Stanley 1913 & Arsenal FC Kick Off Multi-Year Partnership with Stylish New Collection
LONDON, July 29, 2025 – In a move that’s sending ripples through both the lifestyle and sports worlds, Stanley 1913 has announced a significant multi-year partnership with Arsenal Football Club. The collaboration, revealed today, isn’t just about branding; it’s a fusion of performance, style, and a shared commitment to sustainability. For fans craving a way to showcase their passion beyond the stadium, and for those who appreciate quality hydration on the go, this is big news. This is a breaking news story optimized for instant Google indexing and long-term SEO value.
A Collection Designed for the Arsenal Faithful
The partnership launches with the Stanley 1913 x Arsenal collection – a range of drinkware designed with the Gunners’ iconic colors and the demands of modern life in mind. Forget flimsy plastic bottles; this is about elevating the game day experience and beyond. The line includes the popular Quencher® ProTour Flip Straw Tumbler in both 1.2L (40oz) and 0.6L (20oz) sizes, the Iceflow™ Bottle with fast flow cover (0.7L / 24oz), and the versatile Stacking Tumbler (0.47L / 16oz). Each piece is engineered for performance – leak-proof, durable, and designed to keep you hydrated whether you’re cheering from the Emirates Stadium or tackling a busy day.
But it’s more than just functionality. The collection is a tribute to the passion of Arsenal fans, recognizing that the same dedication they bring to supporting their team is present in their everyday lives. It’s a statement piece for those who live and breathe the Arsenal spirit.
Beyond the Pitch: Sustainability and Community Values
This partnership goes deeper than a logo on a bottle. Both Stanley 1913 and Arsenal share a commitment to community and sustainability. Arsenal recently became the first global football club to have a net-zero target approved by the Science Based Targets initiative (SBTI), a testament to their dedication to environmental responsibility. Stanley 1913, too, is focused on creating sustainable products and reducing plastic waste, with a long-term vision to implement eco-friendly practices at game days throughout Europe.
“We are proud to associate with Stanley 1913, a brand recognized worldwide for its quality, performance and style,” said Juliet Slot, Commercial Director of Arsenal. “We share community and belonging values, and it is exciting to be able to gather our followers with exclusive products such as the Stanley 1913 X Arsenal collection.”
Ben James, General Director of EMEA at PMI WW Brands, LLC, echoed this sentiment: “From the beginning of our conversations it became clearer how many parallels there are between our two brands… Throughout Europe, football is more than a game, it is a lifestyle, and we are pleased to be sharing sports.”
What This Means for Fans & the Future of Football Partnerships
Starting today, July 29th, the Stanley 1913 x Arsenal collection is available for purchase at arsenaldirect.arsenal.com and stanley1913.com. The Stanley 1913 brand will also be prominently featured during Premier League and Women’s Super League matches at the Emirates Stadium starting in the 2025/2026 season. Expect exclusive content featuring Arsenal players, further connecting fans to the brand and the club.
This partnership signals a growing trend in the sports world: collaborations that prioritize not just brand visibility, but also shared values and a commitment to a better future. It’s a smart move for both Stanley 1913 and Arsenal, and a win for fans who want to support brands that align with their passions. The integration of retail within the stadium itself is a particularly interesting development, hinting at a more immersive fan experience to come.
As the 2025/2026 season approaches, keep an eye on Stanley 1913’s Instagram (@stanley_brand) for updates and exclusive content. This partnership is more than just a product launch; it’s the beginning of a long-term relationship built on shared values and a passion for the beautiful game. It’s a reminder that sometimes, the best things in life – like a perfectly chilled drink and a winning team – are even better when enjoyed together.
