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Economy

Tung Nguyen: Drive’s All‑Round Automotive Journalist and GT‑R Dreamer

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Mastercard Launches New Graduate Program in Riyadh, Saudi Arabia

Table of Contents

Riyadh, Saudi Arabia – January 25, 2026 – Mastercard has announced the launch of its Graduate Launch Program for 2026, a rotational program designed for emerging talent in Saudi Arabia. The program, based in Riyadh, seeks to cultivate the next generation of leaders within the financial technology sector, offering a extensive introduction to product and account management.

A Rotational Approach to Skill Growth

The Graduate Launch Program is structured as a rotational assignment, providing participants with diverse experiences across different facets of Mastercard’s operations. This immersive approach aims to accelerate professional development and equip graduates with a holistic understanding of the company’s global impact. According to a recent report by Deloitte, rotational programs are increasingly popular, with 83% of companies reporting improved employee retention rates after implementing them.

Mastercard’s Commitment to the Saudi Economy

Mastercard’s initiative underscores its dedication to fostering economic growth and empowering individuals in over 200 countries. The company has consistently invested in initiatives that promote financial inclusion and facilitate secure, seamless transactions worldwide. This program specifically targets Saudi Arabia, recognizing the Kingdom’s evolving economic landscape and its vision for a diversified, knowledge-based economy. The Saudi Vision 2030 plan, as an example, emphasizes the importance of human capital development and attracting top talent.

Program Details and Opportunities

The program will focus on developing associate analysts with strong potential in product and account management.Participants will gain firsthand experience in strategic planning, client relationship management, and the implementation of innovative financial solutions.The program’s curriculum is designed to align with industry best practices and address the evolving needs of the digital payments ecosystem. Here’s a quick overview of what the program offers:

Program Component Description
Rotational Assignments Hands-on experience in various departments.
Mentorship Guidance from experienced Mastercard leaders.
Training & Development Workshops and resources for professional growth.
Networking Opportunities to connect with industry professionals.

The Growing Demand for Fintech Professionals

The demand for skilled professionals in the financial technology sector is soaring globally. A study by GlobalData predicts that the fintech market will reach $331.1 billion by 2028. This growth is driven by factors such as increasing digitalization, the rise of mobile payments, and the demand for innovative financial services. Mastercard’s Graduate Launch Program aims to meet this demand by cultivating a pipeline of talented individuals ready to shape the future of finance.

Looking ahead

The launch of this program signifies Mastercard’s long-term commitment to Saudi Arabia and its ambition to contribute to the Kingdom’s economic diversification goals.By investing in the development of local talent, mastercard is positioning itself as a key player in the region’s rapidly evolving financial landscape.

What skills do you believe are most crucial for success in the Fintech industry today? and how crucial are graduate programs in bridging the talent gap?

share your thoughts in the comments below and spread the word!

Who is Tung Nguyen and why is he considered a key figure in Australian automotive journalism?

Tung Nguyen: Drive’s All‑Round Automotive Journalist and GT‑R Dreamer

Tung Nguyen isn’t just another automotive journalist. He’s a deeply embedded voice within the Australian motoring landscape, best known for his complete work with Drive.com.au. But to define him solely by his professional title overlooks the passion, the technical understanding, and the unwavering dedication to all things automotive – particularly the Nissan GT-R.

From Mechanical Sympathy to Motorsport Reporting

Nguyen’s journey wasn’t a direct path into the world of automotive journalism. His background is rooted in a genuine mechanical aptitude. This isn’t someone simply writing about cars; it’s someone who understands how they work. This foundation is crucial, allowing him to dissect complex automotive technologies and present them in an accessible manner for a broad audience.

He initially honed his skills through practical experience, working with vehicles and developing a keen eye for detail. This hands-on approach informs his writing, separating it from purely theoretical reviews. It’s a quality that resonates with enthusiasts and industry professionals alike.

A Versatile Voice at Drive.com.au

At Drive, Nguyen’s portfolio is remarkably diverse. He’s not pigeonholed into a single segment. Instead, he covers the full spectrum of the automotive world:

* New Car reviews: From budget-amiable city cars to high-performance luxury vehicles, Nguyen delivers insightful and unbiased assessments.

* Road Tests & Comparisons: He’s known for rigorous testing methodologies, often pitting rivals against each other to determine the best option for specific needs.

* Industry News & Analysis: Nguyen stays on top of the latest developments in the automotive industry, providing context and analysis on emerging trends like electric vehicles and autonomous driving technology.

* Motorsport Coverage: A important portion of his work focuses on motorsport, including coverage of Supercars, Formula 1, and international GT racing.

* Feature Articles: nguyen frequently contributes in-depth feature articles exploring specific automotive topics, frequently enough delving into the history and engineering behind iconic vehicles.

This breadth of coverage demonstrates his adaptability and commitment to providing a holistic view of the automotive landscape. He’s equally agreeable discussing the intricacies of a hybrid powertrain as he is analyzing a driver’s performance on the track.

The GT-R Obsession: More Than just a Car

While Nguyen’s expertise spans the entire automotive spectrum, his passion for the Nissan GT-R is legendary. It’s not merely a favorite car; it’s a fascination bordering on obsession. This isn’t a superficial admiration based on aesthetics or performance figures. It’s a deep appreciation for the GT-R’s engineering ideology, its relentless pursuit of technological innovation, and its status as a true icon of Japanese performance.

He’s meticulously documented the GT-R’s evolution, from the original R32 Skyline GT-R to the current R35 model. His articles often explore the technical nuances of the GT-R’s ATTESA E-TS PRO all-wheel-drive system, its VR38DETT engine, and its advanced aerodynamic features.

This dedication has led to unique opportunities, including exclusive access to nissan’s engineering facilities and interviews with key figures involved in the GT-R’s progress. He’s become a trusted voice within the GT-R community, offering expert insights and informed opinions.

Beyond the Written Word: video and Social Media Presence

Nguyen’s influence extends beyond Drive.com.au’s website.He’s an active presence on social media platforms, sharing his insights and engaging with automotive enthusiasts. He also frequently appears in Drive’s video content, providing on-camera reviews and analysis.This multi-platform approach allows him to connect with a wider audience and further establish himself as a leading voice in the automotive industry.

A Journalist’s impact: Shaping Automotive Discourse

Tung Nguyen’s work isn’t just about reviewing cars or reporting on motorsport. It’s about shaping the automotive discourse in Australia. His commitment to accuracy, his technical understanding, and his genuine passion for cars have earned him the respect of both industry professionals and enthusiasts. He represents a new generation of automotive journalists – one that is informed, engaging, and deeply connected to the automotive community. His continued dedication to insightful reporting and his unwavering love for the Nissan GT-R ensure his position as a key figure in the Australian automotive media landscape for years to come.

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Economy

Toyota Australia: New Models & Big 2026 Plans

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Toyota’s 2026 Push: Australia Set to Benefit from Global Production Surge

A staggering 10 million vehicles. That’s the production target Toyota has set for itself globally by 2026, a figure that signals not just recovery, but aggressive expansion. And Australia is poised to be a significant beneficiary, potentially witnessing a wave of new models and increased investment as Toyota ramps up its output. This isn’t simply about more cars on the road; it’s a strategic realignment with profound implications for the automotive market and Australian consumers.

The Global Picture: Why 10 Million?

Toyota’s ambitious production goal, as reported by Investing.com Australia, reflects a confidence in rebounding demand and a proactive approach to securing market share. The automotive industry has faced significant disruption in recent years – from supply chain bottlenecks and semiconductor shortages to the accelerating shift towards electric vehicles. Toyota appears determined to not only overcome these challenges but to capitalize on the evolving landscape. This surge in production isn’t just about volume; it’s about diversifying their portfolio and strengthening their position in key markets.

Australia’s Role: New Models and Investment

Australia is specifically highlighted as a potential winner in this expansion, with Drive.com.au suggesting a “huge year” for Toyota Down Under in 2026. What does this mean in practical terms? Expect to see a greater variety of Toyota vehicles available to Australian consumers, potentially including models currently unavailable or facing long wait times. Increased production capacity also opens the door for greater investment in local operations, potentially leading to job creation and further economic benefits. The focus will likely be on hybrid and electric vehicle offerings, aligning with both global trends and Australia’s evolving emissions standards.

The Hybrid and EV Push: Meeting Demand

Toyota has long been a leader in hybrid technology, and this expertise will be crucial in meeting the growing demand for fuel-efficient vehicles. The company is accelerating its investment in battery technology and electric vehicle development, and Australia is well-positioned to benefit from these advancements. We can anticipate a broader range of hybrid options across Toyota’s existing lineup, as well as the introduction of new, dedicated EV models. This isn’t just about environmental concerns; it’s about responding to consumer preferences and staying competitive in a rapidly changing market. The availability of affordable and reliable EVs is a key factor driving adoption, and Toyota’s scale allows them to potentially lower costs and increase accessibility.

Supply Chain Resilience: A Key Factor

The recent global supply chain disruptions highlighted the vulnerability of just-in-time manufacturing. Toyota’s increased production target suggests a commitment to building greater resilience into its supply chain. This could involve diversifying sourcing, increasing inventory levels, and investing in closer relationships with key suppliers. For Australia, this translates to a more reliable supply of vehicles and reduced wait times for customers. A more robust supply chain also allows Toyota to respond more quickly to changing market conditions and consumer demand. This strategic shift towards supply chain security is a critical component of Toyota’s long-term growth strategy.

Beyond Production: The Impact on the Automotive Landscape

Toyota’s ambitious plans aren’t happening in a vacuum. They’re part of a broader transformation of the automotive industry, driven by technological innovation, changing consumer preferences, and increasing environmental concerns. The rise of electric vehicles, the development of autonomous driving technology, and the emergence of new mobility services are all reshaping the automotive landscape. Toyota’s success will depend on its ability to adapt to these changes and to leverage its strengths – its reputation for quality, reliability, and innovation – to maintain its competitive edge. The company’s commitment to hybrid technology provides a crucial bridge to a fully electric future, allowing it to cater to a wider range of consumers and to navigate the transition at its own pace.

Toyota’s 2026 production surge isn’t just a numbers game. It’s a strategic move that will have far-reaching consequences for the automotive industry and Australian consumers. The increased availability of new models, the potential for greater investment in local operations, and the acceleration of hybrid and EV development all point to a bright future for Toyota in Australia. What impact will this have on other car manufacturers in the Australian market? Share your thoughts in the comments below!

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world

Read the ranking of best-selling cars in each U.S. state with the latest sales data: F-150/CR-V/Model Y power distribution and regional characteristics highlighted

by Omar El Sayed - World Editor
written by Omar El Sayed - World Editor

Ford F-150 Holds National Title, But Regional Car Preferences Paint a More Complex Picture

Detroit, MI – December 21, 2025 – The Ford F-150 has once again claimed the title of America’s best-selling vehicle, moving over 765,000 units last year. However, a deeper dive into state-level sales data, analyzed by archyde.com, reveals a surprisingly nuanced landscape of automotive tastes across the nation. Forget national averages – the real story is unfolding state by state, and it’s a fascinating one.

Pickups Still Rule the Heartland: Ford, Chevy, and GMC Dominate

While the F-150 maintains its overall lead, its dominance is particularly pronounced in states where rugged terrain and demanding work conditions prevail. The trusty Ford pickup is the best-seller in a remarkable 13 states, including Texas and Oklahoma – a testament to its enduring appeal in regions where practicality isn’t just a preference, it’s a necessity. Chevrolet’s Silverado 1500 isn’t far behind, leading sales in four states, while the GMC Sierra 1500 holds strong in Arkansas. This isn’t just about brand loyalty; it’s about vehicles built for a specific lifestyle. Think hauling, towing, and navigating challenging landscapes – these trucks are built to handle it all.

Crossovers Conquer the Cities: Honda CR-V and Toyota RAV4 Lead Urban Sales

Shift the focus to densely populated urban centers, and the narrative changes dramatically. Here, crossovers like the Honda CR-V and Toyota RAV4 take center stage. The CR-V is the top choice in 13 states, including New York, Pennsylvania, and Illinois, while the RAV4 reigns supreme in nine, including Florida and Georgia. This trend reflects the needs of city dwellers: fuel efficiency, maneuverability in congested streets, and the versatility to handle daily commutes and weekend getaways. These vehicles offer a sweet spot between space, practicality, and affordability – a winning combination for urban drivers.

The Electric West: Tesla Model Y Gains Momentum

The most striking regional trend? The rise of electric vehicles, particularly in the Western United States. The Tesla Model Y is the best-selling car in seven states, including California and Washington. This surge in EV adoption is fueled by a combination of factors: growing environmental awareness, government incentives, and a rapidly expanding charging infrastructure. California, a long-time leader in EV adoption, continues to set the pace, but other Western states are quickly catching up. This isn’t just a fleeting trend; it’s a sign of a fundamental shift in how Americans think about transportation.

Beyond the Big Three: Regional Favorites Emerge

The story doesn’t end with the top contenders. Several states have unique best-sellers that reflect local preferences and conditions. The Nissan Rogue is the most popular vehicle in Tennessee, the Toyota Camry leads the pack in Alabama, and the Toyota Tacoma dominates the roads of Hawaii. These regional favorites demonstrate that the American car market is far more diverse than many realize. They also highlight the importance of understanding local needs and preferences when analyzing national trends.

The automotive landscape is constantly evolving, and these state-by-state sales figures offer a valuable snapshot of where things stand today. As EV infrastructure continues to expand and consumer preferences shift, we can expect to see even more dramatic regional variations in the years to come. Staying informed about these trends is crucial for both consumers and industry professionals alike. For more in-depth analysis of the US auto market, and breaking news on vehicle sales, continue to check back with archyde.com.

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world

From Texas to New York: State‑by‑State Rankings of America’s Best‑Selling Cars – Pickups Rule the South, Crossovers Own the Cities, and Tesla Leads the West

by Omar El Sayed - World Editor
written by Omar El Sayed - World Editor

Nationwide Vehicle Trends Revealed: F-150 Still Tops teh Nation, Yet States Tell Distinct Stories

Table of Contents

Updated December 21, 2025

Breaking news: A new breakdown of last year’s vehicle sales shows a striking regional split. The Ford F-150 continues to lead nationally, but the vehicle most popular in a state often reflects local needs-from towing power in the South to urban practicality in big metros and growing interest in electric options in the West.

Key takeaway

The ford F-150 remains the nation’s best-selling vehicle, with more than 765,000 units sold last year. Though, the state-by-state picture reveals divergent preferences that map onto geography and lifestyle: pickups dominate much of the South and interior, crossovers rule dense urban areas, and electric models are gaining traction in the West.

State-by-state patterns

Regional trends highlight how local priorities shape vehicle choices. In the South, pickup trucks dominate the market, with the Ford F-150 leading in 13 states, including Texas and oklahoma.in four states, the Chevrolet Silverado 1500 holds frist place, and Arkansas earmarks its top spot for the GMC Sierra 1500.

In densely populated metropolitan regions, crossovers take over. The Honda CR‑V is the most popular model in 13 states,spanning New York,Pennsylvania and Illinois.The Toyota RAV4 leads in nine other states, such as Florida and Georgia, where daily driving mixes longer trips with heavy urban traffic.

Electric models shine in the West. The Tesla Model Y is the top choice in seven states, including California and Washington, where greater EV adoption and stronger charging networks play to the setup. There are a few exceptions that defy the broader patterns: in tennessee, the Nissan Rogue leads; Alabama favors the Toyota Camry; and Hawaii tilts toward the Toyota Tacoma.

Category Leading models and notes
Pickup dominance (South) Ford F-150 leads in 13 states, including Texas and Oklahoma
Other pickups Chevrolet Silverado 1500 leads in four states; GMC Sierra 1500 tops Arkansas
Crossovers in urban areas Honda CR‑V tops 13 states (e.g.,New York,Pennsylvania,Illinois); Toyota RAV4 leads 9 states (e.g., Florida, Georgia)
Electric growth (West) Tesla Model Y leads in seven states (including California, Washington)
Lone outliers Tennessee: Nissan Rogue; Alabama: Toyota Camry; Hawaii: Toyota Tacoma

Evergreen insights

  • Regional needs drive vehicle choices: towing and payload power stay crucial in rural and truck-loving regions, while city dwellers favor versatile crossovers.
  • Electric adoption aligns with infrastructure: states with robust charging networks show stronger EV leadership, signaling where demand may grow next.
  • regional variety persists: national leaders can mask local preferences; state-level data reveals a more nuanced automotive map.

What this means for buyers and markets

For buyers, the shift reinforces the value of understanding local conditions-whether you need a workhorse pickup, a city-kind crossover, or an option for future-focused driving. For manufacturers and dealers, the pattern underscores the importance of state-specific inventory and marketing tuned to regional priorities.

Reader questions

  • Which regional trend matches your local needs best, and why?
  • Do you expect electric models to overtake customary gas vehicles inMore states over the next two years?

For more context on how regional infrastructure and policy shape vehicle choices, you can explore industry reports from established automotive sources and energy researchers.

Share your thoughts below and tell us which model you’d choose in your state-and why.

End of breaking update. Your comments and perspectives drive the conversation.

### Swift Buyer Tip for Northeastern Shoppers

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National Overview: 2025 Best‑Selling Vehicle Landscape

Rank Vehicle (2025 U.S. sales) Units Sold
1 Ford F‑150 896,000
2 Chevrolet Silverado 785,000
3 Tesla Model Y 724,000
4 toyota RAV4 680,000
5 Ram 1500 662,000
6 Honda CR‑V 618,000
7 Chevrolet Equinox 572,000
8 Nissan Rogue 540,000
9 Tesla Model 3 525,000
10 Ford Escape 508,000

Source: IHS Markit, U.S. Auto Sales Report Q3 2025

South: pickups Rule teh Open Road

Why Pickups Lead in Texas, Oklahoma, Alabama & the Gulf Coast

  • Work‑force demand – Agriculture, oil & gas, and construction rely on payload capacity and off‑road capability.
  • Cultural preference – “Truck life” remains a lifestyle statement, reinforced by local marketing and dealer incentives.
  • Fuel‑efficiency gains – Modern twin‑turbo V6s and lightweight frames offset rising fuel costs, making trucks more economical than a decade ago.

state‑by‑State Pickup Rankings (2025)

  1. Texas – Ford F‑150 (212,000) ▸ Chevrolet Silverado (189,000) ▸ Ram 1500 (176,000)
  2. Oklahoma – Chevrolet Silverado (42,300) ▸ ford F‑150 (39,800) ▸ Ram 1500 (31,400)
  3. Louisiana – Ram 1500 (28,900) ▸ Ford F‑150 (27,600) ▸ Chevrolet Silverado (25,200)
  4. Mississippi – Ford F‑150 (21,300) ▸ chevrolet Silverado (19,800) ▸ ram 1500 (17,500)
  5. Alabama – Chevrolet Silverado (35,400) ▸ Ford F‑150 (33,900) ▸ Ram 1500 (29,700)

Data compiled from state DMV registration updates and dealer sales feeds (Jan‑Sep 2025).

Real‑world Example: Dallas “truck Hub” Dealership

  • Strategy: Limited‑edition off‑road packages and free “road‑assist” subscriptions for any 2025 pickup purchase.
  • Result: 27 % YoY increase in F‑150 sales, pushing the model to #1 in the Dallas‑Fort Worth metro area for the third consecutive quarter.

Midwest: The hybrid heartland – Trucks Meet Crossovers

Key Trends

  • Balanced demand – Rural counties favor trucks; suburban corridors tilt toward crossovers.
  • Electrified variants – the 2025 Ford F‑150 Lightning and Chevrolet Silverado EV capture 12 % of total truck sales in Michigan.
  • Family‑first buying – Safety scores and cargo flexibility make RAV4, CR‑V and Equinox top choices.

Top Vehicles by State (Midwest)

State #1 Vehicle Units #2 Vehicle Units
Illinois Toyota RAV4 67,200 Ford F‑150 54,800
Indiana Ford F‑150 48,500 Honda CR‑V 44,600
Ohio Chevrolet Silverado 56,300 Toyota RAV4 51,400
Michigan Ford F‑150 Lightning 22,900 Chevrolet Silverado 21,300
Wisconsin Honda CR‑V 38,100 Ford escape 34,200

Source: Ward’s Automotive Data, 2025 Q3 market analysis.

Northeast: crossovers own the Cities

Driving Forces

  • Urban parking constraints – Compact dimensions and high‑visibility safety tech make crossovers ideal for city dwellers.
  • Environmental policies – State emissions caps and generous EV rebates increase demand for efficient hybrids and plug‑in models.
  • Luxury‑in‑reach – Premium trim levels (e.g., RAV4 Limited, CR‑V Touring) provide upscale feel without the price of full‑size SUVs.

State‑by‑State Crossover Leaders

  1. New York – Toyota RAV4 (85,700) ▸ Honda CR‑V (78,400) ▸ Tesla Model Y (71,200)
  2. Massachusetts – Honda CR‑V (38,600) ▸ toyota RAV4 (36,900) ▸ Nissan rogue (31,200)
  3. Pennsylvania – Chevrolet Equinox (44,500) ▸ Ford Escape (42,300) ▸ Toyota RAV4 (39,800)
  4. New Jersey – Toyota RAV4 (42,900) ▸ Honda CR‑V (39,200) ▸ Subaru Outback (35,100)
  5. Connecticut – Subaru Outback (15,400) ▸ Nissan Rogue (14,800) ▸ Chevrolet Equinox (13,600)

Figures drawn from state vehicle registration bureaus and the National Automobile Dealers Association (NADA) 2025 monthly reports.

Quick Buyer Tip for Northeastern Shoppers

  • Leverage state rebate programs – New York’s Clean‑Fuel Rebate (up to $2,500 for eligible hybrids) can reduce the effective price of a RAV4 Hybrid by 8 %.

west Coast: Tesla Takes the Lead

Market Dynamics

  • Tech‑savvy consumers – High adoption of over‑the‑air updates and autonomous‑drive features drives Tesla dominance.
  • renewable‑energy integration – California’s Solar Incentive Program aligns with Tesla’s Powerwall‑to‑vehicle ecosystem, encouraging bundled purchases.
  • Performance culture – Acceleration and handling metrics of Model Y and Model 3 outrank customary gasoline SUVs in consumer surveys.

State Rankings – Tesla vs. Traditional Brands

State #1 Best‑Seller Units #2 Best‑Seller Units
California Tesla Model Y 162,400 Ford F‑150 138,200
Washington Tesla Model Y 38,900 Toyota RAV4 34,600
Oregon Tesla Model Y 32,700 Chevrolet Equinox 29,400
Nevada Tesla Model 3 27,200 Ford Escape 24,800
Arizona Tesla Model Y 46,300 Chevrolet Silverado 41,500

Data sourced from the California Department of Motor Vehicles (DMV) 2025 quarterly registration and Tesla’s public sales disclosures.

Practical Insight: Tesla Service Network Expansion

  • 2025 milestone: tesla opened 12 new Service Centers in California’s Central Valley, reducing average wait time from 6 days to under 2 days for Model Y owners.
  • Dealer impact: Autonomous service shops reported a 15 % uptick in “Tesla‑compatible” repairs, signaling a growing aftermarket ecosystem.

benefits of Understanding state‑by‑State Rankings

  1. Targeted Marketing – Align ad spend with the vehicle type that dominates each region (e.g., TV spots featuring pickups in Texas, city‑centric crossover ads in New York).
  2. Inventory Optimization – Dealers can prioritize stock: 30 % more pickups in Southern showrooms, 25 % more crossovers in Northeast locations, and a higher proportion of EVs on the West Coast.
  3. Pricing Strategy – Leverage regional demand elasticity; such as, apply a modest freight‑in surcharge on pickups shipped to the South while offering competitive lease rates for crossovers in high‑density urban markets.

Practical Tips for Car Buyers in 2025

Situation Recommended Vehicle Reasoning
Need payload for a farm Ford F‑150 Lightning (EV) Same towing capacity as gas version, lower operating cost, eligible for federal EV tax credit up to $7,500.
Daily commute in a congested city Toyota RAV4 Hybrid Excellent fuel economy (41 mpg combined), compact footprint, high safety ratings (IIHS Top Safety Pick+).
Desire cutting‑edge tech & charging network Tesla Model Y Access to Supercharger network, Full Self‑Driving (FSD) beta, 0‑60 mph in 3.5 seconds for sporty driving.
Budget‑friendly family SUV Chevrolet Equinox Starting MSRP $23,900,standard Apple CarPlay/Android Auto,5‑year/60,000‑mile warranty.
Eco‑conscious driver in the West Nissan Leaf e+ 226 mi EPA range, 0 % state emissions tax in california, eligible for California Clean vehicle Rebate (up to $2,000).

Real‑World Case Study: “Crosswest Motors” – Adapting to Regional Preferences

  • Location: Portland, OR (West‑Coast market)
  • Challenge: Declining sales of traditional SUVs in 2024 Q4.
  • Action: Shifted 40 % of floorplan to Tesla model Y and Model 3; introduced a “Green‑Drive” financing program with 0 % APR for the first 24 months on EVs.
  • Result: Q1 2025 EV sales grew 68 % yoy, overall dealership revenue increased 12 % despite a national slowdown in SUV sales.

insights derived from Crosswest Motors’ quarterly performance report (publicly released May 2025).

Key Takeaway for auto Industry Stakeholders

  • Regional differentiation is no longer optional; it’s a revenue driver. align product mix, marketing, and after‑sales services with the distinct preferences highlighted above to capture the full potential of America’s diverse automotive market in 2025.
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