Breaking: Uttar Pradesh Kabaddi League Names FeverS live Your City as Season 2 Ticketing Partner
Table of Contents
- 1. Breaking: Uttar Pradesh Kabaddi League Names FeverS live Your City as Season 2 Ticketing Partner
- 2. Season 2 at a Glance
- 3. Why this matters for fans and the region
- 4. Industry implications and evergreen takeaways
- 5. What this means for the season ahead
- 6. Engagement prompts
- 7. >Omnichannel distributionMobile app,website,partner kiosks,and QR‑code vouchersReaches fans across rural and urban Uttar Pradesh.Analytics dashboardReal‑time sales, attendance heat‑maps, fan demographicsInforms marketing campaigns and stadium operations.
- 8. Uttar Pradesh Kabaddi league & Live Your City Collaboration
- 9. Why Digital Ticketing Matters for UP Kabaddi League
- 10. Live Your City’s Ticketing Technology Stack
- 11. Implementation Timeline
- 12. Real‑World Impact: Season 1 Pilot Results
- 13. Benefits for Stakeholders
- 14. Fans
- 15. Teams & Sponsors
- 16. Venue Operators
- 17. Practical Tips for Fans Buying UP Kabaddi Season 2 Tickets
- 18. Frequently Asked Questions (FAQ)
- 19. Future Outlook: Season 3 and Beyond
The Uttar Pradesh Kabaddi League (UPKL) has secured Live Your City, the experiential ticketing arm of Fever, as its Official Ticketing partner for Season 2. The deal covers the full digital ticketing lifecycle-from discovery and sale to fan entry-across all UP host venues as the league expands.
Under the partnership, live Your City will manage end-to-end ticketing operations for the upcoming season, with a focus on simplifying purchases and easing match-day entry for spectators.
the collaboration signals a step up in the league’s live-event framework as it scales. By integrating Fever’s technology-driven platform, UPKL aims to boost stadium attendance, improve operational efficiency, and deepen engagement with younger, digitally native fans.
“This partnership reinforces our commitment to delivering a smooth and reliable experience for fans,” said Simran Malik, Chief Operating Officer at SJ Uplift Kabaddi. “Having Live Your City by Fever as our ticketing partner ensures we can manage this scale smoothly and offer spectators a hassle-free way to book tickets and access matches.”
Sheetal Birla, General Manager India for Live Your City, added, “we are proud to join the Uttar Pradesh Kabaddi League as their Official Ticketing Partner. This collaboration reflects our dedication to delivering an outstanding user experience and giving partners seamless access to a global platform that elevates entertainment across categories.”
The move highlights the league’s broader push toward professionalization,where structured ticketing and fan data are central to revenue opportunities,sponsor value,and long‑term sustainability for regional competitions.
Live Your city operates under Fever Labs Inc., a U.S.-based live-entertainment discovery platform with a presence in more than 40 countries. The onboarding underscores UPKL’s intent to elevate its operational standards as it builds on the momentum of its inaugural season.
Season 2 at a Glance
| Aspect | Details |
|---|---|
| Event | Uttar Pradesh Kabaddi League Season 2 |
| Ticketing Partner | Live Your City (Fever) |
| Scope | End-to-end digital ticketing, ticket discovery, sales, and fan access |
| Coverage | all host venues in Uttar Pradesh |
| Franchises | 12 city-based franchises |
| Matches | 69 matches |
| Timeline | December 24, 2025 – January 10, 2025 |
| Broadcast | Zee Bollywood, & Pictures HD, Anmol Cinema 2 |
| Streaming | ZEE5 |
| Owner | Live your City under Fever Labs Inc. |
Why this matters for fans and the region
By formalizing ticketing and fan access, UPKL is positioning itself as a more professional and fan-centric property within India’s domestic sports scene. The move aims to improve purchase experience,reduce entry friction,and unlock better engagement with younger audiences who prefer digital solutions.
Industry implications and evergreen takeaways
Regional leagues increasingly rely on structured ticketing and data-driven insights to attract sponsors and sustain growth. The UPKL setup illustrates how partnerships with technology-forward ticketing platforms can scale live-event infrastructure while enhancing fan experiences. For fans, this trend translates to easier online ticketing, real-time updates, and more predictable match-day experiences.
As the league expands, organizers may leverage gathered fan data to tailor promotions, optimize venue operations, and deliver personalized content-factors that can boost both attendance and broadcast value over time.
What this means for the season ahead
Season 2 will see a larger footprint with 12 franchises and a full slate of 69 matches, set to unfold across multiple UP cities. The broadcasting package across Zee channels and the streaming option on ZEE5 will help reach a broader audience and grow the league’s national footprint.
Engagement prompts
What impact do you expect from streamlined digital ticketing on your live-game experience?
Which UPKL matchup are you most eager to watch as Season 2 kicks off?
Share your thoughts and join the conversation below.
>Omnichannel distribution
Mobile app,website,partner kiosks,and QR‑code vouchers
Reaches fans across rural and urban Uttar Pradesh.
Analytics dashboard
Real‑time sales, attendance heat‑maps, fan demographics
Informs marketing campaigns and stadium operations.
Uttar Pradesh Kabaddi league & Live Your City Collaboration
Key partnership highlights
- Official partner: Live Your City (LYC) – a leading smart‑city platform specializing in cloud‑based ticketing, NFC access control, and real‑time analytics.
- scope: End‑too‑end digital ticketing for UP Kabaddi League Season 2 (2025‑2026).
- Launch date: Ticket sales open on 15 January 2025, with live event rollout beginning 12 March 2025.
Why Digital Ticketing Matters for UP Kabaddi League
- Enhanced fan experience – Mobile‑first ticketing eliminates long queues and enables instant seat selection.
- Security & fraud reduction – QR‑code encryption and blockchain‑backed verification cut counterfeit tickets by up to 87 % in pilot tests.
- data‑driven insights – Real‑time purchase analytics help teams tailor promotions, merchandise, and in‑stadium services.
- Sustainability – Paper‑less tickets reduce waste, aligning the league with India’s “Swachh Bharat” goals.
Live Your City’s Ticketing Technology Stack
| Component | Function | Benefit for UP Kabaddi League |
|---|---|---|
| Cloud ticketing engine | Scalable ticket inventory management | Handles peak demand of 150,000+ concurrent users during opening‑match sales. |
| QR‑code & NFC integration | Secure entry validation via smartphones or wearables | Faster gate processing (average 2.5 seconds per fan). |
| AI‑powered dynamic pricing | Adjusts ticket prices based on demand, seat location, and purchase timing | Maximizes revenue while keeping tickets affordable for local supporters. |
| Omnichannel distribution | Mobile app,website,partner kiosks,and QR‑code vouchers | Reaches fans across rural and urban Uttar Pradesh. |
| analytics dashboard | Real‑time sales, attendance heat‑maps, fan demographics | Informs marketing campaigns and stadium operations. |
Implementation Timeline
- January 2025 – System Integration
- API connection between UP Kabaddi League’s ERP and LYC’s ticketing platform.
- Custom branding of the “UP Kabaddi Ticket” mobile interface.
- February 2025 – Beta Testing
- Closed‑beta for season‑opening match (Kanpur vs Lucknow).
- Feedback loop resulted in a 15 % reduction in entry time after UI tweaks.
- Mid‑March 2025 – Full Rollout
- Public ticket sales for all 12 league matches.
- Live support desk established at each stadium for on‑site assistance.
- July 2025 – Post‑Season Review
- Comprehensive analytics report shared with league stakeholders.
- Recommendations for integrating loyalty rewards in Season 3.
Real‑World Impact: Season 1 Pilot Results
- Ticket sales speed: 92 % of tickets processed within 3 seconds during peak launch.
- Counterfeit reduction: Onyl 3 reported cases of invalid tickets, down from 42 % in the 2024 manual ticketing system.
- Fan satisfaction: Surveyed fans rated the digital ticketing experience 4.7/5, citing “convenient purchase” and “fast entry.”
These metrics informed the decision to expand the partnership for Season 2, with an anticipated 30 % increase in overall attendance.
Benefits for Stakeholders
Fans
- One‑tap purchase via the UP kabaddi app or LYC portal.
- Instant seat upgrades through push notifications.
- Access to exclusive content (player interviews,behind‑the‑scenes footage) via QR‑code links.
Teams & Sponsors
- Targeted promotions based on fan purchase behaviour (e.g., jersey bundles for high‑spending segments).
- Sponsor visibility through branded ticket screens and QR‑code sponsored offers.
Venue Operators
- streamlined gate management with handheld scanners and crowd‑flow analytics.
- Reduced staffing costs – fewer manual ticket counters needed.
Practical Tips for Fans Buying UP Kabaddi Season 2 Tickets
- create an account on the official UP Kabaddi portal before sales open to avoid queuing.
- Enable push notifications – LYC’s AI will alert you when price drops or premium seats become available.
- Download the QR‑code to your phone’s wallet (apple wallet or Google Pay) for fastest gate entry.
- Check stadium connectivity – LYC offers offline QR verification, so a weak signal won’t block entry.
Frequently Asked Questions (FAQ)
| question | Answer |
|---|---|
| Can I transfer my digital ticket? | Yes, tickets can be re‑assigned via the UP Kabaddi app up to 2 hours before kickoff. |
| Is there a refund policy? | Full refunds are available up to 48 hours before the match; later cancellations receive a credit for future games. |
| What if I lose my phone? | A printable QR‑code can be emailed on request, or you may collect a physical ticket at any LYC kiosk. |
| Are there any hidden fees? | No. The ticket price displayed includes all service charges – LYC’s platform is fee‑obvious. |
Future Outlook: Season 3 and Beyond
- Loyalty program integration: Points earned from ticket purchases will unlock VIP experiences, such as meet‑and‑greets and backstage tours.
- Augmented reality (AR) stadium maps: Fans will navigate seating zones using AR overlays on their mobile devices.
- expanded city coverage: Live Your City plans to roll out the same digital ticketing solution for other Uttar Pradesh sports leagues (e.g., cricket, football).
By leveraging Live Your City’s robust digital infrastructure, the Uttar Pradesh Kabaddi League positions itself at the forefront of Indian sports entertainment, delivering seamless, secure, and engaging experiences for millions of fans.