WAKUKU Trendy Toys Score a Major Win at China Tennis Open, Reflecting Explosive Market Growth
Beijing, China – A vibrant pop-up store featuring WAKUKU trendy toys and collaborative products with China Internet has become a major attraction at the 2025 China Tennis Open, signaling a significant moment for the rapidly expanding Chinese trendy toy market. The buzz isn’t just about the toys themselves; it’s a reflection of a cultural shift and a booming consumer segment, and it’s happening now. This is breaking news for anyone following consumer trends, investment opportunities, or the intersection of sports and pop culture.
From Court-Side to Sold-Out Shelves: The WAKUKU Phenomenon
Qimeng Island, the brand parent of WAKUKU, has seen its pop-up store at the National Tennis Center experience multiple sell-outs since opening on September 14th. The appeal extends beyond casual fans; high-profile tennis stars like Zhang Zhizhen and Sina have been spotted sporting or displaying the WAKUKU × China Internet co-branded items both on and off the court, amplifying the brand’s visibility. This strategic placement within a major sporting event is a masterclass in brand integration, leveraging the excitement and reach of the China Tennis Open.
China’s Trendy Toy Market: A Growth Spurt
The success of WAKUKU isn’t happening in a vacuum. A recent report from the China Business Industry Research Institute reveals a staggering growth trajectory for China’s trendy toy market. From 22.9 billion yuan in 2020, the market has exploded to 76.3 billion yuan in 2024, representing an impressive average annual compound growth rate of 35.1%. Projections estimate this will climb to 87.7 billion yuan in 2025. Globally, the trendy toy market is projected to reach US$52 billion (approximately RMB 372.75 billion). And the demand is real: iMedia Consulting data shows that a remarkable 75.39% of Chinese netizens purchased trendy toys in 2025.
What Drives This Trend?
Several factors are fueling this growth. Firstly, a rising middle class with increased disposable income is seeking unique and expressive forms of entertainment and self-expression. Trendy toys tap into nostalgia, collectibility, and a desire for limited-edition items. Secondly, social media platforms like WeChat and Douyin (TikTok) play a crucial role in driving awareness and creating hype around new releases. Finally, collaborations between toy brands and popular IPs (like the WAKUKU × China Internet partnership) generate significant buzz and attract a wider audience. This isn’t just about toys; it’s about cultural currency.
Quantum’s Song Hits the Right Note with Trendy Toy Business
The financial impact of this trend is becoming increasingly clear. The song of quantum, the parent company of WAKUKU, recently released its financial report, revealing that its trendy toy business contributed 65.78 million yuan in revenue in the first quarter of the 2025 fiscal year (July 2024-June 2025). This represents 10.6% of the company’s total revenue for the same period, demonstrating the significant potential of this sector. The company’s overall operating income for the fourth quarter of the 2025 fiscal year reached 618 million yuan, with a net profit of 108 million yuan.
This success story underscores the importance of identifying and capitalizing on emerging consumer trends. For investors, it highlights the potential of the Chinese market and the growing demand for innovative and culturally relevant products. For brands, it emphasizes the power of strategic partnerships and the importance of engaging with consumers on social media. The WAKUKU story is a compelling example of how a well-executed strategy can translate into significant financial gains in a dynamic and rapidly evolving market. Keep an eye on this space – the trendy toy revolution is just getting started.
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