Up 1.0% in the euro zone and 1.1% in the EU compared to August 2024
Overview
Table of Contents
- 1. Overview
- 2. Monthly comparison by retail businesses and by Member States
- 3. Annual comparison by retail businesses and by Member States
- 4. Tableaux
- 5. User notes
- 6. Revisions and calendar
- 7. Methods and definitions
- 8. Geographic information
- 9. More information
- 10. How might the cautious consumer optimism detailed in the report impact retailers’ promotional strategies in the upcoming quarter?
- 11. Retail Sales in the Euro Area and EU: A Steady 0.1% Increase – October 2025 Update
- 12. Eurozone Retail Performance: Key Highlights
- 13. Breakdown of Sales Figures: Euro area vs. EU
- 14. Sector-Specific Performance: What’s Driving the Growth?
- 15. Impact of Retail Media on Sales Trends
- 16. Factors Influencing Retail Sales: A Macroeconomic outlook
- 17. Consumer Confidence and Spending Patterns
- 18. Regional Variations in Retail Growth
- 19. Looking Ahead: Forecasts and Predictions
In August 2025, the volume of retail sales, corrected for seasonal variations, increased by 0.1% in the zone euro and remained stable in theUEcompared to July 2025, according to the first estimates ofEurostat, the European Union Statistical Office. In July 2025, the volume of retail sales had decreased by 0.4% in the zone euro and 0.3% in theUE.
In August 2025, compared to August 2024, the retail index corrected for calendar effects, increased 1.0% in the zone euro and 1.1% in theUE.
Monthly comparison by retail businesses and by Member States
In August 2025, compared to July 2025, the volume of retail sales in the zone euro
-
increased by 0.3% for the food, drinks, and tobacco sector,
-
decreased by 0.1% for non -food products (to the exclusion of fuels),
-
increased by 0.4% for fuels in specialized stores.
In theUEthe volume of retail sales
-
increased by 0.2% for the diet, drinks, and tobacco,
-
decreased by 0.1% for non -food products (to the exclusion of fuels),
-
increased by 0.3% for fuels in specialized stores.
Among the Member States for which data is available, the strongest monthly increases in the total retail volume have been recorded in Lithuania (+1.7%), Chypre and at Painted (+1.5% each) as well as Suede (+1.1%). The strongest decrees were observed in Romania (-4.0%), in Poland (-0,8%), au Luxembourg and at Portugal (-0.7% each).
Annual comparison by retail businesses and by Member States
In August 2025, compared to August 2024, the volume of retail sales in the zone euro
-
increased by 0.1% for the food sector, drinks, and tobacco,
-
increased by 1.9% for non -food products (to the exclusion of fuels),
-
increased by 0.8% for fuels in specialized stores.
In theUEthe volume of retail sales
-
decreased by 0.1% for the food sector, drinks, and tobacco,
-
increased by 2.3% for non -food products (to the exclusion of fuels),
-
increased by 1.6% for fuels in specialized stores.
Among the Member States for which data is available, the highest annual increases in the total retail trade volume have been registered in Chypre (+9.4%), Painted (+9.2%) and at Luxembourg (+7.3%). The strongest decrees were observed in Romania (-3.8%), in France (-1.4%) and in Finland (-1,2%).
Tableaux
|
Retail sales volume Variations compared to the previous month* (%) |
||||||
|---|---|---|---|---|---|---|
|
Mar-25 |
Avr-25 |
May-25 |
June-25 |
Jul-25 |
August-25 |
|
|
0,5 |
0,4 |
-0,3 |
0,5 |
-0,4 |
0,1 |
|
|
0,0 |
0,8 |
-0,4 |
0,5 |
-1,1 |
0,3 |
|
|
0,5 |
0,2 |
-0,1 |
0,6 |
0,3 |
-0,1 |
|
|
0,7 |
1,3 |
-1,0 |
0,8 |
-1,6 |
0,4 |
|
|
0,3 |
0,9 |
-0,4 |
0,4 |
-0,3 |
0,0 |
|
|
-0,2 |
1,2 |
-0,7 |
0,5 |
-0,9 |
0,2 |
|
|
0,6 |
0,4 |
-0,2 |
0,6 |
0,3 |
-0,1 |
|
|
0,6 |
1,3 |
-0,9 |
0,8 |
-1,4 |
0,3 |
|
|
Retail sales volume Variations compared to the previous month* (%) |
||||||
|---|---|---|---|---|---|---|
|
Mar-25 |
Avr-25 |
May-25 |
June-25 |
Jul-25 |
August-25 |
|
|
0,5 |
0,4 |
-0,3 |
0,5 |
-0,4 |
0,1 |
|
|
0,3 |
0,9 |
-0,4 |
0,4 |
-0,3 |
0,0 |
|
|
1,4 |
2,1 |
-2,5 |
0,5 |
0,2 |
0,4 |
|
|
1,4 |
-0,3 |
2,2 |
0,7 |
-0,3 |
0,0 |
|
|
0,8 |
1,2 |
-0,6 |
0,4 |
-0,3 |
c |
|
|
-0,2 |
0,3 |
0,6 |
-0,7 |
0,5 |
0,2 |
|
|
0,8 |
0,0 |
-0,6 |
0,8 |
-0,5 |
-0,2 |
|
|
-1,7 |
1,9 |
-2,4 |
0,9 |
-2,2 |
-0,3 |
|
|
0,2 |
-0,3 |
0,6 |
0,5 |
-0,2 |
-0,5 |
|
|
0,4 |
0,6 |
-1,8 |
2,2 |
-1,5 |
c |
|
|
0,0 |
0,8 |
0,3 |
1,2 |
-0,4 |
0,4 |
|
|
0,4 |
0,6 |
0,0 |
-0,1 |
-0,9 |
0,5 |
|
|
0,8 |
0,9 |
-0,7 |
1,6 |
-1,7 |
0,3 |
|
|
-0,1 |
0,5 |
-0,3 |
0,3 |
-0,2 |
-0,3 |
|
|
-0,3 |
0,6 |
1,1 |
0,9 |
0,0 |
1,5 |
|
|
0,2 |
0,6 |
-0,4 |
0,8 |
1,3 |
1,0 |
|
|
1,3 |
1,7 |
0,3 |
0,9 |
1,1 |
1,7 |
|
|
4,5 |
-3,2 |
0,1 |
-4,7 |
7,1 |
-0,7 |
|
|
-0,3 |
2,0 |
-1,4 |
0,5 |
-0,5 |
0,8 |
|
|
2,8 |
-1,1 |
0,3 |
2,2 |
-0,2 |
1,5 |
|
|
0,9 |
-0,7 |
-0,1 |
0,3 |
0,4 |
0,0 |
|
|
-0,2 |
0,5 |
-0,4 |
0,1 |
0,0 |
-0,4 |
|
|
-0,8 |
7,7 |
-1,4 |
-0,8 |
0,1 |
-0,8 |
|
|
-0,5 |
0,7 |
2,8 |
0,9 |
-0,2 |
-0,7 |
|
|
-0,3 |
0,1 |
-0,3 |
1,1 |
-0,7 |
-4,0 |
|
|
-0,7 |
1,2 |
0,4 |
-0,4 |
-1,0 |
0,4 |
|
|
-0,7 |
2,3 |
-1,4 |
0,3 |
0,8 |
-0,4 |
|
|
0,1 |
0,4 |
-1,4 |
0,2 |
0,7 |
-0,1 |
|
|
0,4 |
1,4 |
-4,1 |
2,7 |
0,7 |
1,1 |
|
|
0,7 |
0,6 |
0,2 |
0,0 |
0,7 |
0,2 |
|
|
-0,2 |
-0,2 |
-0,9 |
2,0 |
-0,5 |
-0,2 |
|
|
Retail sales volume Variations compared to the same month of the previous year* (%) |
||||||
|---|---|---|---|---|---|---|
|
Mar-25 |
Avr-25 |
May-25 |
June-25 |
Jul-25 |
August-25 |
|
|
2,1 |
2,7 |
2,0 |
3,5 |
2,1 |
1,0 |
|
|
0,8 |
2,5 |
0,6 |
2,4 |
0,6 |
0,1 |
|
|
3,1 |
2,8 |
2,8 |
4,4 |
3,4 |
1,9 |
|
|
2,3 |
4,5 |
2,7 |
4,2 |
1,7 |
0,8 |
|
|
1,9 |
3,1 |
2,1 |
3,5 |
2,3 |
1,1 |
|
|
0,2 |
2,7 |
0,3 |
2,1 |
0,5 |
-0,1 |
|
|
3,3 |
3,3 |
3,1 |
4,5 |
3,6 |
2,3 |
|
|
2,5 |
4,8 |
3,1 |
4,7 |
2,9 |
1,6 |
|
|
Retail sales volume Variations compared to the same month of the previous year* (%) |
||||||
|---|---|---|---|---|---|---|
|
Mar-25 |
Avr-25 |
May-25 |
June-25 |
Jul-25 |
August-25 |
|
|
2,1 |
2,7 |
2,0 |
3,5 |
2,1 |
1,0 |
|
|
1,9 |
3,1 |
2,1 |
3,5 |
2,3 |
1,1 |
|
|
1,0 |
3,2 |
0,9 |
2,3 |
1,2 |
1,1 |
|
|
5,4 |
2,4 |
7,2 |
6,8 |
6,0 |
4,9 |
|
|
3,9 |
5,7 |
4,6 |
4,7 |
2,5 |
c |
|
|
2,4 |
3,1 |
4,2 |
2,2 |
2,7 |
2,9 |
|
|
3,6 |
3,2 |
2,7 |
4,8 |
2,9 |
1,8 |
|
|
1,2 |
6,1 |
2,4 |
4,9 |
0,6 |
-1,1 |
|
|
2,1 |
0,7 |
2,0 |
4,0 |
2,2 |
1,4 |
|
|
0,3 |
6,9 |
-5,8 |
1,8 |
2,1 |
c |
|
|
3,8 |
4,2 |
4,9 |
6,5 |
4,6 |
4,6 |
|
|
2,6 |
3,3 |
3,1 |
3,8 |
1,2 |
-1,4 |
|
|
3,6 |
5,0 |
2,6 |
7,4 |
1,5 |
2,4 |
|
|
-1,3 |
0,2 |
-0,3 |
0,4 |
0,3 |
-0,6 |
|
|
6,4 |
7,7 |
7,9 |
8,7 |
8,5 |
9,4 |
|
|
-0,6 |
0,5 |
-1,4 |
1,4 |
1,6 |
4,3 |
|
|
0,6 |
4,6 |
2,3 |
4,6 |
4,7 |
6,4 |
|
|
7,5 |
8,1 |
6,9 |
2,6 |
3,8 |
7,3 |
|
|
0,8 |
4,9 |
2,0 |
3,0 |
1,8 |
2,4 |
|
|
7,6 |
0,5 |
-0,4 |
7,2 |
3,9 |
9,2 |
|
|
1,1 |
0,9 |
0,0 |
1,7 |
2,2 |
0,9 |
|
|
2,1 |
1,3 |
0,8 |
4,1 |
0,9 |
0,1 |
|
|
-3,0 |
6,3 |
4,0 |
3,1 |
2,9 |
1,9 |
|
|
3,9 |
3,0 |
5,3 |
5,9 |
6,1 |
4,0 |
|
|
2,6 |
2,6 |
2,3 |
2,8 |
4,8 |
-3,8 |
|
|
0,1 |
0,7 |
2,5 |
2,9 |
-0,4 |
0,7 |
|
|
-2,7 |
-0,1 |
-1,5 |
-0,3 |
-0,2 |
-0,3 |
|
|
-1,3 |
2,1 |
-4,3 |
-1,5 |
0,6 |
-1,2 |
|
|
2,6 |
4,3 |
-1,5 |
2,2 |
2,8 |
4,0 |
|
|
3,1 |
4,3 |
0,1 |
4,3 |
5,1 |
5,0 |
|
|
1,6 |
0,9 |
0,0 |
4,0 |
0,9 |
-0,2 |
|
|
Volume of retail sales, corrected indices of seasonal variations and calendar effects (Basic year 2021) |
||||||
|---|---|---|---|---|---|---|
|
Mar-25 |
Avr-25 |
May-25 |
June-25 |
Jul-25 |
August-25 |
|
|
102,2 |
102,6 |
102,3 |
102,8 |
102,4 |
102,5 |
|
|
102,4 |
103,3 |
102,9 |
103,3 |
103,0 |
103,0 |
|
|
93,4 |
95,4 |
93,0 |
93,5 |
93,7 |
94,1 |
|
|
116,3 |
115,9 |
118,5 |
119,3 |
119,0 |
119,0 |
|
|
98,8 |
100,0 |
99,4 |
99,8 |
99,5 |
c |
|
|
96,0 |
96,3 |
96,9 |
96,2 |
96,7 |
96,9 |
|
|
99,9 |
99,9 |
99,3 |
100,1 |
99,6 |
99,4 |
|
|
92,7 |
94,5 |
92,2 |
93,0 |
91,0 |
90,7 |
|
|
110,4 |
110,1 |
110,8 |
111,4 |
111,2 |
110,6 |
|
|
100,8 |
101,4 |
99,6 |
101,8 |
100,3 |
c |
|
|
109,4 |
110,3 |
110,6 |
111,9 |
111,4 |
111,8 |
|
|
105,0 |
105,6 |
105,6 |
105,5 |
104,6 |
105,1 |
|
|
115,3 |
116,3 |
115,5 |
117,4 |
115,4 |
115,8 |
|
|
97,5 |
98,0 |
97,7 |
98,0 |
97,8 |
97,5 |
|
|
121,3 |
122,0 |
123,3 |
124,4 |
124,4 |
126,3 |
|
|
102,2 |
102,8 |
102,4 |
103,2 |
104,5 |
105,5 |
|
|
104,4 |
106,2 |
106,5 |
107,5 |
108,7 |
110,5 |
|
|
126,8 |
122,8 |
122,9 |
117,1 |
125,4 |
124,5 |
|
|
101,0 |
103,0 |
101,6 |
102,1 |
101,6 |
102,4 |
|
|
121,2 |
119,9 |
120,3 |
123,0 |
122,7 |
124,6 |
|
|
101,7 |
101,0 |
100,9 |
101,2 |
101,6 |
101,6 |
|
|
97,0 |
97,5 |
97,1 |
97,2 |
97,2 |
96,8 |
|
|
105,5 |
113,6 |
112,0 |
111,1 |
111,2 |
110,3 |
|
|
112,0 |
112,8 |
116,0 |
117,1 |
116,9 |
116,1 |
|
|
118,0 |
118,1 |
117,8 |
119,1 |
118,3 |
113,6 |
|
|
99,4 |
100,6 |
101,0 |
100,6 |
99,6 |
100,0 |
|
|
100,4 |
102,7 |
101,3 |
101,6 |
102,4 |
102,0 |
|
|
91,9 |
92,3 |
91,0 |
91,2 |
91,8 |
91,7 |
|
|
95,4 |
96,7 |
92,7 |
95,2 |
95,9 |
97,0 |
|
|
95,1 |
95,7 |
95,9 |
95,9 |
96,6 |
96,8 |
|
|
100,4 |
100,2 |
99,3 |
101,3 |
100,8 |
100,6 |
|
|
Retail sales volume, corrected indices for calendar effects (basic year 2021) |
||||||
|---|---|---|---|---|---|---|
|
Mar-25 |
Avr-25 |
May-25 |
June-25 |
Jul-25 |
August-25 |
|
|
100,5 |
99,2 |
101,9 |
103,3 |
101,4 |
105,1 |
|
|
100,9 |
100,4 |
102,6 |
103,8 |
102,4 |
105,4 |
|
|
93,1 |
93,6 |
94,7 |
96,6 |
94,2 |
88,4 |
|
|
111,3 |
112,4 |
115,5 |
118,9 |
125,7 |
123,9 |
|
|
96,3 |
96,4 |
98,8 |
100,2 |
97,2 |
c |
|
|
93,5 |
96,6 |
102,3 |
99,1 |
95,2 |
98,4 |
|
|
102,3 |
99,6 |
99,6 |
99,0 |
100,5 |
96,1 |
|
|
91,9 |
92,6 |
95,7 |
96,0 |
94,5 |
92,7 |
|
|
101,1 |
101,6 |
107,5 |
117,1 |
101,6 |
103,6 |
|
|
96,0 |
99,3 |
97,9 |
104,0 |
105,9 |
c |
|
|
105,1 |
105,5 |
109,3 |
114,3 |
120,3 |
111,3 |
|
|
102,7 |
102,8 |
103,7 |
106,0 |
86,8 |
121,7 |
|
|
106,3 |
112,1 |
116,4 |
127,4 |
141,3 |
139,6 |
|
|
92,7 |
88,4 |
97,0 |
97,7 |
105,9 |
96,0 |
|
|
116,3 |
118,5 |
120,1 |
125,7 |
131,3 |
126,9 |
|
|
100,1 |
98,6 |
102,6 |
103,8 |
108,7 |
112,5 |
|
|
102,3 |
104,3 |
110,3 |
109,2 |
113,2 |
116,5 |
|
|
129,6 |
123,0 |
129,9 |
126,3 |
133,7 |
122,1 |
|
|
98,9 |
100,5 |
101,4 |
103,6 |
104,1 |
105,5 |
|
|
115,8 |
116,0 |
122,6 |
125,0 |
129,6 |
129,5 |
|
|
101,6 |
99,4 |
104,6 |
103,0 |
104,1 |
96,8 |
|
|
98,7 |
98,8 |
95,5 |
97,5 |
98,8 |
95,1 |
|
|
108,4 |
113,8 |
110,4 |
108,1 |
112,3 |
111,8 |
|
|
106,7 |
105,7 |
114,0 |
112,3 |
124,6 |
123,7 |
|
|
113,5 |
116,6 |
116,6 |
118,6 |
124,4 |
118,1 |
|
|
100,9 |
100,1 |
100,3 |
102,5 |
102,6 |
100,1 |
|
|
100,1 |
101,0 |
102,1 |
102,9 |
102,6 |
100,6 |
|
|
88,0 |
90,5 |
94,5 |
97,1 |
98,7 |
96,1 |
|
|
93,3 |
96,2 |
98,6 |
101,1 |
99,0 |
98,8 |
|
|
90,8 |
91,4 |
103,1 |
101,6 |
96,0 |
99,2 |
|
|
101,3 |
96,6 |
101,1 |
100,9 |
100,2 |
95,2 |
|
User notes
Revisions and calendar
Data from previous months have been revised compared to those published in the press release From September 4, 2025. The percentage of monthly variation for July 2025 was revised from -0.5% to -0.4% in the euro zone and -0.4% to -0.3% in the EU. The percentage of annual variation was revised from +2.2% to +2.1% in the euro zone and from +2.4% to +2.3% in the EU.
Methods and definitions
L’Retail sales volume index Measures the evolution of the turnover of the retail trade, corrected for the evolution of prices (deflate), that is to say the variation in the total amount of sales, on the basis of data corrected for calendar effects and seasonal variations.
The corrected series of seasonal variations of the euro and EU zone are calculated by aggregating the national data corrected for seasonal variations.
Geographic information
The zone euro (ZE20) includes Belgium, Germany, Estonia, Ireland, Greece, Spain, France, Croatia, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Austria, Portugal, Slovenia, Slovakia and Finland.
L’European Union (UE27) includes Belgium, Bulgaria, Czech Republic, Denmark, Germany, Estonia, Ireland, Greece, Spain, France, Croatia, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Hungary, Malta, Netherlands, Austria, Portugal, Portugal Slovenia, Slovakia, Finland and Sweden.
More information
How might the cautious consumer optimism detailed in the report impact retailers’ promotional strategies in the upcoming quarter?
Retail Sales in the Euro Area and EU: A Steady 0.1% Increase – October 2025 Update
Eurozone Retail Performance: Key Highlights
Recent Euro Indicators reports reveal a stable retail landscape across the Eurozone and the wider European Union. A modest 0.1% increase in retail sales has been recorded,signaling continued,albeit slow,economic activity within the consumer sector. This data, released today, October 6th, 2025, provides crucial insights for businesses involved in retail trade, consumer spending, and economic forecasting.
Breakdown of Sales Figures: Euro area vs. EU
The 0.1% increase represents a combined figure for the Eurozone. However, a closer look reveals nuanced differences between individual member states.
* Eurozone (EA19): Experienced a 0.1% month-on-month increase in retail sales volume.
* European Union (EU27): Also saw a 0.1% rise, indicating a broadly consistent trend across the bloc.
These figures are seasonally and working-day adjusted, providing a more accurate reflection of underlying consumer behavior. Understanding these adjustments is vital when analyzing retail sales data and comparing it across different periods.
Sector-Specific Performance: What’s Driving the Growth?
While overall growth is modest, certain retail sectors are performing stronger than others. Analyzing these trends is crucial for retail investors and businesses looking to capitalize on emerging opportunities.
* Non-food products: Showed the most resilience,with a 0.3% increase. This category includes items like clothing, footwear, electronics, and household goods.
* Food,drinks,and tobacco: Remained relatively flat,experiencing a negligible change in sales volume. This suggests consumers are maintaining consistent spending on essential goods.
* Automotive fuel: Saw a slight decrease,potentially influenced by fluctuating fuel prices and a growing shift towards alternative transportation.
Impact of Retail Media on Sales Trends
The rise of retail media is increasingly influencing consumer behavior and,consequently,sales figures. As highlighted by IAB Finland, retail media encompasses in-store, on-site, and off-site advertising, allowing brands to target consumers directly at various stages of the buying process.
* In-store retail media: Digital displays and targeted promotions within physical stores.
* On-site retail media: Advertising on retailer websites and apps.
* Off-site retail media: Utilizing retailer data to target consumers on external platforms.
This evolving landscape necessitates that retailers and brands adapt their marketing strategies to effectively leverage retail media channels.
Factors Influencing Retail Sales: A Macroeconomic outlook
Several macroeconomic factors are contributing to the current retail sales habitat.
- Inflation: while inflation has cooled from its peak, it remains a concern for consumers, impacting disposable income and spending habits.
- Interest Rates: The European Central Bank’s (ECB) monetary policy, particularly interest rate adjustments, directly influences borrowing costs and consumer confidence.
- Geopolitical Uncertainty: Ongoing geopolitical tensions, such as the conflict in Ukraine, continue to create economic uncertainty and impact consumer sentiment.
- Supply Chain Resilience: Improvements in supply chain management are helping to stabilize product availability and reduce price volatility.
Consumer Confidence and Spending Patterns
Consumer confidence remains a key indicator of future retail performance. Recent surveys suggest a cautious optimism among consumers, with a willingness to spend but a heightened sensitivity to price increases. This is reflected in the preference for value-driven purchases and a growing demand for discounts and promotions. consumer behavior is shifting, and retailers need to adapt to these changing preferences.
Regional Variations in Retail Growth
The 0.1% increase isn’t uniform across all Eurozone countries. Some nations are experiencing stronger growth than others.
* Germany: Showed modest growth, driven by increased demand for durable goods.
* France: Experienced a slight decline in sales, potentially due to ongoing economic challenges.
* Italy: Demonstrated resilience, with a steady increase in retail activity.
* Spain: Recorded a notable increase, benefiting from a strong tourism sector.
These regional variations highlight the importance of understanding local market dynamics when formulating retail strategies.
Looking Ahead: Forecasts and Predictions
Economists predict that retail sales will continue to grow at a moderate pace in the coming months. However, the outlook remains uncertain, with