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Sponsor Spotlight: Durand Cup 2025 Analysis

by Luis Mendoza - Sport Editor
written by Luis Mendoza - Sport Editor

Durand Cup 2025: A Symphony of Brands Powering India’s Oldest Football Tournament

Table of Contents

The Durand Cup, a venerable institution in Indian football, is gearing up for it’s 2025 edition, and the landmark tournament has attracted a robust lineup of partners, reflecting its growing prestige and widespread appeal. This year’s collaborations showcase a diverse spectrum of India’s leading brands,from entertainment titans to grassroots sports champions,all united by a shared passion for the stunning game.

The Ticketing & Fan Experience Partner:

Leading the charge on fan engagement is BookMyShow,India’s premier online entertainment ticketing platform. Beyond its core service of seamless movie, concert, and sports event bookings, BookMyShow offers integrated fan experiences, including exclusive merchandise and digital streaming options, making it the definitive destination for discovering and attending live events.

The OTT & Broadcast Powerhouses:

The tournament’s reach will be amplified by two prominent players in the media landscape. SonyLIV, the digital streaming arm of Sony Pictures Networks India, brings its extensive portfolio of premium international and domestic sports content, including UEFA competitions and WWE, alongside its growing slate of original series. Complementing this, the Sony Sports Network will provide thorough live coverage across its multiple HD and SD channels. renowned for its high-quality sports storytelling and deep engagement with regional audiences, Sony Sports Network ensures that fans across India can follow every moment of the Durand Cup.

The Official Ball Partner:

At the heart of the on-field action is Nivia, a homegrown Indian sports equipment and footwear brand. Hailing from Jalandhar, Punjab, Nivia has long been a trusted name for athletes at all levels, from schools and academies to professional leagues. Thier commitment to providing reliable and affordable footballs, sports shoes, and accessories underscores the tournament’s dedication to fostering grassroots talent.

The Tournament Partner:

Driving the on-ground execution and fan activations is Cherry Tree, a full-service sports marketing and events agency based in Kolkata. Specializing in grassroots tournaments and experiential marketing, Cherry Tree has a proven track record of managing large-scale sporting events across disciplines. Their focus on regional fan engagement ensures a vibrant and immersive experience for attendees.

The Durand Cup 2025 is more than just a football competition; it’s a testament to India’s burgeoning sporting ecosystem and the increasing commercial viability of its premier events. The presence of these esteemed brands, from entertainment leaders to grassroots champions, highlights the tournament’s unique ability to bridge diverse industries and unite audiences under the banner of sport.Their collective support signifies the durand Cup’s enduring legacy and its promising future as a cultural and sporting phenomenon.

How are sponsors like Dream11 utilizing the Durand Cup to drive user engagement beyond traditional branding?

Key Sponsorship Trends in the 2025 Durand Cup

The Durand Cup, Asia’s oldest football tournament, continues to attract significant sponsorship interest. The 2025 edition, currently underway, showcases evolving trends in sports sponsorship, moving beyond traditional branding to encompass deeper fan engagement and digital activations. This analysis dives into the key sponsors, thier strategies, and the overall impact on the tournament’s visibility and revenue.We’ll examine how brands are leveraging the Durand Cup sponsorship opportunity to reach a passionate football audience in India and beyond.

Headline Sponsors: A Shift Towards Lifestyle Brands

This year sees a notable increase in lifestyle and consumer goods brands taking on headline sponsorship roles. While traditional sports brands remain present, the influx of companies like Dream11, Adidas, and JioCinema signals a broadening appeal of Indian football.

Dream11: continuing their commitment to Indian sports, Dream11’s sponsorship focuses on fantasy football integration, offering users the chance to create teams and compete based on Durand Cup matches. This drives engagement and provides valuable data insights for the brand.

Adidas: As the official kit sponsor, Adidas benefits from prominent logo placement on team jerseys and stadium branding. Their activation strategy includes limited-edition merchandise and social media campaigns featuring key players.Football kit sponsorships are a cornerstone of their marketing.

JioCinema: The exclusive streaming partner,JioCinema,is experiencing a surge in viewership. Their sponsorship is centered around providing high-quality live streams and exclusive content, attracting a wider audience to the tournament. Sports streaming rights are becoming increasingly valuable.

Sector-Specific Sponsorship Breakdown

Beyond the headline sponsors, a diverse range of sectors are represented, reflecting the Durand Cup’s growing commercial appeal.

Automotive: Tata Motors, a long-time supporter of Indian football, maintains a strong presence with stadium branding and on-ground activations.

Financial Services: SBI (State Bank of India) leverages the tournament to promote financial literacy and inclusion through community outreach programs.

Beverages: Coca-Cola continues its association, focusing on refreshment zones and fan engagement activities within stadiums.

Technology: Samsung is utilizing the Durand Cup to showcase its latest mobile technology, offering interactive experiences for fans.

Measuring Sponsorship ROI: Beyond Brand Visibility

Sponsors are increasingly focused on measuring the return on their investment (ROI) beyond traditional metrics like logo exposure. Key performance indicators (KPIs) now include:

  1. Digital Engagement: Tracking social media mentions, website traffic, and app downloads driven by sponsorship activations.
  2. Fan Sentiment Analysis: Monitoring online conversations to gauge public perception of the brand’s association with the Durand Cup.
  3. lead Generation: Capturing contact facts from fans through on-ground activations and online contests.
  4. Sales Lift: Measuring the impact of sponsorship campaigns on product sales and brand revenue.
  5. Media Value: assessing the equivalent advertising value generated by media coverage of the Durand Cup and sponsor activations. Sports marketing ROI is a complex calculation.

The Impact of Digital Activations

The 2025 durand Cup is witnessing a significant shift towards digital activations. sponsors are leveraging social media platforms,mobile apps,and streaming services to reach a wider audience and create more engaging experiences.

Interactive Contests: Brands are running online contests and giveaways, offering fans the chance to win prizes and interact with their favorite players.

Behind-the-scenes Content: Exclusive videos and interviews with players and coaches are being shared on social media,providing fans with a deeper connection to the tournament.

augmented Reality (AR) Experiences: Some sponsors are utilizing AR technology to create immersive experiences for fans at stadiums and online.

Influencer Marketing: Collaborating with football influencers to promote the Durand Cup and sponsor brands to their followers. Football influencer marketing is a growing trend.

Case Study: JioCinema’s Streaming Strategy

JioCinema’s exclusive streaming rights represent a significant development in the durand Cup’s commercial landscape. Their strategy focuses on:

Free Access: offering free live streams to a vast audience, removing a barrier to entry and maximizing viewership.

Multi-Language Commentary: Providing commentary in multiple languages to cater to a diverse audience.

Exclusive Content: Producing pre- and post-match analysis, player interviews, and behind-the-scenes footage.

* Interactive Features:

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Sport

Sony Pictures Networks to Broadcast FIA Extreme E World Cup

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Sony Pictures Networks India To Broadcast Fia Extreme H World Cup

Table of Contents

Breaking News: Sony Pictures Networks India (Spn) Has Secured A Landmark Broadcast Partnership With Fia Extreme H world Cup,The World’s First Hydrogen-Powered Off-Road Racing Series. This Agreement Will Bring Cutting-Edge Motorsport Action To Millions Of Viewers Across The Indian Subcontinent.

Spn Named Official Broadcast Partner

Under The agreement, Spn Will Serve As The Official Television And Digital Broadcast Partner For The Upcoming Fia Extreme H World Cup. This Includes Live English-Language Coverage Of All Races, Along With Dedicated Highlights Programming.

Sony Sports Network Will Provide Extensive Streaming Access To The Series For Audiences Throughout India And Neighbouring Territories via sonyliv. This Ensures Wide Accessibility To The Pioneering Motorsport.

Expansion Of Existing Partnership

This Collaboration Builds Upon Spn’s Existing Relationship With Extreme E,The Predecessor Series To Extreme H. Spn Held A Four-Year Broadcast Agreement With Extreme E, Which Concluded In 2024. This Continued Commitment Highlights Spn’s Belief In The Transformative Potential Of Electric And Hydrogen-Powered Motorsport.

Ali Russell, Managing Director At The fia Extreme H World Cup, Expressed Enthusiasm For The Renewed Partnership, Stating, “We Are Proud To Partner Once Again With Sony Pictures Networks India, A Trusted And Innovative Broadcast Leader.” He Further Emphasized The Importance Of India as A Crucial Market For Their Global ambitions.

Rajesh Kaul, Chief Revenue Officer At sony Pictures Networks India, Added, “We Are Excited To Partner With Extreme H, A series That Not Only Delivers Thrilling Racing Action But Also Carries A Powerful Message Of Sustainability And Innovation.”

The Fia Extreme H World Cup, Sanctioned By The Fédération Internationale De L’automobile (Fia), Is Set To Commence Later in 2025. The Series Will Feature Top Drivers Competing In Hydrogen-Powered Vehicles Across Challenging Off-Road Terrains Globally.

commitment To Gender Parity

extreme H Maintains A Strong Commitment to gender Parity, With Teams Fielding An Equal Number Of Male And Female Drivers. This Dedication To Equality Sets It Apart In The Motorsport World.

Did You No? Extreme H Vehicles Use Green Hydrogen, Produced From Renewable Energy Sources, Making The Series Environmentally Lasting.

Sony’s Continued Investment In Sports

Sony Pictures Networks India (Spn), A Subsidiary Of Sony Corporation, Japan, Operates A Bouquet Of Channels Across Sports, Entertainment, And Factual genres. Spn Is Committed To Offering Diverse Content To Its Viewers And Is A Leading Player In The Indian Broadcast Industry.

Extreme H: Key Facts

Feature Details
Official Broadcast Partner Sony Pictures Networks India (SPN)
Series FIA Extreme H World Cup
Technology Hydrogen-Powered Off-Road Racing
Coverage Live Races, Highlights programming, Digital Streaming (SonyLIV)
Start Date Later in 2025

Pro Tip: Keep An Eye On Sonyliv For Exclusive Behind-The-Scenes Content And Driver Interviews Throughout The Fia Extreme H World Cup Season.

Why Is Hydrogen Power Considered A Sustainable Choice For Motorsport? How do You Think Extreme H Can Inspire More People To Embrace Eco-friendly Technologies?

The rise Of Sustainable Motorsport

The Push For Sustainability In Motorsport Is Gaining Momentum Globally. With Growing Environmental Concerns, Racing Series Are Increasingly Adopting Electric And Hydrogen Technologies To Reduce Their Carbon Footprint.

Extreme E, The Predecessor To Extreme H, Pioneered The Use Of Electric Suvs In Extreme Environments, Raising Awareness About Climate Change. Extreme H Takes this Commitment Further By Utilizing Hydrogen Fuel Cell Technology, Offering A Zero-Emission Choice To Traditional Combustion Engines.

The Fia, The Governing Body Of Motorsport, Is Actively Promoting Sustainable Practices Across Various Racing Disciplines. This Includes Initiatives Such As The Advancement Of Synthetic Fuels And The Implementation Of Energy-Efficient Regulations.

Beyond Reducing Environmental Impact, Sustainable Motorsport Also Drives Innovation In Automotive Technology. The Demanding Conditions Of Racing Push Engineers To Develop More Efficient And Durable Systems, Which Can Then Be Applied to consumer Vehicles.

frequently Asked Questions About Fia Extreme H

  • What Is The Fia Extreme H World Cup?

    The Fia Extreme H World Cup Is The World’s First Hydrogen-Powered Off-Road Racing Series, Featuring State-Of-The-Art Vehicles Competing In Challenging Environments.

  • How Does Extreme H Promote Sustainability?

    Extreme H Uses Hydrogen Fuel Cell Technology,Producing Zero Emissions At The Point Of Use And Promoting The Adoption Of Green Hydrogen As A Sustainable Energy Source.

  • Who Is Broadcasting The Fia Extreme H Races In India?

    Sony Pictures Networks India (Spn) Is The Official Television And Digital Broadcast partner For The Fia Extreme H World Cup In India.

  • Where Can I Watch extreme H In india?

    You Can Watch the Fia Extreme H World Cup Live On Sony Sports Network And Stream It On Sonyliv In India And Neighboring Territories.

  • When Will The Fia Extreme H World Cup Start?

    The Fia Extreme H World Cup Is Set To Commence Later In 2025, Featuring races In Various Challenging Off-Road Locations Around The World.

  • What Is Sony’s Commitment To Sustainable Motorsport?

    Sony’s Partnership With Extreme H Demonstrates Its Commitment To Promoting Sustainability And Innovation In Motorsport By Showcasing Hydrogen-Powered Racing.

What Are Your Thoughts On The Fia Extreme H World cup? Share Your Comments Below!

Given the article’s focus on the FIA Extreme E World Cup broadcast, what specific broadcast features (e.g., live race coverage, expert commentary) will make the viewing experience stand out from other motorsport coverage?

Sony Pictures Networks to Broadcast FIA Extreme E World Cup: Your Guide to Electric Racing

Motorsport fans, get ready for a thrilling season! Understanding the FIA Extreme E World Cup

The FIA Extreme E World Cup is a groundbreaking electric off-road racing series that pushes the boundaries of motorsport and environmental responsibility. Extreme E races in some of the most remote and extreme locations around the globe, highlighting the impact of climate change and promoting sustainability. the series features high-performance all-electric SUVs competing in head-to-head races across various challenging terrains, including glaciers, deserts, and rainforests. This unique format attracts some of the biggest names in motorsport and showcases the power and performance of electric vehicles (EVs) in demanding conditions.

Key Aspects of Extreme E

  • Electric Vehicles: All teams compete in the Odyssey 21, a purpose-built all-electric SUV.
  • Remote Locations: Races are held in locations severely affected by climate change, raising awareness.
  • gender Equality: Each team consists of one male and one female driver, promoting inclusivity.
  • Sustainable Practices: The series focuses on minimizing its environmental impact and leaving a positive legacy.

Sony Pictures Networks’ Coverage: What to expect

With Sony Pictures Networks securing the broadcast rights, fans across a wide geographical footprint will have access to extensive Extreme E coverage. This partnership ensures greater exposure for the championship and further enhances the growth of electric motorsport globally. Expect complete coverage, including qualifying sessions, race events, and behind-the-scenes content. As one of the leading sports broadcasters, SPN will likely offer multiple telecast options, including live broadcasts and on-demand viewing thru their platforms such as SONY TEN channels and their streaming service Sony LIV.

Expected Broadcast Features:

  • Live Race Coverage: Real-time broadcasts of all qualifying sessions, races, and the podium ceremony.
  • Expert Commentary: seasoned commentators and motorsport analysts providing insights and analysis.
  • Highlights and Replays: Short-form highlights, full race replays, and extended coverage.
  • Behind-the-Scenes Content: Exclusive interviews with drivers, team personnel, and event organizers.
  • Digital Platforms: Availability on Sony LIV and other digital platforms for on-demand viewing.

The Benefits of the Sony Pictures Networks Partnership

The partnership between Extreme E and Sony Pictures Networks is a win-win for both parties and, most importantly, the fans. SPN gains access to a rapidly growing and exciting sustainable motorsport series, adding a unique and engaging content pillar to its sports portfolio.Extreme E benefits from SPN’s robust broadcasting reach, increasing awareness and attracting a broader audience. This collaboration also highlights the importance of electric vehicle racing and contributes to the larger conversation about environmental sustainability.

Key Advantages:

Benefit Impact
Increased Audience Reach Wider exposure across multiple channels and platforms.
Enhanced Brand Visibility Exposure for Extreme E and its sponsors to a larger audience.
growing Interest in EV Racing Promote electric vehicles and sustainable motorsport technologies.
Improved Fan Experience Comprehensive coverage and multiple viewing options for fans.

How to Watch the FIA Extreme E World Cup on Sony Pictures Networks

Watching the FIA Extreme E World Cup on Sony Pictures Networks is straightforward. Coverage will be available on multiple platforms,making it easy for fans to tune in and enjoy the thrilling action. Check your local listings for broadcast schedules and specific channel facts. Here’s a guide to help you stay up-to-date and enjoy the racing:

Viewing Options

  1. Television: Tune in to the SONY TEN channels to view live races and replays. The specific channel will be announced with the final broadcast schedule. Keep an eye on your local TV guides for the timings.
  2. Streaming: Sony LIV, the premium streaming platform of Sony Pictures Networks, will provide the latest access to the Extreme E races and highlights. Ensure you have a subscription to access this content.
  3. Social Media: Follow the Extreme E and Sony Pictures Networks’ social media channels (Twitter, Facebook, Instagram) for up-to-the-minute updates, race highlights, and behind-the-scenes content.
  4. Official Website: The Extreme E official website usually features up-to-date announcements regarding schedules, watch options, and comprehensive information.

The availability of the content may vary per region.Always confirm the timings and channels in your region before the events start on the official websites or through the respective broadcasting channels to ensure a seamless viewing experience. Stay tuned for the Extreme E broadcast schedule closer to the race dates to avoid missing any of the exhilarating action of electric vehicle races, and for more live racing coverage, follow SPN’s and extreme E’s official announcements.

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