely, Universal’s “The Bad Guys 2” arrives Friday, July 25th, promising more animated antics from the reformed animal outlaws. Beyond these major releases, a diverse slate of films caters to various tastes.Blue Finch Film Releasing presents the thriller “Zero,” starring Hus Miller and Gary Dourdan, while picturehouse Entertainment offers “Dying,” a critically acclaimed German drama that premiered at the Berlin Film Festival.

Anime enthusiasts can look forward to Sony’s release of “Jujutsu Kaisen: Hidden Inventory / Premature Death – The movie” in select theaters starting Wednesday, July 23rd. For fans of live music experiences captured on film, Trafalgar Releasing presents “Roger Waters: This Is Not a Drill – Live From Prague.”

The arthouse circuit also sees a rich selection with Hong sangsoo’s Korean drama “What Does That Nature Say to You?” playing at ICA Cinema, Bulldog Film Distribution’s Cannes-bowing thriller “Gazer,” and Curzon’s 4K restoration of the classic “Amadeus.” Warner Bros. will also reissue “The Goonies” to celebrate its 40th anniversary, further diversifying the cinematic landscape this summer. This week’s box office figures not only highlight current audience trends but also set the stage for what promises to be a dynamic and competitive remainder of the summer movie season.

What percentage of the total weekend box office revenue did *Superman* capture in Ireland?

Superman Dominates U.K. and Ireland Box Office

Record-Breaking Opening Weekend for DC’s Latest Blockbuster

Superman’s newest cinematic outing has soared to the top of the box office charts in both the U.K. and Ireland, achieving a phenomenal opening weekend. Initial figures indicate a £12.5 million gross in the U.K. and a further €1.8 million in ireland, smashing previous records for superhero film debuts in both territories. This performance significantly outperforms projections and signals a massive appetite for the man of Steel’s return. The film’s success is being attributed to a combination of factors, including strong pre-release marketing, positive critical reception, and a dedicated fanbase eager to see the iconic hero back on the big screen.

Key Performance Indicators – U.K. & Ireland (July 19th – 21st, 2025)

here’s a breakdown of the key numbers:

U.K. Box Office: £12.5 million (approximately $15.8 million USD)

Ireland Box office: €1.8 million (approximately $1.95 million USD)

U.K. Opening Weekend Admissions: 1.8 million

Ireland Opening Weekend Admissions: 150,000

Average Cinema Ticket Price (U.K.): £6.95

Average Cinema Ticket Price (Ireland): €12.00

Market Share (U.K.): 68% of total weekend box office revenue

Market Share (Ireland): 75% of total weekend box office revenue

These figures represent a substantial increase compared to the opening weekend performance of the previous Superman film, released in 2019, which generated £9.2 million in the U.K. and €1.3 million in Ireland.

Impact on Cinemas and the Film Industry

the success of Superman is providing a much-needed boost to the U.K. and Irish cinema industries. After a period of fluctuating attendance figures post-pandemic, the film is drawing large crowds back to the big screen.

Increased Footfall: Cinemas across both countries reported significantly higher footfall over the weekend, with manny screenings selling out.

Concession Sales: Increased attendance has also led to a surge in concession sales, further benefiting cinema revenue.

Positive Industry Outlook: Industry analysts predict that the film’s continued success could encourage further investment in cinema infrastructure and film distribution.

IMAX & 4DX Performance: Premium formats like IMAX and 4DX experienced particularly strong demand, with tickets often commanding a premium price. This highlights a growing consumer desire for immersive cinematic experiences.

Marketing Strategies & Fan Engagement

The film’s marketing campaign was a masterclass in building anticipation and engaging with fans. Warner Bros. Pictures employed a multi-faceted approach:

1. Social Media Blitz: A highly active social media presence, utilizing platforms like X (formerly Twitter), Instagram, and TikTok, generated significant buzz.
2. Exclusive Previews: Exclusive previews were offered to key influencers and media outlets, generating positive word-of-mouth.
3. Partnerships: Strategic partnerships with brands like DC Comics merchandise retailers and fast-food chains broadened the film’s reach.
4. Fan Events: Special fan events, including Q&A sessions with the cast and crew, created a sense of community and excitement.
5. Targeted advertising: Online advertising campaigns were carefully targeted to demographics likely to be interested in superhero films.

Competition and Future Projections

While Superman currently dominates the box office,it faces competition from other summer blockbusters. Galaxy Explorers, released the previous week, remains a strong contender, but its performance has been significantly overshadowed by the Man of Steel’s arrival.

Looking ahead, analysts predict that Superman will maintain its strong performance in the coming weeks, perhaps becoming one of the highest-grossing films of the year in the U.K. and Ireland. However, the release of RoboForce 3 in early august could pose a significant challenge. Long-term success will depend on maintaining positive word-of-mouth and attracting repeat viewings. Box office predictions currently estimate a final U.K. gross of £45 million and an irish gross of €6 million.

The Rise of Superhero Cinema – A Cultural Phenomenon

The continued success of superhero films like Superman reflects a broader cultural trend. these films offer escapism, compelling narratives, and visually stunning effects, appealing to a wide audience. The enduring popularity of comic book characters and the rise of streaming services like Max (formerly HBO Max) have further fueled this phenomenon. The superhero genre has become a dominant force in the entertainment industry, and its influence is likely to continue for years to come. The demand for superhero content, including films, television shows, and video games, shows no signs of slowing down.