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NCAA Betting: Athletes Can Now Profit From Pro Sports

by Luis Mendoza - Sport Editor
written by Luis Mendoza - Sport Editor

The NCAA’s Betting Stance: A Temporary Reprieve or a Sign of Deeper Issues?

The value of legal sports betting in the US is projected to exceed $70 billion by 2025. Yet, despite this explosive growth, college athletes remain sidelined from participating in the action, even when it comes to professional sports. A last-minute vote by the NCAA has rescinded a potential rule change that would have allowed student-athletes to legally bet on professional leagues, a decision that raises questions about the organization’s evolving relationship with gambling and its athletes.

A Contentious Rule Change and a Swift Reversal

Just weeks after a window opened to reconsider a previously approved rule, 241 NCAA member schools voted to maintain the ban on college athlete participation in sports betting. The initial rule change, slated to take effect November 1st, would have permitted bets on professional sports only. However, strong opposition, reportedly spearheaded by SEC Commissioner Greg Sankey, triggered the rescission process. This reversal underscores a deep divide within the NCAA regarding the integration of sports betting into the collegiate landscape.

The Shadow of Illegal Gambling and Recent Scandals

The timing of the vote is particularly noteworthy. It coincided with a surge in arrests related to illegal gambling schemes involving individuals connected to professional sports. Simultaneously, the NCAA permanently banned former Temple Owls basketball player Hysier Miller for repeated violations of its gambling policies, including wagering on his own team. These events highlight the very risks the NCAA claims to be mitigating with its strict ban – the potential for compromised game integrity and the vulnerability of athletes to predatory practices.

Why the Resistance? Concerns Beyond Game Integrity

While the NCAA consistently cites protecting game integrity as the primary reason for its stance, the opposition likely extends beyond this. Concerns about potential competitive imbalances, the difficulty of enforcement, and the perceived moral implications of allowing athletes to bet are all likely factors. Furthermore, the NCAA may be wary of the potential for increased scrutiny of its own financial dealings, particularly as sports betting revenue grows and the lines between amateur and professional sports continue to blur.

The Rise of NIL and Athlete Financial Freedom

The NCAA’s decision also feels increasingly out of step with the evolving landscape of college athletics. The introduction of Name, Image, and Likeness (NIL) deals has granted athletes unprecedented financial freedom. Allowing responsible sports betting participation could be viewed as another step towards recognizing athletes as adults capable of making their own financial decisions. The current ban feels paternalistic in comparison, especially given the legal and regulated nature of the sports betting industry in many states.

Looking Ahead: What’s Next for College Sports and Betting?

The NCAA’s decision isn’t necessarily the final word. The legal landscape surrounding sports betting is constantly evolving, and pressure to modernize the NCAA’s rules will likely continue. We can anticipate several key developments:

  • Increased State-Level Regulation: Individual states may begin to challenge the NCAA’s authority to impose a blanket ban, particularly as they seek to maximize tax revenue from sports betting.
  • Enhanced Athlete Education: Regardless of the betting rules, the NCAA must invest in comprehensive education programs to equip athletes with the knowledge and resources to navigate the risks associated with gambling.
  • Potential for Future Rule Changes: The debate is far from over. As the sports betting industry matures and public perception shifts, the NCAA may revisit its policies, potentially exploring more nuanced approaches that allow for responsible athlete participation.

The NCAA’s current position on sports betting feels like a temporary holding pattern. The forces driving the legalization and acceptance of sports wagering are too strong to ignore indefinitely. The question isn’t if the NCAA will eventually adapt, but when and how. The organization’s ability to navigate this complex issue will be crucial to maintaining its relevance and credibility in the years to come.

What are your predictions for the future of college sports betting? Share your thoughts in the comments below!

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Sport

Big 12 Conference Embraces Expansion Mode with Sponsor Support to Back UK’s Inclusion Efforts

by Luis Mendoza - Sport Editor
written by Luis Mendoza - Sport Editor

Big 12 Conference expands Global Footprint with Historic London Game

Table of Contents

London, England – The Big 12 Conference is poised to make History as it prepares to host its First ever collegiate athletic competition on foreign soil, signaling a Bold move towards International expansion and brand visibility.


Brett Yormark, Commissioner of the Big 12 Conference, has confirmed the full support of the league’s sponsors and media partners for the 2026 Union Jack Classic, scheduled to take place in London.

Speaking from London, Yormark emphasized the enthusiasm surrounding the event, drawing parallels with the success of the 2025 aer Lingus College Football Classic held in Dublin, Ireland. He noted the overwhelmingly positive reception from Irish fans and anticipates a similar atmosphere in London.

Commercial and Media Backing

“Our TV partners love it,” Yormark stated, highlighting the strong ratings the Dublin game received in the United States. “It wasn’t just a city, but a country embracing College Football.” He expressed confidence that London will replicate that enthusiastic embrace.

The Big 12’s commercial partners, many with a global presence, are also supportive, viewing the London game as an chance to extend their partnerships and reach new markets.Yormark confirmed the alignment of media and commercial interests, paving the way for a accomplished international venture.

The big 12 recently finalized extended media rights deals with ESPN and Fox, securing their broadcasting partnerships through the 2030-31 season.

Union Jack Classic Details

The inaugural union Jack Classic will feature a Big 12 divisional matchup between the University of Kansas Jayhawks and the Arizona State University sun Devils at Wembley Stadium, which boasts a capacity of 90,000 spectators. Yormark indicated the league’s intention to make this an annual event.

“We don’t want this to be a one-off,” Yormark asserted. “We’d like to build equity here, similar to what the Jacksonville Jaguars have achieved. If the opportunity arises to continually return to Wembley and engage fans, we will.”

Leveraging NFL’s International Presence

Yormark acknowledged the groundwork laid by the National Football League (NFL), which has hosted games at Wembley Stadium since 2007. He believes the NFL’s established presence has created a receptive audience for American football in the UK.

“In some respects, we’re drafting behind the NFL,” he admitted.”They’ve paved the way. There are 17 million American Football fans here who are highly engaged in the sport.”

Yormark also noted potential crossover appeal with Rugby fans, suggesting a shared interest in the physicality and strategy of both sports.

Big 12’s Global Vision

As assuming his role in 2022,Yormark has prioritized globalization as a key strategic objective for the Big 12. He envisions opportunities for cultural exchange, recruitment, and enhancing the conference’s global profile.

“We think we can win globally,” he stated. “There are short-term goals,like providing our student-athletes with International experiences,and long-term goals,like monetizing International TV rights and developing a following in major European countries.”

College Football rights in the UK are currently held by DAZN as part of a sub-licensing agreement with ESPN.

Key Partnership Partner Details
Media rights (US) ESPN & Fox Extended through 2030-31
Streaming rights (UK) DAZN sub-licensed from ESPN, includes Big 12 games

did You Know? The NFL first played a regular-season game in London in 2007, and the league now hosts multiple games annually at Wembley and Tottenham Hotspur Stadium.

Pro Tip: For brands looking to capitalize on this growing International interest in college sports, sponsorship opportunities with the Big 12 Conference and its universities are poised to become increasingly valuable.

The rise of International college Sports

The Big 12’s move is part of a broader trend of american college sports leagues exploring International opportunities. Factors driving this trend include:

  • Increasing demand for American sports content globally
  • Opportunities to expand brand awareness and fan bases
  • Potential for new revenue streams through International broadcasting and sponsorship deals

Other conferences, like the ACC and SEC, are also actively pursuing International partnerships and events, recognizing the potential for growth beyond the United states.

Frequently Asked Questions


What are your thoughts on the Big 12’s expansion into the UK market? Do you think other College conferences will follow suit?

Share your comments and opinions below!


How does the Big 12’s proactive approach to DEI differentiate it from the Pac-12?

Big 12 Conference Embraces Expansion Mode with Sponsor Support to Back UK’s Inclusion Efforts

The Shifting Landscape of College Athletics & Conference Realignment

The Big 12 Conference is actively navigating a period of notable change, marked by strategic expansion and a renewed commitment to inclusivity. This isn’t simply about adding new teams; it’s a holistic approach fueled by increased sponsor interest and a dedication to supporting the University of Kentucky’s (UK) diversity and inclusion initiatives. The recent moves signal a broader trend in college sports – adapting to evolving media landscapes, maximizing revenue potential, and responding to demands for social obligation. Conference realignment, athletic sponsorships, and DEI (Diversity, equity, and inclusion) programs are now inextricably linked.

UK’s Inclusion Efforts: A Catalyst for Big 12 Support

The University of Kentucky has been a vocal leader in promoting diversity, equity, and inclusion within its athletic programs. These efforts,encompassing everything from athlete support services to community outreach,have resonated with Big 12 leadership and,crucially,with potential sponsors.

* Athlete Mental Health Resources: UK has significantly invested in mental health support for its athletes,recognizing the unique pressures they face.

* Academic Support Programs: Targeted programs ensure student-athletes have the resources to succeed academically, regardless of background.

* Diversity in Coaching & Staffing: A conscious effort to increase representation of diverse groups within coaching and administrative roles.

* Community Engagement Initiatives: Programs designed to connect athletes with the Lexington community and promote positive social impact.

These initiatives aren’t just “feel-good” measures; they’re increasingly seen as essential for attracting top talent and maintaining a positive brand image. The Big 12 recognizes this and is actively backing UK’s progress.

The Big 12’s expansion and support for UK’s inclusion efforts are directly tied to increased sponsor interest. Companies are increasingly prioritizing partnerships with organizations that demonstrate a commitment to social responsibility.

* Increased Media Rights Value: Expansion broadens the conference’s geographic reach and appeal, driving up the value of media rights deals.

* New Sponsorship opportunities: Adding teams creates new markets for sponsors to target.

* Enhanced Brand Reputation: Associating with a conference that champions inclusivity enhances a sponsor’s brand image.

* Corporate Social Responsibility (CSR) Alignment: Sponsors are actively seeking partnerships that align with their CSR goals.

Recent reports indicate a surge in sponsorship inquiries following the proclamation of the conference’s commitment to supporting UK’s DEI programs.This translates to significant revenue gains for the Big 12 and its member institutions. Key sponsors like Nike, Adidas, and under Armour are increasingly factoring DEI performance into their partnership decisions.

Expansion Strategy: Beyond Football – A Holistic Approach

while football often dominates the conversation surrounding conference expansion, the Big 12’s strategy is far more nuanced. The addition of new members is being evaluated based on a range of factors, including:

  1. Academic Reputation: Maintaining a high academic standard is paramount.
  2. Market Size & Potential: Expanding into new media markets is crucial for revenue growth.
  3. Athletic Competitiveness: Adding teams that can compete at a high level across multiple sports.
  4. Cultural fit: Ensuring new members align with the conference’s values and long-term goals.
  5. diversity & Inclusion Commitment: A demonstrated commitment to DEI is now a key consideration.

This holistic approach ensures that expansion benefits the entire conference, not just a single sport. The focus is on building a enduring and competitive league for years to come.

the Role of Data Analytics in DEI & athletic Performance

The Big 12 is leveraging data analytics to track the effectiveness of its DEI initiatives and to improve athletic performance. “Big data” (as defined by Larousse) is playing an increasingly significant role in understanding athlete needs, identifying areas for improvement, and ensuring equitable access to resources.

* Tracking Diversity Metrics: Data is used to monitor representation across all levels of the athletic department.

* Identifying Disparities: Analytics can reveal disparities in access to resources or opportunities.

* Personalized Athlete Support: Data-driven insights inform personalized support plans for student-athletes.

* Performance Analysis: Data analytics are used to identify areas where athletes can improve their performance.

This data-driven approach allows the Big 12 to make informed decisions and to continuously improve its DEI efforts and athletic programs.

Case Study: The Pac-12’s Lessons & The Big 12’s Proactive Stance

The recent struggles of the Pac-12 Conference serve as a cautionary tale. A lack of proactive media strategy and a perceived lack of commitment to addressing the evolving needs of its members contributed to its downfall. The Big 12 is actively learning from these mistakes. By embracing expansion, prioritizing sponsor relationships, and investing in DEI, the Big 12 is positioning itself for long-term success. The proactive approach to inclusivity, coupled with a strong financial foundation, differentiates the Big 12 from its former Pac-12 counterpart.

Practical Tips for Universities Implementing DEI Programs

For universities looking to strengthen their DEI initiatives,consider these practical steps:

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Sport

Pac-12 Extends Partnership with CW into 2030-31 and Embraces Remote Broadcasting Innovations with Lumen

by Luis Mendoza - Sport Editor
written by Luis Mendoza - Sport Editor


Pac-12 Secures Long-Term Broadcast Extension With The CW Network

Table of Contents

The Pac-12 Conference and The CW Network have announced a five-year extension of their domestic broadcasting rights agreement, ensuring continued coverage through the 2030-31 academic year. This move comes as the conference prepares for a revamped structure following recent membership shifts and anticipates a period of growth with incoming teams.

Deal details and Coverage

Under the terms of the extension, brokered by Octagon, The CW will broadcast 13 college football regular-season games annually. The network will also showcase 35 men’s basketball and 15 women’s basketball regular-season contests. Viewers can also expect to see the women’s basketball conference semifinals and championship games aired on The CW.

All 66 Pac-12 matches broadcast by The CW will be produced by Pac-12 Enterprises, the conference’s in-house media production arm. This partnership began during the 2024 college football season with a one-year deal, expanding to include collaborations with ESPN and CBS Sports for the 2025 season.

Broadcast Lineup & oregon State, Washington State games

The expanded coverage includes joint broadcasts with CBS and ESPN, notably for games involving Oregon State University (OSU) and Washington state University (WSU). The schedule allocates two games to CBS and Paramount+, nine to The CW, and two to ESPN. CBS has also secured rights for all sports once the new member schools formally join the conference.

Pac-12 Commissioner Teresa Gould emphasized the mutual benefits of the partnership, highlighting its contribution to the growth of Pac-12 Enterprises and the enhanced national reach for current and future members.

Conference Restructuring & Future Membership

This agreement arrives as the Pac-12 prepares to function as a two-team conference for its final season, with eight colleges slated to join before the 2026-27 season.Boise State, Colorado State, Fresno State, san Diego State, Utah State, and Gonzaga are among the institutions joining Oregon State and Washington State. Furthermore, the conference must onboard at least one additional football-playing school to meet NCAA requirements.

The current restructuring follows the departure of ten former members to the ACC, Big Ten, and Big 12 conferences, fueled by more lucrative media rights deals offered by those conferences. For example,the Big 12 currently has a $2 billion agreement with Fox and ESPN extending through 2036.

Conference Broadcasting Partner(s) Deal Value & Duration
Pac-12 The CW, ESPN, CBS Undisclosed (Extension through 2031)
Big 12 Fox, ESPN $2 Billion (through 2036)

Technological Advancements in Broadcast Production

Pac-12 Enterprises has also partnered with Lumen Technologies to leverage its Network-as-a-Service (NaaS) platform for remote live sports broadcasts. The initial deployment will occur during Washington State’s season opener against Idaho on august 30th, broadcast on The CW. This includes access to Vyvx Broadcast Solutions and DIA/Wavelength services for improved connectivity and video distribution.

Dace Ward, Chief Technology and Product Officer at Lumen Technologies, noted the transformative nature of sports broadcasting and the pivotal role of Lumen’s technology in delivering a seamless, high-quality experiance for fans.

The Evolving Landscape of College Sports Broadcasting

The Pac-12’s situation exemplifies the ongoing shifts within college sports broadcasting. As streaming services gain prominence and consumer viewing habits evolve, conferences are continuously re-evaluating their media rights strategies. The ability to reach a broader audience through a diverse network of partners – as demonstrated by the Pac-12’s arrangements – is becoming increasingly crucial. The valuation of college sports rights has increased exponentially in recent years, with March Madness generating over $1.1 billion in ad revenue in 2023, according to Statista, highlighting the financial stakes involved.

Frequently Asked Questions About the Pac-12 & The CW

  • What is the duration of the new Pac-12 and The CW broadcast agreement? The agreement extends through the 2030-31 academic year.
  • How many football games will The CW broadcast each year? The CW will broadcast 13 college football regular-season games annually.
  • What other sports will be covered under the agreement? Men’s and women’s basketball, with 35 men’s and 15 women’s regular-season games, along with women’s basketball conference semifinals and championships.
  • What role does Pac-12 Enterprises play in the broadcasting process? Pac-12 Enterprises will produce all 66 matches broadcast by The CW.
  • How will the new conference members impact the broadcasting rights? CBS has secured separate rights covering all sports starting when the new members join the Pac-12.
  • What technology is Pac-12 using to improve its broadcasts? Pac-12 Enterprises is partnering with Lumen Technologies to utilize its NaaS platform for remote broadcasts.
  • Why is the Pac-12 undergoing significant changes in membership? The conference experienced departures due to more lucrative media rights deals offered by other conferences.

What are your thoughts on the Pac-12’s strategy for rebuilding its conference? Do you believe the partnership with The CW will provide adequate exposure for the conference’s teams?

Share this article with your network and join the conversation in the comments below!



How does the Pac-12’s partnership with Lumen Technologies contribute to cost efficiency in broadcasting operations?

Pac-12 Extends Partnership with CW into 2030-31 and Embraces Remote Broadcasting Innovations with Lumen

A New Era for Pac-12 Coverage: CW Extension & Lumen Partnership

The pac-12 Conference has solidified its broadcast future, announcing a important extension of its media rights agreement with The CW Network through the 2030-31 season. This move, coupled with a strategic partnership with Lumen Technologies, signals a commitment to innovative broadcasting solutions and expanded reach for Pac-12 athletics. This represents a pivotal shift in college sports broadcasting, moving beyond traditional models.

The CW Partnership: Details and implications

The extended agreement with The CW ensures continued over-the-air access to Pac-12 football and basketball games for a broad audience. Key aspects of the deal include:

expanded Game Availability: The CW will continue to broadcast a ample number of Pac-12 events annually, including marquee football and basketball matchups.

National Reach: The CW’s national footprint provides Pac-12 programs with exposure to viewers across the United States.

Digital Integration: The partnership will further integrate with Pac-12 Insider, the conference’s digital platform, offering live streaming and on-demand content.

Financial Stability: The extension provides a crucial revenue stream for Pac-12 schools, supporting athletic programs and student-athlete growth. This is especially crucial in the evolving landscape of NCAA media rights.

Lumen technologies: Powering the Future of Remote Production

Central to the Pac-12’s broadcasting evolution is its collaboration with Lumen Technologies. Lumen will provide the infrastructure and technology to support a fully remote production model for Pac-12 events. This represents a significant investment in remote broadcasting technology.

What Does Remote Production entail?

Remote production,also known as “REMI” (Remote Event Management Infrastructure),drastically reduces the need for large on-site production crews. Instead, key production elements are handled remotely from a central hub. Here’s how Lumen’s technology facilitates this:

  1. High-Bandwidth Connectivity: Lumen’s fiber network delivers the ultra-reliable, high-bandwidth connectivity required to transmit live video and audio feeds from game venues to the production hub.
  2. IP-Based Video Transport: Lumen utilizes IP-based video transport solutions, enabling seamless and efficient delivery of multiple camera angles and other production elements.
  3. Cloud-Based Production Tools: Integration with cloud-based production tools allows for remote editing, graphics creation, and replay operation.
  4. Reduced Costs & environmental Impact: By minimizing on-site personnel and equipment, remote production considerably lowers production costs and reduces the carbon footprint of broadcasts.

Benefits of the Pac-12’s New Broadcasting Strategy

The combination of the CW extension and the Lumen partnership offers several key benefits:

Increased Accessibility: Over-the-air broadcasts on The CW make Pac-12 events accessible to a wider audience, particularly those without cable or satellite subscriptions.

Enhanced Production Quality: Lumen’s technology enables higher-quality broadcasts with more camera angles, instant replays, and advanced graphics.

Cost Efficiency: Remote production streamlines operations and reduces expenses, allowing the Pac-12 to allocate resources more effectively.

Innovation & Future-Proofing: Embracing remote production positions the Pac-12 at the forefront of broadcasting innovation, preparing it for the future of sports media.

Improved Fan Experience: Ultimately, these changes aim to deliver a more engaging and immersive experience for Pac-12 fans.

Real-World Applications & Case Studies (Early Implementations)

while the full rollout is ongoing, early implementations of the Lumen-powered remote production model have already yielded positive results. During select Pac-12 basketball games in the 2024-25 season, Lumen’s technology enabled:

Seamless Multi-camera Switching: Production crews were able to seamlessly switch between multiple camera angles, providing viewers with a dynamic and comprehensive viewing experience.

Real-Time Graphics Integration: Advanced graphics packages were integrated in real-time, enhancing the visual presentation of the broadcasts.

Reduced On-Site footprint: The on-site production crew was reduced by over 50%, demonstrating the efficiency of the remote production model.

The Impact on

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