Lima,peru – October 20,2025 – A significant change in Peruvian television ownership has occurred as Panamericana Televisión has been sold to a consortium led by businessman Jimmy Pflücker. The acquisition, finalized on Monday, October 13th, marks a new chapter for the historic channel.

A Legacy Continues: The Story Behind the Sale

The sale originates from a direct proposition made by Susana Umbert, daughter of Antonio Umbert, the founder of América Televisión in 1958. Umbert, a seasoned television producer, approached Panamericana’s General Manager, Leonardo Bigott, with an offer to purchase the station, driven by a desire to preserve her father’s legacy. According to umbert, discussions with Ernesto Schutz of the Schutz family, previous owners of Panamericana, quickly followed.

Realizing the need for financial backing, Umbert connected with Pflücker and Enrique Franco of Grupo Paltarumi, who she says immediately expressed their support for her vision. The partnership solidified the deal, culminating in the formal transfer of ownership earlier this week.

Financial Details and Future Investments

While specific financial details of the transaction remain undisclosed, umbert acknowledged that Panamericana currently faces some financial challenges. Though, she expressed confidence that these are manageable with the backing of the new ownership group.A key component of the plan involves substantial investment in programming, equipment upgrades, and studio facilities.

Pflücker will serve as a financial backer and will take a significant stake on the board of directors. Discussions are already underway to evaluate the channel’s technical needs and determine the extent of required investments. A new television studio is also being considered.

strategic Vision for Panamericana’s Future

Umbert emphasized a commitment to strengthening both news and entertainment programming at Panamericana. She aims to bolster the channel’s press division while also developing competitive entertainment shows that resonate with Peruvian audiences. A core element of the strategy is expanding Panamericana’s presence across multiple platforms, including YouTube, TikTok, Instagram, and Facebook, recognizing the evolving media consumption habits of viewers.

“Panamericana is like Inca Kola: with a national flavor,” Umbert stated, expressing her desire to reclaim the channel’s identity as a trusted and relatable source of data and entertainment for the Peruvian people.

The new programming grid is slated to be unveiled in January 2026,with a focus on national production and cutting-edge technology. Umbert also hinted at potential strategic alliances with international television networks to bring diverse content to Peruvian viewers.

did You Know? Panamericana Televisión is one of the oldest television stations in Peru,having first aired in 1958.

What are your thoughts on the changing media landscape in Peru? How do you think Panamericana Televisión can best adapt to the digital age? Share your opinions in the comments below!

What specific digital platforms is Panamericana Televisión investing in as part of its digital change strategy?

Panamericana Televisión Embarks on New Era under Susana Umbert’s Leadership

A Shift in Strategy: Umbert’s Vision for Panamericana

Susana Umbert’s appointment as the head of Panamericana Televisión marks a pivotal moment for the Peruvian broadcasting giant. Taking the reins, Umbert is implementing a multi-faceted strategy focused on modernization, content diversification, and strengthening Panamericana’s position in the competitive Peruvian media landscape. This isn’t simply a change in management; it’s a recalibration of the network’s core identity. Key areas of focus include:

* Digital Transformation: A critically important investment in digital platforms, including streaming services and enhanced social media engagement.

* Content Innovation: Expanding beyond customary news and entertainment programming to include more original productions, documentaries, and interactive content.

* Talent Development: Nurturing existing talent and attracting new, dynamic personalities to revitalize the on-air presence.

* Strategic Partnerships: Forging collaborations with local and international production companies to broaden content offerings.

Revitalizing Programming: Key Initiatives

Umbert’s leadership is already manifesting in tangible changes to Panamericana’s programming schedule. The network is actively seeking to appeal to a wider demographic, moving beyond its established audience base. This includes:

* News Coverage Expansion: Increased focus on investigative journalism and in-depth reporting on national and regional issues. This builds on Panamericana’s reputation for noticias Perú (Peruvian news) and aims to establish it as a leading source of reliable details.

* Prime-Time Entertainment Overhaul: Introduction of new reality shows, game shows, and drama series designed to attract younger viewers. The goal is to compete effectively with other major networks like América Televisión and ATV.

* Sports Broadcasting Enhancements: Securing rights to key sporting events and investing in high-quality sports broadcasting technology. This is a crucial area for audience engagement in Peru.

* Regional Programming Focus: Increased production of content that reflects the diversity of Peruvian culture and addresses the concerns of communities outside of Lima.

The Impact of Digital Strategy: Panamericana Go

A cornerstone of Umbert’s strategy is the expansion of Panamericana’s digital footprint. “Panamericana Go,” the network’s streaming platform, is receiving substantial investment. Features include:

1. Live Streaming: real-time access to Panamericana’s linear channels.
2. On-Demand Content: A libary of past episodes, exclusive shows, and original productions.
3. Interactive Features: Live polls, Q&A sessions with hosts, and personalized content recommendations.
4. Mobile Accessibility: Dedicated apps for iOS and Android devices, ensuring accessibility on the go.

This digital push is vital for reaching a younger, tech-savvy audience and generating new revenue streams. The platform is leveraging streaming Perú trends to gain market share.

Navigating Challenges in the Peruvian Media Landscape

Panamericana,like other Peruvian media outlets,faces several challenges:

* Economic Uncertainty: Peru’s economic climate can impact advertising revenue,a key source of funding for television networks.

* Competition from International Streaming Services: Netflix, Disney+, and other global platforms are vying for viewers’ attention.

* Changing Consumer Habits: Audiences are increasingly consuming content on demand and through digital channels.

* Political Scrutiny: The media in Peru often faces political pressure and scrutiny.

Umbert’s leadership is focused on proactively addressing these challenges through diversification, innovation, and a commitment to journalistic integrity. The network is also exploring new revenue models, such as subscription services and branded content.

Umbert’s Background and Industry Experiance

Susana Umbert brings a wealth of experience to her role at Panamericana Televisión. Prior to her appointment, she held leadership positions at several prominent media organizations in Peru, demonstrating a proven track record in:

* Strategic Planning: Developing and implementing successful media strategies.

* Content Creation: Overseeing the production of high-quality television programming.

* Digital Media Management: Leading digital transformation initiatives.

* Team Leadership: Motivating and managing large teams of media professionals.

Her understanding of the Peruvian media market and her commitment to innovation make her well-suited to lead Panamericana through this new era. She is considered a key figure in televisión peruana (Peruvian television).

Future Outlook: Panamericana’s path Forward

Under Susana Umbert’s guidance, panamericana Televisión is poised for a period of significant growth and transformation. The network’s focus on digital innovation,content diversification,and strategic partnerships will be crucial for maintaining its relevance and competitiveness in the evolving Peruvian media landscape. The success of “Panamericana Go” and the network’s ability to attract a wider audience will be key indicators of its progress. The