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Tilly Norwood’s Xicoia Studios Announces Content Writer Position for Growing Team

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

AI Star Tilly Norwood’s Studio Xicoia Announces Nine New Roles in Expanding ‘Tilly-verse‘

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LONDON – December 5, 2025 – Xicoia, the AI Talent Studio behind the groundbreaking synthetic actress Tilly Norwood, is aggressively expanding its team with nine new positions, signaling a major push into AI-first entertainment. Founded by Particle6 and creator Eline van der Velden, Xicoia is actively seeking a diverse range of talent to build and populate its rapidly growing “Tilly-verse.”

The studio, which ignited a Hollywood debate earlier this year when news surfaced of studios attempting to sign Norwood, is looking for individuals to contribute to all facets of its operation. Open roles span creative, technical, and marketing disciplines, reflecting the multifaceted nature of AI-driven content creation.

Among the positions available is a Junior Comedy writer tasked with shaping scripts, dialog, and comedic timing for Xicoia’s expanding roster of AI avatars, including the increasingly popular Tilly Norwood. A dedicated Social Media Manager is also sought to cultivate Norwood’s already ample online presence – currently exceeding 66,000 Instagram followers – and craft engaging digital experiences.

Further bolstering its creative and marketing capabilities, Xicoia is hiring a Visual Storyteller, a Growth Guru, and two AI Editors. A crucial senior role, dubbed the AI “wizard-in-chief,” will oversee production, while a “chaos Coordinator” – a junior position – will provide essential organizational support.

“as Tilly Norwood preps for her next phase of global stardom in 2026, which will see her appear on screen and also talking directly to her fans – and as we populate the Tilly-verse with a range of new AI characters – we need to build a skilled and excited team to take her, her digital colleagues and the business forward,” van der Velden stated.

xicoia’s expansion comes amidst ongoing discussions about the impact of AI on the entertainment industry. Van der Velden directly addresses these concerns, emphasizing that the studio is creating new job opportunities. “There’s a lot being said about how AI is taking people’s jobs, but we are creating new jobs – and these nine roles are just the start. We’re growing fast, dreaming big, and looking for people who get excited by the unknown. If you’re curious,ambitious,a little mischievous,and ready to help reinvent storytelling with AI… we want to hear from you.”

The London-based studio is accepting applications globally,signaling its ambition to attract top talent from around the world.Interested candidates can find more information and apply at https://www.particle6.com/hiring.

How would you approach tailoring content for different audience segments to maximize engagement, given Xicoia Studios’ specialization in [mention Xicoia’s specialization]?

Tilly Norwood’s Xicoia Studios Announces Content Writer Position for Growing Team

About Xicoia Studios & The Chance

Tilly Norwood’s Xicoia Studios, a rapidly expanding creative agency specializing in [mention Xicoia’s specialization – e.g., video production, digital marketing, graphic design], is seeking a talented and passionate Content Writer to join its dynamic team. This is a fantastic opportunity for a skilled wordsmith to contribute to compelling narratives and impactful content across a variety of platforms. Xicoia Studios is known for its innovative approach to [mention key service] and commitment to delivering high-quality results for its clients.The studio’s growth trajectory demands a dedicated content professional capable of maintaining brand consistency and driving engagement.

What You’ll Do: Key Responsibilities

The Content writer at xicoia Studios will be responsible for a diverse range of writing tasks, including:

* Blog Posts & Articles: Crafting informative and engaging blog content on topics related to [mention industry/niche – e.g., marketing trends, video production tips, design principles].Keyword research and SEO optimization will be crucial.

* Website Copy: Developing and refining website copy to clearly communicate Xicoia Studios’ services and value proposition.This includes service pages, about us sections, and landing pages.

* Social Media Content: Creating captivating social media posts (across platforms like Instagram, Facebook, LinkedIn, and potentially YouTube – see https://www.youtube.com/) tailored to each platform’s audience.

* Scriptwriting (Potential): Depending on experience, assisting with scriptwriting for short-form video content.

* Case studies: Developing compelling case studies showcasing triumphant client projects and the impact of Xicoia Studios’ work.

* Email Marketing: Writing engaging email newsletters and promotional content to nurture leads and maintain client relationships.

* SEO Implementation: Integrating SEO best practices into all content, including keyword research, meta descriptions, and image alt text.

Skills & Qualifications: What We’re looking For

Xicoia Studios is seeking a candidate with a proven track record of creating high-quality,engaging content. Ideal candidates will possess:

* Exceptional Writing Skills: Impeccable grammar, spelling, and punctuation are essential. A strong command of the English language is a must.

* SEO Knowledge: A solid understanding of search engine optimization (SEO) principles and techniques, including keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).

* Content Management System (CMS) Experience: Familiarity with popular CMS platforms like WordPress is highly desirable.

* Adaptability: The ability to adapt writing style and tone to suit different audiences and platforms.

* Research Skills: Strong research skills to ensure content is accurate, informative, and up-to-date.

* Portfolio: A strong portfolio demonstrating a range of writing samples.

* Experience Level: [Specify experience level – e.g., 1-3 years of professional writing experience].

* Bonus Points: Experience in the [mention Xicoia’s specialization] industry. Familiarity with content marketing strategies.

The Xicoia Studios Culture: Benefits & Perks

Working at Xicoia Studios offers more than just a job; it’s an opportunity to be part of a collaborative and creative team.Benefits include:

* Competitive Salary: Commensurate with experience.

* Health Insurance: Comprehensive health benefits package.

* Paid Time Off: Generous vacation and sick leave policy.

* Professional Development: Opportunities for ongoing training and skill development.

* Creative Environment: A stimulating and supportive work environment that fosters innovation.

* Growth Potential: As Xicoia Studios continues to grow, there will be ample opportunities for career advancement.

Understanding the Content Writer Role in 2025

The role of a Content Writer has evolved significantly. It’s no longer just about writing; it’s about understanding user intent, crafting content that solves problems, and optimizing for search engines. Digital content creation is a core component of modern marketing, and skilled content writers are in high demand. Key trends impacting the role include:

* AI-Assisted Writing: Tools like Grammarly and Jasper are becoming increasingly common, but human creativity and critical thinking remain essential.

* Video Content Dominance: While this role focuses on written content, understanding how written content supports video strategy is crucial.

* Personalization: Tailoring content to specific audience segments is becoming increasingly significant.

* Data-Driven Content: Using analytics to track content performance and inform future content strategy.

How to Apply: Join the Xicoia Studios Team

Interested candidates are encouraged to submit their resume, cover letter, and portfolio to [email protected] Please include “Content Writer Request” in the subject line. We look forward to hearing from you! Don’t miss this chance to contribute to a thriving agency and elevate your content marketing career.

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Entertainment

Crafting Hyper-Realistic AI Characters for Authentic Engagement: The Story Behind Tilly Norwood’s Creation

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

AI “Actor” Tilly Norwood Created to Provoke Reaction,Reveals Creator

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The creator of AI “actor” Tilly Norwood has admitted the character was deliberately designed to be as realistic as possible to “provoke more of a reaction.” Eline Van Der Velden, founder and CEO of AI company Particle6, offered insight into the progress of Norwood, who sparked controversy in Hollywood upon her unveiling earlier this fall.

Speaking at Content London, Van Der Velden explained the extensive process behind creating an original character, avoiding potential likeness infringements. “We wanted to create an original character. That took months and months of – you no, [we] thought of the name and the character and who she was and what she looked like. And it’s, you know, 2000 iterations and really strange things to get to where we got.”

The team navigated numerous iterations,striving for authenticity. “There were so many versions of her where she was too beautiful, or, you know, didn’t quite have that girl next door authenticity, right? And ultimately, that’s what made Tilly go around the world,” Van der Velden stated.

However, Norwood’s creation was met with meaningful backlash from Hollywood unions like SAG-AFTRA and equity, and also prominent figures like director James Cameron, who deemed the concept of AI performers “horrifying.”

Van Der Velden acknowledged the impact of Norwood, suggesting she served as a catalyst for industry reflection. “I think she also represented a moment in time… where the industry needed to look at itself and think, ‘Oh, hold on, this is where the tech’s at.’ And I think she showed that.”

When questioned about the role of photorealism in Norwood’s global reach,Van Der Velden confirmed the deliberate artistic choice. “We thought about making a half robot… but I chose not to go in that direction because I felt,as an artist,you want to provoke a reaction in the audience,always,in my opinion,and we all agree,if you make content,we’re in this business,and I thought it would provoke more of a reaction if she is as realistic as possible.”

What specific technologies were crucial in enabling Tilly to understand the *meaning* of user queries, beyond just keywords?

Crafting Hyper-Realistic AI Characters for Authentic Engagement: The Story Behind Tilly Norwood’s Creation

The Rise of Believable AI Companions

The demand for realistic AI characters is surging. Users aren’t just looking for chatbots; thay crave digital entities that feel genuinely present.This isn’t about passing the Turing Test anymore; it’s about fostering authentic engagement through believable personalities, nuanced responses, and consistent behavior. The creation of Tilly Norwood, a virtual historian specializing in Victorian England, exemplifies this shift. Her progress wasn’t simply about coding intelligence; it was about crafting a digital persona with depth and a compelling backstory. This article delves into the process, the challenges, and the technologies that brought Tilly to life, offering insights for anyone looking to build their own hyper-realistic AI.

Defining Tilly: Personality & Backstory – The Foundation of Realism

Before a single line of code was written, Tilly Norwood existed as a detailed character profile. This wasn’t a technical document; it was a creative brief. Key elements included:

* Age & Background: tilly is 38, born in 1887, and educated at Newnham college, Cambridge – a detail influencing her vocabulary and perspectives.

* Personality Traits: Smart, inquisitive, slightly eccentric, with a dry wit and a passion for uncovering forgotten stories. We used the Big Five personality traits (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) as a framework.

* Motivations & Goals: tilly’s primary motivation is preserving past accuracy and sharing her knowledge.

* Flaws & Quirks: she’s prone to tangents, occasionally forgets names, and has a fondness for strong tea. These imperfections are crucial for believability.

This detailed backstory informed every aspect of tilly’s AI development, ensuring consistency in her responses and actions.Without this foundation, even the most advanced natural language processing (NLP) woudl fall flat. We focused on creating a character that felt human, not just intelligent.

The Tech Stack: Bringing Tilly to Life

Creating a realistic AI persona requires a refined technology stack. Here’s what we used for Tilly:

* Large language Model (LLM): Initially, we experimented with several llms, ultimately settling on a fine-tuned version of GPT-3.5. Fine-tuning involved training the model on a massive dataset of Victorian-era literature, historical documents, and academic papers. This ensured Tilly’s language style and knowledge base were accurate and period-appropriate. Recent developments with generative AI have opened up even more possibilities.

* Vector Database (Pinecone): To manage Tilly’s extensive knowledge base, we utilized a vector database. This allowed for semantic search,meaning Tilly could understand the meaning behind a user’s query,not just keywords.

* text-to-Speech (TTS): We opted for a high-quality TTS engine (ElevenLabs) to give Tilly a distinct voice – a refined, slightly formal tone befitting her era and education. the ability to customize prosody and intonation was essential.

* Memory Management: Implementing a robust memory system was critical. Tilly needed to remember past interactions and user preferences to maintain context and build rapport. We used a combination of short-term and long-term memory modules.

* Emotional AI: Integrating affective computing allowed Tilly to detect and respond to user emotions, adding another layer of realism to the interaction.

Addressing the Challenges of AI Realism

Developing Tilly wasn’t without its hurdles. Here are some key challenges we faced:

* Avoiding Hallucinations: LLMs are prone to “hallucinations” – generating false or misleading facts. Rigorous fact-checking and careful prompt engineering were essential to mitigate this risk.

* Maintaining Consistency: Ensuring Tilly’s personality and knowledge remained consistent across all interactions required meticulous attention to detail and ongoing monitoring.

* Handling ambiguity: Human language is inherently ambiguous. We needed to train Tilly to ask clarifying questions when faced with unclear queries.

* Ethical considerations: Transparency is paramount. Users need to be aware they are interacting with an AI,and Tilly’s responses are carefully designed to avoid misrepresentation. The recent concerns surrounding AI ethics and potential for misuse are constantly top of mind.

* **The “Uncanny Valley”:

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Entertainment

AI Movie: Sweet Idleness Trailer & Tilly Norwood Debut!

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

The Rise of the Virtual Director: How AI is Rewriting the Rules of Filmmaking

The film industry is bracing for a disruption unlike any seen before. Italian producer Andrea Iervolino is launching an AI label and debuting “The Sweet Idleness,” billed as the first feature film directed by an artificial intelligence. This isn’t simply about automating tasks; it’s about fundamentally redefining creative control and the very role of the director, potentially impacting everything from blockbuster budgets to independent art house cinema.

FellinAI and the Future of Cinematic Vision

Iervolino’s project centers around “FellinAI,” an AI agent designed to evoke the poetic and dreamlike qualities of European masters like Federico Fellini – a clear nod in the AI’s name. “The Sweet Idleness” itself presents a dystopian vision of a future where automation has rendered most human labor obsolete, a premise ripe for exploring the philosophical implications of a world without work. The film’s synopsis paints a surreal landscape of “cathedral-factories” and “mechanical clowns,” suggesting a visually striking and thematically ambitious undertaking. This isn’t about replacing human artistry, Iervolino insists, but offering an “alternative method of creation.”

The Human-in-the-Loop: A New Role for Filmmakers

Crucially, the project doesn’t envision a completely autonomous filmmaking process. Iervolino takes on the role of “Human-on-the-Loop,” a supervisor ensuring creative consistency. Andrea Biglione, a seasoned Italian director, serves as the system’s developer and another “Human-in-the-Loop,” bridging the gap between algorithmic output and human artistic sensibility. This hybrid approach acknowledges the current limitations of AI while harnessing its potential. It’s a model that could become increasingly common as **AI in filmmaking** evolves – a collaborative partnership rather than a complete takeover.

Beyond Actors: The Dawn of ‘Digital Human Existency’

The innovation doesn’t stop at the director’s chair. Iervolino’s company, The Andrea Iervolino Company, is pioneering a concept called “Digital Human’s Existency.” Through their in-house agency, Actor+, they are creating digital actors based on real people, capturing their likeness, physicality, and personality. These aren’t simply digital doubles; they are designed to have a life beyond the screen, interacting on social media and building a narrative presence. This raises fascinating questions about ownership, identity, and the blurring lines between the real and the virtual. The implications for talent management and the very definition of “performance” are profound.

Addressing the Backlash: AI Actors and the SAG-AFTRA Dispute

The introduction of AI actors isn’t without controversy. The recent backlash against AI actress Tilly Norwood, and the subsequent response from SAG-AFTRA, highlights the anxieties within the acting community. Concerns about job displacement and the ethical use of likeness are legitimate and need to be addressed. Iervolino’s approach, utilizing real people as the foundation for these digital creations, could be seen as a potential compromise, offering compensation and control to performers while still leveraging the benefits of AI. However, the debate is far from settled, and the future of actors’ rights in the age of AI remains uncertain. You can find more information about the SAG-AFTRA stance on AI here.

The Broader Implications: AI and the Creative Industries

“The Sweet Idleness” is more than just a film; it’s a bellwether for the broader creative industries. The same principles being applied to filmmaking – AI-driven direction, digital actors, and automated content creation – are applicable to music, writing, game development, and beyond. The potential for increased efficiency, reduced costs, and entirely new forms of artistic expression is enormous. However, it also raises critical questions about the value of human creativity, the future of work, and the need for new regulatory frameworks. The rise of generative AI is forcing us to reconsider what it means to be an artist and what role technology should play in the creative process. The concept of generative AI’s impact on creative industries is rapidly evolving.

As AI continues to advance, the line between human and machine creativity will become increasingly blurred. The success of projects like “The Sweet Idleness” will depend not only on the technical prowess of the AI but also on the ability of human artists to guide, refine, and ultimately imbue these creations with meaning and emotional resonance. The future of filmmaking – and the creative industries as a whole – will be defined by this delicate balance.

What are your predictions for the role of AI in shaping the future of storytelling? Share your thoughts in the comments below!

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Entertainment

Tilly Norwood: The Viral Non-Actor Story 🎬

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

Hollywood Braces for the “Synthetic Performer” Era: What SAG-AFTRA’s Fight Against AI Actors Means for the Future of Entertainment

The entertainment industry is facing a reckoning. It’s not just the recent strikes, but a deeper, more fundamental shift driven by artificial intelligence. The emergence of AI-generated actors – like Xicoia’s ‘Tilly Norwood,’ a digitally created teenage performer currently being shopped to agents – isn’t a distant sci-fi scenario; it’s happening now, and it’s sparking a fierce backlash. This isn’t simply about replacing actors; it’s about the very definition of performance, authorship, and the value of human creativity in a rapidly evolving landscape.

The Tilly Norwood Incident: A Catalyst for Change

News of talent agents considering representation for Tilly Norwood, an AI “actor” created by Dutch technologist Emily Van der Velden, broke at the Zurich Summit and quickly ignited a firestorm. Xicoia has been subtly building Norwood’s online presence for months, showcasing headshots and even hypothetical film scenes on Instagram. The studio frames Norwood as a creative work, a “new paintbrush” for storytelling. However, SAG-AFTRA views it as a direct threat.

The union’s statement was unequivocal: AI actors aren’t actors at all. They are computer programs trained on the work of real performers, without consent or compensation. This raises critical questions about intellectual property, artistic ownership, and the potential for widespread job displacement. Melissa Barrera and Michael Aurelio’s vocal criticisms on social media underscore the deep anxiety within the industry.

Beyond Replacement: The Ethical and Legal Minefield

The core of the dispute isn’t simply about job security, though that’s a significant concern. It’s about the ethical implications of creating performances derived from the labor of others. Norwood, and others like her, are built upon the foundation of countless hours of human performance – facial expressions, vocal inflections, mannerisms – all scraped and synthesized without permission. This echoes concerns surrounding AI art generators, but with a uniquely personal dimension. An actor is their performance; it’s inextricably linked to their identity and lived experience.

Legally, the situation is murky. Current copyright law doesn’t neatly address the ownership of AI-generated content, particularly when it’s trained on copyrighted material. The potential for lawsuits is high, and SAG-AFTRA is prepared to fight for its members’ rights, stating that producers must comply with contractual obligations regarding synthetic performers. This could mean extensive negotiations and potentially, legal battles to define the boundaries of AI’s role in filmmaking. For a deeper dive into the legal complexities of AI and copyright, see the Electronic Frontier Foundation’s work on the topic: https://www.eff.org/issues/ai-and-copyright.

The Future of Performance: Collaboration or Competition?

Van der Velden argues that AI isn’t about replacement, but augmentation – a new tool for filmmakers. She points to animation, puppetry, and CGI as precedents, arguing that these technologies expanded creative possibilities without eliminating live acting. However, the scale and potential impact of AI are different. CGI requires skilled artists and technicians; AI can potentially generate performances with minimal human intervention.

Several potential futures are emerging:

  • AI as a Digital Double: AI could be used to create realistic digital doubles for actors, allowing them to appear in multiple locations simultaneously or de-age for flashback scenes. This is a less contentious application, focusing on enhancing existing performances rather than replacing them.
  • AI for Background Performers: AI-generated crowds and extras could significantly reduce production costs, particularly for large-scale scenes.
  • AI-Created Characters for Specific Roles: We may see AI actors filling niche roles where specific physical characteristics or skills are required, or for projects with limited budgets.
  • Hyper-Personalized Entertainment: AI could enable the creation of entertainment tailored to individual viewers, with AI actors responding to their preferences in real-time.

However, the most likely scenario isn’t a complete takeover, but a complex interplay between human and AI performers. The key will be establishing clear ethical guidelines and legal frameworks that protect the rights of human artists and ensure fair compensation.

The Rise of “Synthetic Media” and the Demand for Authenticity

The controversy surrounding Tilly Norwood is part of a larger trend: the rise of “synthetic media” – content generated or manipulated by AI. Deepfakes, AI-generated voices, and now AI actors are becoming increasingly sophisticated and prevalent. This raises concerns about misinformation, manipulation, and the erosion of trust in media.

Paradoxically, as synthetic media becomes more common, the demand for authentic human connection will likely increase. Audiences may crave the imperfections, vulnerabilities, and genuine emotions that only human performers can deliver. The value of a truly compelling performance may lie precisely in its humanity. This could lead to a renewed appreciation for live theater, independent film, and other forms of entertainment that prioritize human artistry.

What will define a successful performance in the age of AI? It won’t just be technical skill, but the ability to connect with audiences on an emotional level, to tell stories that resonate with the human experience. The future of entertainment isn’t about replacing actors with algorithms; it’s about redefining what it means to be a performer in a world where the lines between reality and simulation are increasingly blurred.

What are your predictions for the role of AI in acting and filmmaking? Share your thoughts in the comments below!

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