BYD Holds Firm on Atto 1 pricing Amidst Market Speculation

Jakarta,indonesia – BYD Indonesia has reaffirmed its commitment to maintaining teh current pricing of the Atto 1 electric vehicle,despite recent online chatter suggesting potential price increases. luther Pandjaitan, a company representative, confirmed to detikOto on Tuesday that the vehicle will remain at its originally announced launch price.

“To this day, we are still maintaining (BYD Atto 1) at the same price,” Pandjaitan stated, emphasizing the company’s dedication to honoring initial customer orders. While he did not specify a timeframe for this pricing guarantee, the message is clear: BYD intends to uphold its initial pricing promises.

The reassurance comes after circulating reports indicated a possible price hike of Rp. 5-10 million (approximately $320 – $640 USD). Though seemingly modest, even small price adjustments can significantly impact consumer perception in the burgeoning Indonesian EV market.

BYD initially stressed price stability during the Atto 1’s launch, aiming to build trust with early adopters. This latest statement reinforces that commitment, offering peace of mind to customers who placed orders following the GIIAS 2025 automotive show.

A Closer Look at the BYD Atto 1:

The BYD Atto 1 has quickly become a notable contender in Indonesia’s growing electric vehicle sector.Available in Dynamic and Premium variants, the Atto 1 offers a compelling blend of affordability and features.

Range: The Dynamic variant boasts a 30.08 kWh blade battery, delivering a range of up to 300 km (186 miles). The Premium variant steps up to a 38.88 kWh battery, extending the range to 380 km (236 miles).
Performance: Both models are powered by an electric motor producing 75 kW (100 hp) and 135 Nm of torque, achieving a top speed of 120 km/h (75 mph). Acceleration from 0-50 km/h takes a brisk 4.9 seconds.
Dimensions: The Atto 1 measures 3,925 mm in length, 1,720 mm in height, and 1,590 mm in width, with a wheelbase of 2,500 mm and a ground clearance of 155 mm.
Features: The vehicle includes a 10.1-inch touchscreen with Apple CarPlay and Android Auto compatibility, a three-sensor parking camera system, and a range of color options including Sprout Green, Apricity White, and Cosmos Black.

The Broader EV Landscape in Indonesia:

Indonesia is rapidly emerging as a key market for electric vehicles, driven by government incentives and growing environmental awareness. BYD’s commitment to stable pricing is a notable factor in fostering consumer confidence and accelerating EV adoption.

Though, the long-term sustainability of this pricing strategy remains to be seen, especially in the face of fluctuating raw material costs and evolving market dynamics. Consumers considering an EV purchase shoudl carefully evaluate their needs and budget, while staying informed about the latest developments in the Indonesian automotive market.

What impact do currency fluctuations have on the pricing of imported EV components for the BYD Atto 1 in Indonesia?

BYD atto 1 Price Hike Following GIIAS 2025 Reveal

The buzz surrounding the BYD Atto 1 at the GIIAS 2025 (Gaikindo Indonesia international Auto Show) has been tempered by a subsequent price increase, impacting potential buyers in Indonesia and perhaps signaling trends for other Southeast Asian markets. this article dives into the details of the BYD Atto 1 price increase, the factors driving it, and what it means for consumers considering this popular electric SUV. We’ll cover the new pricing, explore the reasons behind the adjustment, and offer insights into whether the Atto 1 still represents good value in the current EV market.

Understanding the Price Adjustment

Immediately following the unveiling of updated features and minor design tweaks at GIIAS 2025, BYD Indonesia announced a price hike for the Atto 1. The increase varies depending on the trim level:

Dynamic Standard: Increased from IDR 544,800,000 to IDR 569,800,000 (approximately a 4.5% increase).

Dynamic: Increased from IDR 559,800,000 to IDR 589,800,000 (approximately a 5.3% increase).

Premium: Increased from IDR 599,800,000 to IDR 629,800,000 (approximately a 5% increase).

Several factors are believed to be contributing to the BYD Atto 1 price hike. It’s rarely a single cause, but a confluence of economic pressures and strategic decisions.

Currency Fluctuations: The Indonesian Rupiah (IDR) has experienced some volatility against the US Dollar in recent months. As many automotive components are priced in USD,this impacts import costs for BYD.

Increased Raw Material Costs: The price of key battery materials like lithium, nickel, and cobalt has been steadily rising. These materials are crucial for electric vehicle batteries, directly impacting production costs.

Supply Chain Disruptions: While improving, global supply chains are still facing occasional disruptions, leading to increased logistics costs and potential delays.

Enhanced Features & Updates: The Atto 1 showcased at GIIAS 2025 included minor updates to the infotainment system and some interior trim improvements.These enhancements, while not ample, contribute to the overall cost.

Government Policy & Incentives: Changes in Indonesian government policies regarding EV incentives and import duties could also play a role, though the direct impact is currently unclear.

Is the BYD Atto 1 Still a Competitive EV?

Despite the price increase, the BYD Atto 1 remains a strong contender in the Indonesian electric car market. Though, it’s crucial to assess its competitiveness against alternatives.

Key Competitors: The Atto 1 competes with models like the Hyundai Kona Electric, MG ZS EV, and Wuling Air EV.

Value Proposition: The Atto 1 continues to offer a compelling package with its spacious interior, advanced technology (including BYD’s Blade Battery technology), and respectable range (around 420km WLTP).

Price Comparison (Post-Hike):

BYD Atto 1 Dynamic Standard: IDR 569,800,000

Hyundai Kona Electric: Starting from IDR 570,000,000

MG ZS EV: Starting from IDR 499,800,000

Wuling Air EV: Starting from IDR 247,800,000 (considerably smaller vehicle)

BYD Blade Battery: Renowned for its safety and long lifespan.

Spacious Interior: Offers ample room for passengers and cargo.

Advanced Technology: Includes features like a rotating touchscreen and bright driving assistance systems.

Fast Charging Capability: Supports both AC and DC fast charging.

Strong Brand Reputation: BYD is a leading global electric vehicle manufacturer.

Practical Tips for Potential Buyers

If you’re considering purchasing a BYD Atto 1, here are some tips:

1. Negotiate with Dealers: Don’t hesitate to negotiate with BYD dealers to see if they